Chapter 1: Between God and Man
Hangzhou, the headquarters of Alibaba Group. Pen "Fun" Pavilion www.biquge.info
In 2005, Alibaba Group signed a cooperation agreement with Yahoo, under which Alibaba acquired all the assets of Yahoo China at the cost of 40% of the revenue and 35% of the equity, and received a $1 billion investment from Yahoo.
Since then, Alibaba's business has officially entered the development 'highway' of no shortage of money or even burning money, and the office location has also been transferred from the old office building by the West Lake to the new area.
In the future, an Alibaba Industrial Park will be built here, an independent kingdom with banks, post offices, apartments and guest houses.
Ma Yun's office is very large, so big that it is written a little empty, there is a space of dozens of square meters, without any furnishings and office supplies, it is just empty.
This Martian boy has a soft spot for Tai Chi, and even the bodyguards are said to be Tai Chi masters, and he has systematically learned Tai Chi before starting a business.
The space in the office is reserved for him to box.
A thin little man, wearing a set of traditional placket practice clothes, is slowly playing a set of Yang-style Tai Chi in the office.
"Mr. Ma, Zhao Zejun of Zelianke has arrived in Hangzhou. The female secretary was afraid of being injured by Mr. Ma's internal force, so she stood far away, reporting from a distance of more than ten meters from half an office.
It was about to follow Mr. Ma, and he also practiced some martial arts, and his voice was not loud, but he could hear it clearly in the huge office.
"Oh......" Ma Yun replied slowly, one was closed, turned his back to the secretary, and asked casually, "How do you know?"
The secretary smiled: "Coincidentally, on my way to work today, I saw two Humvees and Cadillac President No. 1, these two cars are together, and they have Su A license plates, it must be Zhao Zejun." ”
"Fate, such a big Hangzhou city happened to be seen by us. Ma Yun continued to box.
"Do you need to send someone to receive you?" the secretary asked.
"No, since he didn't inform us, let's not bother people. Zelianke is not a big company......" Ma Yun continued to wander back and forth in the office, "When will Mr. Li of Baidu and Mr. Ma of Tencent arrive?"
"I spoke with their secretariat on the phone, and they set off around the middle of next month, just in time for the West Lake Debate. NetEase's Mr. Ding will be thoughtful next week. ”
"Well, you have a good grasp of the itinerary of these people, and remind me when the time comes, I will personally pick up the plane. Ma Yun said slowly.
"Okay. Mr. Ma, is there anything else?" the secretary asked.
"It's gone...... Oh yes, wait......" Ma Yun stood still, turned around and asked the secretary seriously: "How did I play just now?"
"Huh?"
The secretary was stunned for a moment, then nodded vigorously: "Okay, that's good!"
……
Just when Lao Ma was boxing, Zhao Zejun and his party also arrived at the 'data center' located in Gongshu District, Hangzhou.
Gongshu District is an old science and technology district in Hangzhou, which has gathered a large number of Internet technology companies, and if memory serves, it will be planned as a software park in a few years.
The so-called 'data center' jointly established by Baidu, Tencent and Zelianke does not require direct commercial cooperation with foreign countries, nor does it require direct output benefits, and then out of confidentiality and some other considerations, it is listed with a false name: 'BTZ Technology Data Development Experimental Center'.
The so-called BTZ, naturally, is Baidu, Tencent and Zelianke.
The funds that the previous three have smashed into one after another are almost 100 million, and what is reflected in front of me is a small arched building with a single courtyard, which is not conspicuous in the park full of creativity and technology.
The person who received Zhao Zejun was the actual person in charge of Zelianke's current data center, the former associate professor of the University of Science and Technology recommended by Li Mingran, Lu Xingzhou.
Thirty-five-year-old Lu Xingzhou, with a doctorate and a master's title, a former associate professor, and a candidate for a national key scholar training program, is an out-and-out 'scientist' in the eyes of ordinary people.
Zhao Zejun 'interviewed' the other party, and after chatting, he learned that the life of a scientist is not as glamorous as he imagined.
An associate professor like him earns only 100,000 yuan a year for his regular job; when he goes out to give lectures and participate in activities, there are clear regulations that the maximum amount at a time cannot exceed 2,000 yuan, and most of them are 3,500 yuan; and the scholar training program is 80,000 yuan a year for three consecutive years.
If you want to make money, there are only two ways, either to cut out a part of the scientific research funds, or to produce significant results.
The former Lu Xingzhou disdains to do it, and the latter, the data mining direction of his research is still a cutting-edge and unpopular discipline in China, and the scientific research funds are not much, and it is even more difficult to produce results.
As the name suggests, whether it is data mining or big data, the foundation is a huge amount of relevant data. Where does this data come from in school labs?
Although it is also unpopular, Li Mingran, who studies artificial intelligence, can still make a software or something for commercial application, and data mining is currently completely out of the scientific research stage.
Everyone has to support their families, everyone wants their wives and children to live better, scientists are not saints, and in terms of living, they may not be as good as ordinary people who can be careful about their calculations, so through Li Mingran's introduction, Lao Zhao was dug to the data center to actually preside over the work.
The annual salary of 300,000 yuan a Chinese New Year's Eve, increased every year according to the scientific research results, a duplex house and a crown car were given, and after three years, all the property rights belonged to Lu Xingzhou.
For talents and personal enjoyment, Lao Zhao has always been willing to spend money, as long as money can be spent in the right place, it will definitely create more returns.
The representatives of the three parties of the data center, two experts sent by Baidu and Tencent, met with Zhao Zejun and said hello ceremoniously, and then returned to their respective jobs. The whole tour was accompanied by Lu Xingzhou.
"At present, there are a total of 48 employees in the data center, including 42 scientific researchers, with an average education of more than a master's degree, and the four computer rooms are all controlled in accordance with the strictest top-secret method in the national secrecy regulations, and three business divisions are responsible for data collection, modeling and application correction, and a general control group, which controls the overall situation, formulates plans and organizes the implementation of ......."
Lu Xingzhou swiped the door of the control room with his badge and fingerprints, and after entering the door, several people turned off their mobile phones and put them in a bag with a closed signal, and then registered their information.
Lu Xingzhou demonstrated the results of several data analysis models on the big screen, and Zhao Zejun asked: "How did the analysis of last year's user shopping patterns go?"
"According to the content that a user often searches for on the Internet, it can already be filtered and pushed, such as ......"
Lu Xingzhou called up a few records and clicked on one of them to enlarge it.
A blog user, in the last two days, searched for the keyword 'shirt' three times on Baidu, and in the blog, visited the blogs of several celebrities......
The data center can push the 'star same' products found on the Internet by using spiders to scrape through the pop-up windows of Tencent QQ and blogs.
"Initial success has been achieved in technology, but at present, it is only in the experimental stage, and it must be authorized by Baidu, Tencent and Zelianke at the same time before it can be put into practical application. Lu Xingzhou said.
"If I specify that I only want to push products from a certain website, will it work?" asked Zhao Zejun.
"Yes, technically, it's simpler and more accurate. Lu Xingzhou nodded and added: "If we can collect data for a long time, we can also judge a user's 'personal personality tendencies and hobbies', such as some people like classical things, some people like modern things, and some people pay attention to gossip, then we can push relevant information to him from time to time, not limited to goods, but also news, information, etc......
In other words, with the continuous popularization of the Internet, it occupies an increasingly important place in life, and when this technology matures, we can completely change a person's perception of the world. We want a person's online world to be what their online world looks like. ”
Lao Zhao suddenly thought of a sentence that I don't know who said, in the Internet era, ordinary people don't have their own thoughts, what they think, what they see, is just those behind the scenes, what they want them to see and think.
In terms of class, ordinary people will be reduced to the real bottom, and everything will be unconsciously influenced and transformed by the upper class behind the scenes, even the mind.
Slave-Slave and Slave-Owner Relations in Modern Society.
To use the simplest analogy, if Zelianke competes with another person who has not mastered this technology, Zelianke can use all the netizens who see it on the Internet all day long, and all the negative news about the other company, without even the obvious traces of 'pop-ups'.
"Fuck ......" Lao Zhao couldn't help muttering in his heart while being satisfied.
Technology is no longer limited to the level of 'omniscient is omnipotent', not only I want to be omniscient, but also to guide and even control the 'cognition' of other intelligent beings.
The Creator created man, and we determine what kind of person he is.
"Professor Lu, according to our current level, if I target a certain person, can I collect a large amount of information about him in a short period of time, change his understanding, and influence his judgment?" Zhao Zejun suddenly asked.
"The need for the other party's accurate IP address, even the itinerary and other more comprehensive real-life information, is also related to the information protection strength around the other party. But this ......"
Lu Xingzhou hesitated: "Mr. Zhao, is this legal?"
From the other party's question, Lao Zhao already knew the answer, smiled and waved his hand: "I just asked casually, just from a scientific point of view." ”
"Let's put it this way. Lu Xingzhou nodded: "An ordinary person, if you don't consider any legal implications, give us a period of time to influence, there is a great chance that he will make a wrong judgment, such as ...... For example, convince the other person that you will go to the next presidential election of the United States and have some hope of winning. ”
Lao Zhao laughed, and the topic was not mentioned.
The external cooperation department of the data center is the only department without scientific research personnel, responsible for the local affairs of the data center in Hangzhou, after the visit, Zhao Zejun left the data center, from the external cooperation department, brought an employee, accompanied him on the tour of Hangzhou.
Inspect the land to go.