Chapter 135: The Age of Glitz
Wang Mengyao took a notepad and introduced the latest hot events in China to Zhang Lexing: "...... Since the "Tianjin Morning Post" intervened in this matter, it attracted a lot of news media, and later the "Four Gentlemen" incident even appeared on CCTV's "Focus Interview", which can be said to have become a hot topic recently......"
"Oh," Zhang Lexing nodded, recalling some things about the glorious "Four Gentlemen", speaking of which, this matter is definitely a good thing for the domestic game industry, at least after experiencing this incident, players' desire to buy domestic games is absolutely unprecedentedly high, even some people who are not interested in domestic games may try it because of this.
It's a pity that in the time that Zhang Lexing had experienced, domestic game companies did not make good use of this once-in-a-lifetime opportunity, of course, it cannot be said that they did not use it at all, otherwise how could there suddenly be many games under the banner of patriotism, but many companies are focusing on money, only thinking about how to use this opportunity from the player's pocket, but not thinking about how to make the game better, as a result, after the prosperity only ended up with chicken feathers, almost no good things left.
Now that Zhang Lexing has another opportunity to re-experience, of course, he will not miss it easily, but he has to make good use of this opportunity to make the domestic game industry develop a big step forward. I think so, but this thing definitely can't be done overnight, and you have to plan it carefully.
Looking at Wang Mengyao, who was still reporting, Zhang Lexing interrupted her words and said, "Mengyao, what do you think of the 'Four Gentlemen' incident, and what kind of impact do you think it will bring?" ”
"Hmm......" Wang Mengyao pondered for a while and replied: "Of course, such a thing must be supported, I think as long as it is Chinese, it will definitely think like this." As for the impact, I think there could be several aspects. First, the game censorship system may be stricter in the future, and there may be many people who did not notice the impact of the game before, but after this incident, I believe that no one will ignore it; Second, this is a development opportunity for domestic game companies, and the state is likely to support the game industry because of this, and may introduce some corresponding incentive policies. Third, this is also an opportunity to promote some companies to go overseas, since they are worried that their country's culture will be misinterpreted by others, then the best way is to take the initiative and promote their own culture. Boss, that's all I can think of for the time being. ”
Zhang Lexing nodded with satisfaction, Wang Mengyao's progress over the years is still very fast, from the beginning of the ignorant girl who knew little about the game, after these years of exercise and study, especially after entering the Oriental Holdings, her horizons have been broadened, and her understanding of things has been deepened.
Zhang Lexing is still very satisfied with what Wang Mengyao said, and that's pretty much what he thinks, but he has already begun to think about how to take advantage of this opportunity, such as blowing the wind with Zhao Haiguang, and taking advantage of everyone's worries that culture and history may be misinterpreted, to promote the introduction of some policies that are conducive to the development of the domestic game industry. Of course, how to operate it, Zhang Lexing is still considering, although the ultimate goal is to be realized, but it can't be rushed, so as not to cause the above disgust, but the first thing to do now is naturally to make this fire a little hotter. Zhang Lexing hopes to take the opportunity to let everyone have a deeper understanding of the game, and also understand how influential the game is, and it is Zhao Haiguang who is suitable for doing this. Zhang Lexing plans to ask Zhao Haiguang to find someone to take action in the media, just like last year's big discussion about games, to set off a discussion about games again, and from a more professional point of view, to discuss how to reflect our culture and history more positively through games.
At the same time, Beijing's Haidian District ......
Chen Jingyi sat in the conference room of Fengyun Interactive, looked at the other employees sitting around the round table, and said solemnly: "Just now Manager Zhao proposed to modify the summer game publicity strategy, I think the reason she said is very good, what is the hottest thing at the moment, isn't it the glorious 'Four Gentlemen' incident, and our "Authentic Heroes" happens to be a game set in the background of the War of Resistance Against Japan, how can we let go of such a perfect opportunity." ”
As she spoke, Chen Jingyi's gaze turned to Zhao Chang, the marketing manager sitting on her right, and said to her: "Manager Zhao, you will immediately reformulate a new publicity plan, it will be almost two weeks before the official start of the summer file, and your work must be hurried." ”
"Yes, Mr. Chen, even if we don't rest tonight, we have to come up with the plan." Zhao Chang nodded solemnly.
Chen Jingyi turned to Qin Wencai, the sales manager who was sitting on her left, and explained: "Manager Qin, you must also pay close attention to the work on the channel side, and ensure that the required goods can be put in place before the sales start." When the new promotional materials from Manager Zhao come out, you will have to help send them to the channel, and you must be foolproof and try to grab the sales in the first few weeks. ”
"Mr. Chen, don't worry, the people in our sales department have been ready for a long time, and they are waiting to do a big job." Qin Wencai hurriedly agreed, and his expression almost patted his chest to guarantee.
Chen Jingyi turned her gaze to Lin Musen, who was sitting opposite her, and said, "Manager Lin, your Fengyun Game Club here also needs to cooperate, your journal is about to be released, don't forget to add a little bit of our game promotional color page to it." In addition, at the club event at the end of this month, you can display the latest trial games, and by the way, you can also hold a prize-winning scheduled event. ”
"Hi, Mr. Chen, don't worry, we didn't actively cooperate that time. In fact, we started booking a long time ago, and the quality of the company's games has long been recognized by players, and now they are active, and when they hear that there is a new game on the market, they call us first without us talking. Lin Musen said proudly.
"Don't be too careless, the boss said, the player is our God, is our food and clothing, without the support of the players, no matter how many tricks are clouds. We must cheer up, do our job conscientiously, and give back to every user with the best quality service. Chen Jingyi cautiously explained again, although the development of Fengyun Interactive has been very smooth, but she does not dare to be careless, whenever she sees the letter of appointment in her office, she feels that she has a responsibility, she must do a good job of Fengyun Interactive, otherwise she is sorry for the boss's unreserved trust in her.
Also in Beijing, where a subway line 13 passes, several people sit around the office on the third floor, discussing fiercely.
"Boss, our "Iron Rider Blood" and "Genghis Khan" are both on the market, are you doing something new?" A young man with glasses and a short-sleeved shirt asked, looking at a man in a beret.
A woman with long shawl hair and a blue printed dress on a white background next to her also asked, "Boss, what project are we going to take on, is it still military?" ”
The beret man nodded and said, "Yes, we also do military games, and now the glorious 'Four Gentlemen' incident is making a fuss, and the Diaoyu Islands were also turbulent some time ago, I think everyone will definitely be interested in the military, so we want to take the opportunity to do patriotic military games." ”
"Patriotic military games?" Another man with glasses, who looked older, asked puzzled.
"Yes, we don't just want to play a military game, we have to connect it with patriotism. I've got a couple of great ideas, you can look at the draft that I've written. Wang Yan, you can give more opinions after reading it. The beret man said as he took out a few pages and distributed them to everyone.
The woman in the blue printed dress on a white background took it and looked at it, and couldn't help but read it out loud: ""Opium War", the player will play the role of a new imperial examiner in the last years of the Qing Dynasty to come to the capital, and after lobbying Emperor Daoguang, Prince Hui and many main battle factions and ministers of the Military Aircraft Department, Xiangguo Mansion, Internal Affairs Office, Dali Temple, and Hubu Yamen, he won military funds, allocated troops and horses, and went to the southeast coastal gateway ports to deploy coastal defense and command the anti-British ......"
"I'm sure a lot of people are unhappy with the outcome of the Opium War, so I want to give everyone a chance to do it all over again in the game, which can definitely be linked to patriotism. In addition, there is no such flight simulation game in China yet, so I think we can try it. The beret man explained.
"Boss, isn't this "Bayi War Eagle" a little more difficult, we have never done this type of game before." The young man with glasses in a short-sleeved shirt asked with some confidence.
"It's okay, whoever is born can do anything, anyway, no one in China has ever done this type of game, we can just take the first place, it's a big deal, it's a good practice." The beret man waved his hand and said: "I have already consulted the above on these projects, and the leaders are very supportive of the development of these games, so I will divide the tasks below." Wang Yan: You are responsible for improving the planning part...... Sun Tianqiang: You are responsible for leading the program team...... Solemnly, you artists can do some preliminary preparation work first...... Gan Lin music, you ponder slowly, don't be in a hurry......"
After assigning their respective tasks, the beret man specially explained: "In the past, others laughed at the fact that our Jinpan Electronics was not a game, this time everyone must work hard, and our Bauhinia multimedia creation team must fight a turnaround battle this time." ”
Still in Beijing, still in Haidian District, a young man with a notebook walked out of a software store, and while recording the news he had just heard through the conversation into the notebook, he walked towards the shade of the tree next to him. There were already a few people standing there waiting in the shade of the trees, and as soon as the young man arrived, a woman in a dress leaned over and said to him, "Wu Gang, how is the situation of your investigation over there?" ”
The young man known as Wu Gang shook his head and said: "There are not many serious electronic publications at all, at most they are a hodgepodge of pictures and texts, that is, a company called Yule Fang is doing well, but basically no one buys it, it seems that I want to engage in electronic publications for the time being, I am afraid that it is not possible for the time being, there is no market." By the way, Cheng Xue, what about your side? ”
Cheng Xue and a few others also shook their heads, they didn't have much to gain, and when they couldn't say that there was no gain, at least they could be sure of one thing, at present, domestic electronic publications have not yet developed, and the market is not mature at all.
Wu Gang's face darkened for a moment, but then he became brilliant again: "But I made another discovery just now. ”
"Oh, what a discovery, seeing that you are so happy, eighty percent is good news." Cheng Xue looked at Wu Gang, her face full of anticipation.
Wu Gang had a confident smile on his face and talked eloquently: "I asked several places, and found that game software is the best to sell now, and many families buy computers and go back with the only familiar function is to play games, and I also heard from the people in the store that the most popular game company Fengyun Interactive can earn millions or even tens of millions of dollars in a game, and the game software is definitely a head." ”
"Wu Gang, I believe in you, and I also believe that you can convince Mr. Shen to support your idea." Cheng Xue looked at Wu Gang, and a hint of blush suddenly flashed on her face.
Wu Gang, who was still immersed in his own thoughts, didn't notice the change in Cheng Xue's face, in fact, he was full of confidence in persuading Mr. Shen, and even he had already begun to think about the question of "what game to make......
At this time in all parts of the country, there are still many people like Wu Gang who plan to enter the game industry, although the glorious "Four Gentlemen" incident is said to be a problem involving national feelings, but for some people it is an opportunity to open a new window, they found for the first time that there is such a thing as game software in the world, it turns out that game software is not a toy for children to play, it turns out that game software can make money so much (Fengyun Interaction is a good example), so for a while under various banners, But people who are actually just trying to make money are starting to get involved in the game development industry.
These people are all newcomers to the game industry, they don't understand game development, but there is a saying that many people may have heard, "It doesn't matter if you don't understand an industry, you can consult experts", so many newcomers to the game industry have set their sights on those pioneers and the only training institution, Fengyun Game Academy. As a result, this year's graduates of Fengyun Game Academy have become sweet, and many students who have not been admitted to the creative workshop have fallen into the hands of these new game recruits, and have begun to face the first formal game development work in their lives, and the domestic game industry seems to have become prosperous overnight.
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