The capital, somewhere a unit for the preservation of culture. Pen % fun % Pavilion www.biquge.info

Going back more than 100 years, this is the residence of a certain Qing Dynasty prince, in terms of prominence, this department is far less than the eight **** in the full period, but the last generation of princes also has the hat of a county king, counting the most noble people in the Manchu Dynasty.

During the Cultural Revolution, in order to secretly protect the historical and cultural relics, this mansion was assigned to a unit directly under the Ministry of Foreign Affairs for office use, and after the reform and opening up, it was restored to its original appearance and became one of the many historical and cultural museums in the capital for ordinary people to visit.

But if you look at it from above, you will find that the front half of the mansion is only open, and about half of the area at the back is separated separately, divided into an independent space composed of four or five courtyards and a garden, and even has another gate and parking lot, which is occupied by private individuals.

In the garden, there is a big flower stand, and the eldest brother of the Ouyang family's generation, Ouyang Zhi, is carrying an iron kettle, leisurely watering the flowers and plants.

"Dad, when am I going to Jianwu City?" Behind Ouyang Zhi, there was a young man about thirty years old, and his tone was clearly a little impatient.

This person is really one of the two out-of-town bosses that Zhao Zejun met in the underground boxing tournament, and the three boxers who were killed were all under his command.

The third-generation grandson of the Ouyang family, Ouyang Jing's lobby brother, Ouyang Hai.

Ouyang Zhi was so focused on watering the flowers that he didn't seem to hear what his son said at all.

Ouyang Hai couldn't help but ask again: "When will I go, Ouyang Jing is playing our family's signboard and swaggering outside, our family can't care!"

Ouyang Zhi finished watering the last pot of flowers without hurry, then put down the kettle, picked up a towel and wiped his hands, and looked at his son with interest while wiping his hands.

"Xiaohai, Ouyang Jing is your cousin, the son of your late third uncle, he is doing business outside, and it is our Ouyang family that is growing, how can it be said that he is swaggering. Ouyang Zhi said lightly.

"Dad, are you confused, when you and the second uncle joined forces to divide the family business left by the third uncle, they didn't leave it to their mother and son at all, and his mother died indirectly because of this incident, Ouyang Jing is now grown up, can he regard himself as a member of the Ouyang family?

"Your words are plausible and self-righteous. Ouyang Zhi smiled, but he was not ready to correct the mistakes in his son's words, he was not a generation, and Ouyang Hai did not know many things.

"I'm just going to let you go, what can you do? Tell him directly, little cousin, hand over the company? Or go to the bank and let the family transfer the money of the undertaking company to you, and the legal person will write you as you?"

"He's just a dog in our family, and he dares to be disobedient?" Ouyang Hai said.

"Not to mention whether your cousin is a dog or not, even if the dog grows up, it will bite the owner, and if it really bites, people may not be able to have dogs. Besides, last time in the capital, it was a closed door to beat the dog, this time, he ran to southern Jiangsu Province, I am afraid that it is already a dragon into the sea, a tiger into the mountains and forests, you want to deal with him, be careful of being bitten by him. Ouyang Zhi said.

"Our family is in Southern Jiangsu Province, and it's not okay! I'm afraid that he will turn the sky upside down?!" Ouyang Haidao.

"Son, the Ouyang family is not the Ouyang family of thirty years ago, and China is not the China of thirty years ago, we are businessmen, if you only understand brute force, no one will help you in the end. As for the relationship, it's not that it can't be used, but you have to think about it, how to use it, do you expect to come to your door, and people will help you press a local emerging real estate company for no reason? Also, Ouyang Jing has been in Sunan Province for two years, doesn't he have a relationship, if his local connections help, you are an outsider, what should I do?"

After Ouyang Zhi finished speaking, he looked at his son calmly, waiting for his answer.

Ouyang Hai's brows furrowed slightly, he was silent for a moment, and suddenly raised his head.

"What then?"

Ouyang Hai never expected his son's answer to be these four words, Rao is he has been cultivating himself in the 'mansion' for many years, and he almost spurted out a mouthful of old blood.

This son is really ......

Well, being able to know your own shortcomings and take the initiative to ask is also a kind of progress, at least it's much better than not knowing how to pretend to understand.

"Xiaohai, you're not stupid, you just lack some experience. Do you think Dad really took a fancy to Ouyang Jing's real estate company? That kind of small business is not worthy of letting the eldest grandson of the Ouyang family make a move, and the reason why he intends to let you go is to give you a chance to have more experience. ”

"Dad, I know what you mean, second uncle's family ......"

"Don't pull it on your second uncle. Ouyang Zhi waved his hand, interrupted Ouyang Hai's words, and said: "Your grandfather's generation started with various sports; your second uncle's generation and I rely on the general trend of the times; your generation must know how to manage network resources and know how to use legal weapons." ”

"Legal weapons?"

"The law is used to suppress the weak, protect the strong, and maintain stability among people at the same level, whether you want to deal with people, protect yourself, or maintain or break the balance, you can start with the law. ”

Ouyang Zhi finally finished wiping his hands, refolded the towel neatly, put it on the flower stand, waved his hand, and said, "You go back first, when you figure out these problems, and know what to do and what to do when you go to Jianwu City, come and tell me again." ”

"Okay, I'll think about it. Ouyang Hai's attitude today, and his arrogant personality in the past, are simply like two people, and after responding in a deep voice, he honestly turned around and walked towards the courtyard.

Walking under the arched courtyard gate, Ouyang Hai suddenly stopped, hesitated, and asked, "I heard that my mother is pregnant?"

Ouyang Zhi laughed, and his son couldn't help but ask this question.

"Do your own thing and don't think too much. In the future, if it's a boy, it's your brother, and a girl is your sister, no difference. Ouyang Zhi said lightly.

……

……

In November 2006, two pieces of work directly or indirectly operated by Zhao Zejun behind the scenes finally came to fruition.

The first is the 11.11 Shopping Carnival.

In terms of preparation, the first Double 11 was actually relatively hasty.

Except for Zhao Zejun, no one has a deep understanding of Double 11, how to operate, how to organize, how to publicize, and almost all of them have 0 experience.

In addition, the time is too short, from the completion of the financing to the official opening of Singles' Day, there is less than a month left for the preparation of publicity organizations and so on.

Based on this, although Ma Yun greatly appreciated the creativity of Double 11, she did not think that the first session would achieve particularly good results.

In the final analysis, it takes a long time to create a 'festival' out of thin air, and make this festival deeply rooted in the hearts of the people, and then guide consumers' consumption habits.

If according to the real history, Ma Yun's judgment is not wrong, the first Double 11 carnival in history, the total daily trading volume is only 50 million yuan, only one-2000th of the total trading volume of Taobao that year, and then it has surged every year.

But the first carnival of this life, the result surprised everyone.

From 0:00 to 10 a.m. the next day, in ten hours, the trading volume has exceeded 50 million, breaking the record of two years after the original history;

Of course, except for Zhao Zejun, no one knows the threshold of '50 million' in real history.

However, the total turnover in the end is obvious to all.

In 24 hours, the total turnover of shops in the shopping festival reached 200 million, accounting for 1.3% of Taobao's total turnover in the first 11 months before the end of this year.

In other words, on this day, only the shops participating in the 'carnival' activities, the daily sales are about 3 times the total sales of all Taobao stores under normal circumstances.

Afterwards, Ma Yun made a special trip to Zelianke headquarters to thank Zhao Zejun.

After this battle, Ma Yun's authority in Alibaba has reached a higher level, and the discordant voice brought by the opening of the fifth financing that was not originally planned has disappeared.

Zhao Zejun smiled in his heart, there is really nothing to thank for, nothing more than borrowing flowers to offer Buddha, using other people's things as favors, even if I don't say it, it won't take two years, you can figure it out yourself.

Zhao Zejun was not shocked, but all kinds of Internet media blew up!

There are two reasons for the success of this Double 11, one is that Zhao Zejun naturally used the prophet to instill the most mature Double 11 concept into Taobao, but this is something that outsiders cannot know.

There is only one reason that everyone can see: that is, the four Internet giants of BZTA have joined forces to carry out overwhelming publicity, and use the Internet to create a new festival.

In the nearly half a month before Double 11, the Internet was almost everywhere full of all kinds of advertisements about Double 11...... You can see 1111 everywhere, overwhelming, pervasive, and there is no way to hide.

Especially for those who have ever had the experience of online shopping, they will find that a window will pop up on the computer every three or five days, and a certain product will be discounted on Double 11 and other news.

Even a window popped up on Zhao Zejun's computer.

Advertisement of the 'Orange Adult' main store: the new smart all-silicone doll, six folds to take home, do not be a single dog, and realize your love dream......

During the time when Lao Zhao was transforming Miss Yimei, he looked for information about silicone dolls on the Internet several times.

The domestic media gave the alliance of big data parks a nickname, Skynet. The industry generally believes that the great success of Double 11 shows the strong strength of the Skynet Alliance from the side.

A well-known commentator wrote:

"Festivals have three origins, one is a folk custom formed over thousands of years, such as the Spring Festival and New Year's Day, one is created by the sacred, such as the birth, death, and resurrection of Jesus, fairies and mortals love and part, and hell opens its doors to the world, and the last is government behavior, such as the founding day.

However, this Double 11 shopping festival was initiated and promoted by several Internet companies, and in less than a month, a festival was created out of thin air.

God has left Heaven and come to us.

He has another name: technology. ”