Chapter Ninety-Two: A New Way of Publicity
When the group walked into the indoor playground, Principal Li and Lin Jianguo were full of smiles, but the accompanying reporters were stunned, and they couldn't help but feel a feeling of 'beeping a dog' in their hearts.
I saw hundreds of teenagers and girls dressed in colorful and strange costumes indoors, the boys were all wearing a green one-piece 'diving suit', and the girls were wearing leather clothes and leather pants.
“。。。。 ”
The reporters were a little stunned for a moment when they looked at the scene in front of them, didn't they say that they would not promote the movie? But aren't these students dressed up like the 'costumes' worn by the heroes and heroines in the TV trailer of "King Haibian"? Is there anything more open-minded and talking nonsense than this?
"Let's put away our hoods and blindfolds first, line up according to the class, and the activity will start soon!" a loud voice sounded through the loudspeaker, and only then did the reporters come back to their senses.
"Principal Li, we went to the wrong scene, right?"
"Principal Li, didn't you hold a charity activity of 'Saving Justice and Offering Love'?"
"Lin Sheng, didn't you say that this was just a charity event? Why did it become a movie promotion again?"
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The reporters surrounded Lin Jianguo and President Li, and asked them all about it, most of these reporters are social news reporters, not many entertainment reporters, if they go to great lengths to come here, the news collected is all entertainment news, not to mention whether it is good or bad to go back, just this feeling of being 'fooled' is really uncomfortable.
"Everyone, be quiet, let me explain briefly, everyone is not wrong, this is the launching scene of the 'Saving Justice, Offering Love' charity activity jointly organized by the crew of "King Haibian" and the Paul School. Lin Jianguo raised his hand and stopped the reporters' questions.
After hearing Lin Jianguo explain the reason for the event, the reporters opened the voice recorders, cameras or cameras in their hands one after another, aiming at Lin Jianguo's chubby face.
"As for why we wear the costume of "King Haibian", in fact, the purpose of our crew is not to promote the film, but to promote the spirit to be expressed in "King Haibian"!" Seeing this, Lin Jianguo immediately put away his original casualness, put on a solemn expression, and said: "You should have heard of the cosplay culture that has risen in Japan in recent years, and our crew hopes to use this role-playing method to let students feel this spirit and cultivate their sense of social justice from an early age." ”
"In this 'save justice, send love' activity, this costume does not represent the movie "King Haibian", but a symbol, which represents a kind of 'social justice' that is very lacking in our money society!"
“。。。。 As Lin Jianguo's voice fell, the surroundings were silent, and the reporters present didn't know whether to say that he was too shameless or to admire his mouth that could turn black into white.
"Lin Sheng, is this the idea that the movie "King of Haibian" wants to convey? How much material has the crew of "King of Haibian" donated to this charity event, and what groups are it aimed at?" After all, the reporters had seen all kinds of scenes, and someone asked after a while.
"That's right, "King of the Sea" is a film that hopes to awaken more 'social justice', and the crew of "King of the Sea" in this event provided materials worth 1.5 million yuan to people in need through social practice classes at Paul School. As for which groups are targeted, you can ask President Li. Lin Jianguo said.
"Ahem, this, in fact, our school also participated in the filming of the movie "King Haibian", the heroine of the movie Zhou Xiaoxun and the supporting actress Lin Qingqing are both outstanding students cultivated by our school, and the crew chose to cooperate with our school in this film and hold charity activities because of the elegant teaching environment of our school, strong teachers and great attention to cultivating students' social practice ability, and... Principal Li cleared his throat, and Kai Kai began to talk.
"President Li, what I asked is which groups are targeted at this 'Saving Justice, Offering Love' charity activity. Before Principal Li could finish speaking, the reporter who asked the question interrupted.
"Ahem, this is mainly aimed at some vulnerable groups, such as the disabled and the elderly, orphanage children, etc. Hundreds of teachers from our school will lead all students in the six grades of junior high school and high school to take turns to carry out social practice classes for these socially disadvantaged groups, which can not only achieve the purpose of charity, but also improve the social practice ability and sense of justice of our students, so as to cultivate more outstanding students like Zhou Xiaoxun. ”
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After a while, Lin Jianguo finally left the Paul School with a smile on his face, in fact, this charity event jointly organized with the Paul School was not a temporary countermeasure by Jiuzhou Company to the "smear" of Princess Jin about "Haibian King", but a long-planned "publicity".
As early as when cooperating with the Paul School to 'borrow' the filming location, Xu Jing and Lin Jianguo put forward the idea of cosplay promotion methods, cosplay has been around early, but the rise was in the early eighties of Japanese benzene, although the pop culture of Xiangjiang is mostly influenced by Japanese benzene, but at this time Xiangjiang has not yet appeared cosplay group, such as according to the original trajectory, it will only appear a few years later.
There are not many films that can use cosplay promotion, most of the time they are only suitable for science fiction films or movies adapted from anime and games, and the original version of "King Haibian" is a comic adaptation, Xu Jing only thought of mentioning cosplay with Lin Jianguo, of course, it was only a little mention, Xu Jing, who has been busy for several months, naturally has no time to take care of too much, but how to implement it is Lin Jianguo's figureout, and he has been preparing for this for several months.
Speaking of which, although the Paul School is happy to use the funds of Jiuzhou Company to earn its reputation, it has always insisted on using the school's 'uniform' in terms of dress, but in this way, Lin Jianguo is naturally unwilling, and after a stalemate for several days, he let the Paul School compromise, but the condition is that the Paul School can use the name 'Zhou Xiaoxun' to promote it in informal occasions, and it can be regarded as signing an endorsement for Zhou Xiaoxun that is not an endorsement.
If the 'Saving Justice, Offering Love' activity is more of publicity significance than charity, then the Jiuzhou Charity Fund is a real charity plan.
As early as the beginning of the establishment of Jiuzhou company, Xu Jing discussed this plan with everyone, but at that time, the company was just starting out, and there was not much financial resources to support this project, and everyone did not dare to think much about how much money they could make, so that the charity project only stayed in words, until "Killer" opened the European and American markets, and successively received copyright fees from all over the world, and the company had a lot of money on the account, which officially launched the charity fund project.
Of course, none of this has anything to do with what Xu Jing is doing now, he is still immersed in the filming of "Borderless City".