After leaving Yuhe County for a month, there was good news from Changsheng Pharmaceutical. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the first month, Zhao Zejun walked on the front foot, and Lao Niu sent someone to Guangdong to contact Bao Zhilin, opened a price that the other party could not refuse, and bought the right to use the brand.

Bao Zhilin is an old store, and this money is just to buy his exclusive brand use rights, not to buy his store, plus Lao Niu is generous, the other party naturally has no reason not to agree.

Sure enough, as Zhao Zejun expected, the old store of Baozhilin has its own herbal tea formula, and it was also brought over by the people sent by Lao Niu, and after the research and development and improvement of Changsheng Pharmaceutical technicians, the first generation of samples has come out.

Lao Niu didn't know how to go through, so he issued a certificate from a medical appraisal agency in the province, proving that Baozhilin herbal tea has a certain preventive effect on respiratory infectious diseases.

During the SARS epidemic, the weight of this certificate was very heavy.

Strictly speaking, all herbal tea drinks containing corresponding Chinese herbs have a 'certain preventive effect', and the key lies in whether the regular medical institutions are willing to give you this certificate.

It's not just money, it's a matter of social status. Zhao Zejun has ten times more funds in hand, and there is no formal medical institution that will help prove it.

After the sample came out, Lao Niu specially asked someone to send three boxes to Zhao Zejun for him to taste, and if there was no problem, he was ready to officially put it into production.

"Bao Zhilin? Isn't that from Wong Fei Hung? Su Yun saw the three big characters on the package and asked curiously.

"Taste it, how does it taste?" Zhao Zejun opened a can and handed it over.

Su Yun took a small sip and said with a retrospective: "It's very special, it's very refreshing." He took the bottle and looked at it, and read according to the small words on it: "Prevent respiratory tract infectious diseases, clear away heat and fire, relieve cough and reduce inflammation...... Hey, this is medicine, huh? I said that it tastes a bit like the root of the banyan, but it tastes better than the root of the banyan. ”

"This is herbal tea, which contains Chinese herbal ingredients, mainly to reduce fire, and is most suitable for drinking when eating hot pot, and it will not cause acne." Zhao Zejun said.

"Oh? That's good, there are a few young girls in our department who like to eat hot pot, and every time they eat that face, they can't look at it. Su Yun said casually.

Speaking of face, Zhao Zejun glanced at Su Yun's side face.

After the initial period of time, Su Yun gradually adapted, and the whole person also regained the appearance of the young woman.

"What young girl, you're not big, 32, aren't you? It is the age when the flowers are blooming, dressed up, and a big beauty. ”

The smile on Su Yun's face narrowed slightly, and he turned his face and squinted, "You learned to make fun of the teacher, right?" How old are you, a child, and the flamboyant tongue has been oiled on the teacher, it seems that I will come to your house less in the future. ”

Zhao Zejun didn't care, he lay down on the sofa, picked up Xiao Hei who was lying on the ground, hugged him in his arms and rubbed it a few times, pinched the dog's mouth, and said to himself to the dog: "Okay, good, just when I didn't say it." Old man, it's time for you to cook, right? I'm not hungry, and the dog is hungry. ”

"Then be hungry, anyway, you have a lot of oil in your mouth, and you can't lose weight from hunger." Su Yun walked out with a box of Bao Zhilin: "I took the herbal tea away, and there was a small dinner party in the department in the evening, just to eat hot pot." ”

"Oh."

"There are braised pork ribs in the fridge, heat it yourself. Remember to take the dog out at night, I finally let it get into the habit of going to the toilet outside, don't spoil it again. As he spoke, the sound of high heels gradually faded away in the corridor.

Zhao Zejun got up and opened the refrigerator, and sure enough, there was a big pot of burnt pork ribs, which was a little oily, and he twisted a piece out and ate the meat on it.

That's all it takes to skewer puppies, it's easy to feed, and you can eat anything. Unlike purebred pet dogs, a little salt can shed a lot of dog hair.

Xiao Hei grew gratifyingly, and gradually had the demeanor of a wolf dog, his pointed ears had been erected, and the bones flew into the air and he jumped up and grabbed them, and ran to the balcony to gnaw them.

Put the ribs in the microwave to set the time, and then called Niu Shengli.

Zhao Zejun has drunk herbal tea, Su Yun has drunk it, several people in the bedroom have drunk it, and Lao Niu himself has asked people to taste it.

If you want to say that it is delicious, it must not be compared with the sweet Coke Sprite, but in the same way, the market targeted by herbal tea bypasses the giants of Coke.

Mass production is possible.

Lao Niu Company has professional publicity planners, who are ready to place advertisements on provincial stations, insert them in the middle of prime-time programs, and first test the water in the province.

"Don't run physical ads?" Zhao Zejun asked. The effect of bombing advertising is very terrible, every time you go to the train station, you can see the continuous advertising slogans on both sides of the road on the way in and out of the station, and it is difficult to remember the brand after a trip.

Lao Niu also considered it, but during the SARS period, people were all nested at home, and the flow of people in places such as railway stations, bus stations, and commercial plazas that were originally overcrowded was greatly reduced, which may not have the expected effect.

Zhao Zejun smiled and said: "Mr. Niu, do you think the other way around, it's because the effect of physical advertising is poor now, and everyone doesn't place physical advertising, so the venue fee is cheap, and it doesn't cost a few dollars." Besides, I don't want to go out if I have nothing to do, I still have to go out if I have something, and in places like train stations and bus stations, there is a bottom line no matter how little people flow. Also, no matter how deserted the market is, there is still a flow of customers in the hotel, and herbal tea clears the heat and goes to the fire, mainly for people who eat hot pot, you can rent billboards around the commercial area, and there is a competition for advertising. ”

This sentence was originally said by Zhao Zejun in a flash of inspiration, and he didn't think much about it in advance, but after he finished speaking, he suddenly woke up.

Yes, this is a big opportunity, taking advantage of the cheap billboard rental fee during the SARS period, to win a few big billboards in good locations in the future, no matter what you promote in the future, you can get twice the result with half the effort, and you can also save a lot of money.

On the other end of the phone, Lao Niu thought that Zhao Zejun's words also made sense, and said with a smile: "You kid is a thief." That's right, do you have a slogan? The planner wrote a few, and I was not satisfied. ”

The slogan? Isn't that off-the-shelf?

Zhao Zejun Yile: "I'm afraid of getting angry, drink the king's ...... Drink Bao Zhilin! That's right, it's 'afraid of getting angry, drink Bao Zhilin'. ”

"If you're afraid of getting angry, drink Bao Zhilin...... Afraid of getting angry, drink Bao Zhilin......" The old cow muttered a few times, "Yes, it's quite catchy, you can remember it when you hear it, and the characteristics are distinct." Afraid of getting angry, drink Bao Zhilin, well, that's it. ”

Zhao Zejun continued: "I have thought about the advertising screen, these seven big characters pop up on the big screen, recited in a subdued and frustrated voice, and a line of small words is added below, and read out with the broadcast cavity 'Prevent colds, clear heat and remove fire, XX medical institutions certified health drinks.'" Let's let consumers guess for themselves, and then find a group of artificial potentials on the Internet to promote the role of Baozhilin in preventing SARS. ”

"I don't understand that set of things on the Internet, can you do it?" Lao Niu asked.

"No problem."

The red group and the blue group have been idle for a while, and the first batch of people are all classmates of Jiang Xuan's sports school, friends in society, and they have always kept in touch.

With the popularization of the Internet, the importance of the water army is also constantly highlighted, if you have the opportunity, you can set up a special water army team, although the current red group and blue group are very easy to use, but after all, it is too loose.

After hanging up the phone and hurriedly finishing his meal, he took out a map of Jianwu City and spread it on the table.

Find a few prosperous areas in the future, take advantage of the fact that they are not fully developed yet, and outdoor advertising during the SARS period is cheap, and take the local billboards at a low price.

In my last life, I had a meal and chat, and I heard that an advertising company made a fortune in this way, taking advantage of SARS, and took the right to use a large number of billboards for ten years at a very cheap price.