"Doyle, we need to change the mindset, the traditional way of recruiting people is too slow. We need to be proactive and recruit like marketing. ”

Roy had read a lot of LinkedIn's Talent Trends reports in his previous life, which showed that 72% of job seekers already had an impression of the employer brand before applying for a position. Job seekers don't apply immediately after learning about job information, but are more likely to search for and read articles or reviews related to the company.

After doing these surveys, they decide whether or not to submit their resumes to the employer's company. In other words, the company has been interviewed by someone else before interviewing a job applicant.

Today's recruitment events are becoming more and more like a two-way marketing process between employers and employees – employers build their own brands to attract potential employees, and employees who see job postings and go back to investigate employers and dress up for interviews before going to interviews.

Doyle pondered and asked, "So what should we do with marketing recruitment?"

"Which singer is the hottest right now, or whose song is the hottest?"

Doyle shrugged, "Maybe Britney Spears, who knows?"

"OK, we're going to find the hottest and most brainwashing song first, then take the climax and adapt the lyrics into our job advertisement. ”

"Sounds ...... That's a good idea. ”

"The style of the lyrics is close to comic and self-blackening, mainly to bring happiness to people, don't be afraid to affect our company image, we must make people who hear this song refreshing, and they can remember us again. As long as the spread is wide enough, there will be countless individuals who will submit their resumes for interviews. ”

Doyle scoffed and recommended, "I have thought of a bolder, more shocking, more powerful improvement." ”

"Oh?" Roy looked expectant, it was the first time he had seen Doyle so confident.

"This brainwashing divine comedy can be sung by you, and it also includes your previous experience of successful entrepreneurship......"

"Nani?"

……

————

A luxurious professional recording room.

Debra kept looking in through the window pane and couldn't help but laugh out loud again when she saw Roy's embarrassed and restrained clumsiness.

Inside, Roy wanted to retreat again, and said in a tangled voice: "Doyle, I really don't have music cells, I've never sung in tune, I don't know the staff, you ......"

Doyle pursed his lips and smiled: "Don't worry, the post-recording engineer will carry out computer synthesis, which won't be too ugly, not to mention, isn't it what you said, the young singing voice is more real and magical." ”

"I'm really not singing material......"

"Hey, don't make excuses, I've practiced so many times before, and it's already good. ”

Roy muttered, "That's what I said, but ...... That's embarrassing, isn't it...... In the future, it will become its own black history...... Even if you jump into the Yellow River, you can't wash it. ”

"Okay, okay, you have to believe in yourself. I'll go out first, and after a while you can see the sound recordist's gestures, just start directly...... The lyrics have also been changed for you, just on the side, just sing it if you can't remember...... Oh, what a big deal, stop frowning, just dedicate yourself to the cause. Doyle patted Roy on the shoulder, shouted to him again, and went out.

All right...... I pretended to be forced to finish the performance while kneeling.

Roy saw the sound engineer's gesture and began to hum in a wolf-weeping voice.

(Foreign pop music is not easy to translate, so replace it with the domestic "zhe Jiangzhou Jiangnan Leather Factory has closed down")

California Silicon Valley, California Silicon Valley, worry-free payment network, hired

California Silicon Valley, a famous pig factory, worry-free payment network, recruited

If you want to recruit, you have to recruit 1,800 people, and you will be stupid when you see the demand for HR

We have no way to do school recruitment through internal promotion

Originally, all of the colleges and universities in the Ivy League category were exempted from screening

No screening, no screening, no screening, all screening, all screening

javac++.net, you come on, you come on, you come on, you come on

Ivy League colleges and universities are all exempt from screening

Front-end algorithm testing and operation and maintenance, you come quickly, you come quickly, you come to invest

We worked hard to send it, and we worked hard to send you an internal push code

If you don't come to participate, you can submit your resume quickly

Submit your resume!

……

In the 2016 school recruitment activity, NetEase launched a divine comedy that swept the circle of friends - "ZJ Hangzhou NetEase Internet Recruitment". (Appendix 1)

The song takes Ding Lei (CEO of NetEase) running wildly on the prairie as the cover photo, with the big blue characters of "Submit your resume quickly", and the strong "Jiangnan Leather Factory Sale" style recruitment copy, accompanied by the brainwashing melody of ghost animals.

A song that makes NetEase's self-black Qingqi painting style about to come out. On the first day of the song's launch, NetEase received nearly 4,000 technical resumes. In just 10 days, the number of resumes received by the NetEase campus recruitment team has reached twice that of 2015, and the marketing effect can be seen.

As an equally humorous American, this style of painting is just as effective.

That's the essence of Roy Marketing Recruitment.

After the song was recorded, it was confirmed that there was no problem, and the link to the song began to be forwarded to major technical forums and campus network forums, and a marketing and recruitment storm was brewing......

……

————

in the HR office.

Roy looked at the stacks of resumes in the room, and couldn't help but admire, it's only been a few days, it's too exaggerated.

Doyle asked, "What do you think about the advice I gave you?"

Because Roy's previous recruitment principles completely imitated the concept of PayPal, only recruiting Stanford computer science students with similar educational backgrounds, similar ways of thinking, and similar living habits. This can turn a team into a person, and the efficiency can be increased many times.

But now, there are applicants from major colleges and universities across the country, if you only hire employees who graduated from Stanford, they will definitely be accused of discrimination, which will have a very negative impact on the company's reputation, especially since so many people are looking forward to submitting resumes, and rejecting them without a valid reason is very negative.

Roy pondered this question for many days, and felt that Doyle's suggestion was more reliable.

"OK, I'm recruiting 6 groups of 8 people each, in the early stage, we ensure that each group of members is from the same institution, so that they can tacitly assist at the same time, there is also competitive pressure, but also to maintain the efficiency of a team. As for the diversity of employees, let's reform the company in the middle and later stages. ”

Doyle worried: "In that case, your management pressure will increase exponentially." After all, conflicts between teams are more likely to intensify. ”

Roy nodded, there is no way, there is no perfect thing in the world, he can only desperately play the role of a firefighter, and strive to turn the contradiction into the driving force of competition.

Doyle looked at Roy with more admiration, and she smiled: "Based on the current situation, optimistically, within a month, your technical team can be formed." ”

Roy's heart was excited, and he finally closed the distance - the next step was the battle for the market.

[PS] Appendix 1: Enter in the search box: NetEase Recruitment + Jiangnan Tannery, and you can search for this recruitment divine comedy.