Chapter 154: Chinese Style and Hallyu
Video games were first created in a laboratory in the United States, and later developed by Atari Atari, Bushnell, at a time when games were limited by capacity and external expression, and there were not many styles to distinguish from. Later, with the rise of Nintendo and the decline of Atari, the east wind began to move westward, and the distinction between game styles gradually became obvious, so that two completely different game styles from Europe, America and Japan gradually appeared.
Later, the game came to China, and many mainland companies began to learn the world's advanced experience from imitation, just like a ball game suddenly South America and Europe, many game companies are oscillating between European and American style and Japanese style, neither creating a similar style of masterpieces, but also not appearing to have their own style of good works.
On the contrary, South Korea, which started no earlier than the mainland, came to the front, and with a round of rapid development, it successfully rose in the game industry, not only occupying the domestic market, but also successfully developing overseas, especially in China, which has been affected by Korean games for a long time. Although many people mention Korean games with words such as "fancy", "kimchi", and "Korean wave", Korean games are simple and easy to use, and they have successfully captured many players.
Since "The Legend of Sword and Fairy", there is a Chinese style in the game, but unfortunately many latecomers have to do it and not be able to do it, choose a ready-made game copycat, plus a little Chinese ancient architecture, you can be called Chinese style, or organize a few groups of heroes, throw fireballs and lightning and other magic to each other in the game, and you can also be called Chinese style orthodox martial arts.
In Zhang Lexing's view, the so-called Chinese style should actually include the external form of expression and the inner soul, especially the inner soul is more important, just like "Kung Fu Panda", which is full of Chinese elements, is still a Hollywood blockbuster, only the inner soul is sinic, and the game can become Chinese style, otherwise it is just a fake with a red hijab.
Of course, it doesn't matter what style you choose to make a game, as long as you can make players like it, it's a good game, but in the early days of the online game boom, it is an indisputable fact that Korean kimchi games occupy the vast majority of domestic online games, and even many games that are not even semi-finished can take away a lot of money from China. Now that Zhang Lexing has returned to this era, such a thing cannot be allowed to happen again, so he decided to go to South Korea at the right time.
Soon the time came, and in October, the international speculators who had been seemingly dying down once again came out, and the countries of Southeast Asia were once again in dire straits. International speculators have a great appetite, and they are no longer satisfied with the little scraps in Southeast Asia, and have begun to target other fat sheep in Asia, including South Korea.
After several rounds of frantic sniping, the South Korean won's basically strong exchange rate fell sharply, and the Bank of Korea had to jump out to protect the disk, but it didn't take long for their foreign exchange reserves to be almost depleted. South Korea had no choice but to urgently ask for help from its allies, the United States and Japan, but they were all politely refused, and South Korea really panicked.
In mid-November, international speculators gathered heavy troops to raid South Korea again, and in less than half an hour, the Bank of Korea's remaining foreign exchange reserves were finally completely depleted, and they had to give up resistance, and the won and South Korean stock markets began to plummet, and Finance Minister Kang Kyung-sik and Kim In-nook, chief secretary of the economy of the presidential office, were forced to resign.
At this moment, South Korea is in turmoil, but who would have thought that it was precisely because of this financial crisis that the game industry was indirectly supported by the South Korean government, and the large number of unemployed people brought about by the crisis led to the prevalence of Internet cafes, which eventually promoted the rise of the Korean game industry. Zhang Lexing happened to have heard about this matter, although he didn't know the details inside, but at least he knew that now should be the most difficult time for those Korean game companies, and it is the best season to go to South Korea for sightseeing.
……
Zhang Lexing originally wanted to call Chen Zishan to go to play by the way, but unfortunately she couldn't leave because of avian flu research, so she had to take a flight to Seoul, South Korea with Wang Mengyao, accompanying bodyguards, lawyers and others, planning to take this opportunity to copy the bottom.
Jang had never set foot outside the country in his previous life, but he had heard about Seoul (Seoul) on TV, at least he remembered the Incheon International Airport, which was built on the reclaimed land between Yeongjongdo and Yongyu Island. After starting over in life, Zhang Lexing often stays abroad, but he often goes to the United States and Japan, although the distance between South Korea is not too far, but he has never been there, and this is the first time he has entered South Korea.
The plane began to descend slowly, Zhang Lexing knew that Seoul was coming, he leaned over the porthole and looked out, under the sunset, the ground was faintly dotted with buildings. It didn't take long for Zhang Lexing to notice something unusual, the airport where the plane was landing didn't look like it was built between two islands, but it was not too far from a river when viewed from the sky. Zhang Lexing frowned, but quickly put down the matter again, he felt that maybe he remembered it wrong.
……
After the plane stopped, Zhang Lexing and his party took their luggage and walked into the terminal along the passenger passage. Perhaps because of the financial crisis, although the terminal building is bustling with people, most of the people look very solemn, and even the smiles of the airport service staff seem a little forced.
Along the way, the terminal is full of Korean that Zhang Lexing does not know, but fortunately, after all, it is an international airport, and English is generally written next to it at the same time, so that he will not find the exit of the terminal, and the only thing Zhang Lexing can't figure out is whether this airport is Incheon International Airport. When he was about to walk out of the terminal, Zhang Lexing saw the words "Gimpo International Airport" on a sign, and saw that this meant as if it was referring to Gimpo International Airport, he couldn't help but touch his nose lightly, and said in his heart: "Gimpo International Airport?
Not far from the terminal, Zhang Lexing noticed a man and a woman standing not far away, and the man was holding a large sign in his hand, which said "Welcome to Asia Interactive" in Chinese, and when he got closer, it turned out that the man was Li Chengxu, general manager of Asia Interactive Korea, who was originally an international student from China to South Korea, and only joined Asia Interactive last year. Zhang Lexing, the woman next to Li Chengji, had never seen it before, but it looked like she should also be an employee of Asia Interactive.
Li Chengxu also noticed Zhang Lexing and his party who had just come out of the terminal at this time, he put down the sign in his hand and took the initiative to greet the woman next to him. When he walked up to Zhang Lexing, Li Chengxu bowed with the woman next to him and said respectfully: "Boss, welcome to Seoul!"
Zhang Lexing smiled and nodded to the two of them, and said, "Is there any news from the companies that notified you to find before?"
"Boss, it's been found, don't worry. Li Chengxu stood beside Zhang Lexing and replied respectfully: "It's not too early, boss, why don't I take you to the hotel to rest first." ”
Zhang Lexing looked back, except for the group of bodyguards who were as strong as cows, everyone else had a trace of tiredness on their faces, so he nodded and said, "Okay, go rest first, and talk about it after dinner." ”
The group got into several cars brought by Li Chengxu, Zhang Lexing, Wang Mengyao, Li Chengxu and the woman next to him sat in a lengthened Mercedes-Benz car in the middle, and the wide back seat looked very empty after sitting four people. After the car started, Li Chengxu introduced to Zhang Lexing: "Boss, next to me is Park Mi-hee, the company's administrative assistant, and she will accompany you in the next few days." Park Mi-hee is a local who speaks good Mandarin and can act as your Korean interpreter and take you around nearby attractions when you're fine. ”
Zhang Lexing was a little surprised, when we met just now, I heard Park Meixi say hello, and I thought she was studying with Lee Seung-hee, but I didn't expect it to be Korean. However, Li Chengxu's proposal is still very much to Zhang Lexing's appetite, although he came here to do business, but when he came to South Korea for the first time, there were always many curious places he wanted to see.
Zhang Lexing smiled at Park Meixi and said, "Miss Park's Chinese is indeed very good, I have seen it just now." ”
Park Meixi bowed slightly and said respectfully, "Boss, you have won the award." ”
"By the way, this airport seems to be quite busy just now, is it called Gimpo International Airport?" Zhang Lexing asked casually.
"Yes boss, this is Gimpo International Airport. Park Mi-hee replied politely with a smile.
"Well, I heard that there seems to be an Incheon International Airport, is it true?" Zhang Lexing asked again.
Park Mi-hee had a surprised expression on her face: "Boss, I didn't expect you to know this, Incheon Airport is still under construction, and it hasn't been opened yet." ”
"Hehe, I also listened to my friend. Zhang Lexing smiled and changed the topic: "Miss Park, what are the good attractions near Seoul?"
"There are many places to visit, such as Gyeongbokgung Palace and Changdeokgung Palace, the five ancient palaces and temples of North Korea, as well as the wooden structure of Sungnyemun Gate in the center of the city, the 63 Building of Daehan Life, the Han River that crosses Seoul, Namsan Park in the center of the city, the national park in Bukhansan, Daehakro, which is full of art, and Insadong, which carries the tradition, and if you want to shop, you can go to Itaewon, Myeongdong, Apsejeong, Namdaemun, Dongdaemun, ......etc." Park Mi-hee seems to have made a lot of preparations in advance, and she speaks very smoothly.
After listening to this, Zhang Lexing found that Park Mi-hee seemed to have missed a place, so he asked: "I heard that there is a place called Cheonggyecheon in Seoul, and the scenery seems to be pretty good." ”
Park Mi-hee and Lee Seung-su's faces suddenly showed very strange expressions, and Wang Mengyao, who was sitting next to Zhang Lexing, looked at the two opposite with a blank expression, she didn't understand why the two of them showed such strange expressions after the boss said a word.
Zhang Lexing looked at Park Mi-hee and Lee Seung-sei, smiled embarrassedly, and said, "What's the matter?
Park Mi-hee glanced at Lee Seung-sei, and a smile resurfaced on her face, but it was a little unnatural compared to the front: "Boss, Cheonggyecheon does have it, but it's an elevated road, and there is no scenery or anything, but there are a lot of cars." ”
"Oh, maybe I misheard. Zhang Lexing didn't continue to ask, but he remembered that Cheonggyecheon should be a beautiful river, but the local Park Mi-hee said that it should not be wrong to say that it was an elevated road, as for why the elevated road became a river, he didn't know what happened in the middle, but it should have nothing to do with the purpose of his trip.
After chatting casually with Park Meixi for a while, the car gradually stopped, and Zhang Lexing looked out the window, and it turned out that the hotel had arrived......
Asia Interactive booked the European-style suite of the Grand Intercontinental Hotel at No. 521 Tehran Road, Gangnam District, Seoul, where the suite is located on a relatively high floor, and you can clearly see the Han River not far away from the viewing window, which can barely be regarded as a river-view room.
After dinner, at Zhang Lexing's request, in the living room of his suite, Li Chengxu took out the information folder he carried with him and began to report on the investigation, accompanied by Wang Mengyao and Park Meixi.
“…… That's the basic picture of these two companies. Boss, what should we do next?" asked Li Chengxu as he closed the folder in his hand.
Zhang Lexing was silent for a while, and then asked rhetorically, "You just said that these two companies are in Seoul?"
Li Chengxu nodded and replied, "That's right, it's all in Seoul." ”
Zhang Lexing said: "Then I'll just go to these two companies tomorrow to have a look, and then decide." ”
"Boss, then I'll contact them tonight first, and I'll accompany you tomorrow. ”
"It's okay to contact you in advance," Zhang Lexing waved his hand: "But I don't need you to accompany me tomorrow, it should be no problem to have Miss Park here." ”
Li Chengxu nodded, turned around and whispered a few words to Park Meixi, and then turned to Zhang Lexing and said, "Boss, from now on, Assistant Park will be in charge of your schedule." If you need anything, you can say it to her directly. ”
A feeling of tiredness slowly rose, Zhang Lexing couldn't help yawning, waved his hand and said to Li Chengxu: "Okay, you go back first, if necessary, I will contact you." ”
"Okay, boss. Li Chengxu got up and bowed, turned around and left the room.
Zhang Lexing couldn't help but yawn again, got up and said to Wang Mengyao and Park Meixi: "Let's go rest first, see you tomorrow!"
After speaking, Zhang Lexing didn't look back to the side, opened the door of the bedroom, and walked in. Wang Mengyao glanced at Park Meixi, smiled reluctantly, got up and walked outside, the surprised expression on Park Meixi's face flashed, and she also got up and walked out. Then Ma Guanghai and another bodyguard walked in, the bodyguard lay directly on the sofa with his clothes together, and Ma Guanghai moved a chair and sat next to the bedroom door.
Outside the window, the night is getting darker, and the whole city is gradually quieting......
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