Seeing the email from Orient International Investment Bank indicating that "DigiScent has been successfully acquired", Zhang Lexing breathed a sigh of relief, closed the email casually, leaned back in his seat, and closed his eyes slightly to imagine the future application of digital scent technology. As for the whereabouts of the nearly 20,000 "iSmell" scent generators that DigiScent has piled up in its warehouse, Zhang Lexing has already had a preliminary idea to pick out some of them to improve and use them in Universal Studios in Hong Kong to add new selling points to those 3D theaters. The rest can be handed over to the game development company to try the effect of using digital scents in games, or you can also wait for the DreamBox128 basic system to be upgraded to support "iSmell", select a part as a prize and send it to players, and then cooperate with the appropriate game to let some people experience the game world that can be felt through the sense of smell, and by the way, also build momentum for digital scent technology, and wait until "iSmell" After the production cost is really reduced, it can be rolled out on a large scale.

Other companies can use DirectX development tools to quickly add scent support to their applications when needed, and even consider authorizing other companies to produce similar "iSmell" based on the solutions provided by DigiScent in order to accelerate the adoption of digital odor technology.

Just as he was thinking about it, Zhang Lexing felt his heart tighten for a while, and he broke open his eyes to look at the porthole next to him, just in time to see the thick fog-like clouds covering the window, and from the physical sense, the "BL901 Global Express" he was riding should be descending.

Sure enough, the sweet voice of the full-time flight attendant came from the on-board radio: "...... The plane has come to the sky over Beijing and will land at the Capital International Airport soon, please pay attention to fasten your seatbelts......"

This time she flew from Hong Kong to Beijing, Zhang Lexing originally planned to take Chen Zishan with her, but she has been too busy recently, in the past few years, she has not only developed the Hong Kong biological research institute into a world-class research level, but also acquired several biotechnology companies in Europe, America and Japan, and has developed from an independent research institute to a biotechnology group. During this period, of course, Zhang Lexing's support in all aspects was indispensable, but the main credit was Chen Zishan and her team, and even Duffy, who was already hopeless at the beginning, was taken half of the ownership. The scale of the company has become larger, and Chen Zishan has more things to manage, although it has not affected the daily life and pastime of the two, but occasionally there will be inconvenient times, such as this time she needs to participate in a regional biotechnology seminar, Zhang Lexing had to go back to Beijing by herself.

After getting off the plane, Zhang Lexing and his entourage got into the car directly on the tarmac, and then went to the Oriental Industrial Park, it is said that the online game developed by Yuebai Studio is about to start beta testing, and he wants to see what Dongdong, which is very likely to become the first online game in the mainland, looks like.

When the "BL901 Global Express" was still hovering over Beijing and waiting to land, it was on the 12th floor of an office building in the Asian Games Garden, No. 12 Xiaoying Road, Chaoyang District......

More than 300 square meters of office area from time to time sounded the sound of keyboard tapping, Xie Tian stood in front of the system information detection computer with his hands, looking at the latest online and registration data with satisfaction, compared with last month, there has been a substantial increase, especially the launch of almost a month of paid membership card, now more than 400,000 registered members of more than 10,000 people have chosen to pay, according to the standard of 30 yuan per month, that is, there is a stable income of more than 300,000 per month, not to mention the telecom share that is now basically negotiated, according to the current development rate prediction, by the end of the year at least from the telecommunications hand to get seven, eight million yuan, these revenues add up to enough to make the company live a very nourishing life.

Xie Tian is now very high-spirited, originally they were just a website under Beijing Jie Sanfeng Information Consulting Co., Ltd., operating a graphical Mud game upgraded from the telephone voice game service "Xiao Ao Jianghu Jing Loyal to the Country", this year unexpectedly won the favor of Haihong Holdings, invested almost 10 million over, so "Xiao Ao Jianghu Jing Loyal to the Country" was independent from Jie Sanfeng Company, established a Xiao Ao Jianghu Website Holding Company affiliated to Haihong Holdings, and moved to the current office location.

With the support of Haihong Holdings, the development of "Smiling Proud Jianghu: Loyal to the Country" has been faster, the servers have increased, the network bandwidth has increased, the office environment has improved, the motivation of employees has increased, the number of registered games is also increasing day by day, and the number of online people has broken through the 3,000 mark and begun to move towards the scale of 4,000 people. At present, the official website of "Smiling Proud Jianghu: Loyal to the Country" has rushed to the second place in the "NetEase Counting" classification list, and the top 15 in the total list of commercial sites, which is not only slightly stronger than the "Internet Genesis", but also has the trend of catching up with the game website boss Lianzhong, which has only been established for a year, and is already a very good answer.

Of course, Xie Tian is not a blindly optimistic person, he knows that if he is arrogant and complacent, in this era of rapid change, it will take a few months to be left behind by competitors. The success of "Smiling Proud Jianghu: Loyal to the Country" did not make him lose the motivation to move forward, he understands how big the gap between his own game and the real online game is, after all, people are the most serious graphical online games, not like "Smiling Proud Jianghu: The Spirit of Loyal Servance to the Country", it is completely just a graphical disguise, and it is essentially a game based on the Mud core plus some pictures.

To this end, Xie Tian specially allocated a part of the manpower to secretly develop the upgraded version of "Smiling Proud Jianghu: Loyal to the Country", in order to bring players a better game experience, such as leaving the plot and development of the game completely to the players, so that they can experience a more free Jianghu. Xie Tian hopes that when the upgraded version comes out, he can surprise those competitors, and it is best to surpass Lianzhong by the way, so that "Smiling Proud Jianghu: Loyal to the Country" will become the best online game in China.

Thinking of this possibility, Xie Tian's face full of vicissitudes couldn't help but show a happy smile......

At the same time, in an office on the 12th floor of Block B, Sigma Apartment, No. 49 Zhichun Road, Haidian District......

Li Riyuan, the general manager of Tianxia Huacai, glanced at his subordinates in the conference room and asked in a deep voice: "Manager Zhao, how is the server erection work in charge of your technical department completed?"

Zhao Yue, the department manager of the technical department, raised his head and replied: "Mr. Li, the server in Beijing has been basically set up, and the final system test can be completed in two days. ”

Li Riyuan nodded with satisfaction, the work progress of the technical department is following his schedule, which means that there will be no technical obstacles to the operation of "King of Kings" in Beijing. His eyes turned to Cheng Xuri, the manager of the marketing department sitting on the left, and asked, "Manager Cheng, how are the preparations of your marketing department?"

"Mr. Li, the marketing copy has been prepared, you can take a look at it first. Cheng Xuri took out a document and pushed it to Li Riyuan from the conference table, and then said: "We plan to choose two channels for advertising: websites and magazines, and the website has contacted the most popular ones in China,...... In the end, we chose **.com as the place for the "King of Kings" online advertising, first put a month of 530*100 pixel long advertising, and then look at the network delivery effect and then decide whether to renew the contract...... For magazine advertisements, we chose "Home Computers and Game Consoles", and from next month, we will run coloring page advertisements for three consecutive months......"

Li Riyuan picked up the marketing copy and flipped through it, then turned his head to Zhang Zhihong, the manager of the consumer software business department who was sitting at the right of the conference table: "Manager Zhang, do you have a plan for the promotion of the "King of Kings" client you are responsible for?"

"This ......" Zhang Zhihong coughed lightly twice, and then said: "Well, on the issue of client release, we think about it like this, the current domestic network environment, it is very difficult to release the "King of Kings" client directly through the form of network download, so we can only choose to promote the client through the form of disc release. If you go to the disc situation, you have to take into account the problem of sales channels, and now the sales competition of domestic game software is very fierce, on the one hand, there is the behemoth of Fengyun Interactive, as well as many peers engaged in agents, on the other hand, it is from cheap pirated software. Due to the low income level, many consumers are pirated games as the first choice, so our "King of Kings" client CD if it is sold through traditional channels, the price must not be high, according to industry experience, the price watershed is between 30~40 yuan, if the disc price is in this range or lower than this, then it will be easy to achieve better sales.

Our department has two plans, one is to take the traditional distribution channel, the price of the "King of Kings" client disc can be considered at about 25 yuan, so that after the production cost is removed, there is still a lot of profit margin for dealers to operate, and their promotional power will be relatively large. Another way is relatively costly, that is, to choose a magazine to cooperate, through the magazine bundle disc to promote the "King of Kings" client, in this way we can negotiate with the magazine to produce the CD, not necessarily to bear it completely.

In terms of coverage, it is better to go through software distribution channels, but in terms of timeliness, the way of sales has yet to be tested by the market, and there is also a distribution period and sales period in the middle, if you cooperate with the magazine, the first batch of discs can reach the hands of players faster, and most of the players who cover a certain age may be more suitable for the game "King of Kings".

Therefore, I suggest that you can first take the form of cooperation through magazines, first release a batch of "King of Kings" client CD-ROMs, and at the same time provide downloads on the official website as an auxiliary, and then consider whether you need to go through the software distribution channel to promote the client according to the online situation. ”

After listening to Zhang Zhihong's plan, Li Riyuan nodded with satisfaction. Zhang Zhihong served as the general manager of Zhiguan Electronics Beijing Company before coming to Huacai, and also planned the activity of bundling the complete genuine game disc of the game magazine, and the circulation of the stand-alone game "Fengyun" exceeded the 100,000 mark in one fell swoop. Zhang Zhihong was arranged to be responsible for the promotion of the client CD of "King of Kings", focusing on his past performance and experience, hoping to help the successful operation of "King of Kings". In retrospect, the decision was undoubtedly wise.

Thinking of this, Li Riyuan's face showed a smile of relief, and he even felt that the success of "King of Kings" was just around the corner......

The Oriental Industrial Park next to the Shangdi Information Industry Base in Haidian District, under Building 6, where the creative workshop is located......

After Zhang Lexing got out of the car, he and Wang Mengyao, who accompanied him, went straight to the elevator, planning to go to the sixth floor to see the online game that Yuebai Studio was preparing for beta testing. Unexpectedly, after the elevator door opened, two acquaintances came out of it, one was Li Chunlin, the general manager of the creative workshop, and the other was Zhao Haiguang, president of the China Game Industry Association.

"Brother Zhao, why do you have time to come to us?" Zhang Lexing was a little surprised, two days ago, he heard Chen Zishan say that her brother was very busy, but he didn't expect to be free to come out today to "Weifu Private Search".

"Hey, Lexing, why are you free, it's rare to see you!" Zhao Haiguang was also surprised, his brother-in-law is usually a rare idle person, since his sister Chen Zishan settled in Hong Kong, he rarely comes back, I can't imagine that I can meet you today.

Zhang Lexing smiled and said, "I just happened to have some free time, so I came to see the development of the game." Brother Zhao, you are ......"

"I'm just free, so I'll see if there's anything I need help with. Zhao Haiguang said kindly.

"That's right, I just happened to have something to talk to you about. Brother Zhao is interested in going upstairs with me to have a look, and by the way, I can talk to you about what I have to say?" Zhang Lexing invited.

"Oh, no problem, I'm fine right now anyway, just in time to see your game. Zhao Haiguang agreed very happily, he knows what kind of person his brother-in-law is, since he said that there is something to discuss, it must be more important, and most of it is related to the domestic game industry, as the president of the China Game Industry Association, he has no reason to find an excuse to leave at this time.

"Then, please!" Zhang Lexing made an inviting gesture, then nodded to Li Chunlin, and then walked into the elevator with Wang Mengyao.

Wang Mengyao smiled very decently and said hello to Li Chunlin and Zhao Haiguang, then reached out and pressed the floor button on the sixth floor, the elevator door began to close slowly, and then there was a slight shock, and the elevator began to rise upward. The numbers on the floor indicator screen are constantly beating, "1...... 2…… 3…… 4…… 5…… 6, "ding", the elevator door slowly slid open to both sides, and the sixth floor arrived......

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