Wow.

"Roy wasn't there. Debra saw a knock on the door, looked up, and went about her business again.

"It's okay, I'll wait in his office. Rex turned his face sideways, trying not to look at the other person, hiding the sparkle in his eyes.

"Heh, whatever. Debra pouted.

Rex walked into the office, closed the door, placed the papers on the desk, pulled out a piece of paper, wiped his eyes, and paced around the room.

There used to be only one large whiteboard in the office, but now there are two, and the reviews recorded on them are different.

Rex walked over, gently stroking the handwriting, remembering the first time he came here to find Roy. At that time, Roy was high-spirited and high-spirited, and the other party's radiant appearance seemed to be still vivid. It's just that the review topics on the whiteboard have already changed several times, and people are not things.

In the month she was here, she deeply felt the tremendous pressure faced by startups, every penny of money spent, every piece of performance fluctuations, and every subscriber movement...... It's nerve-wracking, and you can't help but feel anxious or ecstatic.

Fighting side by side under such pressure and difficulties makes her feel empathetic and integrate here, and she is full of enthusiasm to meet new problems every day. As Roy often says: Amateurs are inspirational, and we professionals just start work on time every morning!

Such a simple language, listening to it, but it makes people tearful and enthusiastic, and I want to use this as a benchmark to demand myself and grow together with this team.

Hope is so precious, the future is so hopeful, but business competition is so cruel.

As the company continues to expand the market, DVD marketing has gradually become a mustard, and the free trial coupon has attracted new subscribers to continue to join, but it still can't change the continuous loss of old users.

The company now faces its biggest challenge: subscriber churn.

In addition to this, perhaps there are problems of their own. Rex glanced at his reddened arm, the five finger prints on it were clearly burned, and there were even bruises on the fingertips.

The scars are shocking.

Rex sometimes wonders if this company will eventually go out of business, and if it does, what will Roy do? At that time, he will definitely not be able to repay the loan, and will he bear it for him again?

No, no!" Rex shook his head, secretly blaming himself for thinking about such a pessimistic thing, Roy worked so hard every day, he would definitely find a solution and get through it smoothly.

I'm going to believe in Him, I'm going to believe in Him, I'm going to believe in Him...... But will he really be able to get through it? At least there is nothing he can do about it.

When Rex was wandering the world.

Roy walked in with a spring breeze and technician Cecy Sharp.

"Oh, Rex, you sit down on the couch first, and I'll take care of it quickly. Roy said a simple hello, then couldn't wait to sit down in front of the computer, opened a statistic, and looked at it intently.

Ceci winked at Rex and quietly lip-synched: "You're so beautiful today." Then he walked up behind Roy and explained excitedly: "Boss, according to the big data analysis framework you did, I have sorted out all the data. According to your guidance, after making strategic adjustments some time ago, the subscriber renewal rate and mailing frequency have increased a lot. ”

“NICE。 Roy looked at the latest data and was equally excited. If you find your company's target subscribers, it will definitely not be a problem to survive.

In the past period, Gary's marketing activities have become more and more smooth and standardized, and the efficiency has also improved a lot. As subscribers grow, how to retain them and keep them renting films has become an urgent problem for the company to solve.

Through big data analysis and comparison, Roy found that the frequency of soft sex movie rentals was particularly high, so he adjusted the proportion of films, and talked about a large number of unpopular, but low-cost edge ball movies. Customers who like to see this type of customer have become loyal customers of Red Coral Company, and the renewal service after the expiration of the trial period has brought the first revenue to the company.

Roy repeatedly compared the data and found that many of his users were students and technical immigrants of Indian origin, because it was difficult for them to find movies from their hometown in traditional video stores, so the frequency of renting niche films and foreign films was high. The cost of a movie like this is also very low, and the company can fully afford it. So Roy made a decision and talked about the copyright of many classic foreign movies.

As it turned out, this step was the right one, with a number of foreign students and skilled immigrants becoming the company's second batch of loyal subscribers, and the number is still growing.

If Red Coral can make these niches, the monthly profit is also very considerable. Survival or something, it's not a problem at all.

Why does the local U.S. have the highest churn rate?

Mainly because Red Coral does not have a large budget to negotiate the rights of popular movies, it is abandoned by the film and television trend, and the loss of ordinary subscribers is inevitable.

Roy has been thinking about this problem, but feels that there is no good solution, and can only wait until the A round of financing to follow up on the hottest movie and TV copyrights.

However, that is something to be considered later, and now that the company has a steady stream of subscribers, Roy is already satisfied.

In the United States, a multi-ethnic country, the consumption potential of these niche groups should not be underestimated.

……

Roy smiled and praised Ceci a few more words, and sent him out the door.

The company has a steady stream of subscribers, and the biggest hanging stone in Roy's heart has finally fallen.

Only then did he notice Rex, and expressed his excitement with joy: "Rex, you know what? We've got our first loyal subscribers. Haha, aren't you particularly excited, after a month of hard work, I finally got results. Now I can't describe how I feel, I feel like a bird flying to the clouds, proving myself to the world.

"Hey, Rex, aren't you right? upset?...... Not upset? Haha, then be happy. In a moment, you inform all the management that you will have dinner tomorrow night and say that there is something big to announce, so that the rest of the company will also be cheered up, and let them know what a wise choice and what a promising career it is to follow me...... Woohoo ho ho ho ......"

Roy couldn't help but let out a strange scream, expressing the stress and anxiety of the past month, and the urge to go to the bar to take drugs and dance.

He laughed to himself for a while, and suddenly felt that something was missing, he looked at Rex's teary-eyed appearance, frowned, and became serious: "Did something happen?"

Rex wiped his tears and shook his head: "No...... I was just...... Tears of joy. ”

"No, tell me, what's going on!"

Rex felt Roy's domineering care, and his heart was about to break at this moment.