At the end of February, the temperature in Los Angeles is not low, and the City of Angels has become a carnival for movie lovers today, with media from all over the world focusing on the city. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Because just tonight, the annual Academy Awards ceremony will be held, and the suspense that has lasted for so long is about to be revealed, and everyone is curious about who will give these awards to the best director and best picture.

Especially the little plum Leonardo continued to sprint for the actor, and among the outpost awards, more than half of the actor was won by him, but when the result was not announced, no one could say.

"Bouquet for Algernon" has won 11 Oscar nominations, and this film adapted from Lin Han's science fiction novel of the same name has become an award-winning hit with its own acclaimed and popular strength!

The North American box office is $140 million, and the global box office is $420 million, which is really a bit incredible for a slightly literary film.

But the name Leonardo is still very appealing at the box office, and the production cast of the entire film is also very strong, of which the original book is indispensable.

The film had very low odds on the side of the lottery companies, which almost didn't think it would be difficult for it to win Best Actor and Best Picture.

After all, the film has received numerous positive reviews and has been praised by critics, with a freshness rating of 97% on Rotten Tomatoes, all of which have been praised by top critics.

Professional magazine reviews Metacritic has a comprehensive rating of 89 points from 78 media outlets, and it has received rave reviews!

This level of professional review acceptance is quite rare in major productions in recent years, far surpassing Lynnham's "The Matrix" and Spielberg's "Jurassic Park."

IMDB and Douban scores both broke through 9.0, although I don't know when it will really stabilize, but the name of the tearjerker is not so simple!

Compared with this movie, although the seven nominations for "The Matrix" are not far from each other in terms of quantity, the quality is much worse.

It only received several heavyweight nominations for Best Picture, Best Adapted Screenplay, and Best Editing, and the rest were technical awards such as visual effects, sound effects, and art direction.

The Oscar is known as the highest honor in world cinema, even if Cannes Berlin and Venice are not convinced, but the vast majority of people in the world still agree.

Filmmakers around the world have positioned the Oscar as the ultimate goal of their film careers, including Lin Han, whose goal is to win the Oscar and the Nobel Prize for Literature.

But judging from the current situation, he has written so many novels that he has not touched the skin of the Nobel Prize in Literature, and he has not made two films but has been shortlisted for the Oscars!

Although he was not nominated for Best Director, it is already very close, and even if the "Matrix" trilogy does not win the award, he can still accumulate some experience in public relations for the award.

What's more, the Oscars were originally a grand festival that pursued entertainment, and this is a typical American thinking logic.

Blockbuster films that are too commercial are usually difficult to get into the limelight, but the Oscars also shy away from literary films that deviate from the popular aesthetic.

The judges of the academy are composed of people from all walks of life in the film industry, and if they blindly pursue niche tastes, they are encouraging Hollywood studios to invest in unprofitable literary films!

Such a move will undoubtedly hurt the profits of the entire film industry, which is equivalent to smashing one's own job, so the Oscars balance the compatibility of various tastes.

It is the best example of the balance between the masses and the elite, between art and business, between Hollywood and the rest of the region.

Today, the Oscars are not only a simple film awards ceremony, but also an extremely rare money-making conference.

The little gold figure itself is not valuable, and after melting it, the gold in it is worth about 500 US dollars, and more importantly, the economic benefits behind it.

The Oscars can bring great fame and money to the nominees and even the winners, and once the new award-winning film is released, the producer's income will skyrocket!

Not to mention how much income it can bring to these films, the Oscars themselves make money.

In order not to be hacked, the Oscars are counted by the oldest manual votes, which are counted by the famous PricewaterhouseCoopers, and the secrecy work is far more than that of the US government.

Many people may not know that the American Academy of Film and Science is the institution that holds the Oscars, and in order to pursue the independence and authority of the film selection, they do not accept any corporate and individual sponsorship!

However, according to the Los Angeles Economic Development Commission, the huge advertising revenue and the sale of broadcast rights have brought Oscars a rich and stable income.

The advertising price of this year's Oscars is not cheap, it is second only to the price of the Super Bowl, the price of advertising space per 30 seconds is 1.9 million to 2 million US dollars, and the advertising revenue will exceed 150 million US dollars after the entire awards ceremony!

As the exclusive broadcaster of the Oscars, ABC has to pay a huge amount of money to the academy every year, and this year they have given a whopping $85 million in broadcast fees, which are constantly rising every year.

According to IBISworld statistics, over the past decade, the best picture has grossed an average of $82.5 million and cost an average of $17 million, generating huge profits!

In addition, the DVD revenue, TV on-demand revenue, and online on-demand copyright fees of these films will all rise.

For actors, winning the little golden man is an important magic weapon to increase their salary, and the salary of the Oscar winner and actress will definitely not be lower than that of a person who has not won an award!

This is only one aspect, even the clothes, jewelry, and shoes worn by celebrities on the red carpet are all covered by the world's major brands and designers.

The competition is not only to gain attention, but also to increase the popularity and sales of these clothes, and both sides are mutually beneficial.

For a topic like Lin Han, if it weren't for Armani's haute couture endorsement, it is estimated that the rest of the brands would be vying to give Lin Han clothes for free to choose!

Several glittering Oscar statuettes stood at the entrance of the Chinese Theater in Hollywood, and the Avenue of Stars was already overcrowded at this time, with a dazzling red carpet spread on the ground, and a cordon and heavily armed police and security guards were maintaining order.

Now that the terror, attacks and attacks are becoming more and more rampant, in order to allow the ceremony to be held in a high level of security, the streets, shops and shopping malls around the Chinese Theater have been closed before the ceremony begins.

The police set up roadblocks, police cars kept wandering around the intersections, and there was only one parking lot in the entire Highland Center, which had to be passed with relevant documents.

Even the media can not come in to shoot, the Oscars only issue interview cards to 40 top media every year, and only reporters who have obtained the official press card can enter, and the red carpet and the press center are two different interview areas!

Such high-intensity security and management are all for the three-hour red carpet and three-hour awards ceremony.

At this time, Lin Han, who had just changed his clothes, was ready to go for the first Oscar trip!