Chapter 254 - Zhai Nan is crazy?
As soon as Zhai Nan's words came out, Mu Fengchun was immediately stunned, "Xiao Nan, can you think clearly!" The beverage industry is so competitive, and homogeneous products are all over the street. www.biquge.info This product has no characteristics and selling points, it is good to gain a firm foothold in the beverage market, and the sales volume reaches 100 million a month, which is simply a fantasy! As he spoke, he picked up the bottle of Sunshine Orchard and shook it casually.
I saw that inside the drink bottle, there was still some flesh shaking in it.
Mu Fengchun looked even more disgusted, and said, "Look at what this is!" It's so muddy, it's all messy. In the summer of this year, there was a drink that went out of business because of the problem of additives. What are you looking at in the sunny orchard, what is this! It's unsettling to look at. ”
Qi Lao snorted lightly, "Are you so dissatisfied with my product?" ”
Mu Fengchun was immediately stunned, "Uncle Qi, I didn't mean that." It's your condition, it's really too difficult to be. The monthly sales reached 100 million, and I can't do it if you ask me to do it, let alone Xiaonan. ”
Qi Lao said: "Bring down Zhai Deli's supermarket chain, don't you also can't do it?" ”
Zhai Nan immediately said: "What Elder Qi said is right, I can't do either thing, but in comparison, I think I am more sure of increasing sales to 100 million." ”
As soon as Zhai Nan said this, Li Wenhua immediately said: "Xiao Nan, you are crazy. That's a hundred million, not one or two! ”
Mu Fengchun said helplessly: "How sure are you!" Otherwise, I'll pull my company's marketing team over for you. Maybe it can help you a little! ”
Qi Lao immediately said: "This is not good, this condition is what I gave to this kid, if you interfere, it will not count." ”
Zhai Nan shook the juice in his hand, looked at the flesh that swayed inside, smiled and said, "I wasn't sure just now, but now I think I can do it." ”
Mu Fengchun couldn't help but put his hand on his forehead, "It's over, this kid is crazy." ”
Li Wenhua also covered his eyes, "It's completely hopeless." ”
Qi Lao smiled, "Okay, I like young people who are energetic." Tomorrow, I will ask the relevant person in charge to contact you, and they will all listen to your deployment for this month. Now, let's have a drink first. This jar is a good wine, but it must not be wasted. As he spoke, he poured another full cup for Zhai Nan.
Zhai Nan smiled and took a sip, "Listen to your old arrangement." ”
After drinking this meal, Zhai Nan was not drunk, but Mu Fengchun and Li Wenhua were about to faint.
When the three of them left the Mingyi Hall, Zhai Nan looked at the two of them, one shook his head, the other sighed, and asked with a smile: "This rice wine is not high, why did you both drink too much?" ”
Li Wenhua looked at Zhai Nan, "I've drunk too much, which obviously makes you angry." ”
Mu Fengchun also said: "You stinky boy, you think things too simply. The sales of 100 million yuan are simply a dream. ”
Zhai Nan replied, "Don't worry, two of you." I can't fight hard power, but I can fight creativity and ability, and I believe that no one in this world can play me. ”
Li Wenhua shook his head and said, "You kid just blow it, I'll see how you end up in a month." ”
Mu Fengchun said mysteriously: "Why don't I ask my subordinates to write you a plan." As long as you don't say it, I don't say it, and Old Man Qi can't know. ”
Zhai Nan waved his hand and said, "It's not necessary. Sister Mu, if you can come to me today, it is already the greatest help to me, and I will do the rest myself. ”
Li Wenhua said dejectedly: "It's just a little better, and I'm about to start memorizing words again, why am I so unlucky." ”
Zhai Nan said helplessly: "Brother Wenhua, you are old and have a heart. But all listen to my arrangement, and you know that 100 million a month is not impossible. With that, Zhai Nan raised his hand to stop a taxi, "I'll withdraw first, you two can continue to the next one." ”
After Zhai Nan said this, he got in the car and left.
And Mu Fengchun and Li Wenhua both shook their heads and sighed, no one was optimistic about Zhai Nan.
After Zhai Nan returned to the courtyard, he turned on the computer directly and began to search for information about Sunshine Orchard. After a general understanding, Zhai Nan also understood what was going on.
It's because of what Mu Fengchun said, because in the summer, a drink broke the news of excessive additives. Most beverage manufacturers have begun to be implicated, resulting in a decline in turnover.
However, Old Man Qi is also a master who dares to fight hard, and he feels that there is an extra gap in the market, and he can take the opportunity to launch a drink and occupy the vacant market.
This compound fruit juice drink emphasizes the hygienic safety of production and the safety of raw materials. The products are also formulated by professional nutritionists to comprehensively supplement the nutrients needed by the human body.
Whether it is food safety or nutritional pairing, it is a good drink. When Zhai Nan was in the wine bureau, he also drank a little, and the taste and texture were all medium to high.
It's just that because of the previous turmoil of excessive additives, the response after the launch of the new product was not as good as expected.
In fact, Qi Lao has invested a lot in advertising, and he is also emphasizing food safety, but sales have not been able to rise.
After Zhai Nan learned the truth through these fragmentary information on the Internet, he could be regarded as having a spectrum in his heart.
Zhai Nan immediately opened the document and began to write the advertorial. The advertising methods in this world are still relatively direct, they all spend money on TV and website advertising, but there is no such thing as advertorials.
Zhai Nan had seen a lot of advertorials in his previous life, and this thing was definitely a good thing for brainwashing before it was played badly. Now it will definitely play a great role in this world.
So, Zhai Nan relied on the information on the official website of Sunshine Orchard and began to write advertorials with added fuel and vinegar.
At first glance, this advertorial looks like a dietitian's guidance. Saying that a single nutritional supplement will not have any effect at all, and only a reasonable combination is the healthiest.
At the end, it is implicitly pointed out that Sunshine Orchard is a compound drink, and one bottle can be supplemented with all the nutrients of the appeal.
After the advertorial on nutritional supplements was written, Zhai Nan wrote another advertorial on food safety.
First, he boasted about the origin of the raw materials of Sunshine Orchard, and then explained the pesticide residues. Finally, I would like to boast about the strength of Sunshine Orchard, which can guarantee absolute safety from the origin to the production process.
After the two advertorials were written, Zhai Nan read them carefully again and revised them again. Subsequently, Zhai Nan opened another document and began to write the advertising script of Sunshine Orchard.
When Zhai Nan was in his previous life, he was a person who watched TV series in advertisements. Those classic advertisements in the previous life can be recalled without Zhai Nan's unforgettable skills.
As for the advertisement of Sunshine Orchard, Zhai Nan naturally had already thought about it in his heart, that is, a classic juice advertisement in his previous life. (To be continued.) )