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In the large conference room of Amazon's corporate headquarters, several high-level executives are sitting around the conference table and talking in a whisper, and the wall-mounted screen in front of the conference room displays a series of background transaction data of the FireFlyer player, and there are only 5 minutes left before ten o'clock, and the most eye-catching transaction number on the screen is still zero.

On the phone with a vice president who rushed to San Francisco to be in charge of Fireflyer player logistics, Jeff Bezos hurriedly pushed open the door of the conference room and walked in, sat down in his place, and looked at the big screen on the wall with anticipation. The other high-level officials, who had been whispering, also quieted down, leaving only two administrative secretaries tiptoeing to hand out a copy of the information.

Just as it was three months ago when hunger marketing was implemented, today is still an important day for Amazon.

From April to the present, with the hunger marketing strategy of the FireFlyer player, Amazon has not only earned enough eyeballs, but also the popularity of the website, the number of registrations, and the amount of sales have increased significantly. Prior to that, the company's revenue in the first quarter was only $87 million, which is a very impressive performance for an e-commerce website that has been established for less than three years. But in the second quarter, thanks to the popularity generated by the marketing strategy of the Fireflyer player, Amazon's turnover soared by 77% to $154 million in three months. Among them, the cumulative 150,000 FireFlyer players underwritten by Amazon contributed nearly $45 million in operating income.

Jeff Bezos has always been a very egotistical person, but this time, he also had to admire Eric's genius in the online marketing methods of FireFlyer players.

Amazon has begun IPO negotiations with Morgan Stanley a few months ago, and has preliminarily determined the official listing date in January next year.

Just in March, Firefly Investments injected another $100 million into Amazon in exchange for a third 5% stake, when the company was valued at just $2 billion.

But now, as the Nasdaq index continues to rise, and more importantly, Amazon's business exploded in the second quarter, Wall Street's valuation of Amazon has doubled to $4 billion in half a year.

While the outbreak of the Southeast Asian economic crisis may have an impact on the NASDAQ, Jeff Bezos is optimistic. Even, if Amazon can maintain its current high growth rate, it is not impossible for the company's stock price to double the company's IPO in the future compared to the current forecast, and the hunger marketing strategy for Fireflyer has undoubtedly greatly contributed to the company's growth. If possible, Jeff Bezos would love to continue his hunger marketing campaign for the Fireflyer until the end of the year, but he also understands that a lot of things go too far. Although hunger marketing can greatly increase the attention and topicality of the website in the short term, if users are unable to buy a product for a long time, the original expectation will gradually turn into disappointment or even disgust, whether it is Firefly Electronics or Amazon does not want to see this happen.

It wasn't until the administrative secretary tapped him on the shoulder that Jeff Bezos came back to his senses, and on the big screen, the time was 9:59.

Everyone in the room completely put down whatever was in their hands and in their minds, and turned their eyes to the big screen directly in front of them.

There was no special tone, and there was no drama, and as soon as 10 o'clock arrived, the simple and striking number on the big screen began to beat rapidly.

The last snap before the opening for purchase, 5,000 Fireflyer players sold out in just 37 seconds.

But this time, although it was open for pre-sale, the sales of the Fireflyer player on the screen still broke through the 5,000 unit level in just one minute, and it was not until seven minutes later that the pre-sale sales reached 20,000 units, and the transaction speed slowed down, but this slowdown can only be relatively speaking, and the sales number on the screen is still increasing at a rate of more than 10 units per second.

After the first expansion of the production capacity of the FireFlyer player, Amazon still got a one-third of the sales share this time, that is, 150,000 units.

Based on the sales situation in the previous months, although it is still expected that Fireflyer will remain in a tight sales state for a long time to come, Amazon previously predicted that the supply of 150,000 units should be able to roughly meet the orders of Internet users. After all, e-commerce is just emerging, and most consumers still prefer to buy electronic products in physical stores, and although the price of physical stores is generally $30 higher than Amazon's in the three months of the previous sales, Fireflyer has not hindered the enthusiasm of physical store users to buy.

So, as time went on, at 10:52, when the volume on the big screen exceeded 50,000 units, Jeff Bezos's original joy dissipated, and when he calmed down, he gradually realized that something was probably wrong. Selling the sales of the previous month in less than an hour seems to be a good thing on the surface, but if the supply that was originally prepared for a month is swept away within a day or even a few hours, then what will Amazon do to supply customers next?

While his mind was still thinking quickly about what was going on, Jeff Bezos's body was already jumping up, waving his arms and shouting at everyone in the room: "Stop, let the stop, can't sell anymore." ”

……

The selection of the Spice Girls caused a sensation beyond imagination, but Eric's time in London was not affected. Naturally, he will not be involved in the early selection process, which is the responsibility of Simon Fuller, who will only be involved in the final stage of the final selection process.

Christina spent a week in London and also returned to Los Angeles. Firefly Records president Barry Weiss hopes to capitalize on the popularity of Casino Royale to get Christina to release another single to warm up for her debut album next year.

Although there is no substantive work plan in the near future, Eric has not completely turned a blind eye to what is going on outside the window.

In addition to the summer box office in North America, Eric also continued to pay attention to various affairs of the Firefly system, MGM's acquisition of shares in e! Entertainment and Rainbow Media, the salary negotiation between the 007 project team and Brosnan, Chris's foreign exchange operation in Southeast Asia, the next phase of the FireFlyer player's sales plan, etc., He also took the time to go to Cambridge in north London and Nokia headquarters in Finland to check the progress of Arm's chip research and development and the operation of Nokia, although far away from North America. The women are not around, but life is still full.

Due to the time difference, it is still daytime in North America, but night has already fallen in London.

Although it has long been co-opted by Hollywood, the 007 series is still regarded as a British film by most of the British media. Therefore, perhaps it was the word-of-mouth and box office explosion of "Casino Royale" in the North American and even global film markets that aroused the pride in the bones of the British, and the film's British box office fell even lower than that in North America in the second week, only 33%, and the box office was still as high as 14.27 million pounds, which is equivalent to $21.4 million at the exchange rate of 1:1.5 between the British pound and the dollar.

In two weeks, the UK box office of "Casino Royale" has reached 35.57 million pounds ($53.36 million), and according to the current box office trend, the final UK box office of the film will exceed 60 million pounds ($90 million), although it cannot be compared with the 79.93 million pounds ($119 million) of "Titanic", which was finally released last month, but it is no suspense to win the second place in the historical box office list of British films.

A filmmaker's party is taking place in a private club in London's West End, organized by the famous British Working-Title film company.

At the afterparty of the London premiere of "Casino Royale", Eric once had a relationship with a female producer named Alison Owen of working-title, after watching Cate Blanchett's performance in "Casino Royale", Alison Owen intended to invite her to star in a film that the company was preparing, because Kate signed an option contract with Firefly in advance, this matter must be approved by Firefly, Eric happened to be in London again, back and forth, The script was sent to Eric.

Coincidentally, that movie turned out to be "Elizabeth", a biopic about Queen Elizabeth I of England.

Elizabeth was the first film to be nominated for an Oscar for actress by Cate Blanchett. Moreover, "Elizabeth" and "Shakespeare in Love" were released in the same year, and they were both Oscar favorites that year, but in the face of "Shakespeare's Love History" operated by Miramax behind it, the result of "Elizabeth" can be imagined.

Since it can be an Oscar favorite, "Elizabeth" is naturally not too bad, Cate Blanchett also likes the role, Eric has no objection, and the final result of the discussion is that the film is co-financed by working-title and New Line, which is responsible for the film's global distribution outside of the United Kingdom.

In the course of several communications around Elizabeth, Eric also gradually became familiar with the person in charge of working-title, so there was the party he attended today.

"Eric, I heard that you are currently auditioning for a band, can you reveal in advance, do you plan to come up with anything to surprise everyone this time?"

In the crowded hall, Eric stood with the other three people chatting with a glass of red wine, and Eric Feiner, the president of Working-Title, asked, yes, another Eric, in fact, in the West, where there is really no creativity in naming names, the probability of meeting someone with the same name in public is actually about the same as the probability of driving out and encountering the same style of car.

"Since it's a surprise, of course, we won't know until the last minute. However, I can reveal that in advance," Eric said with a smile on his face, gradually lowering his voice and whetting the appetite of several people, "This is a girl group." ”

The other three were stunned for a moment, then burst out laughing.

19 Entertainment's open recruitment information clearly states that young girls between the ages of 18 and 23 are required, and naturally there is no other way. Eric Fenner also shook his head and smiled, "So, Eric, Firefly is going to develop a record business in Europe, right?" ”

Eric shook his head and said, "It's just some ideas now, but I'm going to try the water first, after all, Fireflies are not good at this part of the music field." ”

"Actually," Eric Feiner continued, "the record industry is similar to that of Hollywood studios, and Firefly wants to expand its business in this area, and it's very simple. ”

Eric raised his eyebrows slightly when he heard what the other party said. Just now, when everyone was still discussing the development of British films, Eric Feener suddenly brought the topic to the selection of the Spice Girls, and Eric already felt a little strange, at this time, he obviously felt that Eric Feener should be hinting at something.

Just as he was thinking about it, a warm greeting sounded next to him: "Hi Eric, good evening." ”

Eric turned around and saw Barbara Brookley in a black evening dress smiling and nodding in response, carefully holding her glass and hugging her. The British film industry is so big, and as the producer of the 007 series, it is not surprising that Barbara Brookley is here.

After hugging Eric, Barbara Blochley and the others nodded and asked, "So, what are you talking about?" ”

Eric Fenner replied with a smile, "Of course it's Casino Royale, Barbara, you've done a pretty good job." ”

"Hey, Eric is here, I'll be ashamed of myself if you say that."

"Haha."

Another burst of laughter.

After a casual conversation, Barbara Blochley noticed that Eric didn't have a female companion by his side, and quipped, "Eric, I didn't expect you to come alone tonight, do you need me to dance with you?" ”

Eric reached out: "Of course, it's my pleasure. ”

Barbara Brockley was just joking, but when she saw Eric reaching out, she didn't refuse, handed the red wine in her hand to the waiter next to her, nodded goodbye to the others, and walked to the dance floor with Eric.

Feeling Eric hugging his waist, Barbara Blokley also put her arm around her, but leaned into Eric's ear and said, "First of all, Eric, even if you can't find a girl today, you can't provoke me." ”

To the music, Eric danced gently with Barbara Blockley and said, "Barbara, it's so sad for me to say that. ”

"Hehe, I'm just giving you a vaccination in advance, you're not my type."

"Oh, it looks like I'm so handsome, you like the rough type?"

"No, you're too old, I like younger ones."

"Well, my heart is broken again, but if I'm not mistaken, you're ...... than I am."

Barbara Brockley didn't wait for Eric to finish speaking, and immediately interrupted, "Hey, Eric, don't be so rude. ”

"Oh, I'm sorry," Eric quickly stopped talking and turned to "By the way, Barbara, I want to ask you something, are you familiar with Eric Fenner?" ”

"It's okay, you know, the British circle is so big."

"So, do you know which record company he's connected to?"

Barbara Brookley thought for a moment, shook her head, and then seemed to understand something, and smiled: "I don't know what record company Eric Ferner has to do with, but working-title has a relationship with a record company, a lot of it." I think that's what you're asking. (To be continued.) )