Chapter 210: Dogs Penguins

The summer of 2010 is destined to be an eventful one.

With the outbreak and demise of the anti-Internet alliance, the electric shock maniac reaped the consequences and became mentally ill, and the online game professional league was officially launched.

Just when a large number of online games have sharpened their heads, and the National Competitive Game League led by Asazawa Lianke is drilling into the big box and wants to get a piece of the pie, Tencent has also launched the 'QQ Game Competitive Super Cup' based on Tencent's QQ game platform.

QQ game platform is the whole Tencent company, the most profitable piece, over the years, through copycats, self-research and development, acquisitions, agents, etc., has a large number of well-known online games, relying on QQ's huge number of user base, Tencent game platform, in fact, is also the game platform with the largest total number of users in China, even more than good games and NetEase.

Not only is it leading in terms of total number of people, QQ Games also has a very complete set of 'system', from large-scale online games to casual games covering various genres to meet the needs of all users, and almost any game that is popular on the Internet can be found on this platform 'copycat version'.

Every once in a while, QQ Games can appear with the most popular main game, which once led the trend of online games.

Even before and after the popularity of the easy-to-play League of Legends, QQ Games still maintained a very high popularity, and its main competitive shooting game was not inferior to League of Legends.

I have to say that Tencent has a strong sensitivity to the Chinese market. This copycat game that imitates CS is actually not popular in the world, but it is very much in line with the needs of the mainland market, with more than 95% of the world's highest 3.5 million simultaneous online players coming from mainland servers.

This game has brought huge economic benefits to Tencent, and it has also ensured that the QQ game platform has always been stable in the super line under the attack of NetEase, Fun, Shanda, etc.

This time, Tencent launched the 'Competitive Super Cup', which is mainly based on Crossfire, supplemented by several popular copycat competitive games such as QQ Speed, QQ Xuanwu, QQ Tang, etc., and plays against the 'Great China Athletic Professional League' led by Zelianke.

Alibaba has also mixed in and is the biggest sponsor of the Super Cup.

After the launch of Zelianke's 'business incubator' model, it has been well received by the industry, and the top leaders have personally paid attention to it, invested the greatest energy and resources to ensure that the most valuable projects are best cultivated. Many companies in the industry have imitated this model.

Including Tencent. This Super Cup, it is Ma Huateng himself in charge.

The preliminary work for the Super Cup is going very well, and the number of registrations has reached the same level as that of the Greater China League.

At today's meeting, discussions have already begun on whether the Super Cup and the Greater China League will adopt an 'exclusive' approach, and only one of the two competitions can be played at the same time.

The discussion at the meeting was very intense, there were supports, there were also opposition, both sides had their own reasons, as the 'coach', Ma Huateng patiently listened to the two different opinions, and blatantly decided to adopt the 'exclusive' method: players who signed up for the Super Cup were not allowed to participate in the Greater China League, otherwise even if they successfully signed up for the competition, they would not be able to get rewards in the end.

This decision was made after careful consideration.

The main game of the Super Cup and the Great China League, one is CF, the other is the League of Legends, the former is an individual participant, the latter is a team participant, in fact, the conflict is not as big as imagined, although the domestic professional team has not yet been formed on a large scale, but according to normal logic, if a player chooses a team, there must be no extra time for personal training, so for the main competition of the two national events, the impact of the exclusivity is limited.

As for other games, such as QQ Xuanwu and QQ Speed, there is a serious conflict with other games in the Greater China League.

This is forcing other small and medium-sized game companies to 'stand in line', putting a lot of pressure on these companies, and following the Greater China Professional League, what they get is not entirely good, and there is even the possibility of losing users.

As soon as the meeting was over, Ma Huateng returned to the office, and the assistant brought in a magazine with a very strange expression.

Ma Huateng glanced at the assistant, took the magazine, and only glanced at the cover, and his expression became equally strange.

The magazine is called "Computer World", which is a very famous publication in the Internet and computer industry, with a certain influence, and "Computer News", the former is the most professional in the industry, the latter is the most cutting-edge in the industry, and is called the industry's two heroes.

On the cover of the magazine, a big penguin occupies almost half of the page, and the penguin shape is the logo of Tencent at a glance, and the shape is distinct.

However, this penguin is not as cute as usual on QQ, on the contrary, it is very miserable, with a red scarf, rolling its eyes, and three knives stuck in its body, bloody.

The penguin that was inserted into the knife occupies almost half of the layout, and the remaining half of the layout is occupied by five big characters: Tencent!

Ma Huateng was stunned for a moment, what is the situation? Who has Tencent offended, and it will be pointed at its nose and scolded, and it will be published on the cover of the computer world?

"Mr. Ma, mainly accusing Tencent of plagiarism. The assistant gave a brief report on the general content of the article.

"Okay, I'll take a look. Ma Huateng nodded, opened the magazine, and read it patiently.

"'Is there any business that Tencent doesn't do?' Wang Xing, CEO of Meituan, couldn't hide his depression in his tone......

In the history of China's Internet development, Tencent has hardly missed any Internet feast. It always follows in the beginning and then imitates it meticulously......

From the day the QQ game platform was launched, the failure of Lianzhong was already doomed...... In September 2004, the QQ game platform ousted Lianzhong from the throne of China's No. 1 casual game portal...... With less than 1% of China's online gaming market share, Tencent finally surpassed Shanda in the second quarter of 2009 to become the top player in China's online gaming sector...... Bao Yueqiao, the founder of Lianzhong, left Lianzhong and became an angel investor. He told reporters that one of his principles for investing now is to only do projects that Tencent will not do and cannot do......

Last year, Cai Wensheng bought the 4399 mini game platform and is preparing for a domestic A-share listing. The 3366 that Tencent has just launched is almost the same as 4399 in terms of game types and website design......

The two giants in the antivirus field, 360 and Kingsoft, are in a fierce war of words, but Tencent's QQ Doctor 3.3 upgrade version is quietly online. Soon people found that this protection software, which was originally only used to detect and kill QQ number theft Trojans, already includes a number of security protection functions such as cloud detection and killing Trojans, system vulnerability patching, real-time protection, and cleaning plug-ins...... Obviously, Ma Huateng unceremoniously gave Zhou Hongyi a resounding slap in the face......

When Zelianke calmed down a series of online game turmoil and began to push the professional competitive league on the right track, Tencent, which was lurking on the side, offered an old magic weapon: the copycat version of the Super Cup......

In the Internet field where Tencent has not yet made a move, Little Penguin's potential competitors are still trembling and walking on thin ice...... There is a voice circulating in the industry: no matter how happy you are now, when the market is almost cultivated, it will be Tencent's turn to end......

Insatiable, there is no field that it does not touch, there is no product it does not want to do, and if it goes on like this, it will be the enemy of the whole network, and it will die without a place to bury...... An Internet entrepreneur almost blurted out, 'Tencent!'

……

The article criticizes Tencent as a public enemy of the Internet, writes Internet business competition as an irreconcilable grievance, and recounts in detail the grievances and feuds between Lianzhong, Qihoo 360 and Tencent, with bitter and bloody words, accompanied by tearful cries from "victims" such as Bao Yueqiao, the founder of Lianzhong.

As the closing sentence of the article, "Tencent" of the dog day is sonorous and powerful, and it vividly expresses the grief and indignation of a group of small and medium-sized practitioners on the Internet, and it jumps on the paper.

At the end of the article, it is also attached to Tencent's current copycat and annexed products.

Tencent TM Shanzhai MSN, Tencent TT Shanzhai Maxthon, QQLive Shanzhai PPLive, QQ Doctor Shanzhai 360, QQ Whirlwind Imitation Thunder, QQ Music......

Well,This is the earliest Zelianke product,After being taken by Tencent,Directly revised into a variant version of the Kugou music box;Q dating center cottage Asia dating center,QQ group purchase cottage Meituan,Tencent friends cottage Renren,Tenpay copycat Alipay,QQ game hall、Battle platform is completely Lianzhong、Haofang's twin sister......

As for the game, it's even more chiguoguo: QQ Hall is Bubble Hall, QQ Speed Car is running kart, QQ Xuanwu, QQ Three Kingdoms QQ pet, these can be seen at a glance what the prototype is. Even one of the most popular agent games,It's actually a very high copycat Crossfire.,This thing is purely a new version of CS.。

There is also the recent 'Super Cup', from the rules of the game to the arrangement of the event, all aspects, completely copied Zelianke's 'Great China League' model, except for the different names, the two games are exactly the same.

All in all, from the core products to the peripheral projects, Tencent can be named at present, without exception, all of them are copycats, plagiarism without discipline and bottom line, and they have been imitated and never thought about with their brains.

If it is only plagiarism, it will not cause such a big public outrage in the industry, Tencent's repeated plagiarism, will directly lead to major losses to the original creator, and even be excluded from the market, so that the domestic original creator is in danger, any innovation, may be Tencent shamelessly carried out 'copycat', like an unscrupulous robber, stifling the innovation vitality of the entire Internet, leading to a vicious circle of plagiarism in China's Internet industry.

After reading this article, Ma Huateng was not too angry.

According to his consistent theory: imitation is the safest innovation. Tencent has been thriving in recent years, precisely because it has taken the road of imitation to the letter.

He considered another thing: According to the article, Tencent has almost become the public enemy of the entire network.

So, who is behind the manipulation that made Tencent the public enemy of the whole network?

The first thing that comes to mind is Zelianke, Zhao Zejun.

Using public opinion to build momentum, Zhao Zejun is best at this kind of thing.