Today is destined to be a special day, today is destined to be an extraordinary day, and today is destined to be remembered by history, because it is time to meet the legendary entrepreneur Joe.

Roy sat in the back compartment, shaking his body incessantly, humming a cheerful tune, like a bird in flight, expressing his inner excitement and joy.

Ivy drove in front and gave a scornful look through the rear mirror.

Alyssa also sat in the back of the car, flipping through the initial agreement to buy Apple, and confirming some revised details with Roy from time to time.

"Roy, do you trust Steve Jobs so much? I hear you keep mentioning his name, his character, his deeds. ”

"Of course. Hey, how to describe it, do you know, there is such a person in this world, he is paranoid, irritable, you need great patience to be friends with him, otherwise you will definitely go crazy, but if he is your colleague, his pursuit of perfection, his innovative imagination, his insight into the consumer market, will definitely make you feel proud, proud, and very fulfilling. There's such a thing as a sense of achievement, which a daughter can't buy. ”

"Hey, it looks like Steve Jobs is what you call him. Alice smiled: "Actually, when I was young, I should have been in high school at that time, and I had an impression of Jobs." ”

"Wow. Roy's eyes widened, very interested, it should have been more than ten years ago before Jobs was expelled from Apple, the reminiscence of the story of his youth, always inexplicably fascinating.

"You know the Macintosh computer that Apple introduced in 1984? Hee-hee, I don't think you remember too much, you were a little doll back then. ”

Roy rolled his eyes as if you were big.

At that time, after Jobs saw Xerox's graphical interactive interface, he gave up the research and development of Apple's third generation, but wanted to quickly apply this technology. He started with a business-oriented project, which was also the time when his megalomaniac personality was at its worst, and he was good at facing consumers rather than businesses, so he quickly failed. Then, he set his sights on another personal computer project for ordinary people, which was the Macintosh computer.

Alyssa couldn't help but praise in her recollection: "It was really an epoch-making product, and the shock at that time is still fresh in my memory." Do you still have an impression of the Macintosh commercial?"

Originally, Roy was not impressed, but in order to buy Apple, he also consulted some information, so the greatest commercial of the 20th century, that is, the 1984-themed Macintosh computer commercial, is impressive.

"Why wouldn't 1984 be the real '1984?'" Roy said in a sleek voice.

Hearing Roy's restoration, Alyssa also became excited, and said with a smile: "That's right, the gray and cold tone in the commercial, the cold sense of technology, the evil empire on the huge screen, when the big screen was saying 'We will win!', a woman suddenly rushed out and smashed the screen like a bamboo, resisting the rule of power." ”

The evil empire in the commercial represents a large company like IBM, and the woman who rushed out represents a company like Apple that dares to resist and is brave and independent.

Why did such an ad become a national sensation in the United States?

Because Apple grasped an important social trend at that time - when the personal computer was just emerging, many people were wary of it, thinking that computers would replace people's jobs and even eliminate human beings, which is very similar to our current thinking about artificial intelligence, and for example, a large computer production company like IBM is more like an evil existence that controls the public.

Crowe, who made this ad, made use of George Owie's famous "1984", which depicts a suffocating and terrifying totalitarian society. They took advantage of the coincidence that the Macintosh was also released in 1984. The pun adds a veil of mystery to Macintosh.

This great classic marketing, Roy also digs deeper, the more he feels explosive, he sighed: "Ha, and the most interesting thing is that the McIntosh computer doesn't even appear in the commercial." Only a small subtitle was added at the end: Apple was about to release the Macintosh computer on January 24, 1984, and then you would know why 1984 would not be the real '1984'. ”

Ivy parked her car in front of a posh café, which was also the place to meet Jobs.

Alyssa sorted the information into her briefcase, got out of the car and whispered: "I still know a secret about this advertisement." ”

Roy also pretended to be mysterious and lowered his voice, "I also know a secret about this advertisement. He suddenly thought of a particularly fun method, and said with a smile: "Why don't we write this secret on a note at the same time and open it together at the end?"

Alyssa gladly accepted.

They went to a booth and sat down, each took out a piece of paper, wrote down a few words, and covered it on the table.

After Ivy ordered and sat down, she looked at the two men with disdain and smiled at each other as she flipped through the papers.

"Ban Crisis"

"Almost banned"

Ivy put her hand under the table and pinched her fingers vigorously, looking at the two people in front of her with a tacit smile and abuse of the dog.

At the time, when Steve Jobs aired the ad on the boardroom, most of the board members felt that it was the worst commercial they had ever seen. But the company has spent money on two of the most expensive advertising slots, that is, the advertising slots of the "Super Bowl" of the American Spring Festival Gala and football games. So everyone advocated that the buying time should be sold and not lose this person.

However, both the advertising agency and Jobs resisted, selling a shorter period and retaining another longer one.

As a result, the ad became an instant national sensation as soon as it aired at the Super Bowl. The three major television networks and 50 local television stations in the United States all broadcast news about the advertisement, and it can be said that in the era without the Internet, this became a phenomenal viral video.

This advertisement went on to become one of the greatest commercials of the 20th century and has made a name for itself in the field of advertising and marketing.

Alyssa's heartfelt response made Roy suddenly feel that this was not his soul mate?

He only thought for a few seconds before blurting out, "Alyssa, I've been thinking a lot about it this time, and I'm determined to put my feelings aside and concentrate on my career, so I'm going to get married directly, so that I don't have to get involved in messy trivial matters anymore." And your mastery of business investment can be a boost to my career, and it is the best marriage partner in my heart. I hope that we can help each other in our careers in the future and create a business empire together. ”

Is this a marriage proposal?

Alyssa thought she was used to Roy's madness, but another accident, without warning, stopped her again.