After an opening song and dance, Lin Musen walked on the stage again, this time he was no longer alone, but had an additional partner, Lu Qiuya. Looking at the crowded players in the audience, Lin Musen said with emotion: "Xiaoya, you see that there are so many people here today." ”

Lu Qiuya was very dissatisfied with being called out by Lin Musen "Xiaoya", at least a person like Lin Musen, who was not older than herself, made people feel very unhappy, but Lu Qiuya also had her own way to fight back, while maintaining a smile, she quietly glanced at Lin Musen, and then said: "Well, yes, Mutou, when I first started making this game, I didn't think of it at all." ”

The funny title caused laughter in the audience, and Zhao Haiguang was also very interesting, and said to Zhang Lexing: "Lexing, the two hosts you invited today are quite interesting, hehe." ”

"They're also people in the company, and they don't have much experience. "Zhang Lexing doesn't care about this, anyway, it's a game conference, so there's no need to be so serious.

Lin Musen, who was known as Wood, was not angry at all, and presided over as usual, so that Lu Qiuya felt like a punch had hit the empty place, and she was depressed, but she still had to continue to talk with Lin Musen. After talking nonsense with Lu Qiuya, Lin Musen changed his words and said, "Okay, don't be wordy, if you keep ripping up, I'm afraid that the players in the audience will come up and beat me." Then now please, the main creative team of "The Legend of Sword and Fairy" will appear......"

The drums sounded, and the 26-member development team of "The Legend of Sword and Fairy" appeared one by one, and Lu Qiuya introduced them one by one on the side: "Project Manager Zhan Jun...... Chief Planner Zhou Jianbo...... Curated by Su Xiaoya...... The main program is ...... by Bai Li Program Zhu Jingyu...... Chief Artist Ma Yongqiang...... ...... Cheng Lin, an artist"

After everyone came to the stage, Lin Musen stepped up, handed the microphone over, and asked everyone to describe the fairy sword in their hearts in one sentence. In fact, I had prepared for a long time, so naturally there would be no stage fright, so I took the microphone one by one and said what I had prepared in advance. Some people are concise and concise, and the sentence "the style of the sword" is forgotten, and some people are lazy, and directly use the poems in the game "I don't know how to be sad and miserable, and I give wine under the eaves to form a fairy relationship." It's hard to get rid of the beauty and accept the grace of the beauty, and the sword and the rivers and lakes are red-faced".

After everyone finished speaking, Lin Musen took back the microphone and continued: "I heard a good news just now, the main creative team didn't come empty-handed today, and they also brought a lot of gifts for everyone, please see ......"

Lin Musen and Lu Qiuya flashed to both sides, and at the same time made a gesture of "look back", and the development team of 26 people also separated from the middle at this time, revealing the "pile-up" gifts on the stage (in fact, it is the game peripheral products of "The Legend of Sword and Fairy").

Lin Musen ran to the "Gift Mountain" as if he had obtained a treasure, picked them up one by one and looked at them, and at the same time chatted with Lu Qiuya, who came over.

"What a beautiful fairy sword hairpin," Lin Musen picked up a hairpin printed with the cartoon characters of "The Legend of Sword and Fairy", gestured on Lu Qiuya's head, and said with emotion: "Attention to the male compatriots in the audience, this is a good thing to give away." ”

"Wow, what a cute fairy sword doll. Lu Qiuya picked up a doll shaped by the characters of "The Legend of Sword and Fairy", looking intoxicated, and it was even more perfect if there were stars in her eyes.

The stage was bustling with the surrounding of the game, but Zhao Haiguang in the audience felt a little bored, and gently patted Zhang Lexing's shoulder, he asked: "Lexing, I said why don't you start selling games yet, I'm afraid that other places are almost sold at this point." ”

"Don't worry, you don't see that the players are looking at the stage right now, which shows that the quality of the game peripherals is attractive enough. ”

Zhao Haiguang was still very puzzled: "Lexing, don't you worry about the sales of games at all?"

"Of course I'm worried, but I'm more concerned," Zhang Lexing glanced at the representatives of other game companies not far away, and continued: "Through this launch ceremony, people from other game companies can see how to sell games, and when making games, they should have a broader horizon, so that the pressure to survive in the future will be less." ”

"What do you mean these 'gifts'......" Zhao Haiguang asked, pointing to the "gift mountain" on the stage.

"That's right, these are the game peripherals of "The Legend of Sword and Fairy", in addition to selling games, you can also sell some peripheral products by the way, even if you are not interested in the game, as long as the peripheral products are done well, you can also sell them directly. For example, the mouse pad in it is more beautiful, and it is definitely more popular than the current regular mouse pad, and the characters in the game are printed on it, so maybe people who use the mouse pad will be interested in this game, which can be said to promote each other. And if the game is popular in the future, it can also be developed in more depth, such as the production of related comics, animations, novels, and even film and television shooting, and there is a lot of room for operation......"

The reason why I don't hide it, and say it like this, is because Zhang Lexing is not worried about others learning it, to be honest, this way is not a very innovative method, anyway, sooner or later everyone always knows, it is better to say it earlier, broaden the horizons of domestic game companies, and provide more ways to survive and develop, and the most important thing about peripheral products is the scale of the game audience and the quality of product design and production, Zhang Lexing believes that his company will definitely do its best. As for the filming of film and television, it is definitely impossible under the current circumstances, and Zhang Lexing does not have to worry.

Listening to Zhang Lexing's talk about the development of these game peripherals, Zhao Haiguang couldn't help but fall into deep thought. At this time, Lin Musen and Lu Qiuya on the stage sang and played a prize quiz, the questions were designed based on the introduction of "The Legend of Sword and Fairy" and the creative workshop that appeared in the magazine advertisement before, and the prizes were naturally the peripheral products of those games.

"That tall girl in red clothes," Lin Musen pointed to the audience and said, "Yes, it's you, come on stage to answer the question." ”

The girl in red was stunned for a moment, but when she confirmed that it was herself, she immediately ran up to the stage happily and stood next to Lin Musen.

"I'll repeat the rule again, you can choose any gift here if you answer the question correctly. Lin Musen pointed to the "gift mountain" behind him and said, "If you answer incorrectly, you can only step down empty-handed." Okay, are you ready?"

The woman in red nodded and said, "It's ready." ”

"Please listen to the question, who is the male protagonist in the game "The Legend of Sword and Fairy"? A, Li Xiaoyao, B, Wang Xiaohu, C, Song Hewen, D, Tang Yu. Please select ......"

The woman in red suddenly became nervous, frowned and tried to recall the magazine she had read: "Well, it seems to be called Li something......." Ha, Li Xiaoyao, I choose A. ”

"Congratulations on your correct answer!" Lu Qiuya glanced at the question board in her hand and congratulated the woman in red.

"Wow!" the woman in red called out happily, and then came to the side of the "gift mountain", looked at it for a while, and then took a character doll and was reluctant to leave.

……

"That guy in striped clothes and hazy eyes, don't look both ways, it's you. Lin Musen called another person from the audience, ready to continue answering the question.

After the striped man came to the stage, Lin Musen said: "I won't say the rules anymore, just answer the questions." ”

As soon as he finished speaking, a tall woman wearing a purple and white color suit, with a single ponytail on her side and a sword behind her back, walked onto the stage and stood in the middle of Lin Musen and Lu Qiuya.

"Please listen to the question, which character in the game is this next to me, please answer!" Lu Qiuya pointed to the heroic woman beside her and asked the striped man.

The striped man tried hard to recall, the woman in front of him did look a little familiar, but he couldn't remember what the name was, so the striped man asked Lin Musen for help: "Well, can you give me a hint, such as giving me a few options to choose." ”

Lin Musen shook his head: "No, this question is designed like this, there is no option." If you look at her features and think about it, it's actually very recognizable. ”

The striped man observed carefully, and tried to think about it for a while, and suddenly his mind flashed, and he said proudly: "I thought of it, it's Zhao Ling'er!"

The audience booed, and Lu Qiuya asked: "Are you sure?"

The striped man hesitated, gritted his teeth and said, "Zhao Ling'er, I'm sure!"

"Sorry, you got it wrong. Lin Musen announced the result directly without even looking at the question board, because the answer was too obvious.

The striped man sighed, lowered his head and turned around to get off the stage, just took two steps, a mouse pad suddenly appeared in front of him, and his head couldn't help but rise.

It was Lu Qiuya who appeared in front of the striped man, she handed over a mouse pad with a smile, and comforted: "Okay, don't be too discouraged, I'll give you a fairy sword-themed mouse pad." ”

The striped man took the mouse pad, said "thank you" gratefully, and walked off the stage.

Lin Musen on the stage is looking for a new target......

Looking at the performance on stage, Zhang Lexing pretended to be casual and said to Zhao Haiguang: "Brother Zhao, have you heard that video games are full of negative news during this time, and they are even called 'electronic opium', and many schools are still holding pledge meetings to boycott video games. ”

Zhao Haiguang sighed and said: "I heard, many member units in the video game industry have reflected, I have also tried, but it is useless, the above does not understand this matter, and the following opinions are very big, so there is nothing to be done for the time being." Well, your Heavenly Garden didn't mix it at all this time, isn't it ......?"

"Tianzhien is mainly engaged in overseas business, and there are very few domestic parts, so it has no impact. But Brother Zhao, this matter can't be taken lightly, if you don't care about it all the time, the high hat of 'electronic opium' can be regarded as a solid one in video games. In a few years, maybe someone will be enthusiastic and will put an 'electronic heroin' label on the computer game. At that time, the big guys will no longer be doing business, but will become drug producers and drug dealers. ”

I also know this, in fact, the so-called opinions and reasons in those newspapers are one-sided, and it is easy to refute them, but the key is that it was a central authoritative newspaper that first poked out this matter, which often represents some kind of upper meaning. I've also thought about organizing some rebuttal articles, but only some gaming media are willing to publish them. ”

"Brother Zhao, it is definitely not okay to publish it in the game media, because in this case, the people who see the article are people who like games, and we don't need to refute it at all, to really be effective, we must choose a peer-to-peer platform. ”

"Lexing, what do you mean......"

"Brother Zhao, I think the most suitable platforms are "People's Daily" and "Beijing Youth Daily", and only by publishing articles on them can they really play a role. ”

Zhao Haiguang shook his head again and again, and said: "No way, it's not like I haven't asked, and people don't want to publish the rebuttal article at all." ”

"Brother Zhao, I didn't say that I wanted to publish a rebuttal article. ”

"Lexing, what article are you going to publish?"

"I'm going to start with a few articles about what a game is, and I'm not going to attack the idea of 'electronic opium'. ”

"Is such an article useful?" Zhao Haiguang was skeptical.

"Useful, the change of public opinion environment is not to be rushed, we can first let readers have an understanding of the game through such popular articles, know what a game is, what types of games are divided into, what is a pirated game, what is a genuine game, what a real video game hall should look like, and so on. In short, I want readers to learn everything about the game, not to listen to some newspaper nonsense. It's not like there's a saying 'rumors stop at the wise', we can only get rid of our prejudices about the game if we let everyone really understand the game. ”

"Well, if that's the case, you can try, but you'd better get the article out so the newspaper can negotiate. ”

"No problem, I've got someone to do it, it should be soon. Brother Zhao, it's up to you then. ”

After chatting for a while about the game and the association, the prize Q&A session on the stage ended, and the official sale of "The Legend of Sword and Fairy" began. Unlike specialty stores in other places, game sales here take a signature approach. The 26 desks were lined up at the entrance of the Haidian Theater, and the development team sat on one each, and under the guidance of the current security guards, the players quickly lined up in 26 columns in front of the desks. Behind the desks, more than a dozen staff members are constantly delivering packaged games to everyone in the development team, signing them and handing them to players who have already paid for them, and the on-site sales are carried out in such an orderly manner.

Two days later, the sales of "The Legend of Sword and Fairy" on the first day were counted, with a total of 3,000 units sold in mainland China, 8,000 units sold in Hong Kong and Macao, and 16,000 units in Taiwan. A week later, sales in mainland China reached 16,000 units, Hong Kong and Macau reached 28,000 units, and Taiwan reached 96,000 units. Two weeks later, pirated copies of "The Legend of Sword and Fairy" began to appear sporadically, and the sales of genuine copies were not affected. Three weeks later, piracy began to appear in large numbers, and sales of genuine copies began to gradually decline. In the end, with the advantage of the first three weeks, the PC version of "The Legend of Sword and Fairy" sold a total of 32,000 units in mainland China, 60,000 units in Hong Kong and Macau, 300,000 units in Taiwan, and 20,000 units in Southeast Asia relying on Kunpeng Animation's network. The PC version achieved a total sales revenue of 56.6 million yuan, from which the creative workshop received 17.12 million yuan, deducting 7.5 million yuan in development expenses, and also made a profit of 9.62 million yuan, but if only the mainland part is counted, it is only about 4 million yuan in revenue, and even the development expenses are not enough. A few months later, the PS version of "The Legend of Sword and Fairy" adapted by Tianzhiyuan landed in the Japanese market, and with the rapid popularity of the PS game console, the PS version of "The Legend of Sword and Fairy" achieved 800,000 sets of results, achieving sales of about 40 million US dollars (equivalent to 334 million yuan), and the creative workshop received another 33.4 million yuan in revenue due to the share of adaptation and licensing.

With the adaptation of the game, Tianzhiyuan obtained 18% of the sales revenue as production expenses, deducting the real adaptation costs, and also made a profit of 48.12 million yuan, which is more than the creative workshop. As the main publisher, Asia Interactive has earned nearly 280 million yuan from it, which is not comparable to the producer's creative workshop, of course, these are all for another time.

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