Chapter 50 Creating Internet Celebrity Persona
Hearing You Ping and Dongqing's words, Jiang Fang was also a little moved, Ning Hao hurriedly took this opportunity to introduce his editing techniques: "Manager You, in fact, the most important thing for us to enter the cinema is the story itself, and my editing technique, pure comedy and black humor, is in stark contrast to the overwhelming giant productions, fresh, niche, and interesting, but can highlight the taste." Once people have a curiosity mentality, coupled with my age, DV movies, the biggest flaw, compared with each other, instead of disadvantages, will become a great inspirational component!"
"Think of a genius director who is only 17 years old, with a DV movie, detonating the entire film market, what an exciting picture. Ning Hao drew again, and his words were close to shamelessness.
"Kind of makes sense. Jiang Fang nodded, "For becoming famous at a young age, people always have enough curiosity, just like Han Han's phenomenon. ”
"The average film company considers nothing more than two aspects, one is finance, and the other is reputation. Ning Hao continued to analyze, after so many failures, he had already understood the psychology of the film company, so he knew very well what he should say.
Jiang Fang and You Ping glanced at each other, nodded, and looked at the young man with some surprise: "That's right, this is indeed the main aspect we consider." ”
Ning Hao organized his language a little, and then began to speak seriously: "First of all, I want to say that Yingyi Entertainment is different from other companies, as Manager Dongqing said, your company is now brewing the Asian Rising Star Director Program, so it is to support and encourage young directors, aiming to discover the hope of Chinese films." And on my terms, I am the best object, and the key is that my work itself deserves such encouragement. ”
"So in terms of reputation, you don't have to think about it at all, as long as my movie is released and released, people will give it a thumbs up, Yingyi Entertainment is really carrying out a new director support program, which will have more fans, more newcomers in the industry to trust Yingyi. This is a very good model and experimental significance for the company's future plans. ”
"Not bad," You Ping and Jiang Fang nodded frequently, Dong Qing smiled on the side, but he didn't expect that he didn't have to go out by himself, Ning Hao had already smashed Huanglong, and his insights were completely deep in the hearts of his two colleagues.
Seeing the three of them move, Ning Hao exhaled slightly, became more relaxed, and continued: "As for the finances, you have nothing to worry about, the publicity cost of this movie is estimated to be more than 100,000 yuan, and I can also provide some of it myself." As for the screening, we can do it in the form of an on-demand screening. First select dozens of theaters, look at the box office, and then decide whether to release it on a large scale. If the film doesn't sell well, these losses are very small to you, but who of you can say that the film must not be a big hit?"
"This is not just an opportunity for me, but for all of you!" Ning Hao said excitedly, his eyes staring at the three of them tightly.
You Ping and the three of them all carefully thought about Ning Hao's proposal, and exchanged opinions with each other again, Jiang Fang suddenly asked: "Ning Hao, it's just that I want to know, with only a budget of 100,000 yuan, how can this be promoted?"
For a movie, the publicity fee in the later stage will generally account for about half of the cost of the entire movie, of course, this is the general rule, and in the end, it depends on the distribution company's optimism about the movie.
It's just that according to Ning Hao's budget, what can he do with 100,000 yuan?
Advertisements on TV channels and news media are hundreds of thousands of dollars a second, and as for the trailers and short films in the cinema, I am afraid that I can't buy a single shot; the most common form of posters, if you want to be in a crowded downtown area, 100,000 yuan is not enough for a first-tier city.
In Jiang Fang's view, 100,000 yuan is like a stone thrown into the sea, and before the splash rises, it is swallowed by the waves.
"Stickers, forums, networks. Ning Hao popped out a few words without thinking, "This movie promotion, just like I said before, I want to build myself into an Internet celebrity and hype it into an IP." Actually, I was planning this plan a few days ago, and I don't know if you know that Baidu Tieba is now in the limelight. And among them, there is a music bar that dominates. And the starting point of my plan is one of the hot posts. ”
Ning Hao said calmly, after all, after experiencing the self-media frenzy, WeChat public account, Weibo big V, logical thinking, papi sauce, etc., Ning Hao has a strong confidence in the fan economy, as long as he can promote it properly, he can completely rely on his personality to push himself to the forefront of the entertainment industry.
Ning Hao said excitedly: "What I want to do next is viral marketing, through the water army, advertorials, detonate hot spots!"
You Ping and Jiang Fang's eyes lit up when they heard this, and their faces were surprised and incredible, especially as the manager of the distribution department, You Ping naturally understood what Ning Hao meant, this kind of publicity method is very cost-effective, and it belongs to the industry, and it is already trying, it is not new, but the character design that Ning Hao said, the creation of Internet celebrity IP is something he never thought of.
Jiang Fang was also amazed by the sound of the beating, but after a little pondering, he asked a sharp question: "But what is the tipping point you said? If you just use the image of a young genius director, I am afraid that it will not be able to cause a sensation." And it is too clumsy to create a director character so deliberately, which will cause disgust among fans. ”
"I'm talking about music, it's a crossover image that I'm going to create. Ning Hao analyzed confidently, and then took out his mobile phone, thinking in his heart: Music bar amateur version, well, thank you Zhang Jian.
In the midst of the confusion of the three of them, the familiar lyrics sounded.
"Wow, don't tell me, you're still a genius creator? Ning Hao, you really surprised me too much. Dongqing said with a look of disbelief, snatched the phone away, just looked at it, and slowly frowned, "Ning Hao, aren't you kidding me, this is obviously a middle-aged man......! Oh my God, that's Yeon-se!"
"Could it be!" Dongqing looked at Ning Hao incredulously.
Ning Hao nodded, and then said with some embarrassment: "We were going to go to the bar to relax before, but you know my age, so you can only dress like this." ”
"Wow, it looks like we've really dug up a treasure. Jiang Fang looked at Dongqing from the side and admired.
"Yes, in this case, as long as it is done properly, it can really bring a wave of rhythm with very little publicity. Moreover, this post is already extremely hot, if it is revealed that it is a minor again, haha!"
"Ha! Ning Hao, it seems that your chance has come. You Ping patted Ning Hao's shoulder, obviously with a lot of confidence, and compared it to Dongqing!
Ning Hao really landed in his heart now, after all, these two supported him, he set his eyes on Dongqing, the manager of the film purchasing department, and said with a fiery look in his eyes: "Hehe, senior sister, look ......"
Looking at Ning Hao's smug gaze, the corners of his mouth raised wickedly for some reason, and he deliberately became serious, put a white and tender hand on his chin, and thought about it.
After a long time, she looked at Ning Hao, and when the latter became nervous, she seemed to have finally made up her mind: "Okay, Ning Hao, you succeeded!"