Chapter 16 Healthy Development Model
On this morning, many readers, as usual, logged on to the website to look for books, and suddenly Zeyue read all the first-level and second-level pages of the Chinese website, and at the same time scrolled out a golden and brilliant gold-bordered scrolling bar. Pen, fun, pavilion www. biquge。 info
'Congratulations to 'I'm really a big hooligan' for accumulating more than 100,000 points in rewards, becoming the first alliance leader of Zeyue Chinese Network and "Liuhua Sword Record"! ’
The scrollbar that suddenly pops up will of course affect the reading experience to a certain extent. However, most readers' attention is attracted by the fresh and exciting keywords of 'reward', 'alliance leader', and '100,000 points'.
What is tipping? What is the alliance leader?
100,000 points, what does it sound like a super dick?!
Click on the scroll bar, which introduces in detail the new tipping function launched by Zeyue.
At the same time, in the midst of the Scarlet Army, I was a rascal who was triumphantly showing off his exploits.
In the screenshot, on the fan list of Liuhua Jianlu, I am really a big hooligan proudly ranking first, and the golden crown representing the title of the leader of the alliance is shining!
"If you see it, just do it! Brother never fires empty cannons! A thousand dollars, a small meaning! Blood Cloud is a big refueling! ”
The group is frying.
"Can you still recharge money? Fuck, I'm going to tip too! ”
"That's it, after reading the book of Blood Cloud for so long, I have to support it more or less!"
"Weakly ask, how much can the blood cloud be divided?"
"I'm just a student, not as rich as a hooligan, and I give a reward of five yuan, which means."
……
In the afternoon of the same day, Yu Zhe got up from the bed in the bedroom, rubbed his sleepy eyes, yawned, brushed his teeth and washed his face, and then went to the computer as usual and opened the Zeyue website.
Zhao Zejun told him yesterday that the website has a new reward function, and one hundred Zeyue coins can be exchanged for 1 yuan, and the author gets half of it.
Yu Zhe didn't take it too seriously, first, he was not short of money, a few dollars, a few cents didn't mean anything to him; Second, like all current web novel authors, he doesn't think anyone would really spend money to read novels.
However, as an author, he still hopes that someone can give a reward, not to make money, because rewarding itself is an affirmation of the author.
Click into the author's background 'author income' column,The page paused for a second or two,Then swiped out a column of reward information,A row of familiar readers' names followed by the time and amount of reward,As little as 10 points,100,100,There are not a few tens of thousands,The most one,'I'm really a big hooligan' behind,A 1,followed by a large string of 0。
The bottom total starts with 2, followed by a large string of numbers.
Yu Zhe rubbed his eyes and counted several times before he was sure that the number was 248956.
"240,000?" Yu Zhe is a spirit, and he has no sleepiness!
A hundred, I get five cents...... For a thousand points, I'll take five dollars...... 10,000 points......
240,000 points, me! Isn't it more than 1,200 yuan?!
1200 yuan is not much, but it is definitely not less, how much is the monthly salary of college graduates? That's it.
The point is that this is the result of writing novels!
He has written novels for so long, millions of words before and after, all relying on hobbies, and he doesn't earn a dime!
Just yesterday, he thought that there would not be a few people to tip at all.
But the data in front of him clearly told him that he made 1,200 yuan overnight!
According to this momentum, I still go to school, find a hairy job, and rely on writing novels, it is easy to get eight thousand a month!
Yu Zhe understood, no wonder Zhao Zejun told him more than once that writing novels may not be impossible to make a living! Now it seems that Boss Zhao's prediction is not bad at all, not only can he make a living, he is simply making a fortune!
Hurriedly called Zhao Zejun and confirmed that this Zeyue currency could indeed be settled at the end of the month, and after being converted into more than 1,200 yuan, Yu Zhe was in a good mood, closed the computer, and yelled at the bedroom: "Don't sleep, I'll treat you at night!" ”
……
Ten days after the reward function was launched, everyone in the Zeyue project team was completely convinced, and all the previous doubts disappeared!
In just ten days, the total number of tips on the website actually exceeded the 2 million Zeyue coin mark, and after conversion, after deducting taxes and fees and for readers, Zeyue Chinese Network relied on tips, and there was an income of nearly 10,000 yuan.
This total income is not very large, but it is enough to cover the operating expenses of Zeyue Chinese Network in the past ten days.
And from the current point of view, the tipping function is a relatively stable income, with the increase in the number of readers and authors of the website, the number of novels increases, the total amount of tips will continue to increase proportionally.
In other words, relying only on the tipping function, Zeyue Chinese Network can break even, or even have a slight surplus.
The members of the project team were all very excited, they were professionals, and they knew too well what this meant!
At present, it seems that the reward function designed by Zhao Zejun may not make a lot of money, but it is a genius idea across the era, because it has opened up a new healthy profit model, which essentially solves the embarrassing situation that the novel reading website has no stable economic source and relies on capital to make money.
All previous fiction websites, including the dragon head Huanjian, could only rely on two simple models to solve the source of funding. One is capital investment, and the other is advertising.
But both of these are fatally flawed.
Needless to say, advertising affects the reading experience too much, the more ads, the worse the experience, the development of advertising and the website itself is contradictory, it is difficult to form a benign interaction, but it is a last resort;
As for capital investment, not to mention whether it can attract investment, even if it does, it will bring a series of negative effects, such as the dilution of the equity of the website and the dispersion of control.
Moreover, capital itself does not generate value, and even if there is investment, there is no guarantee that the website will be bigger and stronger. The first two years of the Internet economic bubble originated from this, a large amount of capital poured in, and a website could be built to attract investment, but the website could not find its own profit point, could not create profits, and finally formed a bubble, and entered the cold winter of the Internet economy overnight.
Zhao Zejun has always been very clear that the purpose of doing traffic is not for those data that look moving, but to make these data generate real value.
The online market in 2002 only started, and it was far from the point where later generations could make money just by making concepts. Even after 2010, all kinds of capital predators have risen, relying only on concepts and things without actual content, they will not last long.
Through the reward function, Zeyuan Chinese Network has formed the most primitive value production mechanism, which can survive independently without relying on any capital.
"Mr. Zhao, I am completely convinced, no wonder our teachers often say that we must not only bury our heads in technology, but also look up at the market!" When eating together, Song Yun sighed sincerely.
The reward function brings more than just economic income to Zeyue, strictly speaking, economic income is only a small part, tangible benefits that can be seen.
It's more of an invisible impact, and the appearance of the reward function has caused a big earthquake in the entire online literature circle.