"So what do you think our main problem is hardware or software, I want to ask this student, as a management major, have you ever thought about this question?" Chen Tianxiao looked at the male classmate who asked the question.

Liu Feng is usually regarded as a man of the year in the management department, with a height standard of 185, not only looks very sunny and healthy, but also has good grades.

If there is certainty, then it can only be that the family has no background, and he has received a lot less affection from girls in Beiying, where most women are looking forward to becoming a Chinese star in the future.

Liu Feng thought for a moment: "The quality of our films is not high enough, that is, the software can't keep up." ”

"What is the specific aspect?" Chen Tian looked at Liu Feng with interest, this boy's answer was obviously well thought out, and he was not nervous at all, he was very aura, in Chen Tian's opinion, such a student was a talent.

"You have everything you said, but I think the most fundamental thing is the quality of the film.

Without good film quality, then it will not be able to attract audiences into the theater.

Now the film market is very chaotic, there are only a few good movies a year, throw away the imported ones, and we have too few good domestic films.

And for this reason, I have thought about it, one is that the cost of our film production is too low, Hollywood films below 30 million US dollars are low-cost, and less than 10 million is ultra-low-cost.

Our film of more than 30 million yuan is a huge production, and such a cost in Hollywood is a value that can hardly be called a cost at all.

Although there are miracle directors like you, and many miracles have been staged at a low cost, not every director is like you.

And our films want to rely on the domestic market to recover costs and even make profits. This is not possible for a lot of movies.

The domestic piracy market is also very developed. Therefore, there is no way to form the peripheral interests of the film like Europe and the United States. There is no way to launch the corresponding product, and there is no way to sell many DVDs.

It's also very difficult to sell movie rights abroad now, and it's hard to sell action movie rights now.

This creates a vicious circle, where it is impossible to attract the lack of interest from investors if it is not profitable, let alone other newcomer directors who are not very famous.

The direct director has reduced the cost of the film, and the quality of the film has also decreased.

And the lack of fierce competition also directly affects the quality of the film in the absence of fierce competition.

Of course, we filmmakers also have problems with their attitude towards movies, far from the attitude towards film and television dramas before. Many films can't be called films at all, they are completely shoddy.

Ten years ago, twenty years ago, our movies and film and television dramas were rarely like this, so the attitude was also on the one hand, which led to the deterioration of quality.

If we change these then we can make more good movies, this is my opinion, there are shortcomings and mistakes, I would like you to point me out. ”

Liu Feng's tone was steady, and there was no big scene at all, but there was a stage fright.

Chen Tian on the stage listened carefully to Liu Feng's every word, with a smile on the corner of his mouth.

And the teachers of Beiying were also very satisfied with Liu Feng's answer, especially when they saw Han Sanping's satisfied expression.

Chen Tian applauded, and soon many people in the sports management began to applaud Liu Feng.

The applause lasted for five or six seconds and gradually stopped, and Chen Tian said with a smile: "You deserve these applause." To put it mildly, there are more and more college students these days. But the quality of our students is declining.

This phenomenon occurs in countries all over the world, and although your answer is not 100% accurate, it is clear that you have thought about it carefully.

If a person does not even have the basic ability to find problems, then this person is a failure, if this person will only find problems but do not take the initiative to find how to solve problems, then this person might as well not be able to find problems.

At least he's like euthanasia, there's no need to worry.

But if a person finds a problem and only looks for the answer of others, without thinking about whether he can solve it, then he is only a little better than a person who does not know that the problem exists. ”

"So I think you deserve applause, but not all of what you say, and of course what I say is not authoritative and not necessarily correct.

But at least now I think I know a little more than you do, so I'm going to say that you're not the whole story.

I hope you won't call me a liar in private, so I think I should leave Beiying and leave the cradle of talents in the Chinese film and television industry. ”

Chen Tian made an escape move, which was extremely natural and made the audience laugh at the same time.

"Well, back to the topic, the quality of the film is an important point that Huaxia Film Market wants to change.

Of course, I am referring to the rise of Chinese films, rather than relying on a large number of excellent Chinese films from abroad.

But the quality of the film is not everything, in fact, both hardware and software are important.

Especially in theaters, to be honest, there are not many Huaxia theaters, and there are also more than 100 million films such as "Titanic" and "Hero", which proves that the Huaxia Film Market still has a large consumer base.

But not every good film will reach such an excellent box office, such as "Mobile Phone", "Live Well" and other excellent films.

There are not a few such films, but none of them have been satisfactory at the box office.

Some people want to go but don't have the place to go to it, and it is imperative to increase the number of screens in theaters.

But the pure increase in theaters is not the standard answer, because it has a lot to do with the viewing habits of the movie-watching group, as well as the ticket price and the quality of the film. ”

"But the most important thing is to form a consumption concept, and of course our wallets are getting a little bit bigger, and I think there will be people who are more willing to go into the theater.

How to get more people to go to the cinema to watch movies, and I mean films with excellent quality but not good box office.

If you let them in, then you need to spend more time on publicity, not just attention.

Nowadays, in the Chinese domestic market, publicity is generally not enough, and Hollywood is the opposite.

Their attention to publicity and distribution is no less expensive than the filming of the film, and the promotion of a $50 million film is likely to exceed 30 million or more, almost reaching a phenomenon of one to one or even more.

From print media, newspapers, the Internet, posters, highways, buses, subways, trains, airplanes, programs and so on. Only then can people know about the film.

Because others don't know about it. No matter how good your film is, they won't have the idea of going to the theater.

So first of all, propaganda. The following is the improvement of economic ability and spending power, after all, the ticket price of a film is not cheap.

But now that the Chinese economy is growing, the average ticket price of a film is 40 yuan, although it is a lot, but I think there will not be as many as a dozen excellent films a month, according to two or three films, the consumption of about 100 a month in China will not be less than 50 million.

As long as you grasp 10 million of these 50 million, then it is 400 million yuan.

Wow, 400 million, that's still not a super impressive number. But it's a pity that the highest box office of Chinese films has not yet broken through.

So our propaganda is actually not enough, far from enough.

If there are still people who haven't watched "The Raid", then if you have the ability, I recommend that you take a look, and I think many of you should not be disappointed.

If you're disappointed, then you can ask me for reimbursement of your tickets.

See, I put an advertisement in passing, and I'm sure a lot of you know about it, and then it can develop into an audience among you, and that contributes to the box office, and that's the power of publicity. ”

The stadium burst into laughter again. Chen Tian spread out his hands and looked very enjoyable.

"It seems that you are very satisfied with my watch, and I dare to say that the Huaxia Film Market will definitely grow explosively in the future.

Because people have more money in their pockets. They also know how to pursue enjoyment.

For example, on Valentine's Day, I went to watch a romance movie with my other half, and went to the theater with my friends to enjoy a good movie on the National Day weekend.

They will gradually develop good movie-watching habits, and then they will become the potential box office of each film.

At that time, investors will see huge benefits, and they will be willing to invest in theaters and films, and everything will develop, and of course, the quality and multi-genre of films will also be enriched, rather than single. ”

As soon as Chen Tian's voice fell, another student stood up: "Mr. Chen, what you said makes sense.

Movies are also commodities, and commodities need advertising, but just like a thing, no matter how good the advertisement is, if the quality itself is not believed, then people will not buy it a second time if they buy it once, how can they improve the quality of the film?

You just said that the quality of the film is very important, and it is certainly not the norm for a director like you to be excellent in every film. ”

"Is this a compliment to me?" Chen Tian said with a smile, and then continued to open his lips, "Publicity and big casts are very important, because they are the prerequisites for determining whether the audience enters the theater or not.

Then there is quality, only good quality can bring good reputation, and only good reputation can attract more people to the theater.

The current Huaxia film market is still far from mature, and many people's viewing is not pure enjoyment and consumption, and the consumption of the film is more like a luxury product, although its price is far less than a LV bag or Dior's perfume.

But that doesn't prevent it from becoming a spiritual luxury for people, if you watch a bad movie, will you take it out and show it off?

I think your friends will laugh at you for not having an eye, and if it's a good movie, you'll definitely say it for granted, and recommend it with confidence.

A good film comes from a good script, and a good script can get a good investment, which comes from the mentality of our filmmakers.

You can't ask everybody to make a film with a respect for the movie, but if there are more people who have that mindset, it's very important for the whole immature market.

Because it will send a signal to people that there are a lot of good movies, and if it is the opposite, then they will directly put the whole Chinese movie on the bad side.

Even if the market does it, it will only become a paving stone for Hollywood films, and high-grossing films will eventually be just Hollywood blockbusters and few poor Chinese films.

I think this is what all the filmmakers on the scene don't want to see, so it is extremely important to control the quality of the film, and I hope that everyone who makes a film will start from the heart.

Don't let our audience throw you away in the first place, give them the confidence to watch the movie. ”

Chen Tian interacted with the people below for a full hour and a half, but Chen Tian used humorous and honorable dialogues and expressions to keep the atmosphere of the scene active, and the laughter of the entire gymnasium rang out from time to time. Such an environment effectively alleviates boredom. It also allows more people to accept it.

Chen Tian, Zhang Yimou, and Feng Xiaogang's discussion of Chinese films, as well as the discussion of film genres and production systems, have benefited all those who want to learn a lot.

The people in the gymnasium left the venue one after another as the symposium ended. Chen Tian stood in front of Han Sanping and them.

"It seems that my mouth is a little dry, is there still water?"

Chen Tian pointed to his lips exaggeratedly, but it was indeed not easy to hold a three-hour symposium.

After receiving the mineral water handed over by the staff, Chen Tian took a big sip and gasped: "Let you see the smile, I am like a guy who has been thirsty for three days in the desert." ”

Zhang Yimou and Feng Xiaogang's contempt for Chen Tian is completely gone at the moment, and the exchange between the three of them just now made them almost completely realize for the first time that Chen Tian, a young and terrible director, is not only opportunistic.

They have learned a lot from Chen Tian, and they also hope to learn more with the help of Chen Tian's Miramax platform. Even more favorable to hit the Oscars.

Especially the latter, Zhang Yimou attaches more importance to it than Feng Xiaogang.

Chen Tiangang emphasized on stage that the film cannot serve the award, although Zhang Yimou is a little uncomfortable, he still hopes that he can one day get a little golden man like Ang Lee.

"Xiao Chen, I have worked hard for you today, and many of your suggestions are indeed worth our deep thought.

I can't make all the decisions alone, I'll go back and learn and see if I can figure out a better way. Han Sanping patted Chen Tian on the shoulder, and left the gymnasium after a while.

Zhang Yimou and Feng Xiaogang also left one after another, and the gymnasium, which was so crowded that there was barely a place to stand, suddenly emptied.

"Justin, you seem to have put on a perfect presentation today. "Eric Lomis doesn't understand much about Chinese. He also speaks a little Chinese.

For three hours this afternoon, he listened to almost the entire symposium with the help of an interpreter.

Chen Tian's conversation. Many of them have been talked to at Miramax's meeting before, and they have also been agreed upon.

"Mr. Chen Tian, can I ask you a question?"

At this moment, a man's voice came from behind him, the voice was a little special, not magnetic but also ordinary, which made Chen Tian remember it all at once.

Chen Tian turned around, and a bald head came into view.

"Is that you? the one who was in a hurry before......"

The man smiled embarrassedly: "I'm really sorry, I'm really afraid of missing this symposium, otherwise it wouldn't be like that."

I really learned a lot today, but I have a question now that I would like to ask you. ”

"You say!"

"The high box office of the film is not only related to the quality of word of mouth, some are fan movies, in fact, this phenomenon is not obvious in Hollywood, after all, the market is very mature.

But it's not nothing, for example, a film starring Thomas and Depp will grossing higher than someone else's, but it doesn't necessarily mean that their film quality is excellent.

So whether the film compromises with the market or with quality, if the two are not compatible in a certain way. The man looked at Chen Tian very seriously, even though his youth was nearly eleven years older than Chen Tian.

"Xu Zheng!"

At this time, another voice came, and Chen Tian turned his head to look at the person who came.

It was Chen Xin and Zhang Jiani, and it was Chen Xin who made the voice, this grinning woman.

Hearing Chen Xin's words, Chen Tian immediately connected the man in front of him with the person he felt a little familiar with.

Xu Zheng, the man born in 1972, is nearly eleven years older than him.

Because in 1998, he starred in the drama "The Color of Stocks" and won the Best Actor Award at the 10th Magnolia Drama Awards, and since then he has become one of the most outstanding people on the drama stage.

In 2000, he participated in "Spring Splendid Zhu Bajie" as Zhu Bajie, which became completely popular across the Taiwan Strait, and in 2002, he participated in "Li Wei as an Official" as Li Wei, which once again let people in China see his excellent acting skills and funny talent.

In 2012, that is, eight years later, during the Chinese New Year, Xu Zheng swept the Chinese film industry with a comedy film "Thai Embarrassment" that he directed, acted and wrote, creating a miracle of 1.2 billion box office in a month, and finally reached 1.269 billion at the box office, becoming the box office champion of Chinese films in the Chinese film market.

This record for the highest box office of a Chinese film was maintained until 2015, when the Chinese New Year file was broken by his new film "Hong Kong", and he also became the first superstar and director to break the 1.1 billion box office mark in three films in the real sense.

It was also at that time that Chen Tian deliberately paid attention to the report of "The Hollywood Reporter" on "Thai Embarrassment", and later went to the theater to watch "Thai Embarrassment".

Although there are cultural differences, Chen Tian, who is relatively knowledgeable about Chinese cultural traditions, understands the film better than ordinary Americans.

Although there are still some flaws in his opinion, in Chen Tian's eyes, "Thai Embarrassment" is already an excellent comedy, which has been promoted well in the film market, and has gained a good reputation, thus forming a phenomenal wave of movie-watching.

This qiē is all needed for a phenomenal film, and "Thai Embarrassment" occupies it all, so the success has changed from accidental to natural.

This is Chen Tian's research on "Thai Embarrassment", and gradually Chen Tian also began to study Xu Zheng's films, no matter which one is enough to make Zuò carefully, and keep calm at all times, and study the Chinese film market very thoroughly, these are Chen Tian's feelings about Xu Zheng.

Chen Tian couldn't have imagined that at this moment, the Chinese filmmaker he admired more in the future, would stand in front of him and ask him questions.

At this time, Xu Zheng has only participated in three films, only one "Criminal" is the starring role, and the others are not important, but it is a pity that the film "Criminal" did not go to the big screen.

When Chen Tian was researching Xu Zheng, he also deliberately found this film, and under the vague quality of the movie, Chen Tian watched the whole film and gave himself a good evaluation, and he was extremely sympathetic to Xu Zheng's acting skills.

Chen Tian did not rush to answer Xu Zheng's question, but had another idea about this future Chinese film industry. (To be continued......)

PS: The first update, there is another one more later, but you need to wait for a while, Xiao Ai will repeat it first, and then modify!