Chapter 501: No Contrast, No Harm
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This is the special sales channel that Sony has, and this is also the result of the strong support of Shuichi Minamino, and Sony has its own physical stores for Sony products in major cities!
Of course, it is only in big cities, not in small and medium-sized cities. Pen ~ fun ~ pavilion www.biquge.info those cities are those retailers selling.
A physical store of Sony products in Tokyo.
On this day, most of the TVs in the store were replaced with new TVs from Trilon Display. In order to attract customers, in order to prove the advantages of Trilon displays, the store manager specially placed a new TV set of Trilon displays at the door, and then placed an old TV set without Trilon technology next to it. Both televisions broadcast one channel at the same time and one TV series at the same time.
In this way, there is a good comparison situation, I believe that there is no need to say more, so that consumers can watch it for themselves to know which one is good and which one is not!
These things don't need to be taught by Shuichi Minamino that these store managers will do it, after all, they are not fools to be store managers. Don't you know how to show your products when you see that they have advantages?
Taro Kikuta took his wife to the shopping street today, and the family plans to buy a new TV, and there are still many famous brands of TV in the island country, such as Sony, Sharp, Panasonic, Toshiba and so on. These brands are all well-known brands, and they are on a par with Sony.
It should be mentioned here that Sharp TV is a company under the Sanwa Foundation. Panasonic Television is a company owned by the Sumitomo Foundation, and Toshiba is a company owned by the Mitsui Foundation. And Sony also belonged to the Mitsui consortium in later generations, but now it has been acquired by Shuichi Minamino.
Undoubtedly, these TV companies are very powerful, and there is also a consortium behind them to support them. In the past two years, in addition to the fishing company, Minamino Shuichi's automobile company, Sony Corporation, and real estate companies have been secretly competing with these consortiums. But there hasn't been a first real encounter yet. In terms of real estate, Shuichi Minamino took the land, and the other party had no way to take him at all. As for Toyota, there are currently no brands under the big consortia that can surpass him.
So now he and the consortium of the most fierce competition in the industry belongs to Sony, the other consortium of those brand companies and Sony on a par, in the past two years have been constantly competing for the island market! Nanno Shuichi believes that in the future they will compete with each other in the international market!
"Hey, what brand of TV should I buy?" Taro Kikuta is a little entangled, he is currently struggling with three brands, namely Toshiba, Panasonic, and Sony!
"Let's go and take a look at each of them. It is necessary to compare the price and quality to judge which one to buy. Mrs. Kikuta said.
"Yes, listen to you. ”
So the two of them began to shop on this street, which is a commercial street. So several TV brands have physical stores. And neighbors. Since they all sell TVs and other products, of course they are the same street.
First of all, Taro Kikuta and his wife entered the physical store of the Toshiba brand and looked at it, Toshiba TV is still relatively famous, and after they looked around, they found that there was no big problem. But I haven't decided to buy it yet, after all, I have to shop around.
Then I went to see the Panasonic brand TV,I have to say that the strength of Panasonic TV in the island country is absolutely first-class,The strength is also strong,Sales are not bad。
"The price is a little more expensive than Toshiba's, so let's go to Sony and have a look. ”
Then the two entered the physical store of Sony products.
When the two of them arrived at the door, they found seven or eight customers pointing around the door.
Curious, they squeezed up to take a look, and saw that the group was watching two televisions.
One of the TV screens felt clear and colorful, and so on, much better than the one next door, and the contrast was so obvious!
At this time, the clerk in the store began to say hard: "Have you seen it? This is the Trilon monitor TV that our Sony company has just launched." You can see its characteristics, clearly, visually, color, and the degree of truth are much better than the one next door. That's where our Trilon displays come in...... It'......"
The clerk was talking endlessly, and the group of customers were also listening carefully, after all, the good and the bad were all in front of them, and they didn't just say anything.
There really is no harm if there is no comparison! Now there are many advantages when comparing Sony's new TV. What is watching TV for? Isn't it just visual enjoyment? Now Sony's Trilon monitor does just that.
"You see, it's only a little bit more expensive than a regular TV, and now it's about 15,000 yen per TV, but it's only 2,000 yen higher. Now you can take it home for 17,000 yen!, what are you waiting for?" the clerk continued to advertise. It's the end of the 50s, and due to inflation, the price of televisions has generally risen to 15,000 yen per unit. Other prices are definitely growing.
"Whoosh, it looks like the picture is indeed much stronger than the average TV!"
"yes, I've never seen a TV with such good picture quality!"
"Sony is really powerful, it deserves to be an old brand. ”
"It's only 2,000 yen, so I don't think it's very expensive, so I think it's better to go for it. After all, a TV is not a daily necessity, and if you buy it, you will use it for several years or even longer. ”
The seven or eight onlookers were tempted by three or four at once.
"Isn't this discounted?"
"Not really!"
"Okay, it's a little more expensive, get me one. ”
At this time, Taro Kikuta saw this situation, and his heart was also moved.
"Madam, we might as well buy Sony's, it does look good. Taro Kikuta said to his wife.
"I like it very much, so let's buy it, it's 2,000 yen expensive and our family can afford it. Mrs. Kikuta nodded in agreement.
"Clerk, bring me one!"
"What a ......"
…………
Sony products physical stores in major cities have been appreciated by many customers on this day, this new TV has been appreciated by many customers,After all, its quality is there,The reason why it attracts customers to buy is completely by comparing it with other TVs,So that the comparison will hurt instantly,Once there is damage, it is the best sales method!