The number of users of Worry-Free Pay can increase exponentially in a short period of time, and there is no way to turn decay into magic except for the means of "growth hacking".

The layman thought it was incredible, but the fog was just a layer of window paper – a poke and it could be pierced.

Now that the dust has settled, Roy has finally ushered in the ** period of pretending to be forced.

It's time to show off your IQ.

"Ulysses, Debra, a question for you. Roy coughed coldly, and then said: "If there is a stranger who has been sending you an email to predict the outcome of the game, you may not care when you first receive this email, but after a few games, one after another predictions were made, until the sixth game ago, the predictor said, if you want to know the outcome of this game, please pay $1,000, and you will know the answer immediately." At this time, will you pay?"

Ulysses excitedly said: "Is there such a good thing? Of course, you have to pay to gamble and make a lot of money." ”

Debra didn't rush to answer, let Roy Gao take a look, she thought deeply, and asked seriously, "Why should I pay $1,000?"

Roy felt 10,000 divine beasts rushing in front of him, he smiled awkwardly, and said step by step: "Do you think, if you can know the result of the game in advance, what good things will happen?"

Debra cut her hair and pouted, "Do you want to gamble?" ”

That's not the point, okay.

Roy reiterated, "The point is, will you believe this prediction of five times in a row of strange emails?"

Ulysses said, "Try it and you'll know." ”

Debra nodded approvingly.

At this time, e-mail is still a new thing, except for business people who use it in office, it has not yet been popularized in the hands of the public, so it is normal for them to be unguarded.

Roy nodded with satisfaction, and said incomprehensibly: "Even if God predicts by rolling dice, how can anyone be more awesome than God? What's more, if the person behind the operation can really know the result of the ball game in advance, why don't he go to gamble on the ball himself and make a fortune in a muffled voice? Hmph, the real answer is - 'demonic spirit'." ”

"How the hell did they do it?"

Roy was very satisfied with the worship of the two of them seeking knowledge, and lightly revealed the mystery: "Probability." ”

Many people know this principle. In short, if a scammer sends out 10,000 emails before a match, half of them predict A to win and the other half predict B to win, and half of them predict whether A wins or B wins. If the prediction is correct, continue to do so until the next match. And so on, each time the wrong half of the people will be screened out. At this time, the person who receives the correct prediction every time will believe that there is really someone who can predict the outcome of the game, and then obediently pay for the IQ tax.

Ulysses shouted, "Fake!boss, this method is absolutely amazing, why didn't you tell me earlier! ”

Roy has a black line, and I have laid so much foreshadowing in order to lead to the reason why the number of customers of worry-free payment has skyrocketed.

Obviously, the topic has become like a wild horse, completely out of Roy's control.

Ulysses and Debra have a sentence of reasoning about how to operate, and they can also charge some extra money for this IQ tax. Especially looking at Ulysses's enthusiastic posture, I am afraid that there is a high probability that he will operate in private.

Roy suddenly thought of a possibility. Isn't this kind of predictive fraud essentially the same thing as fortune-telling on the street? The only difference is that the efficiency of fraud has increased by a hundredfold by using the Internet as a medium.

No, for the justice of the universe and for the peace of the world...... I, Roy, had to step up.

Roy could, "Ulysses, I remind you, don't use your brains, crooked ways will definitely not make a lot of money." ”

Ulysses laughed, not knowing if he had listened.

Every new technology is born, and it represents a wealth of hidden opportunities. It's the same with the mail system.

The traditional way to find customers is to advertise through TV, newspapers, and radio, which is very costly, and for the emerging industry of online payment, this marketing method is not effective.

Just a while ago, when Roy was using email, he suddenly thought of this powerful tool of email marketing. The method is simple, use the bot to send a large number of emails that say, "You have $1 in your WorryFree Payment account, just log in and you can claim it." ”

Relying on this "growth hacking" method, countless customers have completed the registration with a click.

The beauty of this approach is twofold:

First of all, let's not forget about the times. In 1998, email itself was a new thing, for example, the hottest email at that time was launched in 1995, WeChat product manager Zhang Xiaolong's foxmail was established in early 1997, and the familiar Google mail Gmail was not launched until 2004.

Therefore, the people who started to use email at that time were also more willing to try new things in the crowd, so these people will be more receptive to online payments. In addition, this method also makes use of some human nature. Since very few people can say no to small profits, this "you have $1 in your account" hashtag is very useful.

Do you still remember the role of WeChat red envelopes in promoting WeChat payment?

It was just before the Chinese New Year in 2014, when WeChat suddenly launched the red envelope product, and then quickly swept across China. Although the amount of red envelopes sent by everyone is not very much, a few cents is very common, and a few dollars is already a lot, but in this process, countless people have bound their bank cards in order to receive red envelopes or send red envelopes to others, and opened WeChat Pay accounts.

Speaking of hotmail, it is also a master of the use of "growth hacking".

Hotmail is an email brand founded in 1995 and acquired by Microsoft at the end of 1997 as part of Microsoft Mail Services.

When hotmail was founded, the concept of web mailboxes was still very new. They only got an angel investment, and they didn't have a lot of money to burn, so how to get new customers?

Hotmail uses a lovely approach: at the end of all emails sent with Hotmail, something similar to an email signature is appended, which is actually a sentence: "I love you." Request your free email address with hotmail. (The original text is: .1 love you. get your free e-mail at hotmail.)

Does this method sound familiar?

Because we have seen similar promotion methods in many mailbox suffixes later. This is actually inspired by Hotmail back then, so Hotmail can be regarded as a progenitor of "growth hacking".

How effective is this approach?

From the launch of Hotmail to its acquisition by Microsoft a year and a half later, the number of Hotmail users rose from zero to 12 million. 12 million may not sound like much, but to tell you one more thing, the total number of Internet users in the world that year was only 70 million. (Appendix 1)

……

The three of Roy bragged and farted all the way, and came to the Ritz-Carlton Hotel to meet the Cliver who threatened to buy 10 million to pay worry-free.

But this time, Roy didn't come to see the other party's face, but ...... Take the clouds and hold the fog, and turn the day back to the sky!

[PS] Appendix 1: The growth curve of hotmail's user data at that time was placed in the group.