Chapter 53: E3 (Part II)
Ye Tiantian is a PC party, many years of experience in China made him think that the game console platform has almost reached the point of exhaustion, which can be seen from the development of domestic media, magazines and newspapers about computer games abound, and there are very few magazines dedicated to game consoles, even magazines such as "Home Computers and Game Consoles" have gradually shifted their focus to computer games. The same is true of Ubisoft, where he works, although he heard from his colleagues that Ubisoft actually develops games on multiple platforms such as PC, DC, and N64 at the same time, but still only develops games on computers in China, and at that time he thought that the situation abroad should be similar.
But Ye Tiantian found out after this E3 trip, it turned out that the actual situation was not the case, not only did the foreign game console platform not gradually disappear but became more prosperous, the situation here is just the opposite of the domestic one, the game console market is even larger than the scale of computer games, which can be seen from the scale of the booths of Nintendo, Sega and Sony and other companies.
Nintendo's booth was one of the huge scale Ye Tiantian saw at the E3 exhibition, and when he came to the booth, the first thing that caught his eye was a POD racing car model, hanging on the big red "Nintendo" font of the Nintendo booth, and the appearance seemed to be made according to the scale of 1:1. Of course, this so-called POD racing car actually refers to the single-cabin flying car used in racing in "Star Wars Prequel: Phantom Menace", and the "POD Death Car" produced by Ye Tiantian's owner has nothing to do with it, in fact, it is because "Speed Shuttle" also launched a version of the N64 game console. According to his companions, the hanging POD seems to be the prop car used by Anakin in the film, coupled with the two extremely real super cool jet engines, Ye Tiantian stopped in front of the model for a long time, and the camera film in his hand was "wasted" a lot.
I originally thought that this POD car was cool enough, but I didn't expect to continue to go inside, Ye Tiantian found more exciting places, maybe it was to take advantage of the east wind of "Star Wars Prequel", Nintendo also spared no expense to set aside a piece of space in the booth for the display of "Speed Shuttle", and many character models in "Star Wars Prequel" were placed at the entrance of this area, which not only looked realistic, but also could speak. Although he is not a fanatical "Star Wars fan", Ye Tiantian still watched each character model one by one with great interest, although he could not understand what each character said, but when he stopped in front of Master Yoda, the familiar sentence "The principle is with you" made him feel like a movie. The most common thing in the section is the movie posters that can be seen everywhere, and the large circle of N64 game consoles used to display "The Amazing Shuttle".
After looking at Nintendo's exhibition area, Ye Tiantian couldn't help but feel a little disappointed in his heart, he originally thought that he could see the legendary "Dolphin" game console, but he didn't expect that the entire exhibition area was full of N64 games, such as the "Perfect Darkness" corresponding to the memory expansion pack, the mysterious "Donkey Kong 64" and "Pokemon Arena", the most topical "Resident Evil 2" N64 version, "Command and Conquer" derived from computer games, etc., and even the decrepit GameBoy also exhibited including " Super Mario Bros. Deluxe", "Pokemon Yellow", "Pokemon Pinballs" and a series of games, but the legendary "dolphin" did not even see a single hair.
When Ye Tiantian stood outside the Nintendo booth and sighed, Nakagawa Li happened to pass behind him, he also came to visit the Nintendo booth, of course, his main purpose was to listen to the situation. Sega attaches great importance to this year's E3 exhibition, because they hope that this preview can lay a good foundation for the Dreamcast console to land in the North American market on September 9, so Nakagawa Li flew thousands of miles from Tokyo, Japan to Los Angeles, USA.
Since abandoning the declining SS console, Sega has shifted all its resources to the highly-anticipated Dreamcast console, and although it has been stumbling in the months since its Japanese debut, it has barely managed to get a good result, and the next key is the North American market. According to Sega's plan, the Dreamcast console should be officially sold in North America on September 9 in the second half of the year, in order to reproduce the glory of the original Genesis (MD American version) in North America, under the guidance of the headquarters, Sega North America has made quite adequate preparations.
First of all, it came up with the American version of the Dreamcast console with the addition of Modem (56Kbps dial-up Internet device), which was scheduled to cost $199.99, and also launched a supporting network service plan, which was a dream that the SS game console failed to realize at the beginning. The second is to step up the publicity campaign, although it can't replicate the overwhelming advertising campaign of the Genesis era, but Sega also intends to spend more than $6 million on advertising on the most popular MTV channel, hoping to make the Dreamcast console the first choice for fashion.
Of course, in terms of gaming software, after all, the Dreamcast console is still a game console in the first place. In order not to repeat the dilemma in the Japanese market last year, Sega has put out a huge pre-release list of games, in addition to the original masterpiece "Sonic Adventure", there are also "Sega Rally 2", "VR Fighter 3", "House of Death 2" and other perfectly transplanted arcade masterpieces, "NBA2000" and "NFL2000" in the development of Sega Sports, as well as "Dolphin Adventure" and "Soul Power" and other high-quality games from the hands of third parties. The list of game developers also includes many large and small game development companies such as Midway, Acclaim, Namco, Accolade, CraveEntertainment, and Ubisoft.
One of the most shocking games on display was Shenmue, which was unveiled at the Tokyo Game Show in the spring, and this time in addition to a lot of character design, background introductions, and other materials, there was also a remastered trailer that caught the attention of visitors with an American flavor. Namco's Soul Force, made for the Dreamcast console, was also popular, with near-perfect graphics and systems well received by visitors and professionals alike, with some even believing that it had a chance to win the "Best Fighting Game Award" at the local show.
In order not to waste a network service plan for the Dreamcast console, or to keep up with the rising online gaming boom in North America, Sega has also announced several online games for the Dreamcast console, including the famous North American online game company Turbine, codenamed "Trailblazer".
With these preparations, Nakagawa thinks that it should not be a big problem, at least after seeing Nintendo's booth dominated by N64 games, he still thinks so, and even a little complacent about Nintendo's conformism. But when he came to the Sony Computer Entertainment booth, he couldn't be happier at all. Compared with Nintendo's conservative sluggishness, Sony Computer Entertainment can be regarded as more pioneering, although there are still a lot of façade PS games at this exhibition, but their focus has begun to gradually put on PS2.
Sony's booth is very distinctive, a TV screen embedded in the pyramid frame is constantly playing some three-dimensional animation clips, used to show the legendary magical performance of PS2, such as what delicate character facial expressions, detailed light and shadow changes during racing and other real effects, on the other side is a display area for some PS games and a large range of so-called PS2 game trial area. Nakagawa didn't pay attention to the small number of PS game displays, believing that it was only a matter of time before he beat the PlayStation with the performance of the Dreamcast console, but the PS2 game demo area made him feel bad.
According to Sega's judgment, the PS2 jointly developed by Sony and Toshiba should still be in its infancy, and it should not be able to show the actual machine, but the appearance of the PS2 game trial area shows that Sega guessed wrong, and Nakagawa Li and his colleagues also thought wrong, although there is only one game in the entire trial area.
The PS2 game trial area provides a racing game, which looks a bit like a 10-million-level masterpiece "GT Racing", but if Nakagawa Li carefully distinguishes, it seems that the two are very different in many places, but for ordinary visitors, all they care about is whether the game is fun, whether the operation feels comfortable or not, whether the picture is dazzling enough, smooth enough, and exquisite enough, anyway, there are a lot more visitors in the PS2 game trial area than Sega. What makes Nakagawa the most uncomfortable is the promotional slogan of Sony Computer Entertainment, I don't know what they think, anyway, they like to talk about the PS2's legendary polygon processing power of 75 million per second, and this sentence is often followed by "PS2's polygon processing power is 15 times that of Dreamcast", if it weren't for the fear of revealing his identity, he even wanted to reason with the other party on the spot.
While Riki Nakagawa was still struggling with the performance comparison between the PS2 and the Dreamcast, Akihiro Aoyama of Sony Computer Entertainment, accompanied by the official staff of the E3 exhibition, was taking the title of winner from "Bleem! The booth came out. Despite the fact that twice on the PS emulator "Bleem!" Requests for an injunction were rejected by the district court, but Akihiro Aoyama never gave up, and this time, with the support of E3 officials, he finally succeeded in getting the other party to stop the "Bleem! A comparison of the simulated PS game and the original PS game footage is even included in the "Bleem! to directly demonstrate the action of the PS game simulation.
Actually, speaking of the PS emulator "Bleem!" There is no direct threat to Sony Computer Entertainment, and it is even possible to increase the utilization of PS game discs, of course, it will not be like "Bleem!" Only God knows what the development team claims to have driven the sales of genuine PS game discs. Akihiro Aoyama, or the reason why Sony Computer Entertainment is staring so closely, is still worried about "Bleem!" This will have a detrimental effect on the PS2 in development, as one of the main features of the PS2 is backward compatibility with PS game discs. In order to demonstrate this magical feature and attract players to hold on for purchase as much as possible, Sony Computer Entertainment also took out two PS2 builders to run the popular Final Fantasy 8 at this show, so that everyone can have an intuitive understanding of this backward compatibility feature.
The ability to backward compatible with PS game discs can be magical, but with the PS emulator "Bleem!" Inserting a bar from it, even the computer can run PS games relatively perfectly, so how embarrassing is this backward compatible function as a big selling point, so if it weren't for the law, Akihiro Aoyama would even want to develop this damn "Bleem!" of developers are swept into the trash.
Akihiro Aoyama walked out of "Bleem! "I was still in a good mood at the booth, although "Bleem!" The boss of the development team roared behind his back, "...... There are many booths that use demo PS games to promote their products, why do you want to stare at us alone......", but he didn't care about it, because in his opinion, except for this eye-catching "Bleem!" Outside, there is no one who can play the simulation of the PS console.
Happily walked back to his booth, Aoyama Akihiro didn't have time to drink saliva and take a break, a staff member named Yeshan suddenly ran over in a panic, and before he could breathe, he hurriedly said: "Qing, Aoyama Headquarters, something is wrong, and there is a company over there that is using PS game demonstration......"
"What's the panic," Akihiro Aoyama said dissatisfiedly: "Isn't it just a PS game demo to show the product, what's all the fuss!" ”
"It's different...... They are not like others. I don't know if it's because of panic or some other reason, Yeshan just can't say it clearly, and in a hurry, he simply tugged at Aoyama Akihiro's clothes: "Minister Aoyama, why don't I take you to see it, you can understand it at a glance." ”
Looking at Yeshan's anxious expression, Aoyama Akihiro had no choice but to follow him out, but he secretly muttered in his heart: "Yeshan, it's better that you really find out about the situation, otherwise ......"
After turning east and west, and after bypassing several booths, the front suddenly opened up, and a huge exhibition area appeared in front of Aoyama Akihiro's eyes, Noyama exhaled, pointed to a place full of people on the right, and said, "Minister Aoyama, look at that, that's where the PS game is demonstrated." ”
Aoyama Akihiro looked in that direction, but there were too many people to see anything, so he had to try to squeeze there in the crowd, and after five minutes, he finally saw the "content" that was being watched, which looked like it was also a home game console, connected to a large-screen TV and playing an automatic demonstration of a game, which looked very familiar. Akihiro Aoyama looked to both sides, and when he saw clearly the words written on the sign erected on the side, he almost didn't have his nose crooked on the spot.
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