Chapter 122: The Rebirth of GB

In early December, under the pretext of inspecting the construction of the VisualSystem Group's research campus, Zhang Lexing, who had been staying in Boston, finally received a budget for the construction of the laboratory from Chen's mentor, Jay McInnery. The whole budget is very detailed, in which Jay McInnanny put forward his requirements for the level of the laboratory, the safety level must be at least P2, and the cleanliness level is not less than 10,000. From this budget, Zhang Lexing knew for the first time what is called a secondary biosafety laboratory (P2), and the annex at the back of the budget lists the equipment required for the laboratory including the secondary biological safety cabinet, bio-decontamination workbench, freeze dryer, centrifuge and sterilizer.

Fortunately, the budget does not seem so dizzying, and it only takes more than $2 million to build a P2-compliant biological laboratory, and just over $3 million if you add some ancillary facilities, but in order to continue research, no less than $9.2 million per year must be invested, and an additional amount of money is needed to buy the original research results. Zhang Lexing calculated that even if he built a laboratory in Boston and Hong Kong at the same time, it would not cost much money, and the annual research expenses in the future would not be high, and the annual dividends of any company would be enough to pay. So after asking someone to review the budget, Zhang Lexing officially signed a contract with Chen Zishan and her mentor Jay McInnanie to start preparing for the construction of biological laboratories in Boston and Hong Kong. The Boston area is in charge of Jay McInnerney, while the Hong Kong area is in charge of Chen Zishan as agreed before, which is a very big challenge for her, but fortunately, there are masters recommended by her mentor to take charge, and Zhang Lexing invited a lot of professionals to help, Chen Zishan got rid of the initial panic and gradually took care of it well.

Since Chen Zishan came to Hong Kong and started the construction of the biological laboratory, Zhang Lexing also came to Hong Kong, and the official explanation was to inspect the operation of the local company, of course, the actual purpose is well known to everyone. Two days after coming to Hong Kong, there was good news from the Game Research Institute, the research team led by Yokoi Junhei had completed the improvement of the GameBoy, Zhang Lexing suddenly became interested, and immediately took people to run, intending to see the latest results with his own eyes.

Coming to the Game Research Institute, Zhang Lexing and his entourage went straight to the development studio of Yokoi Junhei, and as soon as they entered the door, they saw Yokoi Junhei and his team members discussing something around the round table, and they all seemed very excited, and they didn't even notice that someone entered the door.

Standing at the round table and listening for a while, it seemed that the focus of the argument was about the backlight, seeing that everyone had not stopped yet, Zhang Lexing deliberately coughed twice, and finally succeeded in attracting the attention of Yokoi Junhei.

"Oh, Mr. Zhang, you're here. Yokoi stood up and greeted him, and the other people who were still arguing quickly stopped and got up to say hello.

Zhang Lexing nodded to everyone with a smile, then turned to Yokoi Junhei and asked, "Mr. Yokoi, I heard that your GameBoy improvement research has been completed. ”

"Yes, Mr. Zhang, please come with me. Yokoi Junhei took Zhang Lexing to the workbench, picked up a GameBoy from the table and handed it over: "This is it, you take a look first." ”

Zhang Lexing took it and checked it in his hand, the weight is quite light, the appearance doesn't look much different from the original GameBoy, the only thing that can see the gap is the screen, it seems to be bigger than the original. Zhang Lexing, who didn't look famous, couldn't help but ask again: "Mr. Yokoi, what are the main aspects of your improvements?"

Yokoi Junhei didn't answer directly, but took another GameBoy and handed it over, Zhang Lexing could see that it was the original old style. When he got it, he compared the two and found that the improved GameBoy was much smaller than the old one in terms of size, it looked smaller, and it just happened to fit in his pocket.

"So, your improvements are mainly in terms of volume and screen. Zhang Lexing expressed his conjecture.

Yokoi Junhei nodded and said: "To put it simply, these two aspects, one is that the volume has been reduced by 30%, and the other is that the screen has been upgraded from 2.45 inches to 2.6 inches, and the performance has also been improved." However, in order to achieve these two goals, especially the 30% reduction in size, we made a lot of efforts, such as optimizing the board size, more reasonable power management, and redesigning the shell, and finally came to the current improved GameBoy. ”

Pick up this improved GameBoy alone,Zhang Lexing can't see anything,But the difference with the original old GameBoy is still quite big,Not only is the screen clearer and smoother,The portability of the game console is also better,Zhang Lexing couldn't help but nodded,Very satisfied with this。

Yokoi Junhei looked at Zhang Lexing, who was playing GameBoy, and said, "Mr. Zhang, this improved GameBoy hasn't been named yet, so it's just that you're here, so it's better to give some advice." ”

"Hmm......" Zhang Lexing looked at the improved GameBoy in his hand, pondered for a while, and said: "Since this GameBoy is very small and can be put in your pocket, it might as well be called GameBoyPocket." ”

Yokoi Junhei thought about it for a while, and also thought that this name was good, but he was still a little worried: "Mr. Zhang, the name of this GameBoy cannot be used casually by other companies except Nintendo, if our product is called GameBoyPocket in the future, will there be trouble?" ”

"You don't have to worry, we're talking to Nintendo about it. By the way, Mr. Yokoi, what are you just talking about with so many people gathered around there?"

"We're looking at whether or not to backlight the GameBoy. Yokoi explained.

"Oh, the problem of backlighting, how much difference does it make with or without backlighting?" Zhang Lexing asked.

"In fact, we have made a testing machine with and without backlight, and the impact of backlight is not too big, that is, after turning on the backlight, the game time will be shortened a lot, we have calculated, about 40%, that is, from 2 hours to 12 hours. ”

"Well, has the argument come to an end?" Zhang Lexing asked.

"Not yet, but I personally think that the GameBoyPocket can be launched first, and then a backlit version can be launched after a while, which will be good for sales. ”

Yokoi Junhei's meaning Zhang Lexing understands,In fact, it's to increase repeated consumption,Nintendo has done a lot of this kind of thing,GameBoy was only gray at first,Later, it also launched red、Yellow、Green、White、Black and transparent and other GameBoy that has no changes except for color,Attracted a lot of players who like to collect。 Yokoi Junhei's proposal is to sell the one without a backlight first, and after a while, everyone gets used to it, and then sell it with a backlight, which can not only promote the sales of the periphery, but also make the sales of GameBoyPocket go to the next level, but Zhang Lexing doesn't like this, and he doesn't want to use the backlight to make two money.

"Mr. Yokoi, I think it's still necessary to add a backlight, so that when you hide under the covers and play, you don't need to use a flashlight anymore, and you don't need to buy any additional accessories, which is a lot more convenient for players. Zhang Lexing expressed his opinion, and added a sentence at the end: "This is my voice as a GameBoy player, you must take it into account." ”

The boss spoke, and Yokoi Junhei didn't insist anymore, he didn't want to fall twice on the same problem, so the two branches that were supposed to appear, GameBoyPocket and GameBoyLight, were combined into one GameBoyPocket with a backlight, which indirectly saved players a lot of expenses.

The product is there, and the next thing is how to mass produce and sell it, but fortunately, there is good news from Kyoto, Japan, Nintendo finally relented, agreeing to transfer the patent authorization for the GameBoy, and the corresponding game development company under Oriental Electronic Entertainment Co., Ltd. must support N64, especially "The Legend of Zelda" must not be launched on other platforms, and the reason why Nintendo will loosen its mouth is also because of its latest development policy.

Since 1993, the GameBoy market has continued to shrink, the number of games on the market has declined year by year, and the sales of GameBoy consoles have also declined sharply, by the end of 1995, the weekly sales of GameBoy consoles have fallen below 3000, and the games to be listed are even more miserable to only 4 left, GameBoy's market prospects are bleak, and even the two female players of "FAMI" Watanabe Miki and Isabella · Nagano also made a bet in the magazine on who would disappear from the software pre-order sheet first, Nintendo's GameBoy or Sega's GameGear.

In order to be able to support the banner in the gap of the gradual decline of this GameBoy and Super Nintendo (SFC), Nintendo once, or Yamauchi Pu, once gave high hopes to VRBoy, but unfortunately the hasty listing only reaped a painful failure, and Yokoi Junhei was also forced to leave the class. In this way, in order to fight against the strong attack PS and SS, the two next-generation game consoles, Nintendo can only pin its hopes on the upcoming N64, but there was an accident of Scowell's defection, which suddenly caused the N64 game development camp to become thin, which is why Nintendo had to give up the GameBoy in exchange for the support of Oriental Electronic Entertainment Co., Ltd., because they urgently need a heavyweight masterpiece to support N64, so giving up the GameBoy that has no hope for development can be said to be a very cost-effective deal,It's just that at this time, Yamauchi Pu and the people of Nintendo have not yet found the opportunity hidden under the GameBoy crisis,In fact, even if someone estimates,For the development of N64, it can only be this choice,After all, in the eyes of Nintendo at this time,What can hold the scene still depends on the gorgeous picture of the next-generation game console,GameBoyThis kind of petty thing is still not on the table。

Now that Nintendo has retreated, Zhang Lexing doesn't mind pushing it again, and after completing the official signing and winning the authorization of the GameBoy, he borrowed Nintendo's factory to directly produce the improved GameBoyPocket, which Yamauchi Pu was very unhappy about, but he just felt unhappy.

At the same time that Yokoi Junpei was arranged to prepare and manage the mass production of GameBoyPocket, Zhang Lexing also began to prepare for the launch of "Pokemon", and the first to appear was an electronic gadget developed by Camry Toys, which is very small, with a very small LCD screen and three small buttons, which looks like an egg from the front. This electronic gadget is also very simple to play, that is, through three small buttons to feed and take care of an electronic pet, so that it can grow happily and healthily. The idea of this electronic gadget came from Zhang Lexing's whim one day, on that day he accidentally remembered the once popular "Tamagotchi" Ma Gechi (that is, now Tuoma Gezi), speaking of this thing is actually not complicated, it can even be said to be very simple, but it is very useful for the development of Jiamei toys, so Zhang Lexing also handed it over to the design center of Jiamei toys, so that they can develop such a toy according to their own impressions. Last month, the Camry Toy Design Center has completed the development of the product, and began to hand over to the authorized factory to produce, and the first batch of products leave the factory, just in time to catch Christmas, just to open the way for "Pokemon", and by the way, also open up the market for Camry Toys.

In the blink of an eye, Christmas has arrived, and many Japanese children near the nostalgic toy store have found a novelty, an electronic gadget that can feed electronic pets, not only the packaging is very exquisite, but the shape of the electronic gadget is also very exquisite, so many people pestered their parents to buy one for themselves. Due to the simple rules and convenient operation of electronic gadgets, the part of the people who bought them home quickly became addicted, is it time to take a moment to see if their electronic chicken should eat, whether they need to take a bath, whether they want to clean, and even after returning to school, they often take it out to play, which attracted the attention of their (her) classmates, and a craze for electronic pets gradually became popular, and "electronic chicken" began to become the new favorite of children.

……

At the beginning of February 1996, the long-awaited "Pokemon" GB version officially landed in Japan, in order to improve the game sales and the fun of exchange, the official launch of "Pokemon" is divided into red, green two versions, the difference between the two versions is that the frequency of appearance of various monsters is different, some monsters appear more frequently in the red version, and there are several different monsters in the two versions, all in order to enhance the fun of players exchanging monsters with friends.

It's a pity that the sales of "Pokemon" after the launch are not ideal, and the two versions together are only 150,000 orders, and the feedback from retailers is not optimistic, which makes Tianzhiyuan, which is expected to reach 1 million sets of sales, very disappointed, and also makes Nintendo, who is watching coldly, happy and annoyed, but Zhang Lexing is not panicked at all, he knows that "Pokemon" is not an overnight success.

Soon after, Korocomic (formerly Shogakukan), a children's magazine affiliated with Kunpeng Animation, began serializing a manga titled "Wonderful Pokemon Pippi", and at the same time held a raffle for readers called "Dream Gift", giving gifts to 20 readers per issue. The content of the comic was designed entirely for children, and it quickly attracted their attention, and naturally some curious children took part in the raffle for readers. Some of them won prizes, which was only a surprise for them, but when they found out that this gift was actually a new monster "Fantasy" that had never been announced in "Pokemon", these lucky people were extremely surprised, and some couldn't help but show off when they went back to school, which attracted more players to participate in the lottery, and many senior players who were enthusiastic about playing electronic pets and felt that electronic pets were too naïve also found a game suitable for them. The popularity of Pokemon began to continue to increase, and the sales of the product began to rise steadily, and even the GameBoy, which had been silent for a while, seemed to be a little rejuvenated.

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