Tomorrow's first stop, Chen Tian is going to go directly to RIM and then to ZIPPO.

However, before that, he was ready to pull funds and thought of alternatives.

If RIM and ZIPPO don't agree to sponsor them, then look for replacements for Nokia and Colibri, another lighter maker.

Chen Tian, who was lying on the chuang, was thinking about how to shoot with the funds in place to shoot his modified "Live Buried" to the best, and he hoped that the improved live burial could become better.

Chen Tian woke up at six o'clock the next morning, Grandma Wang was already sixty years old, and like most of the elderly, she woke up early in the morning, so Chen Tian also got up as early as possible when he was at home and made breakfast.

After breakfast, Chen Tian put the printed and bound script and the storyboard script into the file bag: "Grandma, I have something to do during the day today, you can eat by yourself, and I will buy vegetables and cook when I come back in the evening." ”

"Go get busy, stay safe."

"I know."

BlackBerry's RIM headquarters and Zippo headquarters are not located in Los Angeles, and Chen Tian's goal today is to branch out of both companies.

Riding a bus to the Los Angeles branch of RIM, standing at the door of the building, Chen Tian adjusted his suit against the glass: "Chen Tian, come on!" ”

"Hello sir, may I ask?" Chen Tian had just entered the RIM company, and the lady in a women's suit at the front desk asked with a professional smile.

"Beautiful young lady, I would like to make an appointment with Mr. David Howard."

"Do you have an appointment?"

Chen Tian shrugged: "No, I don't, but I have a good plan for planning and publicity." ”

"I'm really sorry, although I let you in, but please understand that this is my job and you don't have an appointment."

looked at the front desk with an embarrassed look: "Can you please help me call Mr. David Howard, just a phone call." ”

"Okay, I'm sorry to wait." As she spoke, the front desk lady made a call.

"Please tell Mr. David that there is a gentleman here who wants to meet him, and yes, he says he has a very good plan for publicity.

Well, I know it, thank you. ”

"He said that there is no need to trouble Mr. David Howard for such a matter, you can go to Mr. Mike Benn, the Minister of Propaganda, and maybe he can help you."

Chen Tian thought about it, since it was a product placement advertisement, he should indeed find the Propaganda Department first, not to mention that the funds he asked for were not large: "Xie Lu Xie, then how should I find him." ”

"Go to the third floor and you'll be the Propaganda Department, and then you just say that Mr. David Howard asked you to come."

"Thank you, beautiful young lady." Chen Tian turned around and walked to the elevator, and when he came to the third floor, he said his purpose, and was quickly arranged in the reception room.

After waiting for about ten minutes, a middle-aged white man with a big belly walked in.

"You're Justin Chen? The guy who has a good pitch to the pitch? "Benn doesn't have a crush on Asians, he doesn't think Chen Tian has any good publicity plans, and he doesn't think Zippo needs much publicity.

Chen Tian is not an idiot, of course he saw Mike Ben's perfunctory and disdainful, that kind of high-minded feeling made Chen Tian very unhappy, but in order to get money Chen Tian endured his displeasure: "Yes, it's me, if you are willing to listen, I will explain carefully, if you are not interested, I think I can save time to go to Colibri to see, I think they must be interested in using you to make negative advertising." ”

"Contrasting ads?" Mike Ben frowned, "What do you mean, don't you know who you're talking to?" ”

"All I know is that we may be in a partnership, and of course you can think that you are superior to me, but that is only for your own knowledge, but that does not rule out that you are a racist."

"Racist?" Mike Ben is angry enough, he can't afford this crime, even if he does have a tendency to do this, "Let's talk about your plan first." ”

"In a movie, there is a lighter that appears in the footage for almost the entire 90 minutes of the film, and it is very important......"

"You want us to do ad placement?" Mike Ben is no stranger to advertising placements since he can become the head of Zippo's publicity department, not to mention that this is Hollywood, and Zippo has also been implanted in Hollywood many times.

Nowadays, Hollywood has cooperated with brands for a long time, forming a complete set of product placement advertising industry chain.

This industry chain is made up of film producers, brands, advertising agencies and third-party evaluation agencies.

The normal process of product placement is that in the process of preparing the script of the film producer, its marketers will analyze the possibility of product placement in those parts of the script and break down and label them; This information is then sent to agencies that represent product placement, which are commissioned by brands to help find opportunities for product placement in Hollywood films, and to establish long-term partnerships and relationships with Hollywood studios.

When they receive the film project materials from the major studios, they will evaluate which of their brand customers are suitable for the placement of ads in the film, and propose a preliminary placement plan.

These proposals are then presented to film studios and brands, who communicate their opinions and advertising agencies until a detailed placement plan is developed and included in the film's storyboard.

"Are you a brand? Why haven't I seen you? ”

"No, I'm not a brand, I'm a director, screenwriter and producer."

Hearing Chen Tian's words, Mike Ben knew that this was a small production: "Then what do you mean this is a small production?" Don't you have the cost of filming yet? ”

"Of course not, it's just that since there is an opportunity to cooperate for what to do and not choose to cooperate, no one will be uninterested in the dollar, I can provide you with publicity, you give us sponsorship, I think this is a fair deal."

Chen Tian took out the script in the file bag: "By the way, maybe you can read the script, in addition, we are not a small production, our starring role is Scarlett Johansson, maybe you should have heard of her, the future superstar of Hollywood." ”

"Scarlett Johansson? Are you sure you're not kidding? Mike Ben laughed exaggeratedly, in his opinion it was absolutely impossible, "If there is really Scarlett Johansson, I think we can consider advertising sponsorship." ”

"Want me to give her a call? I forgot to tell you that the whole shot is almost always on Scarlett and the lighter in her hand, maybe you can read the script first. Chen Tian felt that the other party had an investment idea, and of course he also knew that Scarlett Johansson played a direct role in promoting it.

Although I didn't like the way Mike Ben showed at the beginning, Chen Tian could bear it for the sake of money.

Mike Ben took over the script of the movie, and although he is not a professional, he loves to go to the theater to watch movies and is also a senior film critic on Rotten Tomatoes.

He wasn't optimistic about a film where the camera was almost always on Scarlett Johansson and the lighter.

"A woman who was sent to work in Iraq......" Ben Ben read, and the more he looked at it, the more he wanted to see it, and at this moment he completely retracted his original idea.

When he finished reading the script, he couldn't calm down for a long time, excluding Scarlett's salary, it would be a production with a small investment, but he had to admit that this was a creative film that could hit people's hearts and souls.

At this moment, he completely retracted his initial contempt and disdain for Chen Tian, and took a deep breath: "I'm sorry, I have to say that this is an excellent script. ”

"Thank you!" Chen Tian responded with a smile, and he also sensed the change in Mike Ben's attitude.

"But I have to determine the question of whether this production is an independent production or Paramount, Shimen or MGM or even ......"

"No, it's neither, it's an indie film, but I'm sure you must recognize his excellence, are you still worried that he won't be released?

Even if I can't get on the big screen, I am confident that I can send it to various TV stations and make it into a disc for sale, and you should know how much 70% of the revenue of the film is not the theater share but the merchandise, as well as the on-demand income of the disc and TV station.

But I don't think we're going to be able to release it, and I'm supposed to be working with one of them after the shooting, so don't worry. ”

"Yes, I know, for my own personal reasons I love this film that hasn't been released yet, and if it comes out, I'll definitely go to the theater, and more importantly, Scarlett......"

"You're worried she's not the main actor? I can give her a call, but I don't think I can video with her, and we can make an agreement that if it can't be released or the sales aren't on a certain scale, then how much will I compensate you, etc. Chen Tian was not sure at all, but in order to get the funds in place, he decided to give up.

Mike Benn laughs: "If it's really certain, then I don't think sponsorship is an issue, of course we need to sign some agreements. ”

“shit！” Chen Tian scolded in his heart, he didn't expect to really ask him to call Scarlett.

He didn't go to the mailbox, let alone Scarlett replied to him, and more importantly, he only had Scarlett's agent phone number, and he didn't know if the woman would directly refuse him to contact Scarlett directly.

"Questions?"

"No, of course it's fine, I'll fight now."

——

[PS: I'm sorry I drank too much last night, I couldn't update, at noon Xiao Ai is going from Xuzhou to Shangqiu to help my dad work, it's likely to be this one today, and I'll definitely go back to Xuzhou tomorrow. Xiao Ai is embarrassed to ask for recommendation votes, thank you for rewarding and voting for the evaluation, thank you! 】

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