Denmark is a member of the European Union, but it does not use the euro as a currency, the currency they use is called Danish krona, and a coupon worth 10 kroner is very useful, after all, the ticket price of "Jurassic Park" is generally around 100 kroner, and sometimes it is cheaper to buy two, but it also costs 188 kroner!

If you change it to RMB, this movie ticket looks expensive, 1 kroner is about 1 RMB, which means that a movie ticket is 100 yuan, so it is quite good to be able to cheapen 10 kroner. Pen ~ fun ~ pavilion www.biquge.info

Movie ticket prices do seem a bit high, and the cost of living is the highest in the EU!

Fortunately, Denmark is one of the most developed countries, with good welfare packages and high wages, and the residents can afford to live such a high life.

Now the practice of giving movie coupons when you buy the novel "Jurassic Park" is actually being launched all over the world at the same time, in a real sense, linking the novel and the movie and promoting each other!

Paramount teamed up with Lin Han's Penguin Publishing Group and Renmin University Publishing House to make similar activities for different ticket prices in different regions, which greatly increased sales and box office.

Buy books and get movie coupons, even if you don't use them, you can also give them to friends or relatives, otherwise it's not good to waste them in vain.

Paramount has spent a lot of money on publicity and promotion, and Lin Han has to admire the whimsy of those staff members to maximize the influence of this movie!

Although Paramount suffered a loss, its movie box office continued to soar, and the creation of the IP of Jurassic Park was also successful, and the sales of peripheral products made no less money than the box office, and even Paramount Land is about to be completed, and tourists can go to Paramount Park in Los Angeles to experience Jurassic World in the future, which is also a great help for ticket sales there.

Just like Lin Han's last Disney would choose to be on. Sea Disneyland held "Pirates of the Caribbean 5" because there is a play project in Disneyland called this name, and even the movie was filmed to promote this project, who knew that it would become popular directly!

Big companies like Hollywood have never just made money at the box office, and even if many movies lose money at the box office, they can always make money back in the rest of the world, and it is impossible to really lose much.

It was supposed to be a thief. In the rampant domestic market, due to the extremely strict copyright management, there are very few cases of infringement, and the national purse is bulging, which seems to have become a combination of production and sales of peripheral products!

In foreign countries, many film derivatives can create huge commercial value and even feed back to the film industry. In addition to the traditional box office revenue, Hollywood has maximized the value of films by virtue of its abundant economic conditions and rich film experience, including the licensing of works and games, the digitization of music copyrights, physical derivatives, and artist brokerage.

Among them, film peripheral derivatives, which can account for two-thirds of some film revenues, have also attracted more and more attention from domestic film practitioners.

Only 30 to 40 percent of the profits of the overseas film industry come from the box office, and the rest comes from the sale of film derivatives and rights. In the United States, the revenue of derivatives is as high as 70% of the total revenue of the movie, far more than twice the box office of the movie!

In contrast, the domestic film derivatives market has just woken up. Compared with the boom in China's film market, the potential of China's film derivatives industry has not yet been explored. In fact, this is not that Chinese consumers are reluctant to buy movie derivatives, but that it is difficult to buy high-quality derivatives in the domestic market!

For example, in domestic movie theaters, most of the time you can only see popcorn and drinks, and at most there are posters of different movies and the like.

In Europe and the United States, where the surrounding derivatives are more developed, the proportion of sales revenue of cinema movie derivatives is far greater than the box office revenue!

Franchises in cinemas are so expensive that cinemas can get 85% of the franchise's profits, and by the end of the year, this revenue can contribute 46% of the total profits of the cinemas.

So their movie ticket prices are cheap, but their non-operating income is very rich!

Fortunately, at this time, the domestic film market has also realized this aspect of the content, not only in terms of publicity, but also directly linked to consumers!

"Jurassic Park" can be called the strongest in history, in addition to selling hot in offline movie theaters, you can even see their temporary monopoly promotion points in major shopping malls, and even with the popularity of the film and the sale of novels, these peripheral products have also become hot sellers on the Internet.

Mosquito amber, commemorative T-shirts and baseball caps, Q version dolls of the protagonists, water cups of the same style in the movie, personalized post-it notes, personalized brooches, folders, and notebooks are all selling well!

Of course, the best-selling ones are of course the dinosaur toy models, which are not cheap, and the full set costs $599, including all the dinosaurs that appear in the movie.

The price of a single dinosaur toy is also dozens of dollars, which is only a smaller version of the relatively small size, and even toy merchants also provide global customization services, 1:1 equal scale to create Tyrannosaurus rex, Brontosaurus, velociraptor and so on!

At present, only the prince of Dubai and the American technology tycoon have placed an order, and such a dinosaur can buy a suite, and it is not that the local tyrant can't afford to play at all!

The popularity of offline drives the popularity of online, probably because the price of genuine products is relatively high, so many people want to find similar products that can be replaced, so the Internet search is quite powerful.

In shopping sites such as Tengu, the sales of amber products have surged by 500%, and although you can't buy the same mosquito amber necklace, the clever merchants put the rest of the insects in the artificial amber, and the price is very cheap, so several stores are directly sold out!

Search for "Jurassic Park with the same model" in the search bar, and a total of thousands of treasures can pop up, including the same off-road vehicle model, the same necklace for the protagonist, sunglasses, and so on.

They didn't dare to really print the Jurassic Park trademark, and no one cared about the side balls, but as long as there was an infringement, it would be discovered immediately!

Even in major online stores, the store owner directly advertised the genuine sale of a series of derivatives, from limited edition sports fanny packs, to medals, T-shirts and so on.

Whether it's toys, games, daily necessities, and souvenirs, there are a lot of variety!

Many of these products are handed over to Chinese merchants by major manufacturers, and then put their own labels and sell to the world, after all, this is the world's factory.

Produced in China and sold in China, Paramount has made a lot of money with manufacturers, and Lin Han's 5% full copyright dividend is accumulating more!

……

On Wednesday morning, Wei Yongyuan, a freelancer, got up early, and usually slept until 11:30 before getting up for lunch.

Today, in order to go to the cinema to watch "Jurassic Park", he deliberately got up before 10 o'clock, he is a writer, usually mainly relying on writing online novels to make money, and occasionally post some small articles in magazines or newspapers.

Only in the dead of night will his inspiration gush out, and recently the new book has just been put on the shelves, and he has stayed up late to fight for a monthly ticket, so he has never been able to find time to go to the cinema to watch a movie!

Now that June has passed, July has just arrived, and he ranks fifth on the list of new book monthly tickets, which is not easy for a person who hits the streets all year round, so Wei Yongyuan decided to treat himself to a treat, go to the movies alone and have a big meal.

The movie theater on weekday mornings was sparsely populated, and there weren't even a few people except for a few staff members!

The movie at 10:55 is only half past 10 now, and there are still more than twenty minutes to go, Wei Yongyuan simply wandered around the movie theater, and he didn't feel embarrassed to be alone, after all, more than 20 years of single dog career has been exercised with a thick skin.

"Eh, when did you start selling toys here?"

Wei Yongyuan looked curiously at the boutique next to the popcorn seller, he walked in and took a closer look, and found those prices, and couldn't help but secretly ask: "My mom, is this a robbery or a robbery?" ”

The cheapest notebook and sticky notes cost more than 20 yuan, not to mention the rest of the things, and even he saw the original novel of "Jurassic Park" here, and brought the novel to the cinema to sell, which is really talented!

is also writing novels, why is there such a big gap?

"If one day my novel could have a tenth, no, one hundredth would be enough!"

Almost all of the boutiques are derivatives of Jurassic Park, and there are very few derivatives of the rest of the goods, and Wei Yongyuan even saw the same sunglasses that "The Matrix" made in advance.

Although he also wanted to buy it, he just couldn't bear it, looked around, and even felt it in his hand, and finally could only put it down silently, and said in his heart: "Only a fool would buy such an expensive thing!" ”

However, the slap in the face came too quickly like a tornado, and when he walked out of the screening room at one o'clock, he silently came to the boutique!

Wei Yongyuan picked up an amber pendant and a Tyrannosaurus rex and a velociraptor doll, he sighed, "Buy it, buy it, one person will eat enough and the whole family will not be hungry." Isn't it just more than 800 yuan? You can always earn it back in a month of outbreaking! ”

With such emotions to comfort himself, Wei Yongyuan swiped his credit card to pay the bill with some pain, and his heart was almost dripping blood, how many thousands of words did he have to write for the eight hundred yuan to earn it back, all because of his hobby.

Usually he is reluctant to eat and wear, so extravagance is a kind of pleasure of spending money, and when he gets home, he immediately opens the amber and the doll, and then takes a photo and sends it to the author group to show off!

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Recommend my friend Yi Wen's new work "Villain Big Star" to everyone~

This is a villain development story, Lin Xing eventually became the most famous villain in the NBA league, and Bill Rand Beale and Bruce Bowen both sighed to themselves!