Chapter 427: Find a Grandma (Ask for Subscription!!)
For this question, Chen Hai immediately called Li Nian in China.
"It's hard for me to say this, I need to ask people in the industry. You wait for me. Li Nian listened to Chenhai's finish and said.
Li Nian also knew about the project that Chen Hai said, because he and Chen Hai had always kept in touch, Chen Hai would always consult him about some of his own things.
In Chen Hai's view, Li Nian is more experienced than himself, and he is stronger than Li Nian, Li Nian is alone, has no background, and can break through tens of millions of net worth in a metropolis like Shanghai, which can be described as very capable.
Chen Hai didn't wait ten minutes before receiving a reply call from Li Nian.
"I asked my friends at the TV station, and they said that for advertising, their requirements are not too high, as long as they do not violate the rules of radio and television, it is easy to say, as for whether it is foreign or not, it is fine. Li Nian said.
"Okay, thank you for me, maybe I'll have to ask your friend for help in the future. Chen Hai said with a smile.
"Small meaning. ”
………
Chen Hai checked it on the Internet and really found the regulations of radio and television.
The main requirement is positive energy, and it is not possible to be deceived and abducted, and there are also some requirements for TV stations, they must investigate and verify the advertising enterprises.
Chen Haixin said, according to such regulations, the vast majority of advertisements are regular, and their own tourism advertisements are naturally no problem.
In this way, even if the problem of advertising is solved, of course, advertising cannot be limited to TV, and there are all kinds of online advertising and physical advertising, which are very necessary.
However, in contrast, TV advertising has the strongest credibility, and the investment and income are directly proportional.
When I think of physical advertising, it is nothing more than a billboard next to the road, which can be said to be the existence of a bad street, but there are countless of them, and they are the most eye-catching.
Chen Hai's body shook violently and slapped his head.
Damn! I didn't even think of such a simple way!
Chen Hai immediately turned out the information about Xingchen Food Company, and it was all in his computer, and there was a special file to summarize them.
Of course, this was not done by Chenhai, but the people below did it for Chenhai.
Inside are stored all kinds of reports of Xingchen Food Company, including tax reports, as well as flow reports, and sales reports of their own goods.
The most important thing is that Chenhai found the passenger flow report, which is made by the company's special department, and there are various analyses below.
The company's customer flow is very large, especially the contact with customers is very high, most of them are above the middle class, and the family is small assets, and has a stable income.
Every day, each directly-operated store can receive an average of 500 customers, and such a customer flow is naturally not a data worth showing off in a prosperous area, but this is already very good in Chenhai's opinion.
First of all, the return rate of the directly managed stores is very high, and basically every customer is a repeat customer, and they have developed a foundation of trust in the company through personal tasting and the promotion of the strength of the directly managed stores.
This is the most precious thing, the foundation of a physical enterprise's survival, that is, valuable customer resources, as long as there are customers who trust themselves, then they will make money.
It's hard to imagine what the effect would be if you put the promotional video of the tourism project in the directly managed store.
At least better than any other means of propaganda.
When a person likes something, he will be curious, and looking at the traceability video of the original directly operated store, the various pictures in it, he has a sense of trust, and he will like this place. At this time, it will come out and tell you that you can not only taste such a delicious taste, but also go to its place of origin to see it with your own eyes and feel the wonderful scenery there.
I believe that as long as it is a normal person, they will choose to go. Tatsumi concluded.
That's it!
Chen Hai couldn't help but breathe a sigh of relief, this is the benefit of decision-makers.
Although Chen Hai has spent his brains, and this day has not stopped.
But compared to the following employees, it has been a lot more leisurely, as the boss of Chen Hai only needs to grasp the general direction, and give a general framework.
Then there is a word from the leader, and the employees below will enrich this framework.
The content of the advertisement, as well as the location, and the negotiation with the TV station, are all the things of the people below.
Taking advantage of the joy, Chen Hai did not stop immediately, but made a new advertising plan.
With a solid idea, the planning is much simpler, and it doesn't take an hour to make it.
Looking at his perfect plan, Chen Hai couldn't help but feel a little proud in his heart.
As soon as he sent the fax of the plan to Robert, Jack, and Rook, there was a gentle shout from the two women outside.
It turned out that he was asking himself to eat, Chen Hai looked at the time, it was just right, it was less than five o'clock when he got up, and now it was almost seven o'clock.
After solving the problem, Chen Hai walked out, and seeing that the people at the entire dinner table were ready to wait for him, Chen Hai also hurriedly sat down.
A warm and pleasant breakfast, the two women are very considerate to Chenhai dishes, knowing that Chenhai has been busy recently, especially when he got up early this morning, he was very distressed.
Enjoying the service of the two daughters, the old dean looked at this warm scene with a smile and did not speak.
"Grandpa, why don't I find you a grandmother? Chen Hai was happy for a while, and then looked at the old dean sitting alone on the main seat, and couldn't help but say.
At the same time, he also signaled Ai Xue to pick up vegetables for the old dean, Ai Xue immediately understood, and called grandpa sweetly, eat more, and sandwich the fish and meat.
"Stinky boy, what nonsense!" The old dean was originally very happy with his daughter-in-law's filial piety, but when he heard Chen Hai's proposal in the next sentence, his eyes immediately widened with anger.
Chen Hai shrank his head and didn't dare to speak, and continued to eat silently.
This proposal is not the first time, the first time Chen Hai saw those former brothers and sisters say it, it was a party, Chen Hai followed the old dean to a high-end hotel in the city for dinner.
It was held by the big brothers and sisters who had already started a family.,In order to celebrate the old dean's birthday.,Because the pursuit is the specification.,So the children in the orphanage didn't go.,And Chen Hai was lucky to be pulled by the old dean.。
Chen Hai knew that the old dean was very unhappy that time, because he was not with the children below, but in order to take care of the face of these people before, he also followed.
At the dinner table, someone suggested finding a grandmother, but she was directly knocked on the head by the old dean with chopsticks.
Because of the long-term accumulation, no one complained at the dinner table, but Chen Hai knew that in the following time, the beaten person never came back, as if he had lost contact.