Chapter Seventy-Six: Game Advertising
After Chen Zishan returned to school, Zhang Lexing shifted the focus of attention to the creative workshop again, and of course, other industries were not omitted, which were collected, processed and fed back through the Beijing office of Oriental Holdings.
The workshop is currently focusing on six newly established games, including Ren Haoqiang's real-time strategy game (RTS) "Three Kingdoms", An Xintong's simulation game (SIM) "Happy Farm", Yan Dali's first-person shooter (FPS) "Bloody Battle on the Beach" and Zhou Zhehan's card battle game (CAG) "Mythology" have been approved and have officially entered the development process, while Chen Shunde's adventure game (AVG) "C+ Detective" and Zheng Hongwen's shooting game (S**) Fury Tank was also approved after revisions.
Under the overall coordination of Zhao Yuanhuan, the allocation of personnel needs in the early stage of each project team (mainly planning personnel) was completed, and the six projects began to move forward in an orderly manner. Different from before, Zhang Lexing also arranged a game producer for each project this time, with two main responsibilities: one is to control the financial expenses during the development period to prevent the development cost from getting out of control, and the other is to control the overall situation of the game to prevent the final development result from being completely different from the original application, of course, if the game needs to be significantly modified due to market or other reasons, it is still allowed under the normal process situation.
After nearly a month of hard work, the six project teams have come up with their own Final version of the plan, this plan is different from the previous game project application submitted by the plan, the planning materials of that period can be called the planning draft, describing only "what kind of game is this", "what are the fun places", "expected development cycle", "suitable for what age group" and "the main composition of the game sketch" and other content, this stage of work can also be called creativity. And the plan that I have come up with now has to take into account the details of the game, and all aspects of the game need to be included.
For these six Final Edition planning books, Zhang Lexing is most interested in "Three Kingdoms", because the production of this game is the most difficult. The final version of the Three Kingdoms plan has changed a lot compared to the beginning of the application, and it is not only reflected in the description of the details, but the biggest change is actually the addition of the online mode.
The current popular "Dune II" does not have an online mode, that is, you can only choose the computer as the opponent, which is also a commonly used mode in computer games now, and Ren Haoqiang also has a lot of inspiration for the setting of "Three Kingdoms" from this. At this time, many people would not have thought that if the computer opponent was replaced by a human, it would bring much change to the real-time strategy game, not only to make the traditional real-time strategy game more carried forward, to create a bigger stage such as e-sports, but also to produce "Warcraft 3" such as the hero squad mode of real-time strategy games, and even to carry forward the hero mode of DOTA (Defense of the Ancients, based on the "Warcraft 3" RPG map).
Zhang Lexing knows that "Command & Conquer" and "Warcraft 2" that will be released next year will have the function of online battles, and it will no longer be the simple modem (modem using a telephone line) connection in the past, but will join the new online mode of LAN that will be in full swing in the future. Zhang Lexing doesn't want his company's game to lose at the starting line, so he will naturally ask him to join the online battle mode, of course, with the backing of the game research institutes of the United States and Hong Kong, but don't worry about the technical aspects need to be explored from scratch.
The biggest difficulty of real-time strategy games is not in the graphics technology, not in the online data exchange, but in the balance of the game, if you don't pay attention to this, the final product may become a tank battle like "Red Alert", and other game units that have been painstakingly made have become decorations, and this development will definitely not have a chance with e-sports. Therefore, at the beginning of the launch of the "Three Kingdoms" project, Zhang Lexing put the balance of the game in the most important position, but whether these newcomers can understand it or not, and whether they can execute it well if they understand, Zhang Lexing has no bottom in his heart, so he can only take one step at a time.
The development of six new projects has begun, and the alpha version of "The Legend of Sword and Fairy" has also been sent back to Beijing to be tested by the QA department. At the same time, advertisements for "The Legend of Sword and Fairy" also began to run in the magazine "Home Computers and Game Consoles".
Home Computer & Game Console Magazine......
Chen Jingyi handed over the promotional materials of "The Legend of Sword and Fairy" to the editor of the magazine, and said: "Our company plans to put a color page advertisement on the back cover this time, plus a similar introduction to the game preview, this stack is the relevant introduction of this game. ”
Xiaobian A took the information and glanced at it, was stunned for a moment, pointed to a picture in the information and said, "Are you sure this is the game screen?"
"That's right, it's a game screen, and it's taken out directly without retouching. Chen Jingyi nodded, then took out a floppy disk and handed it over, saying, "If you don't believe it, there is an electronic version in this floppy disk." ”
"I'm not convinced, I'm just a little curious. Xiaobian A smiled, took the floppy disk and stuffed it into his computer floppy drive, first scanned it with the virus detection software, and then called up the directory of the floppy disk.
Chen Jingyi pointed to the screen and said: "That's it, a screenshot of the game in the PIC directory, and a relatively short game demo in the DEMO directory, you can take a look." ”
Xiaobian A followed Chen Jingyi's prompts, copied the two directories on the floppy disk to the hard disk, and then started a picture viewing software first, went to the PIC directory, selected the file and pressed enter, accompanied by the sound of the hard disk running, the computer screen slowly displayed a screenshot of the game from top to bottom.
When the picture was fully revealed, Xiaobian Jia gasped, pointed to the screen and said in surprise: "You guys, what is the resolution of your company's game?"
"Superior VGA image quality, **0×480 resolution, 256 colors. Chen Jingyi explained.
Xiaobian A pressed the page turn button and went through the remaining screenshots of the game, and he was amazed again and again, especially a few character setting drawings that made him drool. Exiting the picture viewing software, Xiaobian A remembered that there was a game demo program, so he went to the DEMO directory and launched the only executable file under the directory.
The screen went black, and then a foggy mountain slowly appeared, and several cranes slowly flew from the right side of the picture to the left, and then the words "The Legend of Sword and Fairy" gradually appeared on the right side like a brush writing. The picture froze for about five seconds, and then turned to the Demon Suppression Tower, where the protagonist on the screen wandered in the maze of the tower according to a pre-set program, occasionally encountering enemies who stood in the way and entered a combat state, and then there was your comings and goings, swords and shadows, and sword energy.
The editor who watched this demonstration was very excited, and even attracted two passing editors to stop and watch. When the demo program was finished, the three of them asked the same question: "Where is this game sold, and how much does it cost?"
Chen Jingyi smiled: "This game is still being tested internally, and it is expected to be officially launched in January next year." ”
"Alas," the three of them sighed in unison.
"By the way, I also have a demo disc of the game's opening animation, would you be interested in taking a look? Chen Jingyi took out a disc in an envelope from her bag and shook it and said.
As soon as the words fell, the disc in her hand was snatched away by one of them, Xiaobian B. But when he took out the disc and was about to put it in the computer, Xiaobian B discovered a serious problem, Xiaobian A's computer did not have a CD-ROM drive, and the three of them looked at each other and sighed.
At this time, Xiaobian C suddenly remembered something and said, "I remember that Ah Mo's computer has a CD-ROM drive, why don't we go to his place to see it." ”
The other two editors naturally nodded again and again, so the three of them took the disc and walked to Ah Mo's desk together. Coincidentally, the book is not written, at this time, poor Ah Mo just left his seat to make it convenient, and when he came back comfortably, he found that someone had already occupied his seat, and he actually pressed the optical drive he bought with his own money, and he didn't know what was stuffed into it, which was too much.
Ah Mo rushed over in a few arrows and shouted, "Stop!"
Frightened, Xiaobian B, who was sitting in front of the computer to operate, almost hit the screen headlong, and the three of them immediately turned their heads and asked, "What do you want to do!"
"Hey, this is obviously my seat, you don't need to say it, why are you still so arrogant. ”
"I'm sorry, Ah Mo, we don't have a disc drive, borrow it from you. ”
"What kind of disc are you," Ah Mo asked curiously, "the game?"
"Not exactly, it's the game's opening cutscene. ”
"Oh, get it out and see. "Ah Mo is also interested.
Chen Jingyi also came over at this time and pointed: "The disc comes with a playback program, which is the only executable file. ”
Xiaobian B started the program according to the prompts, and the screen was still black, and then after the optical drive reading light flashed wildly for a while, the red "O&G" logo of the creative workshop first appeared on the screen, and then in the clouds, a person and a sword rushed out......
Twenty days later, a new issue of "Home Computers and Game Consoles" with an advertisement for "The Legend of Sword and Fairy" was released......
Wu Yufei is a sophomore student, and he is also a veteran player who has been playing for a long time, and he used to play at home alone, but since he came to Beijing to study, he found that there are professional game magazines, and since then he will buy it in the later period, and this year he has added a copy of "Home Computers and Game Consoles".
After the National Day, Wu Yufei began to look for the latest game magazines in the bookstalls he frequented according to his habits, and sure enough, within a few days, he saw the latest issue of "Home Computers and Game Consoles". Putting down the money, he picked up a magazine that still smelled of ink and left. Within a few steps, he couldn't help but flipped up. According to the habit, he first looked at the color pages on the front and back cover, the inner page of the cover was an advertisement for a computer company, he flipped through it casually, and soon found that the inner page of the back cover was different from the previous issues, and it was printed with a game called "The Legend of Sword and Fairy", there were four in total, although the printing effect was not very ideal, but it could also be seen that the game picture was very exquisite.
The name of the game is very unfamiliar, and the game screen is also very unfamiliar, Wu Yufei thinks that this may be a new game, but unfortunately there is only a red "O&G" logo on the inner page, but the name of the company is not printed, and he really can't tell where the game is, he secretly made up his mind that he must go to the old place to find it when there is no class tomorrow, maybe he can find this game. Thinking of this, Wu Yufei flipped the magazine to the table of contents, ready to see if there were any attractive articles, but he didn't expect to see a line of text "Domestic Game New Army ......", he quickly flipped through it according to the page number.
The article reads: "Under the expectation of countless sincere eyes, domestic games are gradually rising. For this reason, our magazine has reported the news of the upcoming listing of "Condor Commando" of Jinpan Electronics. In September of this year, a domestic game newcomer creative workshop sent their game in development, "The Legend of Sword and Fairy", which really surprised me compared to the Hong Kong and Taiwan games I had played......
This is a newly made role-playing game, compared to the usual computer games before, the game has a resolution of **0×480, plus 256 colors rendering, bringing a world like never before......
The game originally started in Shengyu Village, Yuhang Town, Yangzhou, where the ordinary innkeeper Li Xiaoyao met Zhao Ling'er, a descendant of the Nuwa tribe, by chance, and later Zhao Ling'er's Xianling Island was accidentally attacked, and Li Xiaoyao took on the important task of escorting Ling'er to Miaojiang to find her mother......
It is worth mentioning that, according to the staff of the creative workshop, the official launch of the game will use all-Chinese voice, and players will no longer have to face one mute after another in the game, but can directly hear the dubbing recorded by a special person, plus the high-fidelity music recorded with the CD soundtrack, which will bring players a different experience......
Game environment: Kylin4.0, 486SX/33/4 or above, requires CD-ROM drive ......"
After reading it, Wu Yufei realized that this is a game developed by a company called Creative Workshop in China, and it has not yet been listed, and even the price has not been announced, so it seems that there is no need to go to the old place to find it. But since it's a domestic game, and the game picture looks so good, Wu Yufei is interested in spending money to support it, just like the "Condor Commando" introduced by the previous magazine, he has already booked it, and it is said that he can get it in two days.
A few days later, the office of Zhang Lexing of Oriental Holdings ......
Looking at the thin disc box in front of him, Zhang Lexing asked again: "Are you sure this is the genuine version of "Condor Commando"?"
Wang Mengyao nodded with great affirmation and said, "Boss, this is absolutely genuine, in order to prevent the wrong purchase, I went directly to Jinpan Electronics to get the goods, and it must not be wrong." ”
"Okay, you can get busy first. Zhang Lexing waved his hand and sent Wang Mengyao out.
Picking up the thin disc box on the table again, Zhang Lexing looked at it carefully. Disc cases are the most common type of plastic disc cases, similar to those used for pirated discs. The cover of the disc box is also the cover of the game manual, it seems that some design has been made, but Zhang Lexing looks a bit like a bunch of pictures put together, the most conspicuous on the cover is "Condor Commando" several Chinese characters, under the Chinese words is written in two fonts "MagicEAGLE", it looks like it should be the English name of the game, below the English text is the logo of Jinpan Electronics and the company name "Beijing Jinpan Electronics Co., Ltd." When I opened the disc case, the disc inside looked pretty good, and it was printed with a colorful disc cover. Pulling out the manual sandwiched in the disc box, Zhang Lexing flipped through it casually, it was really simple, just a few thin pages, and briefly introduced the process of entering the game, the manual is very simple, but the game looks quite complicated, first choose the battlefield, and then choose the weapon. When Zhang Lexing really entered the game according to the manual, he found that it was not so much a game as a wargame simulation, but it was actually accompanied by Chinese voice, which is still relatively rare in domestic games, even after many years.
With this game that can't be completely called a game, Zhang Lexing feels that the 98 yuan he spent is basically thrown into the water, but what makes people can't figure it out is that such a game was actually acquired by LG Company in South Korea, which makes Zhang Lexing can't help but suspect that Korean games at this time may still be prehistoric.
In 1994, it is said that in 1994, the RPG "Astonishia Story" released by the Korean manufacturer Sonnori for the first time on the PC platform sold more than 100,000 copies and won the first Korean Game Award. KOREAN ONLINE GAMES ALSO STARTED IN 1994, AND THE FIRST WORK IS SAID TO BE THE MUD GAME "JURASSIC PARK" OPERATED BY SAMJUNGDATA, WHICH HAS CULTIVATED A LOT OF PAYING USERS.
It was not until after the Asian financial crisis that Korean games began to accumulate and take off due to the support of the government and the rise of Internet cafes, and the games developed by them were promoted to foreign markets, especially in China, which occupied a considerable market share, and the Korean game industry became one of the pillars of the economy. At the same time, mainland games that began to develop around the same time have repeatedly failed and sunk in the sand, and one famous game development company after another has closed their doors, and if it were not for the period of great development of online games, perhaps the mainland's computer game industry would have died out completely. Although online games save many game companies, they can't save themselves, they are also game industries, which are the pillars of the economy in South Korea, but in the mainland, they have become "electronic heroin" targeting children under the promotion of some people, which is really speechless.
Zhang Lexing hopes that he can change all this, bring more Chinese boutique games to the poor players in the mainland, help the game get rid of those crimes of chasing after the wind and shadows, and make the game industry a truly healthy development industry in China, and one day turn domestic games to "Yinghua" and "daily chemical", turning South Korea into a dumping ground for domestic games.
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