The combination of Feng Dagang, Liu Dehua, and Liu Ruoying is popular across the Taiwan Strait. Pen % fun % Pavilion www.biquge.info

The three of them joined forces to make the pre-publicity work of "No Thieves in the World" very easy, and some of them were actively tracked and reported by the media.

It not only attracted the attention of the people who eat melons, but also attracted the attention of enterprises.

Product placement!

In addition to the entrepreneurial work "I Believe", "Crazy Stone" and "Pink Girl" are not less than placing advertisements in the plot.

It's just that due to the lack of appeal of big-name directors and actors, the staff are tired and tired, and the income from advertising placement is only a few million.

And "There Are No Thieves in the World" is different, this time it is advertising investment!

The first is the attitude, different from the previous staff to contact around for sponsorship, this time it is advertising investment, and the company takes the initiative to negotiate.

The second is the amount, the bidding of the bid, and the relationship that should be found.

Dounyima domestic and foreign first-line brands, your brand is too small to come?

Tens of thousands, hundreds of thousands, are embarrassed to speak?

In just over half a month, the progress of the advertising placement of "No Thieves in the World" has attracted the attention of the industry.

The boss of Yihua, who was the first to get the moon near the water, couldn't sit still first, and came to the crew of "Mobile Phone" in the middle of filming and found director Feng Dagang.

"How much advertising placement is there in our movie "Mobile Phone"?"

The corners of Feng Dagang's mouth twitched twice: "Less than 20 million." ”

"The steps are too small, our steps are still too small. The boss of Yihua has the taste of looking up to the sky and sighing, "How much do you guess the final advertising placement cost of "No Thieves in the World" can reach?"

The advertising placement cost of "Mobile Phone" of nearly 20 million has refreshed a new high in the advertising placement cost of the Chinese film industry, but this time, it ......

Feng Dagang took a puff of cigarette and sighed: "I have read the first draft of the script......"

The biggest difference between the first draft and the final draft of the script is that the former clearly marks every place where the product placement can be placed in the script, and some lines can not only be used to implant the advertisement with the help of the actor's mouth, but also make the plot smooth and free, and even use the implanted ad to promote the plot.

So far, "No Thieves" has only finalized two sponsors.

One is the lead sponsor - Huaxia Mobile.

According to the plot of the script, except for the background advertising stickers of the railway station in the film and the mobile phone numbers dialed by Liu Dehua and Liu Ruoying, which belong to this operator, the whole film does not particularly deliberately show the scene of the brand.

But when the film ends with subtitles, the brand will be displayed on the screen first.

The other is the car company - Mercedes-Benz!

In the competition, Mercedes-Benz successfully squeezed out its old rival BMW through personal connections and became one of the exclusive sponsors of "No Thieves in the World".

The advertising sponsorship fee of these two companies alone is more than half of that of "Mobile Phone", and there are about ten exclusive sponsor implantation slots set aside.

"Hehe, there are no thieves in the world, and there are more advertisements than thieves. ”

"It's a purely commercial film, naked commercialization. Feng Dagang's heart was full of entanglement.

As we all know, art films are easy to win awards, and commercial films are easy to make money.

Art film or commercial film is one of the choices that every director has to face.

Feng Dagang hopes to take both into account, and "Mobile Phone" belongs to this category, which is also the bottom line he can accept at present.

It is difficult to get him to accept purely commercial films, at least for now.

Because he is a director, a great director.

But Yihua's boss ...... No matter how many identities you have, in the final analysis, you can't escape the word "businessman".

And the businessman, is to make money drops!

"Last year's "Star Wars 2" and "Spider-Man" were also commercial films. He paused, "Without the copper smell of commercial films, how can you feed the elegance of art films?"

"Are you tempted?" Feng Dagang asked.

"Aren't you impressed?"

A rhetorical question, Feng Dagang was speechless.

This time, "There Are No Thieves in the World" has made the scale of advertising merchants too large, involving more than 10 industries, including automobiles, banks, paper media, laptops, digital video cameras, writing printers, beer, etc.

And with the popularity of Feng Dagang, Liu Dehua and Liu Ruoying, the companies attracted are all first-line brands at home and abroad.

If it is just these patch ads, it is not enough to attract the attention of everyone in the industry, and it will not make the boss of Yihua so emotional, more and more fancy names are still to come.

There are more than 10 investment projects such as premiere titles, audio-visual product advertisements, documentary distribution advertisements, and street sign advertisements!

Yihua knows a lot about advertising and investment, and their professionals have estimated that after all those advertising projects are sold, the income is expected to be close to 50 million.

In other words, before the release of "No Thieves in the World", all the investment can basically be recovered.

Who can't be tempted!

"There Are No Thieves in the World", which is being filmed, has been regarded by the industry as "an experiment on the road of Chinese film industrialization".

The eyes of the bigwigs in the film industry are now all focused on this movie. Everyone understands that if "No Thieves in the World" is successful, the "experiment" will be upgraded to "leapfrogging", and a huge change will take place in the Chinese film industry!

"For the first time, I found out that small companies have the advantages of small companies, and there are not so many restrictions and constraints on daring to think and do. In order to make money, it can be regarded as doing everything, no wonder it can be said that Dongying Entertainment and Hailian Cinemas jointly invested, but unfortunately we knew too late. ”

Feng Dagang understood his old partner's thoughts, and said with a smile: "What, you want to cooperate with cute people?"

"Why not make money? Actually, I'm more interested in Ah Zheng. ”

Feng Dagang is Yihua's contracted director, and with a big director in hand, it is not difficult to invite a big actor.

The difficult thing is the script, it is the screenwriter.

How many screenwriters can fully consider advertising placement in the process of script creation and directly leave empty spaces?

"yes. Feng Dagang nodded thoughtfully, "Although the cute person is small, it is indeed a good hand." ”

"No, they don't have a big director like you. ”

"Don't pay attention to me, this is a special case. But there is one thing to tell you, Bingbing's sister is cute, she is an agent, and her status is not low. ”

Feng Dagang's meaning is very clear, with the help of Li Bingyu and Li Xue's deep sisterhood, the relationship with Meng Ren is closer, and there will be a chance to jointly invest next time, and Yihua can participate in it as the first echelon.

If every movie of the cute person can make money, or if the investment is recovered before the release, who is not willing to cooperate with it?

What is not a small company, just make money!

When the advertising promotion of "No Thieves in the World" comes to an end, after the results come out, there will be more people who want to cooperate!

……

"Mr. Mai, are you free tonight, I want to invite you to dinner to express my gratitude, and by the way, please point out the role of 'Xiaoye'. ”

"I have something to do, I don't have time today. ”

"And what about tomorrow?"

"Sister Bingbing, you are Li Xue's sister, you are your own person, you don't need to go around so many circles. You really want to thank me for having the opportunity to take care of our company's artists and members in the future. Okay, I'm driving, hang up first. ”

Is this hanging?

Am I not attractive at all in his eyes?

Li Bingyu looked at his phone dumbfounded, and Li Xue's sneering laughter came from his ears.

"Sister, I said a long time ago that there is no need to call, why do you still call?"

Why?

Because Mai Xiaoyu belongs to potential high-quality connections!

Otherwise, my boss wouldn't have let me keep in touch with him and communicate more.

Li Bingyu put down her mobile phone, and stopped talking, Li Xue guessed her thoughts, and smiled a little proudly: "With me, you can rest assured, our company will make movies again in the future, if there is a role suitable for you, I will definitely help you fight for it." ”

"You ......" Li Bingyu looked at his sister in amazement, and found that her growth was much faster than he imagined, "You seem to have a good relationship with him?"

Of course, Mr. Mai takes special care of his own people. ”

"Then tell me, did he just perfunctory me?"

"Sister, you think too much, today Sister Tao returned to Beijing, and he went to the airport to pick up people. ”

The crew of "Tianlong", Liu Tao's personal role is finished, and he returned to Yanjing by plane today.

Today's Liutao is no longer a rookie who was not well-known when he was a fledgling, and several media got the news and sent reporters to wait at the airport.

This made Mai Xiaoyu very unhappy.

It was inconvenient for him to show his head, so he could only sit in the car, watch Liu Tao fall and smile generously, answer reporters' questions and take pictures kindly, and then walked out of the airport under the escort of two assistants.

After picking up Liu Tao and the three of them in the car, Mai Xiaoyu drove away from the airport, and the three of Liu Tao looked surprised.

"Mr. Mai, when did the company change the car?"

Mai Xiaoyu personally picked up the plane, and the three of them were not surprised, but what was unexpected was that Mai Xiaoyu drove not the previous Volvo, but a brand-new Mercedes-Benz nanny car.

"The company gave Liu Tao a match. Mai Xiaoyu said lightly, winking at Liu Tao through the rearview mirror.

Liu Tao smiled happily, the two assistants were not calm, especially the male assistant, who liked cars.

"The company is so good to Sister Tao!"

"Great, in the future, Sister Tao can sleep directly in the car after filming, and she doesn't have to work so hard. ”

"Mr. Mai, I can drive, will I be a part-time driver in the future?"

……

first sent the two assistants home, let them rest for two days before returning to the company, and then Mai Xiaoyu took Liu Tao to dinner, and Liu Tao had already changed to the passenger seat.

Finally, there are no outsiders, and Mai Xiaoyu can boldly "tear off the disguise".

He slowed down the car, held the steering wheel with his left hand, grabbed Liu Tao's soft hand with his right hand, and said with a smile: "Miss me?"

"I miss you every time I go to other places to film. Liu Tao chuckled, holding Mai Xiaoyu's hand with both hands, "Why do you buy a car?"

"You are my cash cow, shouldn't the company give you a car?"

Liu Tao smiled knowingly: "Don't forget to give one to Sissi, Huang Bo and Deng Chao." ”

"Don't worry, I bought four nanny cars, one for each of you. ”

"Four? The company is in the development stage, and there are many places where money is needed. And isn't it going to shoot "No Thieves in the World", the investment of tens of millions is not a small amount. ”

"The car I bought just after filming "No Thieves in the World" is cheaper than the factory price. ”

The reason why Mercedes-Benz was able to beat BMW in the competition and become the exclusive sponsor of "No Thieves in the World" is entirely because of Mai Xiaoyu.

Because of the second-hand Volvo he rented, he was stimulated several times and kept thinking about buying a car.

not only bought it yourself, but also the two little friends of Xi Xiaoxing and Zhang Xiaoquan, as well as the company's artists with cars.

In the pre-sale of the patch advertisement of "No Thieves in the World", there were many car companies bidding, including BMW and Mercedes-Benz.

Huaxia has a unique human relationship, and if foreign companies want to make money in Huaxia, they must follow the Chinese human society.

It's one thing to bid, it's another thing to find a relationship.

Mercedes-Benz and BMW have been in China for many years and have long been familiar with the doorway.

BMW made a mistake in judgment, although they had cooperated with Meng Ren in "Stone", they also cooperated with Yihua many times, and they also thought that director Feng Dagang had more influence, so they abandoned Mai Xiaoyu.

And Mercedes-Benz found Mai Xiaoyu.

Three Mercedes-Benz S and four Mercedes-Benz nanny cars were sold to Mai Xiaoyu at a price lower than the ex-factory price, and then they got BMW's bidding offer in advance, and finally won the bidding at a price slightly higher than BMW's.

Well, it's not good, it's not fair, but what does it matter?

I didn't suffer, advertising sponsorship didn't decrease, Mercedes-Benz won the bid as I wished, and BMW...... The movie I picked up, you don't look for me to find someone else, who is to blame for your poor eyesight?

Anyway, Mai Xiaoyu didn't feel a little burdened.

After dinner at the hotel, when Mai Xiaoyu drove Liu Tao back to the International Trade Youth Apartment, Liu Tao fell asleep again.

It's too hard and tiring to be filming in other places these days.

Like that time, he carried Liu Tao back to the apartment, put it on the bed, covered her with the quilt, and then kissed her on the forehead, ready to leave.

What's different is that when he was about to get up, Liu Tao opened his eyes and wrapped his arms around his neck.

"You pretend to be asleep. "Mai Xiaoyu didn't have a good airway.

"I just want to remember how it felt. ”

"Do you want to remember the feeling of the night of the Dove commercial's premiere?"

"Is that so?"

As Liu Tao spoke, he hugged Mai Xiaoyu tightly and took the initiative to send a fragrant kiss......

For a long time, the lips parted.

Liu Tao snuggled in Mai Xiaoyu's arms, half shy and half coquettish: "You are dead." ”

Mai Xiaoyu smiled and pulled out of Liu Tao's shirt: "Hehe, I'm not afraid that you will lose weight." ”

"Have I lost weight?"

"I didn't touch it, maybe it was in the wrong place, I'll touch it again. ”

……

At ten o'clock in the evening, Mai Xiaoyu returned to his room.

The membrane still hasn't broken through, because when the two snuggled up on the bed and chatted, Liu Tao fell asleep because he was too tired, and this time he really fell asleep.

After returning to the room and taking a shower, he lay on the windowsill and smoked a cigarette, thinking about the question of "Fairy Sword".

Meng Ren only has two major plays this year, and "No Thieves in the World" has been solved, if there is no accident, he doesn't have to worry about it until it is finished.

And "Fairy Sword" has encountered a little trouble, and the director has not yet been decided.

He looked for Huang Lei, at the finale banquet of "Pink Girl", Huang Lei helped Haiqing "calculate" him and owed him a favor, and he also said that he would "squeeze" Huang Lei fiercely.

But Huang Lei refused.

On the one hand, it is related to the schedule, and on the other hand, Huang Lei thinks that he can't grasp the costume drama and can't direct it.

He promised Mai Xiaoyu to participate in "Fairy Sword", and was finally "squeezed" by Mai Xiaoyu, and even his girlfriend Sun Li was "exploited" together.

Who is the director looking for? )