"I'm going to set up a VisualSystem office in China in the near future, and in order to expand our company's presence in China, I'm going to try to get in touch with the Chinese authorities and if possible to co-organize a software design competition or a computer-related competition. Since the competition needs prizes, of course, I will invite companies that are interested in it to undertake with me in my plan, and then I can promote partners through competition titles, event advertisements, etc., even if the competition prizes alone will be a good publicity platform. If Compaq intends to participate, we can specifically explain in the publicity that the prize of this competition is provided by Compaq, which produces the best PCs in the United States, so that Chinese will soon know Compaq, so that when buying microcomputers in the future, Compaq PCs will naturally be the first to think of. Zhang Lexing threw out part of his plan, paying attention to Harris's reflection as he spoke.

"Your idea is very interesting, it doesn't cost much to provide a few microcomputers as prizes, I will discuss it with the company's management, and I believe it should be approved. In addition, I am personally very optimistic about this plan. Harris nodded his head and looked satisfied.

At this moment, there was a knock at the door, and at the same time, a voice came in from outside the door, "Mr. Harris, it's almost time for you to speak on stage." ”

"I'm sorry to miss me. Harris shrugged apologetically and got up to leave.

Grove went out and never came back, and as soon as Harris left again, Zhang Lexing was the only one left in the private room.

Isn't this too boring, Zhang Lexing simply went out to see the situation, so he followed Harris and walked out.

As soon as he returned to the hall, Zhang Lexing noticed that there was a crowd in front of the podium, and Grove on the stage was trumpeting how advanced Intel's 386 processor (80386 chip) is, what are the advantages of 32-bit over 16-bit processor, etc., constantly inciting everyone in the audience to follow up Intel's 386 promotion plan, and patting his chest to ensure that Intel will definitely strengthen advertising, so that end users will be more likely to accept 386 processor. In order to strengthen the persuasiveness, Grove also mysteriously revealed that Intel will further enrich the 386 processor product line, and will soon launch multiple grades of 386 processors, forming a pattern of high and low matching, so as to enhance the competitiveness of alliance members in the production of PCs. Representatives of many manufacturers nodded their heads again and again, and they seemed to be a little moved. Some of the business managers brought by Grove also took advantage of the hot iron to select targets in the audience for personal promotion, and some of the lucky ones soon brought their tempted customers to the private room next to them and began to have more detailed and in-depth negotiations.

After Grove finished speaking, Harris followed up on the stage to give a speech, different positions determine different angles of attention, Harris talked more about the content of the majority of compatible machine manufacturers must be self-reliant, although IBM seems to be powerful, but in fact it is just a paper tiger, as long as everyone unites as one, they will definitely be able to defeat IBM Yunyun and other clichés.

Zhang Lexing was not interested in this kind of cliché at all, and just saw Grove walking off the podium and standing next to him to rest, Zhang Lexing hurriedly walked over and invited him to go back to continue the secret conversation, and Grove readily agreed. Back in the private room, Zhang Lexing first mentioned what Harris had told about the sponsors of the software design competition, but Grove did not comment after listening, and it seemed that he should not be interested.

"You forced me, it looks like I'm going to make a trick. Zhang Lexing muttered a few words in his heart, and then played his killer feature: "I think Intel's publicity is very problematic now." ”

"It's unlikely, I think this 3-to-2 ad is very good now, so that the end user can clearly know that the new 386 processor is much better than the old 286 processor. Grove's face was full of confusion.

Maybe Intel hasn't noticed that many end users don't know the relationship between the processor and the computer, and these users naturally don't care about the specific location of the processor in the computer case and what the processor does. For these users, Intel's ads are playing the harp to the cow. Zhang Lexing explained.

"We really haven't noticed this problem, but what does it matter, we at Intel don't need to face the end user directly, in fact, as long as the vendors are willing to accept it. Grove didn't care.

"Don't you realize that there is a danger in this, for the end user, if they don't know about the processor, then they won't care which company's processor is used when they buy a microcomputer. There aren't many options now, so it may be okay, but once a company emerges that has the ability to compete with Intel and can also provide processors with similar performance, then the initiative may not be in Intel's hands at that time. Zhang Lexing said while mourning for Chaowei Semiconductor in his heart.

"This ...... Do you have any good ideas?" Grove's face changed slightly, and he bowed his head and groaned, perhaps his mind was numbering potential competitors.

"That's what I thought, a new publicity plan. With the core of strengthening the end user's awareness of Intel processors, the bundle partners jointly publicize, focusing on the advantages of Intel processors, and the ultimate goal is to allow end users to choose microcomputers according to the processor. Zhang Lexing said while silently mourning in his heart for a public relations person who may lose his job because of this.

"Sounds good, can you tell us more about it?" Grove was a little moved, and his eyes on Zhang Lexing were different from before.

"I call this project 'IntelInside', which is to add an 'IntelInside' logo to all microcomputer chassis with Intel processors, and use the way of labeling and advertising bundling. "If you have doubts about the effectiveness of this project, you can consider sponsoring my software design competition to test the results in China first." What to do is actually very simple, just add an 'IntelInside' logo to the PCs as prizes, and at the same time advertise that the processors of Compaq PCs are provided by Intel, so that you can not only promote Intel in China, but also test the feasibility of the 'IntelInside' program, which can be said to kill two birds with one stone. ”

"This plan is very good, I will report to the board of directors in detail, I believe that it should be approved, there will be no big problems. Grove seemed to be in a good mood and made a joke: "Zhang, if you come to do the publicity planning, I can cut the whole department in charge of publicity." ”

"Mr. Grove, you're joking. Zhang Lexing said with a smile.

At this time, Harris, who had finished speaking, came back with a wine glass, and as soon as he entered the door, he couldn't help but ask, "What good things are you talking about, but don't forget me." ”

"It's not the China plan that I have talked to you about yet, and Mr. Grove is also very interested after hearing about it, so I think it is better for the three of us to do it, and we will each take care of it. Zhang Lexing explained.

Grove and Harris both nodded in agreement, of course, to really agree, the two of them will have to go back to have definite news, but Zhang Lexing is very confident.

"I would add that in order to make it easier for Chinese officials to accept the offer to hold the competition, I would like to propose to donate a batch of microcomputers to some Chinese universities. In fact, this is also a good opportunity to promote themselves, in the future, students who graduate from these universities know that the company that provides microcomputers is Compaq, and the processors of microcomputers are produced by Intel Corporation, so the tendency of these people to choose microcomputers in the future can be imagined, and these people can be said to be potential users in the future. Zhang Lexing said.

……

Two days later, Grove and Harris respectively called to say that the company's board of directors had agreed to the previous talk about the Chinese development plan, in the phone Zhang Lexing once again explained the development plan in detail, in order to say that it can have a better effect, I hope Intel and Compaq will also send people to participate, as for the candidate, Zhang Lexing suggested that the choice of Chinese to go to China as much as possible, so that the communication will be more convenient.

The next day, Grove and Harris called Zhang again to inform Zhang Lexing of the results, Intel and Compaq will send people to attend the event, Intel is represented by Lai Bingrong, Compaq sent out by Wu Guofa, as for the date of going to China by VisualSystem unified arrangement.

After discussion, the final date was set for November 3rd, and the representatives of VisualSystem were Dr. Yu and Zhang Lexing, of course, it was Dr. Yu who really did the work, after all, Zhang Lexing still looked too young, and more importantly, Zhang Lexing still had a lot to do after returning to China.

Before going to China, because Zhang Lexing also planned to go to Japan to do some things first, he took a few people to go first, and planned to fly directly from Japan to Beijing after finishing his work. In order to meet in China, we agreed to meet at the Friendship Hotel, where Intel's office in China is located, and Dr. Yu will set off with representatives from Intel and Compaq.

Before leaving, Zhang Lexing called Dr. Yip Zuyao and invited him to go to China after a while to restart the "Software Development Plan" as agreed by everyone. Dr. Ye was met by Zhang Lexing at the Comdex exhibition last year, when Dr. Ye had just come to the United States not long after he failed to return to China to promote software engineering. At that time, after Zhang Lexing's persuasion, Dr. Ye agreed to return to China to continue the original project when the time was right, of course, not as an official project, but to be supported by Zhang Lexing's company. Now it is clear that the time has come for Zhang Lexing to see fit.

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