Chapter 1178 Integration of Daewoo Group

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For Feng Jianhui's planning, **** still approves. The previous investment share of Daewoo Motors, and even the entire Daewoo Group's various branches in China, was not heavy, and it can even be said that it was superficial.

Daewoo Motors, for example, does not have a large-scale hatchback production plant, except for a large bus production plant in Yan*tai and a parts and engine production plant. This is obviously a bit abnormal today when all the big car companies in the world are competing for the Chinese market.

"Mr. Li, what do you think of this plan for Daewoo Motors?"

For ****'s inquiry, Li Rong was already prepared in his heart. And he also knows that if he wants to win the favor of the young boss in front of him and continue to control Daewoo Group in the future, he must say something different and beneficial to the development of Daewoo Automobile in Feng Jianhui's plan.

"Mr. Feng's plan is very feasible. And when the previous Daewoo had not yet collapsed, the Chinese market was also the focus of our next development. However, while the development of the Chinese market is important, we cannot ignore emerging markets in places such as Europe and Africa. ”

"Especially in Eastern Europe, Daewoo Motors' brand promotion has been very successful, where our influence has even surpassed that of famous European car brands such as Volkswagen Group in Germany and Fiat in Italy. Especially in places like Poland and Ukraine, we still sell more cars than Volkswagen and Fiat. And our car production plant in Poland has an annual output of more than 400,000 cars. It accounts for half of the Daewoo Group's automobile production. Therefore. I don't think we can easily give up the advantages we have built up in Eastern Europe. Instead, we should continue to dig deep in the local area and build a more complete marketing system and maintenance network!"

"In addition, the African region is also an emerging market that cannot be let go, and Daewoo has been inspecting Cameroon, Egypt, South Africa and other relatively stable countries in Africa in the early stage, preparing to set up a car factory with an annual output of about 100,000 units, in order to compete for the African market! If we give up or postpone the expansion plan in Africa, then Daewoo Group's preliminary preparations are likely to be wasted. And it will lag behind the auto giants such as Ford and General Motors in terms of market share in emerging markets. Therefore, I think that if the chairman has enough money in his hands, he should make China, Eastern Europe and Africa the focus of the company's next stage of development. ”

"In addition, Standard Chartered Bank should pursue a more active lending policy to provide loans to Daewoo parts manufacturers, or manufacturers who are preparing to join Daewoo's auto parts suppliers, and only by building a larger community of interests can we take the initiative in these emerging markets." Really compete with car giants such as GM, Ford and Volkswagen. ”

After speaking, Li Rong took a breath. looked at **** and Feng Jianhui, who were still pondering, and felt a little apprehensive in his heart.

His development plan for Daewoo Motors is a bit too huge! And on the basis of their China expansion plan, Daewoo's global expansion plan in Daewoo's five-year plan has been added.

If this plan can be realized, then Daewoo Motors will surpass BMW and Citroen to become the eighth largest car company in the world!

Of course, the funds to realize this plan are definitely not expensive!

"Jianhui, record Mr. Li's suggestion, and the two of you will discuss it in detail when you go back. If the funding for the implementation of this plan does not exceed $5 billion, I have no problem here!"

"Understood!"

Feng Jianhui nodded immediately. He has long been accustomed to ****'s generous strokes. In contrast, Li Rong, who participated in this kind of meeting for the first time, was obviously a little surprised!

Fortunately, he has good quality and is not too out of shape.

"Next, let's take a look at Daewoo Heavy Industries Group!" Feng Jianhui continued, "In addition to the factories in South Korea, Daewoo Heavy Industries mainly has Chinese tobacco stations, as well as American companies in the United States and European companies in Belgium! After selling sensitive aircraft manufacturing and armored vehicle manufacturing, as well as industrial robot business, Daewoo Heavy Industries now has four major businesses: diesel engines, heavy construction machinery, industrial vehicles, and automatic machine tools!"

"Our plan is to sell 8% of the revenue from the sale of Daewoo Heavy Industries' three businesses. $600 million will be invested in the technology research and development of the remaining four businesses. Take out 2 separately. $500 million to continue to improve our marketing and maintenance network in advantageous regions around the world. Spend $500 million to further expand our market share in China......

After Feng Jianhui finished speaking, **** asked Li Rong's suggestion again.

However, this time, Li Rong didn't say much about the **** question. Proper expression of opinions can indeed earn respect and attention, but excessive promotion of one's opinions, especially when you are just joining a group, even if the opinions put forward are correct, will only have the opposite effect.

Moreover, for the development of Daewoo Heavy Industries, Feng Jianhui's planning is steady and positive, which is a good way to solve the current development problems of Daewoo Heavy Industries.

After talking about Daewoo Heavy Industries, the next step is another pillar industry of Daewoo Group - Daewoo Shipbuilding Co., Ltd.!

South Korea is the world's largest shipbuilding country, and for a long time it was also the world's largest shipbuilding country. South Korea occupies seven of the top 10 shipyards in the world, with Hyundai Heavy Industries, Samsung Heavy Industries, Daewoo Shipbuilding & Marine Co., Ltd. and STX Shipbuilding & Marine being the world's top four shipyards.

Moreover, South Korea has a significant advantage in building high value-added ships. LNG carriers are Hyundai Heavy Industries' strengths, Samsung Heavy Industries is the leader in ocean exploration vessels, accounting for 60 percent of the world market, and Daewoo Shipbuilding & Marine is the world's leading producer of large oil tankers, with about 10 percent of the world's large oil tankers produced by Daewoo.

Therefore, for Daewoo Shipbuilding, **** and Feng Jianhui did not come up with any rectification strategy, as long as the orders are enough, Daewoo Shipbuilding can quickly stabilize and make profits.

Therefore, **** directly handed over the large oil tankers and bulk carriers needed by Colombia's "Cartekena Petroleum Company" and "Cody Mining", a total of 12 large ships, with an order worth 1.4 billion US dollars, to Daewoo Shipbuilding!

In addition, **** also plans to merge the Hong Kong United Group into Daewoo Shipbuilding, after all, the homogenization of the two is more serious. Daewoo Shipbuilding also has ship repair and salvage. When combined, the two can also complement each other. Further enhance Daewoo Shipbuilding's international competitiveness.

Subsequently, Daewoo Electronics, because **** has sold the business of black and white household appliances and small household appliances to Samsung Group. Then the entire Daewoo Electronics will only have one mobile phone business, and the production of LCD screens is still in hand.

Therefore, the requirement of **** is to sell other businesses to earn 18. 900 million US dollars, one-third of which will be invested in technology research and development, and the other two-thirds will be invested in the development of the Chinese market!

Compared with the fiercely competitive home appliance market, **** is more optimistic about the future of the mobile phone market. And now Daewoo needs to focus, not expand horizontally like before!

Among the 12 large enterprises retained by the Daewoo Group, Daewoo Automobile, Daewoo Heavy Industries, Daewoo Marine Shipbuilding and Daewoo Electronics are the four companies that **** intends to retain and are still headquartered in South Korea!

The remaining Daewoo Iron and Steel, which has an annual output of 5 million tons and has dozens of special steel formulas, especially steel plates for automobiles and steel plates for shipbuilding, has been merged into the Oriental Iron and Steel Group, which is installing equipment and conducting trial production.

In the future, there will only be a Korean branch of Dongfang Iron and Steel Group, and there will no longer be Daewoo Steel.

The same as Daewoo Steel is Daewoo Chemical!

Moreover, compared with Daewoo Steel, which focuses on the field of special steel, the output is not too large, and the scale of Daewoo Chemical has much greater influence in the same industry.

Daewoo Chemical, which has a business scope that involves petroleum refining and sales, petrochemical products, and mixed lubricants, has a one-time processing capacity of 12 million tons of oil per year, second only to Hyundai Petroleum Corporation and SK Chemical in Korea. In addition, Daewoo Chemical has also established 2,897 gas stations in South Korea, accounting for about 23 of the total number of gas stations in South Korea. 8%！

Petrochemical industry is naturally inseparable from xylene, benzene, toluene and polypropylene. Daewoo Chemical's xylene plant has a processing capacity of 700,000 tons. The Ben plant has a processing capacity of 300,000 tons. Ranked 3rd and 7th respectively in the Korean industry!

The plan is to integrate Daewoo Chemical into Pacific Petroleum Industries, which has just acquired Unocal Corporation. It is precisely the use of Unocal's abundant oil and gas reserves to support the development of Daewoo Chemical.

As for the remaining Daewoo other branches, ****'s plan is that Daewoo Securities will be integrated into Hanhua Securities, and Daewoo Insurance will be integrated into Hanhua Insurance. Daewoo Construction was split and the real estate and commercial buildings were partially sold to K. Wah Properties. The construction part, including the construction of railways, highways, bridges and wharves, is integrated into Shangyuan Engineering Group!

The remaining three companies, Daewoo Tourism, were integrated into K. Wah Travel Company, and the 133 hotels under Daewoo Travel were also acquired by K. Wah Hotels.

Daewoo Trade is integrated into Global Trade, which is a subsidiary of ****, and after such integration, Global Trade will have the right to operate 27 terminals with different tonnages in Hong Kong, South Korea, and Yokohama, Japan!

The last Daewoo clothing, although it is good, but **** really has no interest in this garment factory with total assets of less than 900 million US dollars, and directly decided to sell!

After exchanging a sum of money with Daewoo clothing, invest in other industries that need more money!

…………………………………………………………………………………… (To be continued.) )