As soon as Zhang Lexing's voice fell, Vice Minister Qi of the Press and Publication Administration immediately objected: "No, the game rating is not suitable for China's national conditions!"

"Why isn't the game rating suitable for China?" Zhang asked rhetorically.

"Mr. Zhang, maybe you don't know much about the situation in China. In fact, we have also studied foreign game rating systems, and found that if we want to really implement them, we need a lot of supporting management measures and conditions, such as how to ensure that software retail stores will not sell adult-level games to minors after the implementation of the game rating system, and how to divide the boundaries of violence and pornography according to public acceptance, laws and other factors. Vice Minister Qi explained.

At this time, Vice Minister Zhao of the Ministry of Culture also interjected: "And after the introduction of the classification system, how to manage the measures cannot keep up, and it is likely to fall into a gimmick for some game manufacturers to attract customers, for example, there have been cases of using the banner of 'not suitable for children' to attract moviegoers in the past, and we don't want a similar situation to occur in computer games." ”

The two vice ministers said that Zhang Lexing understands that he remembers that the game rating system has not been introduced until the rebirth, and most of the time it stays on the voice of the people, the only difference is that in 2004, the China Youth Network Association, which is under the supervision of the Central Committee of the Communist Youth League, made a draft of game ratings, although it also caused a rather lively discussion, but then it was still gone. There has been a lot of discussion about game ratings, some support it as a big boost to the development of the game industry, some people don't think about it at all and oppose it, and some people think that after the introduction of game ratings, games full of violence, pornography and even colored games designed for adults will become popular.

Zhang Lexing is in favor of the game rating, but he also knows that with the current situation in China, the relevant management measures will definitely not be able to keep up, as if shouting that the sale of tobacco and alcohol to minors has been banned for several years, but the number of minors who smoke and drink is increasing day by day. Zhang Lexing does not doubt at all that if the game is graded, there may also be a situation where the games played by adults are sold to minors, after all, there have been cases in some places where parents have instructed their children to buy cigarettes and alcohol. And if the game is graded according to age, if the implementation is a big problem, after all, minors now do not have ID cards, and it is difficult for people in software stores to judge how old the person in front of them is.

However, this is not to say that game ratings are useless, after all, when there is no rating, these situations will only be more serious, and even parents simply do not know what games their children play, if there is a game rating, coupled with appropriate publicity, at least parents can clearly buy their children home game charms that do not meet the age of their children.

Therefore, after listening to what the two vice ministers said, Zhang Lexing was not unhappy, but smiled and said: "Although there are many difficulties, the game rating system is indeed urgently needed by the Chinese game industry. Of course, considering the current national conditions, it is indeed very difficult to get started directly, but from the perspective of the game industry, there is a great need for a clear and clear division, so I put forward a concept of game classification in the data. ”

Only then did Vice Minister Qi remember what Zhang Lexing just said was "game classification" instead of "game classification", and it seemed to be the same as what was written on the information, it seemed that he had a little misunderstanding before, so he was busy concentrating and listening carefully. Several other leaders also understood, and they all became serious, planning to listen to what Zhang Lexing said about the classification of games.

"The standard of game classification is still based on the age of the players, and the plan is divided into six levels, namely A (for players aged 3 and above), B (for players aged 6 and above), C (for players aged 10 and above), D (for players aged 13 and above), E (for players aged 17 and above), Z (for adult players over 18 years old), and there are three levels for auxiliary use: S (educational games), T (demo), U (to be approved), in the game packaging and game start-up to clearly mark the level to which it belongs, of which A and B are green, C, D, E are blue, and Z is red, to show the difference.

As for the level of evaluation, the China Game Industry Association will come forward to set up a special game classification review committee, and the review members will be temporarily recruited and the identity of the personnel will be confidential, and the participants in the review will not necessarily be practitioners in the game industry, but will generally be randomly selected from ordinary people.

Before the game is released, the game company must submit a content description document in accordance with the Game Classification Review Committee's standards in addition to submitting it to the Press and Publication Administration for content review, indicating the parts of the game that are relevant to the Game Classification Review Committee's standards, and attach a screenshot of all relevant content to the document. After receiving the relevant information, the Game Classification Review Committee will send at least 3 professional game reviewers to conduct an independent review, and these reviewers will classify and describe the content according to the classification specifications and past classification rules until a consensus is reached......

Before the game is about to be released, the game company must submit the final released version of the game product to the Game Classification Review Committee, so that the Game Classification Review Committee can confirm whether the packaging label of the game product meets the standards of the Game Classification Review Committee, and the members of the Game Classification Review Committee and the classification review personnel will randomly sample the game to confirm whether the review materials submitted by the game company are consistent with the content of the final release version......"

After listening for a while, Vice Minister Qi couldn't help but interject: "But this sounds like a game rating." ”

Zhang Lexing waved his hand and explained: "It's not a game classification, it's a game classification, which can also be called an 'age-appropriate prompt' or a 'PG parent guide', which is a self-discipline standard of an industry association." ”

"Okay, let's just think of it as an 'age-appropriate reminder', but can this kind of self-discipline standard be generalized?" asked Vice Minister Qi suspiciously, it seemed that he was not optimistic about the prospects of this game classification standard.

"Of course, simply announcing such a standard is of course of little use, so the China Game Industry Association and Dream Fund will work together to use the resources of both parties to require game companies to take the initiative to accept the game classification standard, such as the funding of game development funds, the company's financing, etc., and whether to accept this 'PG Parent Guidelines'. In addition, the association will introduce a certification mark for game companies. Speaking of this, Zhang Lexing glanced back at Zhao Haiguang, in fact, what he said now has not had time to communicate with Zhao Haiguang, so he has no bottom in his heart.

Fortunately, Zhang Lexing saw his support from Zhao Haiguang's expression, and the big stone in his heart also fell, and continued: "There are five kinds of certification marks, namely iron, bronze, silver, gold, and platinum, representing the five levels of the comprehensive strength of the game company, the initial level is bronze, and then according to the points obtained by the game company's annual performance to determine whether its level rises or falls, and only by accepting the association's game classification standards can you have the opportunity to reach the two levels of gold and platinum......"

Zhang Lexing said that this kind of certification mark is actually a reference to his own group to launch a classification scheme for its game companies, but the level of Oriental Industrial Group is more and more detailed, not five levels but seven levels, respectively with A, B, C, D, E, F, G to express, the game companies that have just joined the group are E-level, and they are also adjusted at any time according to the annual points, such as Creative Workshop, Blizzard is currently a C-level production company, and Asia Interactive and Activision belong to C-level publishing companies. The classification is just a kind of company management tool for the group, and the main intention of becoming the association's certification mark is to promote the game classification standard, hoping that after the supporting measures catch up, there will be a chance to become a real game classification standard.

“…… As for this game classification standard, there are two main uses. One is the game retail market, where buyers can easily choose games that are appropriate for their age group, and with such a 'PG Parent Guide', parents can always know if the games their children are playing are appropriate for their age. The other is in Internet cafes, where with such 'age-appropriate tips', games and services that are tailored to the age of customers can be provided. Therefore, I hope that in the Internet café area, it is best to make it mandatory to provide games with 'age-appropriate tips' and corresponding game classification certificates, so that it will be more convenient to manage in the future. ”

After Zhang Lexing finished speaking, Vice Minister Chen of the Ministry of Public Security interjected and asked: "Mr. Zhang, what you said is worth studying, but you still haven't said why Internet cafes must operate computer games, isn't it good to simply provide a place to use computers and access the Internet?"

"I went to South Korea at the end of last year, and it was very difficult for them to be affected by the financial crisis. However, I have heard that the South Korean government intends to transform its domestic industry from the current heavy industrialization to the information industry and cultural industry, and to this end, it will start from several aspects, such as building a world-leading IT infrastructure, building a high-level broadband network environment, and enacting relevant policies and regulations to promote the development of cultural industries, including video games. Zhang Lexing did not directly answer Vice Minister Chen's question, but talked about his feelings in South Korea, of course, the content was naturally selected. Although everyone didn't understand what Zhang Lexing meant, they were still listening carefully and looking forward to his next words.

"On the other hand, in China, although there are some policies and regulations on the tilt, but the reality of the living environment is not enough to make the current game companies develop and grow, many companies are now retreating, the current domestic game market is too small, on the one hand, it has something to do with the low popularity of computers, on the other hand, piracy also has a great impact. If we don't leave it alone, we may see that domestic game companies will close down one after another, and then there will be only foreign companies' games left in the market, and China will become an exporter of cultural products from other countries. In order to maintain their own cultural characteristics, more game companies are needed to work together, so it is necessary to open up the game market in Internet cafes in order to provide more opportunities for domestic game companies to survive......"

After a period of silence, Director Li snorted and said: "Mr. Zhang's analysis is very insightful, of course, our own cultural market cannot be handed over, and we still need our own enterprises to occupy it." However, if the Internet café market is opened, the management problem of this computer game will not be easy to solve!"

Zhang Lexing had already considered Director Li's question, and said his solution unhurriedly: "I have also considered this problem, and for this reason, I have specially commissioned Rising Sun Software to develop a set of special operating systems for Internet cafes, in addition to being compatible with the current mainstream operating system, it also has a built-in management and statistics system, which can fully control the use of computers, and can also count the use of software, including the control and use of game software." As long as all computers in the Internet café use this operating system, the number of games installed and the usage of all computers can be controlled through the server. And in order to centralize management, the games provided in the Internet café will be stored on the dedicated game server, if the domestic Internet infrastructure is greatly improved in the future, you can also consider the establishment of a regional central game server, a region or a city all Internet cafes through the central game server to obtain games, so that the difficulty of control will be greatly reduced. However, there are two prerequisites, one is the promotion of the system, and the other is the speed of the construction of the domestic Internet......

Director Li nodded and said, "Mr. Zhang is more thoughtful, I don't know if you have any other opinions?"

The leaders of these parts are not simple people, and they have long sniffed out something strange from Director Li's attitude, and now when they are asked about them, they all praise Zhang Lexing's method of centralized management of Internet cafes, but they do not directly express their opinions on the Internet cafes themselves and the regulations on "prohibiting the use of computers to engage in electronic game entertainment business activities."

Zhang Lexing sighed in his heart and turned over his hole cards: "It is necessary to strengthen the management of the Internet café itself, I think it can be operated in this way, there is a China Game Industry Association to set up an Internet café branch, mainly from the industry self-discipline efforts, the main management is still carried out by the relevant ministries and commissions." Because of the particularity of the Internet café industry, I think it is necessary to set up an entry threshold through the license system, control the number and development speed of Internet cafes through the Internet café license, and in order to show the difference, the Internet café license can be divided into several kinds, the national chain type, the provincial chain type, the small chain and the single Internet café license, with different development scopes, and then according to whether to provide computer game services, and then divided into A, There are two types of B, A can provide all Internet café services including computer games, while B can only provide web browsing services. In the early stage, you can pay more attention to the issuance of A licenses, and then let them go appropriately after the supporting management measures catch up in the future. ”

Although the license is of some help to the standardized operation of Internet cafes, strictly speaking, I am afraid that it is more valuable to some competent authorities, after all, this thing can only be managed by regular Internet cafes, and it is still beyond the reach of those black Internet cafes all over the city and countryside, and in fact, the vast majority of problems are in black Internet cafes. Zhang Lexing didn't want to mention the license file, after all, there is no regulation in this regard at all, but unfortunately seeing that the leaders of these ministries and commissions don't seem to be enthusiastic at all, he had to throw this bait out, hoping to attract attention.

After Zhang Lexing finished talking about the Internet café license, it really aroused everyone's reaction, and the leaders keenly found something worthy of concern from it, and their tone immediately became enthusiastic, and they praised the proposal for the Internet café license very well, which is very worthy of study, and even Vice Minister Chen of the Ministry of Public Security said on the spot that it was necessary to re-examine the regulations on "prohibiting the use of computers to engage in electronic game entertainment business activities," and the talks began to enter the stage of real climax.

For the division of power in the distribution of licenses, Zhang Lexing does not want to get involved at all, for this kind of very good performance, the leaders did not directly break it but praised it for other reasons. Zhang Lexing then expressed his desire to apply for an Internet café license, and was also assured by the leaders that he could apply for an Internet café license after the matter of the Internet café license was officially decided, and he could apply for a A license as Zhang Lexing said.

In short, as long as you are willing to invest, many things can be discussed on the premise of not violating the general policy, and even Vice Minister Zhu of the Ministry of Information Industry, after hearing about the current relatively high Internet access tariffs, also took the initiative to express his willingness to match up so that the post and telecommunications bureaus below can provide Internet access at relatively favorable tariffs.

In the end, Zhang Lexing was finally able to breathe a sigh of relief, although it could not be effective immediately, but after all, there was still more hope for domestic games, and the "Chinese Game Library" project in his plan also had the conditions for implementation. Zhao Haiguang also took a long breath, he felt that this time domestic games could really have a future.

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