Chen Jiaxuan's identity has been exposed before, and as Lin Han's girlfriend, she obviously spends more time posting Weibo, so Lin Han's fans simply pay attention to her, love the house and Wu. Pen, fun, pavilion www. biquge。 info

Lin Han hasn't posted a Weibo for a long time, and if you want to see his dynamics, you can only go through Chen Jiaxuan's side, whether it's showing affection or what, it's better than nothing anyway!

Today, Chen Jiaxuan actually released a rare video, and netizens were very curious to click on the content of this second shot, and then were amused by the video of more than 30 seconds.

I saw Lin Han on the screen wearing a short-sleeved shirt, wearing a VR headset to play games, the sound of ping-pong gunfire and bombs in the room can barely be heard, the most interesting thing is that Lin Han sometimes squatted down, sometimes lying on the ground, and from time to time groping for something in his waist, holding the sensor in both hands is turning around and shooting, or people who don't know think he is crazy!

"Mr. Lin's idol aura was shattered like this......"

"Hahaha, you think you're cool in the VR world, but you're so funny in the real world, and you feel sorry that Mr. Lin was betrayed by his sister-in-law!"

"It looks so fun, Mr. Lin, what kind of game is this?"

"VR games are not expensive, but if they are cheap, I want to try them too. ”

"Teacher Lin's image is completely ruined, my sister-in-law has done a good job, record more videos in the future!"

"If Mr. Lin knew what he was like playing a game, how would he react?"

"Interesting game, this should be a shooting game, Mr. Lin's actions are quite professional, and he will also shoot prostrately, and the carp is very neat, and he doesn't look like a weak scholar!"

"The Martian started with the second brush, and I pooled money for Mr. Lin to buy the game~~"

As an urban young person, as a fashionable person, if you don't talk about "The Martian", it is out, and the content that the movie can present in two hours is limited after all, so many people can't help but choose to read the original novel after watching the movie to see if it is as good as the movie.

The original plot of the science fiction novel "The Martian" has ups and downs, and at the end of the appropriate story, Lin Han knows how to set up the plot, and there is a suspense at every node, so that readers can't abandon the book at all, and one problem after another obviously can't bring down the protagonist!

In addition to the writing skills, the content of the novel itself is also very attractive, a protagonist who is not so tall, a novel that uses his own knowledge to save himself, a model of hard science fiction, a treasure trove of survival on Mars, any aspect is worth reading.

When Lin Han gave "Mars Rescue*** to Penguin Publishing House", the staff of the entire publishing house were vying to see it, and many people from the rest of the publishing group wanted to come to see the proofreading version, and the word of mouth naturally spread!

At the subsequent sales meeting, more salespeople were influenced by word of mouth to read the book.

"Penguin Publishing is now distributing photocopies to key booksellers and librarians, and is now tapping into the market even more, after all, the sales of the novel are expected to disappear soon after the release of the "Martian" movie. ”

Lin Han nodded and said, "I understand, this is the last madness! After making a sum of money in the end, you can only go to the long-term sales market!"

Chen Jiaxuan pursed her mouth, "That's it, "The Martian" has had several sales peaks, the first one, then the mobile game of the same name, and finally this one." By the way, because the movie is very popular, even the sales of mobile games have increased a lot. ”

In fact, the update speed of mobile games is very fast, the mobile game "The Martian" was developed a year ago, most players have already cleared the level, and there are not many people who continue to play.

After Lin Han acquired this game company, he didn't pay much attention to the paid downloads of the game, who knew that after the movie was released, this game was turned out again, and it also ranked in the top ten of Apple, Google and other mobile app download software, bringing an unexpected income!

Therefore, the copyright of a book can be said to be diverse, and the linkage effect is obvious, now is the last madness of the "The Martian" novel, Chen Jiaxuan made a rough estimate, she said in surprise: "This week it sold 840,000 copies in China and 2.77 million copies overseas, as if 17 million copies have been sold worldwide in two years!"

"I don't know when it will break 20 million, this is really a milestone. Lin Han said with emotion, the sales of the rest of the novels are also good, but they have not become popular like "The Martian" repeatedly, and each time it can bring millions of copies of sales, so it has become Lin Han's temporary No. 1 selling novel.

Chen Jiaxuan pointed to the statistics and later predictions of Penguin Press, "Your movie will not be fully released until at least February, so it will bring traffic to the novel before then, so 20 million is not a difficult thing, maybe it will be reached in a week!"

Lin Han looked down at the piece of paper in his hand, he sighed and said, "Writing more novels is beneficial, and a total of 10 million copies have been sold in a week!"

The release of the "Martian" movie not only drove the hot sales of the novel of the same name, but also the rest of Lin Han's novels.

This 10 million copies seems to be a lot, but except for "The Martian", the rest of his novels only sold more than 6 million copies, and on average, each novel sold hundreds of thousands of copies!

If you spread the hundreds of thousands of copies of each novel around the world, you may only sell tens of thousands of copies in one country, except for the big selling countries.

When the range is larger, a small number can add up to a terrifying number!

This year, it is enough to look up to people to sell more than 10 million novels in his career, but Lin Han has sold so much in a week, but he and Chen Jiaxuan have no intention of announcing it, making a fortune in a muffled voice is the last word, and he no longer needs these numbers as gimmicks.

In the past two years, Lin Han has really written a lot of works, even if each book only sells hundreds of thousands of copies, it is a very remarkable number together.

……

Alex and Lin Han's email contains detailed promotional recommendations, they want to squeeze the remaining value of "The Martian" at one time, now is the best time!

The people known as the big-mouths were the recommenders found by Penguin Publishing, and Alex saw the influence of these people on his readers: they had a professional judgment about the publishing of novels, which in turn could have a big impact on the purchase of booksellers, some of them were often involved in regional associations, and some of them organized book fairs and school events.

Whether it is a teacher or a librarian, they will come to them to learn about these books, and if they win this group of "big mouths", they can win a part of the basic sales!

Carroll is one such person, who runs a bookstore in Falmouth, Massachusetts, as one of the owners, and is a member of the Book Advisory Board, which has a website where members can exchange their views on the novel.

Although the bookstore is located in a remote town, with decades of book sales, nearby residents have made it a frequent visitor. After Carol got a novel recommendation from Penguin, she quickly read it and recommended it to her friends!

So "The Martian" sold dozens of copies in this small city, and the recommendation effect is obvious.

In addition, because Lin Han has been donating books to major libraries around the world for a long time, these librarians have also played a key role in the marketing of his novels!

In particular, school librarians, who know which books to recommend to which students, are often invited to schools or bookstores to recommend their favorite books, and they can make book sales more perfect.

The story told by "The Martian" has easily become a topic of discussion, and has rescued children from youth books that parents and teachers have been dissatisfied with, compared to "Hardy Boy", "Goosebumps", "Gossip Girl" and other books, "The Martian" is obviously much more positive, and the persuasion effect is obvious!

The content of this book has made many people have the idea of studying hard and making progress every day, if uneducated people go to space, they can only wait for death, where can they complete self-help like the protagonist in the movie novel?

The importance of knowledge, knowledge can change fate, this is the favorite of school teachers!

At a middle school in Pennsylvania, a teacher asked his students to read "The Martian" and then write their own impressions, which obviously drove sales.

Teachers are a force to be reckoned with in book marketing, and the Anderson Bookstore in Illinois noticed this by giving away a few copies of The Martian books for free, asking them to read the first few chapters to the students in class, and then the bookstore offered the children a subscription service, and all the children in the class booked!

Traditional marketing, combined with digital marketing, has made movies the driving force behind book marketing, and ultimately achieved a win-win situation for both box office and book sales, which is what Twentieth Century Fox and Penguin Publishing Group have teamed up to do in North America.

Since the opening weekend of "The Martian," Twentieth Century Fox has stepped up its promotional efforts, including giving away slogans, covering magazines, making placards, and posters at bus stops.

There are also events on teens' favorite social networking sites, such as contests on Facebook, item hunts on Twitter, marketing on youtube, Tumblr, and more!

Under such a move, more and more readers and audiences are entering bookstores or movie theaters, which is already a classic marketing case in the industry!