659. Cole Winston (3/5)

Rogge immediately called the head of the house, Cole Winston, after seeing these fire opals, and Cole Winston immediately decided to rush over after receiving the call and understanding the situation. Pen, fun, and www.biquge.info

As Li Du knows and the outside world speculates, the life of the Hai Jui Winston Group is not easy, and the life of Cole Winston is even more difficult.

Born with a golden spoon, he was born at the peak of the entire jewelry empire and in the twilight of his grandfather, Harry Winston.

In the last century, the name Harry Winston has been a legend in the world of luxury.

If the name refers to the brand, it was the world's loudest luxury jewellery brand at the time.

This brand can make diamonds bloom, and has been selected as the first luxury jewelry brand in the hearts of the upper class in the United States for many times, and is the favorite of celebrities in Europe and the United States.

Even more so if the name refers to a man, the King of Diamonds, who famously said that "men conquer the world, women conquer men, and diamonds conquer women." ”

Cole Winston boarded a flight from New York to Las Vegas, and looking out at the sunny sky, his mind went back to the heyday of the group.

At one time, the group owned three of the world's top three diamonds.

The first diamond, called the Jacobs-Jonker Diamond, weighed 726 carats and was discovered by the South African Jacobs Jonker, who also named the diamond after him.

Later, the company acquired a second giant diamond, which came from Brazil and was named Vikas.

Coincidentally, Vikas also weighs 726 carats, exactly the same weight as Jacobus Jonker. This kind of thing is unheard of in the diamond world, and the chance of it happening is only 1 in a billion.

In 1972, Harry Winston laid his third giant diamond, Sierra Leone.

Sierra Leone weighs a whopping 970 carats, making it the heaviest rough in history.

A year later, the gem was cut into 17 stones with a total weight of 238.43 carats, and the cut of the rough diamond was televised around the world.

To commemorate this significant event in diamond history, Sierra Leone, the diamond discovery nation, also issued a commemorative set of stamps, making Harry Winston the only jeweller to have been featured on a postage stamp.

In the same year, Cole Winston was born, bringing the jewelry empire to life.

At that time, Hairui Group also had a legendary diamond in itself, that is, the Star of Hope.

The Star of Hope disappeared mysteriously during the French Revolution and then suddenly reappeared at an auction in London. After changing hands several times, it was finally bought by Harry Winston, ending its mysterious journey.

After acquiring the gem, Harry Winston donated it to the Smithsonian Institution in Washington, D.C., USA.

Yes, he donated it, not a penny, to a collection institution. Of course, the collection reciprocated by setting up a special section for him to display the Harry Winston.

Thinking of this, Cole Winston's heart bleeds.

Mom sells batches, why are you so arrogant, old man? Why was the gem donated instead of being kept as a family collection? Cole was so uncomfortable, so uncomfortable.

To this day, he has to admit that he is not a business wizard like his grandfather.

In other words, their family is not a genius family in the first place, and in his grandfather's generation, there may be a genetic mutation or the old Wang next door made meritorious contributions, resulting in a business genius like his grandfather.

Anyway, after his grandfather, he didn't do well, he thought that the company had to blame him for coming to this point.

The Harry Winston Group operates on the primogeniture system, and after Ronald Winston came to power, the group's business began to deteriorate.

In order to continue the prosperity of the company, he decided to start a new business, and Harry Winston's new business was watches and watches.

Thinking of this, Cole couldn't help but scold again: Mom sells batches, Dad, do you have cow in your eyes? What watch side business do you run? Why not venture into real estate? Why not follow Trump's example in buying land and building houses in the United States?

The water in the watch industry is very deep, and the jewelry stores in the United States have a good reputation in the world, and everyone buys them, but the watches are not good, everyone buys the top Swiss and Nordic watches, and no one buys American watches.

However, Harry Winston left behind a very solid foundation, and Ronald could toss as much as he wanted without going out of business, but after falling into the hands of Cole, the situation is very bad.

There are no top-level gems to support the field, there is no large amount of money to support his toss, and even the network resources left by the old man are gone.

After all, the network resources developed by his old man are all in the same era as him, and his old man was born in 1896, and people of his generation will not survive today!

The primogeniture system is beautiful, and Cole Winston has known since he was a child that he will be at the helm of a huge jewelry empire in the future, and he has always dreamed of this day.

He is not a bad person, and he has not cursed his father to hang himself up and go to the stage quickly, but to be honest, when his father was in poor health and had to step down a few years ago, he was really happy.

The era that belongs to me Cole Winston has begun!

But as soon as he came to power, he was blind, his mother sold batches, why did the finances run deficits year after year? Mom sells batches, how did Tiffany, Bulgari, and Cartier snatch our customers away? Mom sells batches, isn't it said that the luxury jewelry brand in the hearts of the upper class is the first?

The finances were terrible, the business was bad, the diamond reserves were in terrible shape, and Cole Winston felt terrible as a whole.

He ran to the hospital bed to find his father and asked what was going on, and Ronald's father burst into tears: I'm sorry for the smash, my father is incompetent, and he didn't lead the jewelry empire to reach the peak, and it will depend on you in the future!

On your own? Cole Winston thought of the scene at that time, and couldn't help but cry: You have been cool for thirty years, leave me a mess, is this too unrighteous?

Thinking of this, he felt his heart ache again, his heart hurt, his heart hurt.

However, Cole is still very responsible, and Hai Rui-Winston is a century-old enterprise and a century-old brand, and he can't be destroyed in his own hands.

So he was aggressive, saw the moves, and worked hard to improve the situation of the group.

Bad financials? Then take out a loan and raise money!

Bad business management? Then drive the cousins, cousins, seven aunts and eight aunts of the corpse vegetarian meal out of the group and replace them with professional talents!

Bad gem reserves? Then buy a diamond mine and dig your own diamonds!

This decision eventually led to the group's current predicament, and the diamond mine he invested in was an abandoned mine, and he was pitted by the Australian mining company that was raised by the son of a bitch!

Thinking of this, he was so distressed that he couldn't breathe, why was he so unlucky?!