Chapter 1012: The Body of Lies (3)
The next day, some ill-intentioned media intervened, but the already good form of the Internet became worse again, and all the major websites were full of negative news about Justin Bieber's impersonation as a Columbia Business School student, coupled with the incessant incitement of Catherine Blanchett's fans and other idols who were eyeing his popularity, once again pushing Justin Bieber to the center of the vortex. Pen | fun | pavilion www. biquge。 info
Cheng Xiaoyu took a plane to New York early in the morning, whether it is for the "sound of rain" or "Xichu" crisis can not be missed, if you can't get over, Justin Bieber's commercial value will be greatly reduced, at this time there are already many American brands are looking for them to negotiate advertising matters, including Coca-Cola, CK, A& F and McDonald's, etc......
But after this incident, a brand called early in the morning, saying that it would temporarily terminate the cooperation negotiations, and it became unknown when it would be restarted.
If this crisis is not handled well, for the "Sound of Rain", which has the full contract of Justin Bieber, the direct economic loss is estimated to be as high as 40 or 50 million US dollars, and the invisible loss will be even more.
When Cheng Xiaoyu arrived at the Carnegie Music Building on 57th West Street, it was already in the afternoon and there was not much time left before the start of the press conference at 4 o'clock.
Because Cheng Xiaoyu obviously had an oriental face, he didn't attract too much attention when he went in with his hat.
Coming to the "Sound of Rain" on the 11th floor is a little chaotic, because the broker is outsourced, and the current signed artists of "The Sound of Rain" are only Justin Bieber and "Guilty Crown", so the staff is not much, there are only about 20 people in total.
Half of them are responsible for maintaining and managing the website of "Sound of Rain", and the other half is publicity, because the distribution of "Sound of Rain" is mainly online, including several major music websites, as well as several major shopping websites, so the people who publicize and distribute it do not need much.
The reason why Cheng Xiaoyu did not expand the company is also to prepare for the acquisition of "Baidai" in the future, and there may be significant layoffs at that time, and there is no need to recruit people now. When he walked in, no one saw the boss, who usually rarely appeared, and was busy preparing for the upcoming press conference.
Chen Haoran and Mo Lingshu were also there, when Cheng Xiaoyu walked in, Mo Lingshu was sitting in a computer chair and spinning in a circle, Chen Haoran was standing behind the employees in charge of the official "Voice of Rain" official "Whisper" and "Twitter", Chen Haoran said: "It is not enough for the PO to come out, and the wording of the speech must be stricter......
Cheng Xiaoyu looked at the computer screen a few times after approaching and asked, "What about Bieber?"
Chen Haoran turned around and saw that it was Cheng Xiaoyu who breathed a sigh of relief and said, "In the lounge." ”
Cheng Xiaoyu asked again: "How is the contact with Columbia University? Do they agree?" Before Cheng Xiaoyu asked Yi Yunfei to find a reason to donate two million US dollars to Columbia Business School, but Yi Yunfei is not in the United States at the moment, and he will not arrive until tomorrow and the day after tomorrow at the earliest.
Chen Haoran frowned and said, "There hasn't been a reply yet, saying that this matter needs to be discussed......"
Cheng Xiaoyu said: "There is no need to be so urgent about this matter, first borrow the media to put some pressure on Columbia." ”
Chen Haoran said with some concern: "I'm afraid that things will be troubled for too long, affecting the box office of "The Grim Reaper", and I noticed that the bias of the media is still quite obvious, almost no media reports on the positive side of this matter, and there is no mention of the 'apology letter' sent by Justin Bieber yesterday, which is obviously a ghost behind it, I don't think I can do it on my own, I must find a public relations team to deal with the media, to be honest, I am okay with management, I am really not good at crisis public relations...... And now I'm a little afraid that the other party will dig up more. ”
Cheng Xiaoyu said: "After all, I am in the United States, I have no connections, and I don't know where to find a more reliable public relations company." At this time, he regretted that he didn't bring Norton with him, although it may not be useful, but Norton always knows more about the American media than he does.
Chen Haoran said: "Let's finish the press conference first, I probably searched, there are three major public relations companies in the United States, Edelman, Xuanwei, and Frye, and it's always right to pick up the big ones." ”
Cheng Xiaoyu nodded and said, "I'll go see Bieber." ”
Walking to the lounge, Cheng Xiaoyu knocked on the door, and Justin Bieber asked, "Who?"
Cheng Xiaoyu directly twisted the door open and said, "I ......"
Justin Bieber saw that it was Cheng Xiaoyu and immediately stood up, and said with an unnatural expression: "You are finally here, I told Catherine yesterday as you said, she really didn't get angry and forgave me...... But now something else arose, and in the morning she watched the news, so she told Mr. Constantine about it, saying that she wanted her father to help me solve the problem, but I didn't persuade her, just now she called me and told me that she wanted me to go to his house for dinner in the evening....."
Cheng Xiaoyu said with a smile: "This is a good thing!
Seeing that Cheng Xiaoyu could still laugh, Justin Bieber said angrily: "My brother, don't be kidding, you didn't hear what Mr. Konstantin said last time, saying that if I was approaching Catherine, I would be abrupt, and I didn't dare to go alone at night, you must accompany me." ”
Cheng Xiaoyu said: "Brother again, are you embarrassed to call me such a dangerous thing?"
Justin Bieber glanced at Cheng Xiaoyu and said confidently: "Who said yesterday that he was responsible for my life?"
Cheng Xiaoyu shrugged his shoulders and said, "Okay! If you don't sign a ten-year coolie contract with me, it's really in vain that I will accompany you from birth to death." ”
Justin Bi spread his hands and said, "Brother, if you can pass Mr. Constantine, let alone ten years, I will sell you for the rest of my life." ”
Cheng Xiaoyu smiled: "You said it yourself, is it true?"
Justin Bieber categorically stretched out his hand and high-fived Cheng Xiaoyu and said, "You have to take it seriously." ”
.........
At four o'clock in the afternoon, the press conference was held at the Music Center on the second floor of the Carnegie Music Building, and the not-so-small hall was densely packed with reporters, cameras and Justin Bieber walked in through the side door like a storm of flashing lights.
There was nothing big going on in the United States in January, so the scandal of Justin Bieber, a popular idol, attracted national attention.
Cheng Xiaoyu stood on the edge of the aisle, looking at Justin Bieber in a black suit with a sad face in the middle of the aisle press desk, followed by Chen Haoran and Wallace Logan, the current No. 2 head of "Sound of Rain".
It stands to reason that all three of them should sit down, but Chen Haoran, who was standing on the stage and holding the microphone with a serious expression, said: "Ladies and gentlemen, good afternoon, everyone. I'm Chen Haoran, as the head of Justin Bieber Artist Agency, and I would like to tell all the media friends present here that everyone has worked hard. After saying that, the three of them bowed slightly to the media.
Chen Haoran continued to hold the microphone and said: "The reason why we stand up for the first time today is that we hope that Justin Bieber can explain the ins and outs of the whole matter in front of the national media, we admit our mistakes, do not evade responsibility, do not evade the problem, and strive to solve the adverse impact of this incident on Columbia, the people, and the people who believe in Justin Bieber." ”
Justin Bieber's original name was Tom Black, he used the name of Mike Doyle when he studied at Columbia, and his family moved to the United States in 1992, his father only knew a few English words at that time, and his parents did not have a very good relationship, so Justin Bieber left home at the age of 14 and came to New York........ At that time, he wanted to learn something at Columbia University, so he found Philip Bergie, a cleaner at Columbia Business School, and Philip Bergie was impressed by Justin Justin's sincerity and spirit of learning, so he lent him his employee card and asked him to take advantage of the free lectures and continue to study.
But studying didn't give Justin Bieber a chance to pass the exam, even though he already had the ability to pass the Columbia Business School exam. For Justin Bieber, a bachelor's degree is not the end goal, and becoming an artist is just about earning some money that will allow him to pursue a master's or even a doctorate......"