Chapter Fifty-Eight: Waiting for Idle Change But Old People's Hearts
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It is a very ridiculous film, but through unremitting efforts, it manages to compensate for the absurdity in it with a high quality. ----
This entertainment assorted dish has a TV series-style staple, and the skills of Chinese action stars are used as side dishes, and it has received box office revenue in the style of James Bond. ----
The three stars' natural sense of humor, which brings the ridiculous characters to life, finally covers up the lame jokes and worse storylines. -------
It's like a trailer for a video game movie, but without the video game and without the movie. -----
No matter what the media says, the fake popcorn movie, because one of the protagonists, Zhao Wei, was postponed for half a year and released for half a year, but it actually topped the North American box office charts for two consecutive weeks, and set a box office record of $75.4 million in 10 days.
Hollywood is a place where producers, directors, actors and other practitioners play together, and HH's $25 million investment and 1 million advertising placement fees make Zhao Wei play more roles in the movie than Drew Barrymore, who is famous for playing the little girl Gottie, and is like the first heroine in the movie.
became popular, and Zhao Wei, who had an awkward accent, became popular in Hollywood, and fans began to chase for autographs. Although Zhao Wei's prospects are not favored by mainstream producers because of her skin color, she has been praised by the domestic media and is known as the most valuable Chinese actress at the box office.
Taking advantage of this excellent timing, Zhao Wei's agent team also launched a large-scale publicity, announcing that she will serve as the Asian image spokesperson for the iPod, and the endorsement fee will be a record $10 million / year. And, the great Miss Vicki, donated up to $10 million in endorsement income to her alma mater to fund the creation of young directors.
Of course, Li Jiaming, who spent 25 million investment and 1 million advertising fees for this movie, earned more. Before the filming of the film, Li Jiaming bought the film adaptation rights and screening rights of the TV series through LJ Investment, and in the sour words of Columbia Pictures, this decision made him a steady profit of $120 million.
Li Jiaming, who was cheap, also sold well, and happily verbally promised that he would put $5 million in advertising placement fees in the second part. Of course, the premise is that after the movie is released in Asia, it can significantly increase the sales of iPod 2. If you can't get a significant increase in iPod 2 sales, you will have to renegotiate the ad placement fee.
It's fair, what is commercial is business, what is charitable is charitable, everything comes according to the rules. Therefore, CAA only took 4% of the industry's minimum standard commission for Zhao Wei's endorsement agreement of up to $10 million/year, and turned around and took her endorsement agreement with Huaju Company to Li Jiaming, asking him to pay at least $15 million/year in endorsement fees.
Is it high?
In the words of the agent, it is not high at all, Zhao Wei is already a Hollywood star, that is, a moviestar in their mouths, not a TV star, a notice star, and the top existence among artists, they do not advertise, if it is not for film promotion, they will not even participate in TV shows. If there was no agreement in advance, CAA would not have agreed to Zhao Wei's continued endorsement at all, and it was also an endorsement of low-end products such as building templates, floors, furniture, and edible fungi that had nothing to do with her career, which would seriously affect her personal image and box office value.
As HH's legal counsel and Mr. Lee's personal lawyer, Wharton pointed out that the endorsement fee given to Ms. Zhao was only for charity, and that the advertisement would only be broadcast in Asia, and would not affect her image and box office value in North America. As for the agreement with Huaju Company, it was signed four years ago, and it was also because of this agreement that Zhao Wei Huaju Group used their resources to turn her from a small actor to a big star. The most important thing is that the agreement was signed in China and protected by Chinese law, and even if it needs to be renegotiated, it should be negotiated by the light and shadow company, not by the CAA.
It makes sense that Zhao Wei's new agent Jason recognized all of Wharton's statements and admitted that Huaju Group and Li Jiaming had been of great help to Zhao Wei's career. But business is business, his employer is popular, the agreement between the two parties has to be redrafted, and if the two parties cannot compromise, he can only resort to law.
I have to say that what people say is also reasonable, a dignified Hollywood superstar has made an exception by sticking to past agreements and continuing to endorse, so how can the endorsement fee not match his identity? But Li Jiaming could not agree, or even compromise, although he could accept this kind of business rule that clearly distinguishes between public and private.
How can Huaju Group afford the endorsement fee of $15 million?
This era is not ten years later, money is worthless, and now the salary of a college graduate in a public administrative unit is only more than 800 yuan, and the group can't smash nearly 1/4 of the annual profit just because of inviting celebrities to advertise, right? If he agrees to this, how can he explain it to the shareholders?
Although Huaju Group has absorbed some external shareholders, it is actually a family business, and the uncles do not recognize this set! Since Zhao Wei became popular by relying on corporate investment in film and television dramas, it is necessary to know how to repay the kindness, how can he open his mouth when he is popular?
"Boss, in addition to wanting more money, their prospects in Hollywood are not promising, as long as they resort to the law, no matter how the judgment is made, she will get attention. ”
"I know".
Lawyers in the United States only think about their employers, even if they know that their employers are guilty, they will try their best to help him get away with it, and Wharton regards Li Jiaming as a leader rather than a boss, so he will naturally try to maximize his interests.
"Boss, no matter what the other party's purpose is, your family's business can also gain attention, and I suggest you definitely fight this lawsuit. ”
Li Jiaming also knew about this, and he also knew that if this lawsuit was fought, Zhao Wei's reputation in China would be ruined. The agreement with Huaju is unfair at the moment, but it is very generous under the situation at that time, and it is recognized by traditional concepts. Regardless of the outcome of the lawsuit, as long as she goes to court, she becomes a representative of perfidy.
In order to gain a firm foothold in Hollywood, is this worth it? If there is a lawsuit, Li Jiaming, as the major shareholder of the Huaju Group and the young owner, will also have to stand in line, and it is impossible to cooperate with her hype, let alone help her down from the moral judgment seat.
Why? Li Jiaming didn't believe that Zhao Wei was so stupid, and he could score first in the art examination in the country, how could he be a stupid person? But that girl was so arrogant, shouldn't she be confused again?
But Li Jiaming picked up the phone and put it back. Waiting for idle changes but old people's hearts, but old people's hearts are changeable. On the other hand, people's hearts are changeable, they will change, others will change, and everyone will change. A broker is a broker after all, and it is impossible to come and negotiate an agreement without the consent of the employer. If this matter can be negotiated, the endorsement fee can rise a lot, and it can become an advertising diva in China; if it can't be negotiated, it won't lose anything, so why not try?
"Andre, the final bottom line, you can stop endorsing and only let her advertise, but you have to negotiate with Huaju Group for the specific cost, not come to me. ”
"OK", Wharton saw that the leader did not agree to directly fight the lawsuit, shrugged his shoulders, and obeyed Li Jiaming's order.