As expected, QQ love, the song that swept the mobile wireless terminal, network download, and the three hot lists of the year in the last life, continued to become popular after it was broadcast on the post bar player. Pen ~ fun ~ pavilion www.biquge.info

Compared with the first two songs, although the lyrics of this song are more vulgar, it is the most down-to-earth one.

As the name suggests, QQ Love sings the story of chatting and falling in love on the social software QQ, with a distinct rhythm and colloquial lyrics, which is easy to accept.

At present, QQ has become the largest social chat software in China, in the virtual world of the network and looking for strangers to chat is a very 'fashionable' thing, Zhao Zejun's generation in about 2000 almost everyone has had the experience of 'meeting netizens', although after many years of looking back, the original behavior is childish, but at the moment, QQ love is indeed a song that can arouse the resonance of QQ users, and the content sung in it seems to happen around you anytime and anywhere.

So strictly speaking, the last QQ love is the most popular one in the Internet song trilogy.

Especially while chatting about QQ, listening to this song is particularly emotional.

Tieba player, also with the three Internet divine comedies released by the connection, has officially become the most popular Internet music player.

Ordinary users pay attention to songs, singing actors, and users in the literary and artistic circles may also be interested in songwriters, but practitioners in the Internet industry have set their sights on online music players.

Is there any potential for a music player, and is it worth it?

From the popularity of the post bar player in a short period of time, users do have this demand, the purpose of surfing the Internet is nothing more than entertainment, information acquisition, communication, no matter what kind of network activities, whether it is chatting or playing games, watching web pages, listening to music can be carried out in parallel.

Therefore, a music player with perfect functions, a huge song library, and simple operation can not only meet the needs of users, but also attract a lot of traffic to the website.

In addition, the investment in R&D and operation of music players is very small, and the largest investment: music copyright fees, does not exist in the mainland.

For a while, the eyes of many Internet companies have been aimed at music players.

"The player is really useful. But where is the profit?"

In the laboratory, Li Mingran was discussing the recent hot music player with Zhao Zejun.

He has a master's student under him, and he has recently been working on a graduation thesis related to the Internet profit model, part of which is about the player.

Li Mingran couldn't figure out where the player's profit point was, so he could only ask Zhao Zejun for advice.

"If you don't understand, you're right. Zhao Zejun smiled: "This thing doesn't have much profit at all, it's purely an auxiliary tool for the icing on the well, and it's too difficult to count on it as the main profitable business." ”

Li Mingran almost wanted to vomit blood, you know this thing is useless, still do it?

Okay, let's put aside the identity of a businessman first, conduct an academic theoretical discussion, think about it, and ask Zhao Zejun: "At present, copyright protection is too weak, and it is basically impossible to pay for downloading." What about additional ads?"

"Not really. Zhao Zejun shook his head: "Advertising is based on the main business, the player is the same as Zeyue, the main business is not advertising, Zeyue is a novel, the player is music, too many advertisements will in turn infringe on the main business." In the final analysis, advertising is just a thing that is icing on the well, you can't send charcoal in the snow, Zeyue itself can make money, and the player can't make money, relying on advertising, at most you can't starve to death, it's impossible to make a lot of money. ”

Zhao Zejun remembers very clearly that after 2010, Kugou, the country's largest music player, can only barely be regarded as a second-tier Internet company after realizing the paid monthly download of some songs, and websites such as CCTV are on the same level.

In other words, even if the music player is extreme, it is still a second-rate project.

"Then you put so much effort into writing songs and promoting, why are you making this post bar player?" Li Mingran still asked.

Recently, I was confused by Zhao Zejun's series of actions, and the pressure on Baidu is getting bigger and bigger day by day, but Zhao Zejun puts his energy on this player that has nothing to do with the overall situation, and puts on a posture of preparing to enter the entertainment industry, I really don't understand what medicine he sells in the gourd.

Even if you enter the entertainment industry and rely on the player to hype up three songs, it has nothing to do with Tieba. Besides, how much money can these three songs be sold for together? In the eyes of the common people, it is a sky-high price, but in the eyes of Zhao Zejun at present, hundreds of thousands or even millions of dollars have not changed at all, and it is better to sell the post bar for 10 million.

"Speaking of copyright, I think about it, which companies have contacted us recently and want to buy the copyright of the song?" asked Zhao Zejun.

"Wheat field, China Entertainment, and several old entertainment companies in Xiangjiang are also interested. Oh yes, there's another company that doesn't seem to be in the entertainment industry. ”

"Which one?" Zhao Zejun rolled his eyelids.

"The specific business film is managed by Wu Xiaohui, and I don't know very well. ”

……

Baidu, Mr. Li's computer is open with the player of Ze Reading Paste Bar, and Mr. Liu, who came to report to the work, heard an affectionate and slightly hoarse voice in the room as soon as he entered the door, "It is your thoughtfulness that makes me warm again, and it is your tenderness that melts the ice and snow......

"Come on, don't say it, his songs are really magical, the more I listen to them, the more I want to listen to them, and I can't stop at all." Mr. Li looked up and smiled at Mr. Liu.

It's that the lyrics are a little vulgar, and the bamboo forest wind can be said to be simple at the beginning, but the later it is, the more vulgar it becomes. Mr. Liu said.

Mr. Li turned off the player and said, "It should be said that it is popular." Lao Liu, you must know that most of the audience is not like you and me who came back from studying abroad, engaging in those sunny springs and snow, and there is no market. By the way, how are we doing with the poster?"

"I'm here to report to you.,The research and development of Tieba has come to an end.,Internal testing has begun.,It's estimated that it will be officially launched within a month.。 In addition,According to your requirements,Added a player,The function is similar to the Zeyue Tieba player,The scale of the music library is more than that of the Zeyue player,It's just that there are no of their network songs for the time being。 Mr. Liu said.

"Well, although the player can not directly generate profits, but it provides users with a good service experience, just like our domestic hotel, although the waiter can not directly find customers to tip, but the quality of service is good, the service is complete, you can attract more customers to stay in the hotel. ”

Mr. Li paused and said: "Now the Internet is discussing the issue of the profitability of the player, I think that in the future web2.0, the user replaces the manager and becomes the main publisher of the content, and the user's needs are very critical, such as the player, which does not directly generate value in itself, but can meet the various needs of users and meet the needs of users, but is afraid that there is no market and no profit?"

"You can't expect everyone to see that, either. Mr. Liu quietly praised Mr. Li.

Mr. Li didn't smile, but looked straight and said, "By the way, I just want to hear your opinion." ”

"What's the matter?"

Mr. Li reopened the player, "The third song of their Internet song, QQ Love, have you listened to it?"

"I don't listen to these internet songs very much. Mr. Liu shook his head and smiled, he really couldn't listen to these songs, he usually had free time, and he preferred to listen to Beethovenbach.

But when he saw the name of the third song, his keen industry intuition made Mr. Liu instinctively feel that something was wrong.

"QQ love?Does this QQ refer to Tencent QQ chat software?"