Chapter 335 Operation

It is said that the enterprises of the Celestial Empire want to go abroad, and many companies want to do it through some overseas mergers and acquisitions. 『』

For example, the well-known TCL acquisition of Thomson and Snyder, and the recent case of imagining the acquisition of IBM, all ended in failure.

I have imagined the computer as an example, a good enterprise in the Celestial Empire, but unfortunately I don't have the money to do some research and development, not to do my own unique technology, my own skills have not been learned, and I still learn what international strategy others play, and the result is not that it is played very miserably by foreign devils!

In other words, before IBM sold his personal PC, IBM's notebook products had a good reputation abroad, which was absolutely not the No.1.

Many foreign businesses will use IBM products when they choose!

However, at that time, IBM's personal PC field was losing money every year, and they wanted to throw away this burden at that time, and as a result, the imagination computer with the "government" participating in the stock appeared.

What's even funnier is that he actually invited a bunch of foreigner waste to take the helm for himself, and as a result, for three consecutive years, the acquired IBM business not only had a sharp decline in market share in Europe and the United States, but also ceded its market share to Dell, HP and Apple, and raised a group of waste for foreign devils!

You must know that the Chinese or Europeans are born with a sense of superiority of the white race, and in their impression, what is produced by the white man is No.1. The second is the products of Japan and South Korea, and the products of the Celestial Empire are simply garbage in their eyes. In their opinion, the Celestial Empire is only worthy of producing clothes and shoes.

So after having enough of IBM's personal PC business, IBM's personal PC soon declined in the United States, and the original share of the "government" procurement was picked up by Dell.

And ordinary white consumers are even more reluctant to use the products produced by the country they look down on, so this personal PC called IBM soon declined, and the market share was all divided by others, which is equivalent to giving billions of dollars to the people of the United States for nothing. 『』

Imagine directly making an international brand into a rural brand of the Celestial Empire, in 2010, when Li Zhiyang was reborn, there were very few PCs on the whole earth that were still called IBM!

The entire Lenovo merger and acquisition can be said to be a complete failure, and it is simply sending money to IBM!

What's even more sad is that the $1.25 billion spent on the acquisition of IBM, as well as 600 million Lenovo shares, can be said to be not enough to send money to IBM once, but also to send money to the people of the United States every year.

It wasn't until 08 years that he repented, and directly drove away all the foreign garbage he invited, and invited Liu Chuanzhi back, but unfortunately they still didn't bother to study their own unique technology.

A huge computer produced by imagination, and after careful consideration, except for a chassis shell, almost all the hardware in it is assembled.

IBM, on the other hand, made a good move, killing six birds with one stone.

First of all, they directly removed the shortcomings of their own corporate barrels in accordance with the barrel principle of economics. Second, he sucked away a large amount of money from Changxiang, and also occupied the dry shares of the opponent, waiting for dividends every year, you must know that Changxiang's ability to absorb gold in the Celestial Empire is still very considerable.

Thirdly, IBM only sells to Changxiang such low-end links as manufacturing and sales, and does not include the most profitable part of 'service'. And the agreement stipulates that Changxiang must hand over this piece to IBM to do, so that the profits will flow into IBM's hands, so that if you calculate it, although Changxiang is acquiring IBM, who is working for whom?

Fourth, IBM has achieved hidden layoffs by selling personal PCs, and they have retained their core technology research and development personnel, but what do they get by imagining it? A group of foreign wastes that can't make profits for IBM?

Fifth, I want to buy IBM, but who is advertising to whom? IBM has even thrown off a burden so beautifully, I am afraid that in this merger and acquisition war, IBM is the happiest.

Sixth, IBM sold the personal PC part to Changxiang, only to announce its personal PC business, which has been a huge loss for several years, and after throwing a burden to Changxiang, he stepped on it fiercely, and poor Changxiang stupidly regarded the other party as an ally!

Sadly, we pay a lot of tuition fees in the international market!

But the good news is that our corporate mentality is very optimistic, and every time we say that it is okay to pay some tuition. It's a pity that the international road of the Celestial Empire enterprises is almost all the way to pay tuition.

I don't know when such tuition fees will be paid, and most of these enterprises have official backgrounds! It may be that they have become accustomed to giving money to foreigners to spend casually, but anyway, we can still export hundreds of millions of shirts and hundreds of millions of pairs of socks every year.

There are so many slaves who work hard to earn a few cents, so the official enterprises of the Celestial Empire have always been not afraid to pay tuition, and it doesn't matter how many times they pay!

In this financial crisis, many enterprises in the United States have also been seriously impacted, and many companies have had to go bankrupt or apply for bankruptcy protection.

Even the three giants of the automobile industry, which the United States are most proud of, are not immune.

The United States is a country that lives on wheels, and it is also a powerhouse in automobile production and consumption. The three giants of the automobile industry in the United States, Ford, General Motors, and Chrysler, are the only ones who survived this financial turmoil, and only Ford is the only one.

Chrysler and GM, filed for bankruptcy protection in '09 and '10, respectively, and again, they had made many efforts to save their businesses, but unfortunately, these plans did not succeed.

For example, GM, this company has planned to sell the company's Saturn and Pongdick, as well as the famous off-road king, Hummer.

Some time before Li Zhiyang's rebirth, there was actually a private enterprise in Xichuan that wanted to buy the Hummer brand.

Li Zhiyang read the news at the time, and felt that this company was simply crazy, and now the world is tightening the monetary system. 『』

The world is advocating energy conservation and environmental protection, and small-displacement cars have gradually become the mainstream of the market, and this private enterprise is actually squeezed out of the door to buy Hummer.

In addition to the fact that this brand of car has an excellent reputation on the battlefield, it can only be the plaything of the rich in the ordinary market.

I'm afraid that the gas money burned in every year is enough to buy a few small cars.

And the idea that Li Zhiyang wants to fight this time is really the idea of these auto giants, and now is the time when these auto industry giants are having the saddest time.

It can be said that GM and Chrysler finally filed for bankruptcy, although there are many reasons, but the huge pension paid out every year is definitely one of the reasons.

At this time, these two companies have begun to save themselves, over the years, the automobile market in the United States has been constantly eaten away by German, Japanese and South Korean cars.

Although the people of the United States are very proud, in the movies of the United States, everyone can see that many of those movie stars are driving cars produced by the United States.

But in the real world, many people in the United States are still driving Japanese and Korean cars, although these cars are very light and unsafe, but they are better than fuel, and most people in the United States are also poor.

Therefore, once it encounters a financial crisis, these giants of the automobile industry in the United States are often the most difficult times.

Especially the gloomy General Motors and Chrysler, who have been to the United States, are not only from the Celestial Empire, but also Daimler, who has always boasted of strictly forbidding shrewdness. Mercedes-Benz has also been fooled by the people of the United States.

Daimler once cooperated with Chrysler, but in the end, after being cheated by the United States, he still chose to break up.

However, Daimler, at least relying on Chrysler, has mastered the sales channels in the United States, so it is still a little more cost-effective than imagining.

Li Zhiyang just wants to hype up the automobile industry in this country this time, anyway, this game is often played by people in China, so it's not a big deal to play it yourself. 『』

What's more, he still has such excellent resources in his hands, you must know that George and Bernard are both well-known cattle people in the United States, and each of them has resources in their hands that are beyond the reach of ordinary people!

At the beginning of August, Wagner, the CEO of General Motors of the United States, suddenly received an inquiry, the other party was a private enterprise from the Celestial Empire, and the object of the inquiry was the Hummer brand of General Motors.

In August of 07, at this time, the subprime mortgage crisis in the United States had just broken out, and all listed companies had a great impact.

And GM is also inevitable, in the stock market encountered a cold winter, to know this time a large amount of money, for a company like GM what it means!

Wagner and excited, in 1980 AMG began to produce Humvees for the U.S. military, and the brand was born, and by the 1992 Gulf War, the Hummer became famous in the Gulf.

In 1999, GM acquired Hummer, but this brand was only popular in the United States for a period of time after the Gulf War and when Clinton was in power, when most of the American people were enjoying the war dividends.

Moreover, Clinton is the most economical president of the United States in decades, so during that time, the pockets of the people of the United States were full.

They can still afford such a high-power oil tiger, but now it is different, most of the people in the United States are living on a budget.

Since GM acquired the Hummer brand, Hummer has not had any amazing performance for many years, and the nouveau riche of the Celestial Empire in the past few years have bought dozens of vehicles, which is already the largest purchase order in addition to the Mi** side.

Wagner has long wanted to get rid of this corporate tumor, what to keep for such an industry that has a lot of suspicions and does not make money?

What's more, it was the Celestial Empire people who asked the price this time, you must know that the Celestial Empire people have always been famous in the world for being nouveau riche and stupid people with a lot of money in the world. 『』

If I do a good job of "" this time, I am likely to be able to play a beautiful hand like IBM, so that these heavenly fools will only buy one brand and go back.

And the core part of this enterprise is still in the United States, so that when the time comes, not only can you get the funds that the company needs most now, but also get a good reputation for yourself.

I believe that if this transaction can really be successful, my reputation will be resounding all over the country, and even if I don't do it in the future, I can still continue to be the boss if I change companies.

Wagner was excited, so he hurriedly informed his secretary, and Whitman asked her to hurry up and take the head of the Hummer, Tom. Taylor called, and the matter had to be discussed with him.

Tom is coming soon, he has been worried recently, and he is fully aware of the situation that GM has faced recently, and in the market of the United States, the original three giants of the United States Automobile have long been gone.

The market share is constantly being eaten away by the rat cars of Japan and South Korea, and the mid-range market is being eaten away by German cars.

But how much market share is this?

Now the situation of GM is not good, and within the group, it has long been rumored that the group is going to sell several brands that are not very profitable, and its own Hummer is one of them.

In Wagner's office, Tom sat across from Wagner, and when they first met, Wagner told Tom the news straight to the point.

Tom was a little confused, what? A private enterprise in the Celestial Empire? Boss, are you crazy?

"Listen to me Tom, don't you worry, Celestial Empire? Haha, you know how stupid they are? Don't worry, I won't take advantage of them in vain, I'll make them bleed when the time comes." Moreover, I plan to only buy one brand from them, and the R&D part will still stay with us, and if this deal is negotiated, if you don't want to, I will arrange another place for you in the group. ”

Wagner was afraid that Tom would not be able to figure it out, so he tried to comfort Tom as much as possible.

"Okay, boss, you're our No.1. Do as you say. ”

Tom reluctantly agreed, and from his expression, he could tell that he couldn't figure it out.

"Okay, you go and contact them as soon as possible, first ask them to send a bank certificate of assets, prove that they have at least a billion dollars, or tell them not to talk about it. As soon as they send the bank's credentials, they call their people to come over and negotiate, believing that the sooner the deal is done, it will be good for both of us, especially us, Tom, you should know what kind of situation GM is facing right now. ”

Wagner looked at Tom and said very seriously, it seems that he really took this seriously.

"Okay boss, just wait here! I'll do those things as soon as possible, if nothing else, then I'll contact them." ”

Tom was still depressed at this time, but he would carry out what Wagner told him without discount.

Because this Tom is also Wagner's confidant appointed after he became CEO of GM, he is Wagner's ironclad subordinate.

"Okay, there you go!" Wagner waved Tom to get the matter done.

Tom got up and went out, but no sooner had he left the office than Whitman, Wagner's secretary, had a smile on his face.

It's true that he's a hardcore Wagner subordinate, but he's also Bernard. One of Madoff's customers.

Of course, he will be informed of the acquisition of Hummer this time, and this is the resource of Madoff.

The private enterprises on the side of the Celestial Empire were very efficient, and they sent the bank's asset certificate in the afternoon of the same day.

Wagner soon saw this asset certificate issued by Citibank in his office, which clearly showed that the other party not only had a billion dollars, but could even say that the other party had assets of several billion dollars.

Damn! These nouveau riche of the Celestial Empire are really rich! Well, the more such an outbreak, the better, and he can not be happy if Yang Ku of the Celestial Dynasty sends him to slaughter him?

With the outbreak of the subprime mortgage crisis some time ago, GM's stock price has fallen a lot when the "government" has not yet entered the market to rescue the market.

The company's pension fund, in this storm, also lost a bottom, and now Wagner is still having a headache about how to pay pensions to the company's retirees at the end of the year, and now he has a little bottom in his heart.

If this deal is negotiated, the company's pension this year will finally be settled.

Some time ago, the company's market value has almost fallen to the price of vegetables, but fortunately, the "government" announced a bailout, and after injecting funds, the company's stock price has risen a lot.

Especially in the past few days, there has even been a slight rise, with hundreds of thousands of hands traded every day, which proves that we are still popular in the United States.

At this time, if the news is announced first, I believe that the company's stock price will rise a lot!

Wagner picked up the phone and began to call Tom: "Tom, I have read all the information you sent, the asset certificate issued by Citi is still very credible, you contact those Celestial Empire people as soon as possible, and let them come over to negotiate as soon as possible!"

"Okay, boss. ”

The next day, many well-known newspapers in the United States, including the Washington Post, the New York Post, the Wall Street Journal, the Chicago Tribune, the American Express, etc., all carried a heavyweight news on the front page.

"Celestial Empire Private Enterprise Acquires Hummer ???"

Although there are three big question marks behind the headline, the content of the newspaper is full of sworn claims that a private enterprise in the Celestial Empire intends to acquire the Hummer brand in the hands of General Motors, and if the transaction is successful, then this will become the biggest news selling point this year, outside of the financial crisis.

You must know that the Celestial Empire is in the minds of the majority of rice people, but there are hundreds of millions of peasants who can't get enough to eat, of course, this is related to CNN's unsparing propaganda.

Although in recent years, the news media in the United States have been vigorously promoting the threat theory of the Celestial Empire, but few normal people in the United States will take such news to heart.

But this time it's different, they're going to play the real thing, and the wolf is really coming.

The customer service phone of the General Hummer brand was almost blown up all day long, and many Mi users or news media called them to verify whether there was really a private enterprise in the Celestial Empire that planned to acquire Hummer! Recommended reading: - - -

(Tianjin)