PS: Today is Chinese New Year's Eve, and I wish you all a happy and prosperous New Year. Because I don't have time to upload it again at night, so it's advanced to now, I hope you'll forgive me!

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Since entering July, the Fengyun Interaction, which is responsible for the sales of "Dream Box128" game consoles in mainland China, has become busier, even the general manager Chen Jingyi is no exception, she even tried to make phone calls or answer phone calls for at least seven hours of eight hours of working time, no way After all, it is the first time to underwrite this kind of thing game console, unlike keyboards, mice and game controllers and other peripherals, but dozens, hundreds, "Dream Box" The game console is more than thousands of yuan, and more importantly, it is also related to the future layout of the game industry at the headquarters, and she does not dare to be sloppy.

In order to make way for the launch of the "Dream Treasure Box" game console during the summer vacation, this year's computer game listing plan deliberately vacated the summer vacation file, and only retained a computer game "Between Life and Death 2 Doomsday Tales" that was launched in mid-August, and the highly anticipated game masterpiece "The Legend of Sword and Fairy 3" was postponed to December, in order to concentrate on the elite soldiers and build the "Dream Box" Although from a global point of view, the mainland is not the key development area of the DreamBox128 console, but for Chen Jingyi, this is her stage.

In fact, underwriting the "Dream Treasure Box" game console, Chen Jingyi is still a little worried, she is very aware of the consumption power of the mainland, over the years, it is not easy to make a profit from computer games of tens or a hundred yuan, if it were not for a few masterpieces such as "The Legend of Sword and Fairy", "Blood Battle on the Beach", "Three Kingdoms" and some imported games with good sales, plus the help of the headquarters, although Fengyun Interaction may not be able to sustain, but Ken cannot develop as rapidly as now.

Since the Asian financial crisis in 97, the consumption power of the mainland that has been indirectly affected has also declined, and even the sales of computer games have become sluggish, and it is not until this year that there has been an improvement, at this time the launch of three or four thousand yuan of "dream box" game consoles, Chen Jingyi really does not know how many people will spend money to buy them. However, since she has an overall plan, she can't help but cooperate, so she can only fully mobilize the potential of Fengyun Interaction and make an appropriate marketing plan as much as possible.

Since the second half of last year, Fengyun Interactive has begun to entrust professional survey companies nationwide to investigate people's income levels, spending power, and leisure activities in major large and medium-sized cities. According to the investigation report submitted by the investigation company, Chen Jingyi finally came up with an overall marketing plan for the "Dream Treasure Box" game console in mainland China. In the plan, Chen Jingyi set the main target users of the "Dream Treasure Box" game console in the middle and high-income groups, that is, the people with a monthly income of more than 2000 yuan, and the focus is on the high-income people with a monthly income of more than 4000 yuan.

For these two types of people, the marketing department also specially planned two different sets of publicity programs. High-income people usually sit in the office more and lack exercise opportunities, so they take health and entertainment as the main selling point, and design a targeted health sports gift package, which is divided into two types: practical version and hardcover version. The so-called practical version of the health sports gift package,It refers to a "dream treasure box" game console,Plus the packaged "Leisure and Entertainment Game Selection", "Hot Dance Party Mixed Version" and a standard version of the dance carpet, the price is tentatively set at 3999 yuan, and the hardcover version is to replace the standard dance carpet in the practical version with a special metal jumping stage, and the price has also become5499 yuan.

For middle-income people, Fengyun Interactive started with easy entertainment and created a "Dream Treasure Box" game console easy to install, including a "Dream Treasure Box" game console, a gift box of three games (you can choose one from "The Legend of Sword and Fairy: Hao Tianshen and Demon", "GT Racing 2", "Crazy Tank") and a game voucher, the price is only 2999 yuan. As for the people with lower incomes, Chen Jingyi had to give up in the end, because she only had so many resources in her hands that she could no longer make discounts.

According to these two sets of plans, with the channel resources and market research on hand, Chen Jingyi is still very confident that she will sell 200,000 or 300,000 units within a year, but when the situation is reported to Zhang Lexing, it is not that she can't look down on those health sports gift packages and games that are easy to pack, but he is very dissatisfied with Chen Jingyi's prediction of 200,000 or 300,000 annual sales. In five years, by that time, game consoles will be eliminated, and there will be no climate at all. Zhang Lexing is very clear,Want to dig out the home game console market,Then the popularity of the game console must not be low,Although the domestic per capita income is not too high now,But some economically developed areas still have great potential,As long as it can make the "dream treasure box" game console sales in China reach three or so in about three years, The scale of four million units will not only feed many domestic game companies, but it will also become natural for some international heavyweight games to launch Chinese Simplified Chinese versions, so he is ready to play a role in this.

Thinking of this, Zhang Lexing attached the plan he considered to an email, and then forwarded it to relevant people, including Chen Jingyi, who planned to make full use of the resources mastered by his enterprise group to integrate and jointly contribute to the popularization of game consoles in mainland China.

……

The time is gradually coming to July 15th, and the day of the launch of the "DreamBox128" game console has arrived.

Tokyo, Akihabara......

When the clock rang at midnight, Hinatakano had already taken a good position in front of the door of the Itanium game store he frequented, and he looked back at the players who had just crawled out of their sleeping bags with worried faces, and his heart was extremely happy. There are only four people in front of him, which means that he will take the fifth to the long-awaited Dragon Quest 7 and DreamBox128 game consoles.

With a "bang", the door of the store opened, and the team began to slowly squirm forward. Five minutes later, the gate appeared in front of Hinakahara, and he couldn't help but freeze in excitement, and he couldn't help but freeze in confusion, even which leg to take first, but fortunately he recovered quickly, of course, more importantly, because the dissatisfied player behind him stabbed him several times with his hand.

Hikahara took a deep breath and walked into the Itanium game store, as soon as he entered the door, a large poster of "Dragon Quest 7" appeared in front of him, the character setting from the hand of the famous manga artist, very much "Dragon Ball" style, and next to the large poster, there was a whole shelf of "Dragon Quest 7" game, he only felt that he was a little dizzy with happiness, and even his body was a little uncontrollable trembling.

With a tremor in his body, Hinakahara came to the counter, took out the banknotes that had been prepared for many days from his pocket, slapped them on the counter, and said tremblingly: "I, I want a DreamBox128, and again, another set of "Dragon Quest 7". ”

"Yes sir, it's 49,200 yen in total, and I will charge you 50,000 yen, and I should find you 800 yen. The cashier took the banknotes on the counter, quickly made a settlement, and then looked for her head and handed it over with both hands: "You take it, please go over there to pick up your things!"

Hinatakano took the banknotes he was looking for, and without counting them, he hurried to the pick-up office on the side, where there was already a finished package. The staff handed over the wrapped DreamBox128 game console and Dragon Quest 7, and said with a smile: "This is your game console and Dragon Quest 7, please put it away." ”

Took over the packaged game console and game from the staff,Hikahara no swallowed and spitted,Sighing in my heart,It's been more than three years,The last time I played "Dragon Quest 6" was still on Super Nintendo,From then on, the news of the follow-up will come out from time to time,One will say that it will be launched on Super Nintendo,One will say that there is no such thing at all,Every once in a while, it will be developed on PS game consoles,But who would have thought that it would end up on DreamBox128。 But none of this has anything to do with him, he only cares about how to play the latest "Dragon Quest", and he doesn't mind which console it launches on, it's a big deal to buy a new one. In fact, there are many people who have such thoughts about him, at least his friends who are also fans of the brave.

Holding his hand in the game he loved, Hikahara trotted all the way to the subway station with a mixture of envy and jealousy along the way, and he planned to rush home as soon as possible so that he could enjoy the new "Dragon Quest 7". There are a lot of people on the subway, and the plateau is holding his baby tightly, and from time to time he fantasizes about the new brave continent in his mind, and the subway journey that flashed in the past seems incomparably long at the moment.

After wandering in the subway for I don't know how long, he stopped and walked and finally arrived at Kamiyacho Station, Hikatakano followed the flow of people out of the subway, and came to the outside of the station along the passenger passage, he took a deep breath of fresh air, held his beloved game, turned a corner and returned to the front of his rented apartment building along the street of 5-chome. With his house right in front of him, he will be able to experience "Dragon Quest 7" with his own hands, and Hinakahara can't help but breathe a sigh of relief.

Hurriedly walked into the building, but he didn't expect to meet another person, and almost collided with Hinakahara Wild, he looked up and saw that it was the daughter of the neighbor next door, Ozawa Sonoko, a reckless wild girl.

"Hidaka, why don't you look up when you walk!" said Ozawa Sonoko, crossing his waist and dissatisfied.

"Hehe," Hi Plateau smiled wryly, "Garden, why are you in such a hurry?"

"I'm going to see a concert. Ozawa Sonoko raised his hand and looked at his watch, and immediately became anxious again: "Ah, it's almost too late." ”

After saying that, Ozawa Sonoko hurriedly ran past Hizavahara and rushed out of the apartment building. Hi Plateau, who was cold, smiled bitterly and returned to his home along the stairs, and his mood improved again as soon as he entered the house. After changing his shoes, Hinatakano hurried to the workshop on the left hand side of the door, put down the things in his hand, came to the window and opened the curtains, and the room immediately became bright.

Hinatakano carefully unpacked it, first took out the DreamBox128, and placed it in front of the TV, which is a small game console, especially compared to the PS game console under the TV stand. The entire body of the DreamBox128 is a beautiful white, which looks a bit like white ceramic, and when placed horizontally, you can see the words "DreamBox" engraved on the top. Regardless of the careful study,Hikaharakano couldn't wait to take out the connection and quick installation diagram in the package,According to the prompts, connect the DreamBox128 to the TV,Then turn on the TV、Switch to the S terminal input,Then turn on the power of the DreamBox128,A crisp music sounded,A huge "DB" logo appeared on the screen。

Hikahara glanced at the spread out quick installation diagram,Press the open position from the DreamBox128 in front of the open position Jian,"Wow",The disc tray slowly popped out,He casually took out the first disc from the packaging of "Dragon Quest 7" and put it into the disc holder,Then press the open warehouse Ken again,The disc holder "bang" was retracted, and a prompt appeared on the TV screen that the disk was being read.

After flickering for about two or three minutes, the screen dimmed, and then gradually lit up again, and a slightly vicissitudes of life came out from the specially prepared speakers of Hinahara Plateau: "Our whimsical story takes place on a small island called 'Eden', where people live happily ever after...... Our protagonist is the son of a fisherman on a small island, who is simple and kind by nature, has a strong sense of freshness about everything around him, and hopes that he will become a man like his father in the future......"

With the sound of commentary, the camera gradually turned from the sky to a small island in the sea, that is, the "Eden" island where the story takes place, a boy with a lizard on his head slowly walked to the middle of the picture, at this time a dialogue bubble emerged from his head, which read: "The priest said that there is a wider world outside the island, I don't know how many times bigger than this island, and there are many interesting places, I really want to go out and see what it is like outside!"

The picture darkened again, and then soon the selection screen of "Dragon Quest 7" appeared, and the new Brave Continent gradually opened in front of the Japanese plateau......

The same thing is happening all over Japan, where there are long queues in front of many specialty stores that sell the DreamBox 128 console, just to get a taste of the new game as soon as possible. With the huge influence and game quality of "Dragon Quest 7", as well as the assistance of other first games, DreamBox128 has been extremely hot since the first day it landed in the Japanese market, and the first batch of 900,000 units through the store were sold out in just three days. Sales through the Internet are also sought after, and not long after the DreamBox128 pre-sale website was launched, more than 150,000 people poured in to order.

The DreamBox128 console miraculously surpassed 2 million units in its first week of launch in Japan, becoming the fastest game console ever to complete one million units and two million units, and in the first game, Dragon Quest 7 became the fastest game to exceed one million sales, selling 1.33 million copies in one week, which is worthy of being a Japanese national game masterpiece. Other start-up games such as Gran Turismo 2 and Pro Evolution Soccer 4 also achieved more than 500,000 copies, and for a time the DreamBox128 console became the most popular choice during the summer vacation, and even major national newspapers such as the Yomiuri Shimbun devoted a section to the story.

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