It's January 5th in a blink of an eye, less than half a month before the start of the Lunar New Year war, and the publicity war of several Lunar New Year films is also in full swing.

Traditional propaganda methods are indispensable, and major newspapers have reported on several films at the beginning of their production, and now the reports on several films are overwhelming.

If you open the entertainment section of a newspaper, you can see all kinds of news or fan meetings about the leading actors of several Chinese New Year films, and TVB and ATV various variety shows also frequently appear in the figures of several leading actors or the promotion and introduction of Chinese New Year films.

In addition, the trailer promotion method driven by "Killer" has also officially appeared on the stage of Hong Kong film marketing. As a film with new faces starring and directing, "Killer" suddenly defeated the star-studded "Eight Star Annunciation" and sat on the throne of the annual box office champion of Xiangjiang, which made countless Xiangjiang filmmakers feel unbelievable.

Afterwards, the secret of the success of "Killer" was also excavated by countless Xiangjiang filmmakers, and finally found that in addition to the quality of the film and the promotion of the classic theme song, the biggest factor was the trailer promotion method that no one in the Xiangjiang film circle has been trying.

As a promotional method that has been popular in North America for several years, it is natural that no one in the Hong Kong film industry has thought about it, and there is even something called 'film flower', which usually contains a synopsis of the film's plot, highlights, main cast and crew, and other relevant information.

It's just that Xiangjiang is just a small island after all, and its population is not as large as that of hundreds of millions of people in North America, and it is difficult to directly proportionate the input and output, so the 'film flower' is only used in the film trade.

But now that there is a successful precedent of "Hitman", major film companies will naturally not let go of this kind of "film flower" promotion method that can make the film go to the sky in one step, whether it is "Family Carnival" or "New Best Partner" or "Righteous Heroes", they have followed "Hitman" to launch their own trailers, which has made TVB and ATV make a lot of money.

The launch of the 'trailer' also means that several companies have some understanding of each other's films, and it is inevitable to weigh them in their hearts, as early as when several trailers were broadcast, Zhao Xiaojun and others were even worried for a while, but after seeing that Xu Jing never took it to heart, they slowly put their minds at ease.

It's not that Xu Jing doesn't pay attention to his opponents, not to mention that he already knows about those films, just say the 'trailer', Xu Jing almost laughed out loud after watching it once, without it, just because they imitated "Killer" too much, not to mention the length of four or five minutes, and also recorded the theme song, making it into an MTV model.

It's not that MTV trailers can't be good, but how many classic songs like "Sunset Song" can there be? What's even more laughable is that the content is not edited according to the artistic conception of the song, but almost all the highlights of the film are collaged, exuding a strong 'film flower' flavor, which is no longer a trailer, but a collection of film highlights.

Many people think that the trailer is a trailer, but in fact, the trailer is a kind of advertisement, in order to promote and market the film, in order to arouse the audience's interest and make them pay money, and the trailer is more like a commodity, which is the essence of the film condensed ~ Hua. If the audience has watched all the highlights, then why does he have to spend money to go to the theater to watch it again?

On the other hand, the trailer of "King Haibian" is completely different from "Hitman", although it also uses "True Hero" as the theme song, but the trailer is not made into MTV trailer mode like "Hitman", but only a short film of about a minute, with pure background music with ups and downs.

Every shot, every line, every scene, every subtitle and even every piece of music in a short film contains efficient information and has a clear communication direction. Although there are some highlights in it, it stops abruptly at the critical moment, which makes the short film full of suspense, and makes people unconsciously feel a yu.wang to explore what the result is.

Xu Jing can also understand why several other films cut their trailers into 'film flowers', after all, trailers have just emerged in Xiangjiang, and they are far from the height of the art that has developed into an art in the original time and space, not to mention that even Hollywood trailers are still quite backward at this time.

Xu Jingneng left the trailers of several films behind and immersed himself in the filming of "Borderless City", but someone watched the trailer of "King Haibian" but a sense of irritability arose for no reason, this person is none other than Wu Yusen, the core director of "Heroes of the Righteous Courage".

Wu Yusen was originally a director of Xu Ke Film Studio, and in 86 he relied on "The True Color of Heroes" to turn over and establish his status as a great director in one fell swoop. Because the financier behind the film studio is also the golden princess, he was recruited by Lei Juekun to cooperate with Universal Pictures to shoot the film "Heroes of Righteous Courage" specifically to snipe "King Haibian".

This is nothing, because he developed a relationship with Taiwan Island for several years in his early years, he has never liked the mainlanders, not to mention that he can release his best hero film in the Chinese New Year, and he is so happy.

But since seeing the trailer of "King Haibian", that joy has suddenly disappeared without a trace. It's not because he realizes the gap between the trailer of "Brave Heroes" and "King of the Sea", but because he feels a wave of malice from the trailer of "King of the Sea".

Not to mention that in terms of pattern, the heroic theme of "Righteous Heroes" has been overwhelmed by the new superhero theme of "King Haibian", just saying that the film style revealed in the trailer of "King Haibian" is enough to make him irritable.

This style is naturally 'violence ~ force aesthetics'.

The origin of 'Violence ~ Force Aesthetics' can be traced back to Wu Yusen's mentor Zhang Che, but the truly groundbreaking film is usually only Wu Yusen's "The True Color of Heroes", but at this time it is only a start-up, and even the concept of 'Violence ~ Force Aesthetics' has not yet been formed.

The film that really established Wu Yusen's identity as a master of 'violence ~ force aesthetics' in the original time and space was "Bloody Heroes" directed by him in 8.9, and then this style was carried forward by the talented director Quentin. In other words, at this time, even as the pioneer of 'violence ~ force aesthetics', Wu Yusen himself has only just figured out some clues about this style.

However, at this time, several fire~explosive gunfight scenes and action scenes in the trailer of "King Haibian" reveal a highly mature 'violence ~ force aesthetics' style everywhere, which makes Wu Yusen not upset?

It's like raising a beautiful girl when you are a child, and you can grow up when you see it~ People were brought into the cave room, but they were pressed on the ground by the old king next door and took red~ Pill gave birth to a child, Wu Yusen felt how sour and refreshing he was, he didn't need to say more.

Therefore, whenever the trailer of "King Haibian" is broadcast on TV, Wu Yusen's heart is as disgusting as eating a dead fly. After thinking about it for a few days, Wu Yusen finally picked up the phone.