Chapter 4 Classic Advertising

After a delay of more than ten minutes at the post office, needless to say that Wei Xiong was late again, but because he had just completed an important planning case, Manager Liu did not sneer at Wei Xiong as before, and even spoke ill of each other, but turned a blind eye and passed like this.

"The manager turned a blind eye to your tardiness! Hell, you didn't know I was five minutes late just now, and I almost didn't get scolded. ”

The colleague sitting next to Wei Xiong leaned over and spoke in a rather indignant tone. This colleague's name is Zhao Yingjie, and like Wei Xiong, he is just an ordinary employee, but he is enthusiastic and outgoing, and he is much more sleek than Wei Xiong, who is a few years younger than him, so he is very comfortable in various other departments, which also causes any gossip in the company to circulate, and he can hear it from him soon.

Wei Xiong glanced at Zhao Yingjie, didn't say anything, leaned back in the chair, and turned the ballpoint pen with his right finger in all kinds of boredom. Zhao Yingjie, who was bored with himself, rolled his eyes with disdain, and turned back to do his own thing, colleague for two months, he still knows a little bit about Wei Xiong's character, and it sounds good to be introverted and calm, and bad to hear is boring.

Wei Xiong was very idle all day long, and the only thing he did was to give Zhao Yingjie a hand, that is, to sort out the documents, and other colleagues may have been because he had just completed a plan on his own, and he didn't dare to tell him to do things like he did with newcomers before, resulting in him having nothing to do. Maybe he was really too idle, and all he could think about was the two scripts that were mailed out in the morning.

Soon three days passed, and according to normal circumstances, Golden Harvest and Xinyicheng had already received the script in his mail, and he attached his BB phone number, as well as his home phone number and address to the email, but he did not receive any form of reply, as if he had sunk into the sea.

This situation made him a little frustrated, and his over-confidence because of the acquisition of future memories also suffered a lot of blows, and even when he went to work, he became weak, so that Zhao Yingjie, who was sitting next to him, thought that something had happened to him, and asked him a few times worriedly.

As soon as he got to work that afternoon, Wei Xiong was called into the office by Manager Liu, because he was annoyed, he naturally didn't have a good face, but as a subordinate, as long as he didn't leave for a day, he had to have due respect for his boss, and he still understood the truth of how to behave in the world.

So it wasn't until Manager Liu greeted him that he sat down at the desk, and his tone and attitude were not as impulsive as last time: "What's the matter with the manager looking for me?" ”

"Huh." Manager Liu seems to be in a very good mood: "There are two main things to come to you, let's talk about the first thing, the Japanese Okamoto avoid-pregnancy condom advertisement you planned has been broadcast on TVB, Okamoto is very satisfied, and the audience's response is also quite good, you have made a great contribution." ”

Wei Xiong smiled slightly, and there was no more reaction than that. Seeing this, Manager Liu felt faceless, and the smile on his face immediately retracted a lot, and then continued: "As for the second thing, there is a case for you to do, the product is a watch, you can take a look at this document." ”

Wei Xiong flipped through the papers, and when he saw the name at the beginning, he couldn't help but be stunned - Tieda, and for a moment he remembered a classic advertising slogan of this watch brand - he didn't care about how long it lasts, only what he once had. And those few equally classic romantic ads.

"Wasn't the advertisement of Tieda Timewatch created by Zhong Chuhong's future husband Zhu Jiading, how did it become an interstellar advertising company? Or was it created by Interstellar Advertising at the beginning, but the effect could not satisfy Tiedashi before it was created by Zhu Jiading's advertising agency? ”

Just when Wei Xiong's heart was full of thoughts, Manager Liu said: "Tieda is a Swiss high-end watch, this is the first advertisement it shot in the Asian market, the production cost is as high as millions, and the company has spent a lot of effort to get it." Therefore, the company hopes that you can be responsible for planning, which is the company's affirmation of your ability and an opportunity for you, and I hope you can grasp it. In this way, I will give you a week's time, it doesn't matter what you want, I will only look at the final result, how about it, is there a problem? ”

What affirmation, what opportunity, is not to squeeze the labor of employees, and only gave Wei Xiong a week, obviously not too confident in Wei Xiong's ability, leaving room for maneuver, these Wei Xiong's hearts are like mirrors. As for the problem? Absolutely.

It's just that he really doesn't have any sense of belonging to the interstellar advertising company, so he gave an advertising that is still classic decades later to the interstellar advertising company, he was a little unwilling, and after a little muttering, he said: "I already have some ideas for the planning project, which should satisfy the customer, but I have a small request, I not only want to be the person in charge of planning, but also the person in charge of the entire project." ”

"This ......" Manager Liu hesitated, it is common in the advertising industry for the planner of the plan to be the general person in charge of the project, after all, the planner is the person who knows the most about the plan he made, but Wei Xiong has only been in the company for more than two months, and he is a complete newcomer.

It is a bit bold to put such a newcomer in charge of a multi-million dollar project, and it is not something that he can call the shots as a department manager.

"This project is one of the largest in the company in recent years, and I can't be honest with your request. In this way, as long as your plan can satisfy the company and customers, I will do my best to recommend you to the company as the person in charge, and I believe that the problem should not be big. ”

"Do you have a pen and paper?"

Manager Liu was stunned by Wei Xiong's bull's words to the horse's mouth, but he still took out a pen and paper and handed it to Wei Xiong, who took it, wrote a line of words on the paper, and then said indifferently: "This is an advertising word, I think customers will be satisfied." ”

I don't care about how long it lasts, I only care about what I once had

Manager Liu took the paper, just read the above sentence eyes suddenly lit up, just a dozen words not only fit the theme, but also reveal an indescribable romantic charm, in his eyes, and regardless of the whole advertisement, this advertising sentence alone has the potential to become a classic.

At this moment, he suddenly became a little complacent about his eyes, and at the same time, he was glad that he was able to pull down his face and leave Wei Xiong in the company, what a talent, how long has it been, and he actually came up with such a great advertising slogan, maybe it should be called a genius.

"Okay, good, this advertising slogan is great, I'll go to the boss later, you can do your job with peace of mind."

Wei Xiong secretly slandered in his heart: Can it be bad, this is a classic advertising slogan created by a giant in the future advertising industry.