At the end of June, "Journey to the West: The Return of the Great Sage" was about to be released, and the publicity offensive was once again strengthened, and the movie theater that can accommodate more than 2,000 people was plastered with huge posters outside the Huada, and the realistic dragon and the figure on the back of the great sage could feel the sadness that he was not accommodated by the mainstream world, and the unruly rebellion of rebellion. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

On June 20th, the animated blockbuster "Kung Fu Panda" with Chinese elements imported from the United States has been released, without too much publicity, the phrase that foreign monks chant scriptures has always been tried and tested, and Chinese people have an excessive love for foreigners, and the production of Kung Fu Panda is also a big production.

Different from the release of the return of the great sage, Kung Fu Panda is almost released in major theaters with VIP treatment, and the phrase that foreign monks chant scriptures will never be outdated, especially in this era of domestic animation, the market is flooded with a large number of Japanese and American animations, and it has become a high-quality endorsement, which can bring higher income, which is also a major reason why domestic theaters love foreign blockbusters, and no one will get along with money.

It easily cut 15 million on the first day, and 23 million on the second weekend, breaking the record for the first weekend of this year, and also setting a new high for the first weekend box office of an animated film, and the box office in the second week has exceeded 40 million.

Looking at the box office of Kung Fu Panda, Zhang Yu and Wang Jiang's eyes lit up with jealousy, Kung Fu Panda was so popular, they found a target, but not a box office target, Zhang Yu set a grand goal beyond the box office of Kung Fu Panda, they found the target of publicity.

"The only domestic animation of Kung Fu Panda that competes at the Cannes Film Festival" What a seductive title that puts the return of the great sage and the return of the panda on the same level. Wang Jiang used the resources he had mastered through his own injuries to build momentum for the return of the Great Sage on the Internet, in newspapers and magazines.

And at this time, different voices appeared, whether it was the Internet or the print media

"Anything, dare to take out such a thing, I'm really not afraid of mistaking the audience's eyes, if I were the main creative team of Journey to the West: The Great Sage Returns, I wouldn't have taken out such a garbage animation......"

"Trash animation, also known as a masterpiece, don't you feel blush?"

In Yanjing City Daily, Yanjing Daily, Yanjing Business Daily and other print media, as well as Yanjing Forum, Tianya, Douban, Film and Television World and other forums, a large number of reports and posts belittled the return of the great sage of Journey to the West suddenly appeared, and the author even regarded himself as a viewer of the screening, which added a bit of credibility.

On the newsstand outside Huada, Zhang Yu held a copy of the newspaper of the day of the Yanjing City Daily, and used two pages to discredit the return of the Great Sage, and it was an article personally written by the famous film critic Zhou Xin, "Mom, why does the newspaper say so, the Great Sage is so handsome?"

As a large group in China's top cultural field, the tentacles of Century Culture can be said to extend to every corner of the cultural field, and Yanjing City Daily and Yanjing Business Daily have shares.

This is a mother and son who have participated in the parent-child screening of the return of the great sage, and the mother looks very knowledgeable, patting her son's little head, "Because they are jealous of others, just like the bandits in the return of the great sage, they are all bad guys." ”

The little guy opened his cute eyes and clenched his fists, "The Great Sage will definitely defeat them." ”

Putting down the newspaper, Zhang Yu looked at the immature but firm face of the little guy on the head of the pot, Zhang Yu patted her little head lightly, "It will be." ”

"I don't like people patting me on the head. Frowning and glancing at Zhang Yu, the little guy was a little inexplicable, why did this big brother who didn't know pat his head "But for the sake of us being a gang, I won't care about you, hmph, dare to discredit the Great Sage, I will definitely defeat you, I want everyone in our class to pull their parents to see the Great Sage." ”

Facing Zhang Yu, who suddenly came out, the boy's mother just quietly looked at the smiling Zhang Yu and made a cheering gesture to her son, "Come on, you must defeat the bandits." Then he was pulled away from the newsstand by his son in high spirits, "Mom, let's go back quickly, I want to call Xiaoqiang and them, let them go to see the Great Sage, and help the Great Sage defeat the bad bandits." ”

After walking a few meters with his mother, the little boy turned his head and waved his hand to Zhang Yu, "Goodbye, big brother...... Hurry up, Mom, it's time for the cartoons. ”

With a wave of his hand, Zhang Yu said goodbye to the boy.

"Big boss, you still have the leisure to eat fruit!" When Zhang Yu carried the fruit to the Nine Heavens Culture, Ye Zhong covered his face with bitter water, "The Internet and the media have exploded, and we have become the target of public criticism overnight." ”

patting Ye Zhong on the shoulder, Zhang Yu yelled at the busy office, "Everyone is here to eat mangoes, there are takeaways and drinks in the back, let's go and get them, the takeaway master can't take so much." ”

The busy Nine Days employee yelled, "Long live the boss." Rushed over and snatched away the fruit that Zhang Yu was carrying, and then several people rushed downstairs.

Holding Ye Zhong with a sad face, Zhang Yu smiled, "Vice President Ye, no matter what you say, you are also the son of a dignified real estate boss, and you don't even have this bit of qi cultivation, you have to learn from Uncle Wang, Uncle Wang must be drinking tea again." ”

Walking into the office, Zhang Yu pointed to Wang Jiang, who was leisurely drinking tea on the coffee table, "Look, I'm right." ”

Zhang Yu picked up Wang Jiang's teapot, then slowly took a cup of tea in the quilt, and drank it in a big gulp, "Uncle Wang, it seems that you have already had a countermeasure." ”

Wang Jiang didn't sell to Zhang Yu, and threw a document over: "Andrew Mason of "The Matrix" said that the production cost of "Journey to the West: The Return of the Great Sage" was at least 80 million US dollars"

Wang Jiang rubbed his eyebrows with his index finger and middle finger, "Hengdan's media resources are no worse than those of the Century Group, and I don't allow others to casually touch my things." ”

If the title of the first article just implies that "Journey to the West: The Return of the Great Sage" is comparable to Hollywood production standards, then the following headlines are more tricky than the other: "Kung Fu Panda producer Merry Sacob admitted at the Cannes Film Festival that "Journey to the West: The Return of the Great Sage" is the biggest threat to the mainland box office"

And all this, compared to the last article, is just a pediatric, "the famous film critic Zhou Salary and the mysterious man make an agreement", and at the back of the article are pictures with mosaics.

Looking at the slightly mocking but unconcealed figure in those photos, Zhang Yu gave Wang Jiang a thumbs up, "Jiang is still old and spicy." "The first few reports refuted the point of view little by little, stirred up the oil, and finally tried to see the dagger, and released a big move at the most intense time.