Chapter 103: Target Nintendo

Zhang Lexing smiled: "Mr. Arakawa, you misunderstood, I didn't let you betray Nintendo's interests, I just want to understand your thoughts, if you are willing to regroup, then I will support you." ”

"Mr. Zhang, it's not that I don't believe you, but I really don't understand how you can influence Nintendo's decision-making. Arakawa asked, puzzled.

"This needs to be kept secret for now, but I'm sure you'll find out soon. Zhang Lexing smiled mysteriously, pointed to the big-screen TV and said, "Mr. Arakawa, it's better to watch the game first, it's very exciting." ”

Seeing that the other party said something and changed the topic, Arakawa was in a hurry, he didn't come to Beijing to see any WCG. Of course, he also knew that if Zhang Lexing really wanted to help him with such a big favor, he would definitely have something to ask for, and if he didn't say it now, it would only be more troublesome in the future, so he hurriedly asked: "Mr. Zhang, I don't care how you do it, but there is one thing I want to ask clearly, what do you need me to do?"

"Mr. Arakawa is in a hurry," Zhang Lexing said with a smile on his face, spreading his hands, "If I want to say that there are no requirements, I guess you won't believe it." In fact, my request is very simple, I want to buy no less than 20% of Nintendo's shares. ”

Minoru Arakawa frowned, in fact, the acquisition of shares is not a big deal, especially if it is only 20%, that is, there can be a certain number of seats on the board of directors, not to say that there is much power, especially if the other shareholders are united. Thinking of this, he asked suspiciously: "Mr. Zhang, I don't know why you want to buy 20% of Nintendo's shares, and it seems that you don't need to ask me for this matter." ”

In fact, there is still a sentence that Arakawa has not yet spoken, if there are still people studying the origin of Aonotori Co., Ltd. when DreamBox128 first landed in Japan, then I am afraid that only some ignorant Japanese players still do not know where the backstage of Ainotori Co., Ltd. is. Anyway, Minoru Arakawa already knew that one of the people standing behind Aonitori Co., Ltd. was the famous American software company VisualSystem Group, and the other was the Oriental Industrial Group next to him, a comprehensive group with strong game development strength, and according to unconfirmed information, Universal Entertainment Group seems to be one of the supporters of DreamBox128.

As a newcomer to the gaming industry, the DreamBox128 console is even more vigorous than the original PS console, and from the current performance, the global sales of more than 50 million units can be said to be invincible. In the home game hardware market, Nintendo exists as a competitor, and according to Minoru Arakawa's thinking, the person next to him should be thinking about knocking the competitor to the ground, and then stepping on a few feet is the right way. Buying 20% of Nintendo's shares doesn't look like a move, because the old man Yamauchi directly controls about 11.2% of Nintendo's shares, and the company also holds 9.7% of the treasury shares, plus 29.3% held by some close financial institutions, so it is almost 50.2% on the side of the old man Yamauchi, and it is very difficult to acquire Nintendo.

If you don't plan to buy Nintendo, then if Oriental Industrial Group holds 20% of Nintendo's shares, it doesn't actually play a big role, that is, to make a statement on the board of directors, and if you can't unite with other shareholders, you won't even have the right to veto. Minoru Arakawa himself has also played with investment, and Nintendo North America has also been involved in industries other than the game industry over the years, but he has never tried to invest money in his competitors, and he is still on the premise that he cannot buy them. In this way, the result is nothing more than two, one is that because of the funds you provide, the competitor has developed smoothly and brought you a lot of trouble, and the other is to defeat the competitor and the money invested has been lost, no matter what the outcome is, Arakawa feels unacceptable, and he is a little confused now, why the gentleman next to him has to send money to Nintendo.

But it's hard for Arakawa to say this to his face.,One is someone else's secret.,The other is a competitor.,It's a very strange thing for him to appear here.,If you want to ask the other party why you want to give money to a competitor.,He doesn't seem to have any position to ask like this.。

Zhang Lexing looked at Minoru Arakawa, his lips moved, as if he wanted to explain something, but he didn't seem to want to say it. At this moment, Wang Mengyao knocked on the door, and then hurriedly walked in, with an anxious expression on her face.

"What's the matter, so flustered!" Zhang Lexing asked with a little dissatisfaction.

"Boss......" When Wang Mengyao said, she glanced at Minoru Arakawa on the sofa with her eyes, and that posture was obviously confidential information, and it should not be passed on.

Zhang Lexing waved his hand and said, "It's okay, Mr. Arakawa is a friend, just say it." ”

"Yes, boss!" Wang Mengyao responded, and then handed over a piece of information in his hand: "I just received the news that Sega and Sony have started to cooperate!"

"What!" Zhang Lexing jumped up from the sofa in surprise, took the information from Wang Mengyao's hand and immediately looked at it.

"Sega and Sony are cooperating!" "Minoru Arakawa is a spirit, and if this is true, it is definitely not a good thing for Nintendo. The combination of a failed Sega and a former newcomer to the gaming industry, Sony, who has the technical prowess that other companies covet, and Sony's deep pockets, global reach, and agile strategy, could create a future that is hard to imagine.

Immediately, as if a flash of light crossed Arakawa's mind, he vaguely felt that he had grasped the reason why Oriental Industrial Group intended to acquire a 20% stake in Nintendo, perhaps in response to a possible collaboration between Sega and Sony. Although the exact news was only received today, but before this Sega and Sony had already had a scandal, there was even a Nintendo figure in it, Arakawa Minoru still remembers that some time ago many media tracked and reported that Yamauchi Pu, Okogawa, Kutaragi Ken appeared at a high-end club in Ginza at the same time, at that time there were various theories, the most exaggerated one also said that Nintendo, Sony Computer Entertainment and Sega want to combine three into one, becoming the world's largest game giant. At that time, Minoru Arakawa knew that there might still be a chance between Sega and Sony, and Nintendo would never be able to do it as long as the old man Yamauchi was in one day, and the current situation really confirmed this.

Arakawa really calculated that if Sega and Sony really cooperated, the threat to Nintendo would definitely be greater than it is now, even for DreamBox 128, which has come to the forefront of this round of console competition. The biggest problem with the menacing PS2 console at the moment is the lack of enough game software, especially the lack of support for a large number of games, and the mature Dreamcast console is in a much better situation in this regard, if Sony has the support of Sega, then the lack of game software that plagues them will be alleviated in the short term, if Sony is allowed to survive this most difficult period, maybe there is a chance to create a new PS myth, it will be a disaster for NGC, which has a lagging release plan。

If Nintendo has the opportunity to cooperate with the Oriental Industrial Group, Arakawa feels that it is a good choice for Nintendo at the moment, although the old man Yamauchi refuses to admit it, but since the N64 period, due to the lag in the release of new game consoles, conservative specifications and other reasons, Nintendo's influence in the home game console market has been declining, if this NGC suffers another failure, it may be difficult for Nintendo to continue to develop new game consoles.

In Minoru Arakawa's view, the constantly updated game console is a black hole that devours funds, with the continuous progress of science and technology in the future, the corresponding research and development costs will only get higher and higher, and it will be more difficult to make profits by selling game hardware, and even the royalties collected will have to continue to be reduced due to fierce competition. Game accessories, etc., can even be an industry that is completely out of line with games, such as real estate. Of course, Minoru Arakawa, a portable handheld with relatively low R&D costs and higher sales, believes that it can still be done, after all, Nintendo now maintains an absolute advantage, as long as it invests appropriate funds to stay ahead.

In this way, Minoru Arakawa feels that the cooperation with the Oriental Industrial Group is simply a match made in heaven, Nintendo can continue to control the dominance of the portable handheld, and the Oriental Industrial Group can provide a way back for the failure of NGC (in Minoru Arakawa's view, unless there is a miracle, NGC is dead), in case of NGC's failure, Nintendo can also adapt the game with the copyright to DreamBox128, which can also make money, and as a partner, the royalty is definitely easy to discuss。 Thinking of this, Arakawa felt that his trip was really not in vain.

……

Zhang Lexing took the information handed by Wang Mengyao and pretended to look at it, but his eyes were also paying attention to the change in Minoru Arakawa's expression. It is said that Sega, Sony Computer Entertainment and Pachinko Sami jointly funded a new company to develop games and digital entertainment products with a multi-platform strategy. And the information sent by Wang Mengyao was actually seen yesterday, and the reason why I have to put it out solemnly today is to hope that Arakawa can really make associations.

In fact, Zhang Lexing has already taken advantage of the sharp drop in Nintendo's stock price in the past two years to quietly absorb a part, and now he has indirectly controlled about 14% of the shares through several small companies, and if he can acquire another 20% this time, he will be able to reach a relatively safe ratio. As for the acquisition, Zhang Lexing has already made arrangements, anyway, according to the current Nintendo's share capital structure, the proportion of foreign shares is 41%, he can think of a way from it, in case it is not enough, he can also try to contact those financial institutions that hold Nintendo shares, even if these people are unwilling to sell now, when NGC really goes wrong, maybe these people will have to ask him to buy it in turn.

Originally, there was nothing to do with Arakawa, and now this guy doesn't even have the identity of a director, except for a little Nintendo shares on hand that are almost negligible, and basically has no say in the share acquisition. However, Zhang Lexing hopes to have his own spokesperson in Nintendo in the future, and it is best to have a certain amount of influence within Nintendo, there are too few people who meet this standard. For example, Shigeru Miyamoto and Genhiro Takeda, Miyamoto Shigeru has a unique concept of game production, but he is more of a game production genius than a business manager, and more importantly, when Yokoi Gunpei left Nintendo, what his apprentice did did not seem to be so glamorous. Genyo Takeda was one of Nintendo's "three hardware masters" in the past, and he had a very keen sense of the innovation of hardware technology, and his too low-key life at that time made him lack enough influence.

As the future president candidate in the eyes of Yamauchi Pu, Iwata Satoshi is not bad in all aspects, but Zhang Lexing does not plan to let Nintendo create brilliance again, so in comparison, the more adventurous Arakawa is a good candidate, and now is his most embarrassing moment, without Zhang Lexing's support, maybe it won't be long before he will be driven out by his father-in-law to become Nintendo. Now helping Arakawa Minoru is tantamount to sending charcoal in the snow, as long as he is put in the position of Nintendo's president, Zhang Lexing will be able to plot slowly in the future, after all, it is not impossible for a large-scale enterprise like Nintendo to eat it in a short time, but there will definitely be very troublesome sequelae, such as brain drain, internal turmoil or something.

After so many years of experience, Zhang Lexing's patience is now very good, he can spend about eight years preparing his game console, and he can also spend many years slowly cultivating the domestic game and animation market, and he can also slowly encroach on Nintendo, gradually grasping it bit by bit into his own hands. He didn't want to lose Nintendo's essence because he was in a hurry, and that wouldn't be worth it. As long as he can win Nintendo, Zhang Lexing believes that no matter how much Sony Computer Entertainment tosses, even if it is a real acquisition of Sega, he will not have to worry.

According to Zhang Lexing's vision, the future game market will be mainly divided into arcades, home game consoles, portable handheld computers (including mobile phones in the future) and PCs. The arcade market will certainly shrink in the long run, with the continuous improvement of the performance of home game consoles and PCs, as well as the continuous growth of network coverage, the number of people entertaining at home will definitely increase, but at this stage, it is still necessary to use the arcade interchange board with DreamBox128 technology to suppress competitors and attract game companies to join the DreamBox128 platform.

Home game consoles and PCs will be the key development goals of Zhang Lexing, to occupy the future home entertainment market, and through the underlying support of the operating system, the two platforms can be gradually integrated, which is difficult for other game companies, and even Sony Computer Entertainment to do. According to Zhang Lexing's plan, the center of the future will shift from the hardware platform to the software platform, when the gamer will not be able to use a home console, a PC, or even a portable device, they can play the same games, all based on an account like "GameLiveNetwork". At that time, Zhang Lexing, who laid out the "GameLiveNetwork" in advance, will definitely be able to take the lead, and once he has a huge user base, it will be half the effort to carry out any business based on it.

As for the portable handheld, Zhang Lexing is still going to use it to hang Nintendo in the short term, so he will not launch his own handheld for the time being, but the corresponding research work will continue to be carried out, taking advantage of the period of "cooperation" with Nintendo, accumulate more research results, make more preparations, and wait until the time is right to officially launch it, making up for the shortage of game strategy. Although it is not possible to blatantly develop portable handheld computers during this period, Zhang Lexing has thought of an alternative way, which can start with emerging mobile games, so that there will be no direct conflict with Nintendo, and a new market can be seized, which can be described as killing two birds with one stone.

……

Minoru Arakawa, the two people who had their own concerns, came to his senses first, he glanced at Zhang Lexing, who was reading the information, coughed lightly, and then asked, "Mr. Zhang, I don't know what you think of the cooperation between Sega and Sony?"

"Oh," Zhang Lexing smiled and said, "I think it's better to consider our cooperation, I believe that if Nintendo and Oriental Industrial Group can form an alliance, Sony is nothing." Mr. Arakawa, what do you think?"

Hearing the other party personally admit to cooperating with Nintendo, Arakawa Minoru smiled happily, it seems that he guessed correctly, if the two really cooperate, even if Sega and Sony Computer Entertainment merge, there is no need to worry, and as long as it continues to hold its position in the portable handheld market, Nintendo will definitely have a good time in the future, at least there is no need to always worry about the cruel competition of home console hardware.

"Yes, as long as we work well together, Sega and Sony are just floating clouds. Minoru Arakawa took the initiative to stretch out his hand and said, "Mr. Zhang, I hope that we will have a happy cooperation in the future!"

"Mr. Arakawa, happy cooperation!" Zhang Lexing shook Minoru Arakawa's outstretched hand, and the smile on his face became bright.

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