Just when Zhang Lexing is still rejoicing at the launch of the EC6500 series chipset, and many future computer users are still looking forward to the launch of motherboards and computers using the EC6500 series chipset, the network and gaming environment in mainland China is also quietly changing.

Founded in May 1995, Yinghaiwei is the first Internet service provider in mainland China that started with a 486DX90 computer, claiming to be China's AOL, trying to monopolize the Internet market cultivation, network access, content production and services. In September 1996, Yinghaiwei received 80 million yuan of investment from ZTE and other companies, and suddenly changed from a small company with empty ideals to a large company with huge capital and full of development hopes, and Zhang Shuxin, the general manager who was full of ambition, decided to take advantage of this opportunity to speed up the development of Yinghaiwei, so it was decided to start the construction of Yinghaiwei's national network, and by the end of 1996, the node construction of 8 cities such as Beijing, Shanghai and Guangzhou was completed, and Yinghaiwei's network began to take shape. In February 1997, the Yinghaiwei network was officially opened, at this time Yinghaiwei was in the limelight, with a large number of advertising, successfully established in the hearts of the Chinese people "Yinghaiwei = Internet = Internet" cognition, erected in Beijing Zhongguancun The huge Chinese are far from the information superhighway - 1500 meters to the north" billboard has attracted people's attention.

Yinghaiwei is very showy, but there is more than one Internet access business (ISP) in China, but in the future, one of the largest Internet access service providers in China, China Telecom (at this time, it is also called the Post and Telecommunications Bureau), but it is concentrated on collecting tens of thousands or hundreds of thousands of monthly traffic fees from these ISPs, and they don't realize what the Internet has to do with the Post and Telecommunications Bureau.

Although the development of ISPs is lively, but Zhang Lexing doesn't care at all, he knows that in the end, everyone will eventually fall into the network of China Telecom, China Netcom, etc., and now ISPs are just passing by the clouds. Zhang Lexing was more concerned about those important portals in the future, such as NetEase, **, Sohu, etc., but unfortunately he had not found any trace of them for the time being, so he could only continue to wait for the right time.

The improvement of the Internet environment is not big, at least the Internet fee is still very high at this time, and only a very small number of people can afford it, but the domestic Internet cafes have begun to sprout in this difficult period, after the opening of the Shihua Internet Coffee House last year, Beijing has opened a new Netstar Computer Coffee House, with 12 Pentium computers, providing online games including "Proud Eagle", "Duke of Destruction", "FIFA97", etc., Although it can't catch up with the scale of the computers and the number of games in Fengyun Game Club, and the fees are slightly higher, after all, players who like online games still have one more choice. Soon after, a new Ruide online Internet coffee house was opened near the embassy district in Beijing, which is a real Internet café, providing Internet browsing services at a "low price" of 20 yuan per hour.

Zhang Lexing knows that this period is not a good period for the development of Internet cafes, at least until the post and telecommunications bureau lowers the access fee and increases the access rate, browsing the Internet can only be a pastime that only a few people can afford, so many so-called Internet cafes are actually just computer game rooms with a different face. This is also the reason why Zhang Lexing has not let the Fengyun Game Club and the Oriental Electronic Game City expand rapidly, not that there is no capital, but the environment is not suitable, but the layout in advance, the purchase of some commercial stores is still quietly carried out, even if the location is not suitable for the use of the Fengyun Game Club and the Oriental Electronic Game City, at least it will not lose money if it is sold in a few years.

Since the implementation of the new regulations on September 14, 1996 last year, many publishing houses have begun to participate in the work of game distribution, and there have even been cases of direct representation of games, such as the Electronic Industry Publishing House, which has represented "Thor's Hammer" and "Ultimate Doom". More overseas game publishers have begun to set their sights on China, a growing game market, such as Ubisoft, Virgin and other companies have entered the mainland in different forms of establishing branches or acting as licensing.

At this time, Taiwanese game companies also began to focus more on the mainland market, or set up branches to reduce the cost of game research and development, or directly opened up the mainland game market, although they are optimistic about the mainland game market, but more because Taiwan's local market has been almost occupied by the flood of PC-98 color games.

Since the success of Huayi International's introduction of PC-98 games, many shrewd company owners have found that agent games are actually more profitable than their own hard work to develop games, and there is no risk, even if the game does not sell well, it is a big deal to change another one, and even an established company like Zhiguan can't stand the temptation to join the PC-98 agent army. As a result, one game after another with more colors and fewer colors was pushed into the market, in exchange for a lot of income and public misunderstanding of the game, and even with the spread of piracy, it brought a lot of negative effects to the fledgling game industry in the mainland. As a result, Taiwan's local game development force, which was only valued by the Japanese, gradually declined, and many game development studios closed down because of this, but it cheapened Asia Interactive's branch in Taiwan, and took the opportunity to loot many senior game developers.

Because there are more agents this year、There are more games in sinicization,Fengyun Interactive did not concentrate the games in the two schedules of winter vacation and summer vacation as in the previous two years,But from March,There are several games on the market almost every month,For example, Xishanju's so-called "There is a happy ending、There are a lot of beautiful eyebrows、There is a tragic plot of the Legend of Sword and Fairy"The "Swordsman Love",For example, the introduction of "Dungeon Guardian" and "Might and Magic Heroes Invincible II"。 Not to be outdone, other game companies and agencies in the mainland have launched their own games to land on the beach, such as "Yanlong Knights II", "F22", "97 Racers", "The Legend of Jin Yong's Heroes", "Red Cliff", "Fire Shaolin", "Between Life and Death", etc., of course, there are many companies that have held back for a long time but can't get the finished game, which even includes some companies that have received funding from the Dream Fund.

A dazzling array of games came one after another, so that players were both happy and a little at a loss, were a little picky, had to flip through the game introduction in the magazine, while on the shelves of the store to pull the games they might like, with a large number of members and the trial version of the first convention, Fengyun Interactive in this market competition once again came out on top, but unfortunately did not reach the glory of last year.

Players in mainland China are dizzy with happiness, but in Japan, there are two people who are very depressed: Makoto Yamashina, the president of Bandai, a famous toy manufacturer, and Hayao Nakayama, the president of Sega, a well-known game company.

In the Bandai headquarters building in Tokyo's Taito Ward, Yamashina sat in his large chair and looked sadly at the stack of petitions on the table in front of him, which had been created by the company's employees to oppose the merger with Sega. In fact, just these small staff, Yamashina Makoto will not worry, with the prestige he has accumulated over the years can be easily settled, in fact, the main pressure is still from the management of Bandai, they are worried that their positions will be no guarantee after the merger with Sega, so all of them have taken passive resistance measures to the merger plan, which has brought great resistance to Yamashina Makoto's promotion of the merger, but the real trouble is still to come, I don't know what considerations, Yamashina Makoto's father, Naoji Yamashina, the founder of Bandai, also jumped out to oppose the merger, and Yamashina had to be cautious.

Makoto Yamashina raised his head and looked at his father standing by the window, Naoji Yamashina's figure was already a little rickety, but at this moment, it was pressing on Makoto Yamashina's heart like a big mountain. When did he be, after Makoto Yamashina took over Bandai and began to try to eliminate the influence left by his father, he has always felt that he has done a very successful job, he replaced his father and became the only person in Bandai to say, but today he realized how naïve he was, and his father's fluttering words easily changed the balance of power in this battle. Knowing that it would be futile for him to continue resisting, Yamashina sighed, picked up his pen and signed his name on a document next to the petition.

Putting down the pen, Makoto Yamashina glanced at his father again, and he shouted silently in his heart: "Father, I just want to save Bandai, the current Bandai is already in crisis, facing huge financial pressure, and I am afraid that it will not last long if I don't think of a way." Although Makoto Yamashina wanted to say this to his father, he couldn't open his mouth at all after years of accumulation.

In the afternoon of the same day, at the headquarters of Sega Corporation, President Hayao Nakayama held the phone handle in his hand, with an expression of disbelief on his face, just now he heard a shocking news from the phone, Makoto Yamashina actually told him that Bandai was going to cancel the plan to merge with Sega.

Hayao Nakayama roared angrily: "Damn Yamashina Makoto, didn't this guy just announce that he was going to officially sign a contract the day after tomorrow morning, it's only been less than seven hours, and it's all changed, this bastard ......"

Since the launch of Nintendo's Game&Watch handheld game consoles, Sega has been constantly struggling in the home game console market, although it made a "four dozen one" and failed to win the scandal of Nintendo's red and white machine, but in the era of 16-bit game consoles, it finally made a comeback with the MD American version of the console. When it came to the next-generation console war, Sega launched the Saturn game console with high hopes early, and it happened that Nintendo actually fell on its own at this time, and before Sega was happy, he didn't expect a Sony PS game console to pop up. Later, Nintendo's N64 finally came out of the mountain, and it was still an embarrassing start, but it created a miracle in the North American market, gradually forming a front and back attack on Saturn's game consoles, and at this time, European and North American companies suffered huge losses, all of which made Hayashio Nakayama worried.

In order to save the day, Sega decided to look for a strategic partner. By chance, Hayao Nakayama had dinner with Makoto Yamashina, the president of Bandai, at a hotel in Roppongi, Tokyo, Japan, considering the many resources in the hands of Bandai, Hayao Nakayama was tempted, so he proposed to Makoto Yamashina the idea of merging Sega and Bandai to form a new company, but Makoto Yamashina immediately agreed. In the days that followed, Sega and Bandai became closer, and in January 1997, Sega and Bandai jointly announced the imminent merger of the two companies, followed by the announcement of the new name of the merger, Sega Bandai Co., Ltd. For a while, the media exclaimed: "An 'Oriental Disney' covering video games, toy manufacturing, film and television animation, theme parks, karaoke, music production, cable TV and other business fields is about to be born."

But what Hayao Nakayama never expected was that the merger plan, which seemed to be ten out of ten things, was suddenly canceled, and his heart was at a loss, not knowing where the future of Sega should go, and he was not even sure whether he had a future.

The next day, Bandai and Sega each held a press conference to announce that the merger plan had been shattered. For a while, the media was in an uproar again, but Sega's competitors all rejoiced and celebrated, after all, the possible threat of "Oriental Disney" was too great.

"You're saying that the merger of Sega and Bandai has been cancelled?" Zhang Lexing asked Wang Mengyao again.

"That's right, they have already held a press conference to officially announce the news, and our own intelligence confirms it." Wang Mengyao said with great certainty.

"Great, that's great news." Zhang Lexing was very happy in his heart, if this Sega really merged with Bandai, it would be a very terrible giant that would be born, and it might even be more difficult than Nintendo and Sony, but fortunately, such a thing did not happen.

"Yes boss, according to the investigation, the failure of this merger was mainly due to resistance within Bandai, and even the father of the president Makoto Yasuma was against it, so ......" Wang Mengyao explained the reason for the incident.

"Well," Zhang Lexing waved his hand and said, "It doesn't matter what his reason, as long as the merger can't be achieved." But then you'd better arrange for someone to pay more attention to Bandai and Sega, the merger was not successful, and their business crisis has not been resolved, I believe they will think of other ways, maybe this is a good opportunity for us. ”

"Yes, boss, I'll arrange it." After Wang Mengyao finished speaking, she turned around and left Zhang Lexing's office.

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