Almost none of the movies before this year's summer file have reached the expected box office, and even "Tangled" at the beginning of the summer season has performed averagely, occupying so many rows of films, not many viewers have watched it.

The box office of the movie is gradually declining, and many people in the industry believe that this is due to the quality, and the quality of the movie has declined significantly compared with last year and the year before last!

The quality of the movie is too poor, the audience is not stupid, there has never been a movie that has been abandoned by the audience because the ticket supplement on the e-commerce platform is too small, many movies are still the price of cabbage, but no one buys the price of 9.9 yuan, why?

Because the shooting was so bad, the audience didn't want to waste those two hours of time!

In the first half of this year, more than 100 movies were released, which is the most new films in the past year, but only three of the works with a passing score of more than 6 points in the Douban score are accounted for, and half of them are imported films.

If the quality of the movie is not good, it is easy to open high and go low, which is the so-called lack of stamina!

No matter how high the box office is on the first day of release, if there is no passer-by joining, then the box office of the movie can only be a high diving.

There are only two days left until June 9th, and most of the cinemas have already listed the films, so that it is convenient for audiences to buy tickets in advance!

The popularity of a movie can basically be reflected in the pre-sale process.

Maoyan Movie, Guevara, Taobao Ticket, Micro Ticket and other ticket-buying platforms are relatively large ticket-buying platforms in Chinese mainland, and many movies have a number of people who want to watch before they are released!

Generally speaking, fan movies and commercial blockbusters will open up the number of people who want to watch ordinary movies at this time, and the number of people who want to watch "The Matrix 2" is currently 710,000 in Maoyan movies, setting a record.

Many people have had such an experience, seeing the overwhelming advertisements of a certain movie, buying tickets and entering the cinema, they found that it was a bad movie, and they regretted it but were helpless!

But now Maoyan's want to see index has become the vane of good films, and many movies with high indexes have almost all achieved excellent box office results in the end, and "The Matrix 2" is half a position ahead of this.

Several of its competitors are not badly popular, with 450,000 for "Teenage Mutant Ninja Turtles", 380,000 for "Tarzan of the Apes", and 540,000 for "Desperate Escape"!

If they are placed in the rest of the schedule, winning the weekend box office championship is basically a sure thing, but unfortunately the summer movies are too dense.

There are still many movies in the future, and if you want to crush and win the high box office, you must take the rest of the movies down!

"Desperate Escape" has China's most famous martial arts actor Fang Long in the world, movies with comedy have always been the favorite of domestic audiences, the second male lead is also very famous, and there is also a first-line Hua Dan joined, netizens Uncle Long Uncle Long kept shouting, waving banknotes to raise the box office.

Among so many movies, the film schedule on June 9 is basically determined, starting from the midnight schedule in the early morning, "The Matrix 2" and "Desperate Escape" show an anxious posture, the two movies occupy 31% and 29% of the film schedule respectively, and the other "Teenage Mutant Ninja Turtles" ranks third, this kind of blockbuster with an investment of 200 million US dollars only got 25% of the film schedule in this schedule, and "Tarzan of the Apes" was cannon fodder, only about 10%!

The four movies almost swept away the film schedule on the market, and did not give the rest of the films any way to live!

Affected by this, the number of films in "Romance of the Gods", which has hit the box office with a big reputation, has plummeted, only 3%! Basically, it is a week trip to the theater, and the return on the cost is far away.

The fierce competition in the summer file can be imagined, no movie can dominate, even "The Matrix 2" has to share the schedule with other movies, unless it can show a crushing posture in the follow-up attendance and box office!

In many not-so-popular schedules, some Hollywood blockbusters can even reach 70% or even 80%.

"The Matrix 2" and "Desperate Escape", which have the most film schedules, are not pure Chinese movies, but they have worked together to suppress Hollywood blockbusters in terms of film scheduling!

As for the film schedule on June 10, it depends on who can coquettish these movies on the first day of release, this kind of four-way melee situation is a quagmire, and the slightest carelessness may lead to the feeling of annihilation.

The domestic market is already full of gunpowder, and in the international market, the competition is obviously not much easier, but there is just one less "Desperate Escape"!

In the United States, the United Kingdom, Canada, and Australia, as well as Europe, South Korea, Japan, and several Southeast Asian countries, "The Matrix 2" still has to fight bayonets with "Tarzan" and "Teenage Mutant Ninja Turtles".

At the end of November and the beginning of December last year, "The Matrix" had almost no competitive opponents at the global box office, and it was completely dominant, with enough time and market space to harvest the box office!

This time, it is still unknown whether "The Matrix 2" can withstand the pressure and create box office results that are not inferior to those of its predecessor.

……

Hu Yongbo is an ordinary sophomore science student, because the college entrance examination and the high school entrance examination occupy the classroom of their class, so the school gave them two weeks of vacation in one go, which can be said to be cool!

However, although the holiday is good, there are also a lot of homework and papers that come with it, and the test papers of various disciplines are a thick stack.

Before the college entrance examination began, Hu Yongbo, a sophomore, returned home with a schoolbag, and as a procrastination patient, he frantically rushed his homework on the last day of the holiday.

At that time, I had time to write, and I copied if I didn't have time to write, anyway, a few days before the holiday was enough to be cool!

The home is still much more comfortable than the school, lying on the sofa with the air conditioner on, Hu Yongbo connected to iFi with his mobile phone, and played the glory of the king in a good way.

However, after several tricks, he quit the game in a bit of annoyance, "Grass, are these pig teammates stupid? Are they all elementary school students!

At this time, Li Yongbo looked at the QQ group of the class, and there were a bunch of people chatting in it.

"How about we go to KTV to sing on the night of the 8th, and then go to the cinema at 12 o'clock in the evening to watch "The Matrix 2"?

"It's over there at Deji Plaza, and as soon as you go out from the KTV, you'll find Xinjiekou International Cinema, and the IMAX over there is very good. ”

"Zhao Haoran, your parents allowed you to come home so late?"

"I can only play until nine o'clock at night, and if I go back at ten o'clock, I will be scolded. ”

Li Yongbo belongs to the free-range type, his parents rarely care about these things, and they used to go out to play League of Legends with their classmates all night, so he quickly replied: "Count me in! Anyway, there was nothing to do at that time." ”

"If Bogo wants to go, I'll go too. It just so happened that I was staying at my grandmother's house. ”

"Then let's make up our minds, see you at Deji Plaza on the afternoon of the 8th, if anyone dares to release pigeons, they will kill him when they return to school!"

Li Yongbo opened the Meituan on his mobile phone and found the Xinjiekou Cinema in Deji Plaza in Maoyan Movie, only to find out that "The Matrix 2" at 12 o'clock in the evening on the 8th, that is, at 0 o'clock on the 9th, actually opened 8 halls, of which more than half of the hundreds of seats in the IMAX hall were booked!

So he quickly took a screenshot of this picture, "Wocao, comrades who want to go to the movie hurry up and buy tickets, otherwise there will be no good position at that time!"

"It's so in demand? Brother Bo helped me buy one, I don't have so much money in WeChat, I'll give you cash when the time comes. ”

"Ah, how many rows do you want to buy, let's sit together!"

"Row 10, I'll buy No. 67, you feel free. ”

An IMAX movie ticket is worth two ordinary 3D movie tickets, but Li Yongbo did not relent, bought it straightforwardly, and sent the ticket code to his mobile phone after payment.

The two movie tickets cost a total of 130 yuan, and I have to say that most of the current student parties are not very bad.

……

The movie has not been released yet, and even two days before its release, the pre-sale box office of "The Matrix 2" has directly exceeded 100 million!

The current box office of the midnight show is 21 million yuan, and the pre-sale figure on the first day of release just exceeded 50 million, and the next Saturday and Sunday also had 10 million or 20 million each.

This also makes "The Matrix 2" the first movie to break 100 million pre-sales this year, and it is even far more amazing than the pre-sale of the previous "Matrix"!

When "The Matrix" was released at midnight in November, the total pre-sale figure was only 66 million yuan, and now "The Matrix 2" is like a stimulant, directly opening twice as much as in the same period.

In fact, June 7 and 8 are the time when the pre-sale box office rises the most, when the movie is on the verge of release, and the audience will choose to buy tickets.

If it's too long in advance, everyone is a little worried that they may not be able to go to the cinema by then, and many movie tickets cannot be refunded or changed, which is not a good waste!

Netizens at the box office bar of 100 Degrees Movie are almost frightened by this number, what they like most is to pay attention to all kinds of box office results, and now there are two days before the movie is released, and it is too early to break 100 million!

According to Yien data and Maoyan box office data, as of 10 a.m. on June 6, the pre-sale results of "The Matrix 2" have exceeded 120 million yuan, which indicates that "The Matrix 2" has created the most pleasant pre-sale record of breaking 100 million yuan! According to professional stories, "The Matrix 2" There is a great possibility to set the highest pre-sale box office record and the first-day box office record in the mainland, among which the IMAX pre-sale box office has exceeded 20 million yuan, setting the fastest record of IMAX China's pre-sale exceeding 10 million yuan in one fell swoop, such a phenomenal result will also dedicate the audience to the most wonderful audio-visual feast of the year!"

Judging from the dazzling pre-sale results, "The Matrix 2" has been brewing in theaters across the country!

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