Zhao Zejun initially said 'make a website', and Song Yun had some doubts about his strength. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the final analysis, this Zhao Zejun is less than twenty, how much money can he have?

It's not difficult to build a website, and it doesn't cost a few bucks. But the concept of running a website and developing a website is completely different, and maintenance costs, server rental, and website upgrades all need to be spent on a regular basis.

But after coming to Zejian's new office location: this two-story office building, Song Yun was completely convinced when he saw two monster-like heavy trucks parked at the door, and the employees who came in and out.

The website operation cost is high, which is for ordinary salarymen, Zhao Zejun has a company of this scale in front of him, and it is more than enough to operate a novel website.

"Mr. Zhao......"

Song Yun was clear-minded, and quietly changed his name, saying: "Now the largest novel website in China is Huanjian, you see that we will follow the website model of Huanjian as a template, how about improving development?" ”

Zhao Zejun bought a new computer in his office and could access the Internet, he opened the website of the Huanjian Book League and only glanced at it, then shook his head, and then entered the starting point according to the URL in his memory.

The starting point Chinese website was still a newborn at this time, launched in May 2002, less than three months ago, and the number of books in both authors, readers and libraries is very small. The predecessor of the starting point Chinese network is the Fantasy Novel Alliance, which does not have a too strong background and amazing funds, and its hard fighting strength may not be stronger than Zejian Company.

Song Yun can't quite understand why he doesn't let the ready-made industry giants learn? Instead, learn from this small website that doesn't know what the future holds.

"If you look at the layout of the starting point, it is much better than Huanjian, we can refer to the starting point, of course, to surpass it."

Zhao Zejun pointed to the interface of the starting point, "The novel website is not a chat forum, every page, the most important thing, is to highlight the novel. Readers come here to read books, and although the communication of readers is also important, it must not dominate the audience......"

In Zhao Zejun's view, the starting point layout in front of him is still very outdated. The starting point of later generations has undergone several major revisions and is constantly improving. At this time, the first edition can only be said to be on the right path and took the first step.

"The secondary page must be clearly classified, and several categories can be located at present: martial arts, immortal cultivation, supernatural, urban, well, vertically, it can be divided by 'tags', such as an urban novel, it can contain love, martial arts and so on several tag elements, which is convenient for readers to search ......"

While Zhao Zejun was talking about his thoughts, Song Yun sat on the side, holding a pen and paper to record, he, a college student specializing in software development, actually had a feeling of being completely unable to answer in front of Zhao Zejun's endless ideas.

Roughly introduced the page layout he needed to Song Yun, and Zhao Zejun closed the computer.

"Song Yun, the page layouts I just talked about are actually very superficial things."

Zhao Zejun Zhengse said: "This website has several core principles, and when you are developing, everything must revolve around these cores. ”

"Mr. Zhao, you said, I'll record it." Song Yundao.

"First of all, the website must strengthen the interaction with readers and increase the adhesion of readers. This interaction does not simply refer to the reader's message discussion, but more importantly, to make the reader have a feeling of 'being in charge'. Every registered reader has a recommendation vote, or can rate and vote for a novel they like. Similarly, in order to increase the cohesion of readers and improve their sense of achievement, you can engage in a reader promotion system, and readers will have greater privileges after they are upgraded. For example, a first-level account that has just been registered has a recommendation ticket every day, and a second-level account can have the function of changing its name, changing its avatar, a premium account, and even get some kind of badge...... All in all, it is necessary to make readers feel that they can not only read the book on this website, but also determine the score of the book, and even have an 'identity' like the real world, and through hard work, or by increasing the frequency of visits, they can continue to improve their identity. ”

"It's like playing a game? Can you upgrade and upgrade to better equipment? Song Yun's eyes lit up.

"Yes, that's what it means. When the readership is large enough, I will also consider developing a few mini-games corresponding to the book, and you should pay attention to leaving the interface when developing. Now is not the time to go. ”

Zhao Zejun nodded and continued: "Second, there must be an objective and standard scoring system in the website. The quality of a book speaks with objective data, and it should be reflected in the list, and there is an open formula. For example, a book, clicks, registered member clicks, recommendation votes, and favorites, all have corresponding scores, and finally a comprehensive score, listing the rankings, the most intuitive reflection of a book's results. ”

Many lists at the beginning of the previous life tend to be reduced to a cluster of brushes, but one thing is certain, when the readership base is large enough, really good books can also emerge in the brush. And when the book is in the middle and late stages, what the brush can change is only a local ranking change, which cannot affect the overall situation.

And there are more brushes and good data, which is actually of great help to the future commercial value of the novel.

"Finally, when you're building a website, you need to keep in mind the priority of the recommended locations. Good recommendation slots should be bright and eye-catching, but the number is relatively small, forming an orderly recommendation pyramid. ”

The most successful model at the beginning of the previous life is the pyramid of competitive recommendations.

After signing the contract, the earliest small recommendation, excellent results, give better recommendation, let the data speak, from the many signed books, layer by layer to select the best batch, give the greatest support, reasonable allocation of resources. This referral system is brutal and flawed, but in general, it is the fairest and most effective competitive selection model.

The starting point is constantly revised, and there are many new recommended positions, crossing the river by feeling the stones, and these positions have succeeded and failed. Zhao Zejun does not have this problem, and those recommendations that have been proven to be meaningless but occupy the layout are not used.

"Do you want to leave an ad space?" In the end, Song Yun finally made a key suggestion.

The profit model of the website, one is traffic, the other is advertising, and on the premise of not selling the website, the ultimate purpose of traffic is still for advertising services.

"Leave no advertising space, at least for the next few years, and you must not let advertising affect the reading experience." Zhao Zejun waved his hand.

Speaking of reader experience, Zhao Zejun chatted with Song Yun for a while, from the page background color, reading font, and even talked about the page-turning experience.

There was not enough time in the afternoon, so Song Yun simply had a working meal together in Zejian Company, and the conversation was finished at nine o'clock in the evening.

Song Yun recorded a thick stack.

In the end, speaking of expenses, Zhao Zejun asked Song Yun to get an approximate overhead.

Zhao Zejun did not graduate with a computer major, but after two thousand years, any project can be related to computers, and his original company had made an internal website, so how much a simple forum would cost, Zhao Zejun knew in his heart.

The reason why he pretended not to understand and asked Song Yun to quote by himself was that Zhao Zejun also had a little intention of examining this young man.

Song Yun silently calculated in his heart for a moment, and then gave the price.

The development and debugging team of five people, plus a year's server rental and maintenance costs, costs about 30,000 yuan.

Mainly because Zhao Zejun has put forward more requirements, the technical content of the website will be greatly improved.

"Thirty thousand?" Zhao Zejun frowned.

"Mr. Zhao, I don't need money, other classmates, I can still try to press it, the 30,000 is calculated according to the highest, I'm afraid that there will be an accident temporarily." Song Yun hurriedly explained.

"In this case, I will give you fifty thousand." Zhao Zejun stretched out a slap.

"Huh?!" Song Yun didn't know what to say.

Zhao Zejun said with a smile: "Two things, first, you are the project leader, not only to take money, but also to be more than others." Distribute according to work. Second, the construction of the website and the rental of the server should be of high standards, at least to ensure that in the case of 100,000 readers staying on the website page at the same time, the server will not be overloaded, and the running speed of the web page will not be significantly slowed. ”

"100,000 readers stranded at the same time?" Song Yun was very surprised, which means that the number of registered users will definitely exceed one million! This scale is even larger than the current Huanjian. This Boss Zhao is really ambitious.

"You all call me Boss Zhao, you can't call me in vain." Zhao Zejun said with a smile: "Either don't do it, do it, let's aim at the goal of the industry boss!" ”

What is one million registered users, the most glorious period of starting point traffic, ranking in the top 30 of all websites in China, even compared with several major portals, it is not far behind!

The readership of the starting point is very concentrated in the general direction of age level and hobbies. A large number of identical users is the real value of the website. Relying on a penny and a thousand words, how much can you sell for until you die?

In 2002, it was created, in 2005, several million were acquired by Shanda, and in 2015, it was rumored that Penguin Demon King was acquired for 2 billion, and it took thirteen years to start. Zhao Zejun has the confidence and ambition to complete the road of more than ten years in three to four years, or even less.