Chapter 816 - Reverse PR

Beach road near the sea. Pen & Fun & Pavilion www.biquge.info

A black Buick boulevard stopped on the side of the road, Lucini sat casually on the front of the car, crossed legs, looking like a surname and lazy, Selena and Jill were also leaning against the car, and the three women were wearing similar tights, with stunning faces and figures, enough to make all men who saw this scene want to be the Buick sedan next to them.

At this time, the three girls looked at the two people who were saying goodbye not far away.

A man and a woman, one big and one small, are none other than Bond and Angela.

Everything is settled in the dust, as Vesper's lover, Bond has the heart to take care of Angela, but he also knows that his wandering and dangerous life will not only not provide Angela with any peaceful life, but will put her in danger, after some consideration, Bond still decides to entrust Angela to Charlie's detective agency, which is also the girl's own request.

In the shot, Angela probably already knows the ins and outs of everything, and the girl hands the necklace to Bond again, saying, "I think you probably need this more than I do." ”

Bond took the necklace, hesitated, then held it in his hand and said to Angela, "Then, take care of yourself, and if I have time, I will come back to see you." ”

"Hmm," Angela nodded obediently.

Bond didn't procrastinate, nodded to the three Selenas not far away, and turned to walk towards his Aston Martin.

Angela looked at the figure of Bond leaving, and suddenly remembered something very important, so she asked loudly: "Hey, you haven't told me all this time, what's your name?" ”

Bond raised a hand, waved it, but didn't look back, and said, "Bond, James Bond." ”

When Pierce Brosnan finished saying this iconic line that inevitably appears in every 007 movie, outside the camera, Eric smiled and nodded, raising his voice: "good, I officially announce that "007: Casino Royale" is finished. ”

All the people gathered for today's scene spontaneously applauded, nodding, hugging, and saying goodbye to the people around them.

Eric shook hands with Michael Wilson, hugged Barbara Blockley, and said, "Barbara, hopefully we'll have a chance to work together." ”

"Of course, I'm looking forward to the next one," Barbara Blochley said with a smile.

After almost a year, the Brockley family has basically accepted the reality that the control of the 007 series was taken back by MGM, and is no longer entangled in this, after all, although it has lost control, the Brockley family's share of the 007 series has not been compressed by MGM, and Eric personally controls the series, but can bring more benefits to the Brockley family.

After talking to Barbara Brockley for a few words, Eric turned to Pierce Brosnan and completed the role of Vesper, Cate Blanchett had already left the crew ahead of schedule, without the pressure brought by Kate's acting skills, Pierce Brosnan was very relaxed in the last period, and some of the small entanglements accumulated in the early stage also dissipated invisibly.

After talking to everyone in the crew one by one, the crew returned from this beach to the Pinewood Studios, where a grand finale party was ready.

It's November 3rd, and North America has just celebrated Halloween.

After the finale, Eric returned to Los Angeles with the post-production team and footage for Casino Royale.

There are only two weeks left until the Thanksgiving schedule, and the release date of "Mission Impossible 2" is set for November 22.

During the post-production process of "Casino Royale", the first thing Eric needed to complete was the "Casino Royale" easter egg embedded at the end of "Mission Impossible 2", starting from the easter egg of "007: GoldenEye" in the first part of "Breaking Bad", which has become a routine in the MGM Agent Cinematic Universe series.

In November, London has already entered winter, and when Eric leaves, London has already fallen the first snow of the year, but Los Angeles, located on the west coast of the United States, is still warm as spring, and the temperature during the day remains very comfortable around 20 degrees, even at night, the temperature does not drop below 10 degrees.

Preavista, Firefly Studios.

Eric comes out of the post-production studio with the editor of Casino Royale.

The editing of movie Easter eggs is not an easy task, compared to the trailer, the duration of Easter eggs is shorter, often only one or a few simple shots, almost a flash. Therefore, how to provide enough information and suspense to the audience in the easter eggs without revealing the main plot is something that directors and editors need to consider in great detail.

The menu that Eric planned to set up was for Mrs. M to introduce 007 to the Ghost Party information obtained from Ethan Hunter, but the specific material needed to be carefully considered, and he discussed it with the editing room for two days before he roughly came up with a plan of about 10 seconds.

It was already evening, and said goodbye to the editor, but Eric did not leave the studio immediately, but came to Jeffrey Katzenberg's office in the studio, at noon, Katzenberg called, hoping to talk about the next Thanksgiving and Christmas movie releases, from Katzenberg's tone, Eric judged that it should be related to "Titanic".

At the end of this year, Firefly will mainly release two films, "Rush Hour" produced by the new line and "Titanic" by Firefly itself.

"Rush Hour" has had several preliminary test screenings, and the reputation is good, the film is scheduled for November 15, and is currently in the final stage of promotion, and the cost of this film is only 30 million US dollars, less than one-seventh of the budget of "Titanic", and the company will not worry too much about this movie.

came to Katzenberg's office, waved his hand to stop the secretary's briefing, knocked on the door and went in, Katzenberg, who was immersed in reading the documents, raised his head, saw Eric come in, nodded, looked at his watch, closed the document in front of him, and said, "Eric, let's go to the café outside to talk." ”

The two walked out of the administration building and went all the way to the café in the studio.

After ordering two cups of coffee and some snacks, Katzenberg said, "Eric, Jim West and Theo Kinma were seen dining together at Morton's yesterday," and before Eric could continue to ask, Katzenberg explained: "Jim West is Paramount Shirley Lansing's assistant, and Theo Kinma is a judge of the Golden Globe Foreign Correspondents' Association." ”

In fact, hearing Theo Kinma's name, Eric probably already understands something, Theo Kinma may be just an ordinary judge of the Golden Globe Awards now, but more than ten years later, Theo Kinma will become the youngest jury in the history of the Golden Globes.

"They're so hopeful that the Fireflies will fail," Eric sighed, shaking his head.

Eric knows that the company is recently conducting public relations for the Golden Globe nomination of "Titanic", the Golden Globe Award and the Oscar nomination criteria are similar, but the Golden Globe Award nomination announcement time is around December 10 every year, and the large-scale release date of "Titanic" is December 20, before that, although there will be several screenings to meet the Golden Globe Award entry criteria, but if you want to really get the nomination, you still need to carry out public relations work.

In the past, other Hollywood studios rarely carried out reverse public relations on their competitors' award-winning works, because once this happened, they would definitely be retaliated by the other party in the future.

Like this year, "Titanic" that directly reverses the PR Firefly is rare.

Eric also knows that Firefly has suppressed the other major ones too hard in recent years, but although the film market has been expanding, the scale is still roughly fixed, and it is impossible for him to suppress the box office performance of Firefly's own movies in order to take into account the feelings of competitors.

Katzenberg's face was also a little serious, and said: "Our side is also trying our best to fight for it, but in addition to Paramount, Warner, Universal and several others have made moves, so at the Golden Globe Awards, "Titanic" is likely to only get a few inconsequential nominations." ”

"I can only try to fight for it," Eric said, "In addition, don't use other extraordinary means at this time, so many people are staring, once it is discovered, it will be even more lively." ”

"Of course I do," Katzenberg nodded, and what Eric said was an extraordinary tactic, of course, was bribery or something. Competitors such as Universal and Paramount are all working hard to deal with fireflies, and at this time, it is the most stupid move to take the initiative to give someone a handle: "In addition, before you come back, Paramount temporarily moved "Star Trek: First Contact", which was originally scheduled for Thanksgiving, to December 13, a week before the release of "Titanic". The reason Paramount gave was to avoid the competition of "Mission Impossible 2", but everyone actually knew it. With this film, there were nine films with a premiere size of about 2,000 screens in the three weeks before and after the release of "Titanic", an average of three per week. ”

Katzenberg said, handing Eric a document he had just brought out of his office.

This is a list of film releases.

Eric saw that during the release of "Titanic", there were one or two highlighted films every week.

On December 13, in addition to Paramount's "Star Trek: First Contact", there was also Sony's "Mr. Sweetheart" starring Tom Cruise, and on December 20, "Titanic" collided head-on with Warner's Jack Nicholson's "Martians Play with Earth", and the following week, there was Universal's comedy "Three Presidents in a Mess".

In addition to these, Fox and MGM also have new films on the file at the same time, and the Christmas file is such an important schedule, even if everyone is an ally, it is not a company after all, and it is impossible for them to take the initiative to give up and make way for "Titanic", which everyone is not very optimistic about.

Eric looked at the movie schedule in his hand, but Katzenberg did not stop reporting the 'bad news' to him, saying: "In terms of overseas distribution, the only major overseas box office countries that can roughly synchronize with North America are the United Kingdom, Spain and Australia, and French and German filmmakers are not very optimistic about the box office prospects of "Titanic", they are only willing to give a schedule around February, and I refused." On the Japanese side, there was an expectation to synchronize with North America, but I think it should be because we rejected Toho International's buyout of the distribution rights of "Titanic" last time, and maybe there is also the power of Sony, in short, the distribution work on the Japanese side is not very smooth, they gave the schedule in mid-March, even worse than Germany, France, at the same time, some overseas distributors who are negotiating, also hope that we can provide more interest guarantees, in fact, that is, hope that we can reduce the share ratio. ”

Eric couldn't help but rub the corners of his forehead again, this series of information made him really feel very bad.

Katzenberg didn't say anything more, Eric was not kind to him, and he couldn't go too far in creating pressure on his boss.

"That's it," said Eric, who was silent for a while, "If the box office of Titanic does not meet expectations next month, I will take the initiative to convene a high-level meeting to make a review, and at the same time discuss making a more stringent budget system for the company." ”

"Eric, you don't need to review it at all, the studio definitely needs to have a big production attempt, we just need to have a stricter budget system," Katzenberg quickly shook his head and said.

During the Disney era led by Michael Eisner, Katzenberg was always the head of the studio, and at that time, a large part of Katzenberg's work actually included taking the blame for Michael Eisner. Once Michael Eisner's film fails, criticism often falls directly on Katzenberg, who rarely explains anything to the outside world in order to maintain Michael Eisner's prestige.

Hollywood is a very authoritative place, and Eric's initiative to review it will certainly damage his personal prestige.

Everyone knows very well that Eric has been the soul of Firefly over the years, and without his keen eye for film and television production, Firefly would not have grown rapidly to the scale it has today.

"It's decided for the time being," Eric shook his head, rejected Katzenberg's kindness, and said: "But before that, I hope that all departments will not be disturbed by outside information, and try their best to market and distribute "Titanic". ”

Once the North American box office does not meet expectations, Firefly will naturally need to reduce its share for overseas distribution, otherwise, the initiative will return to Firefly again.

"No problem, I'll keep an eye on it myself," Katzenberg assured solemnly. (To be continued.) )