"I have to say, it looks like you're a tough boss to fool, but I did an investigation before I came. Teacher www.biquge.info Chinese Pen Fun Pavilion told me that only by knowing oneself and knowing one's opponent can one not be defeated in a hundred battles."

Gianna shrugged and said, "From a macro point of view, the Internet in China has only just started, and the popularity is not enough, especially the Internet for individual homes, which is the main reason why the blog market is currently deserted." However, according to the information I found, since 2000, the Chinese government has been committed to the popularization of the Internet for individual households, and in three years, the number of Internet users in China has increased from 10 million to nearly 200 million, and this year the Ministry of Industry and Information Technology has issued a "further reduction of network costs, promotion of ADSL home network" opinion and guidance, aiming to achieve network coverage in major cities and towns across the country before 2006, and the number of Internet users will exceed 500 million. God, what a staggering number!

China has a population of 1.2 billion, and with the further popularization of the Internet, the number of Internet users in China will inevitably surpass that of the United States, so I dare to assert that the Internet industry has unlimited potential in China, and in the next ten years, China will inevitably have the world's top Internet companies. ”

These words surprised Zhao Zejun.

A foreign girl who came to China thousands of miles away has studied China's policies and national conditions in more depth and detail than herself, a Chinese businessman...... What's even worse is that she has two more abs than herself......

Hell yes!

Gianna continued: "In addition, the idea of Web 2.0 has not been around for a long time in China, and most of the current network resources are still in the hands of web 1.0 portals, forums and game companies, which are not fully promoting blog projects, resulting in low visibility of blogs and difficulty in gathering traffic in a short period of time. As an aside, I think there are only two ways for these companies to go with the flow in the future, follow the trend, enter web 2.0, launch their own blogs, or be eliminated from ......"

Zhao Zejun nodded slightly, Gianna judged this point very accurately, needless to say, the three major portals have started their own blogs, which almost saved their lives.

Even Tencent has launched QQ Zone, which is a kind of blog in disguise.

In an era when content is king and users are respected, any Internet company that dares to claim to be God and monopolize information will die a miserable death.

"Then the last point, is the profitability of blogs. At present, China's West is not doing well, a small amount of advertising profits, but the idea of operators is still stuck in the last Internet economic bubble period, most people want to wait for the blog to grow, sell at a high price. I think this is going to have a very bad impact on the blogging industry as a whole. ”

"Do you have any great ideas?" Zhao Zejun asked.

"I must admit that I didn't think of a specific profit model that was too good, and in the general direction, I think it can only be maintained by advertising revenue, but operators should focus on blog content, and use celebrity effects and social hot events to expand the influence of blogs. When necessary, financing is available. As long as the blog's traffic reaches a certain scale, it controls public opinion, and any simple business guidance can bring amazing returns. In addition, I remember that Mr. Zhao, you seem to have said a ......"

"Huh? Do you know what I said? Zhao Zejun asked.

"Know yourself and know your opponent." Gianna teased her Chinese a little and said, "You often say that the Baidu search engine is the engine of network traffic that can power any network project. Blogs are also an engine that powers physical and online products, and users of blogs are more loyal than users of search engines. ”

After listening to Gianna's tirade, Zhao Zejun was silent for a moment.

"Miss Gianna, is there anything you need to ask me?"

"That's exactly the question you just asked me, do you have any good ways to monetize your blog?" Gianna said: "I think this is the key question of whether blogging China can make it to the end. ”

Zhao Zejun thought for a while and smiled: "Didn't you answer just now, advertisement." But I can be a little bit more granular, with four levels of advertising. ”

"What four levels?" Gianna's blue eyes lit up.

"The first is the official blog advertisement, which is placed by the official and placed in the blog page, using Baidu bidding, the price is won, of course, this type of advertising is limited and cannot affect the blog user experience;

The second is corporate advertising, after the blog reaches a certain scale, you can let enterprises settle in, open a special corporate microblog, introduce their own products, promote their own companies, and the blog charges a certain fee to the enterprise;

The third level is the blogger's personal advertisement. There are various ways to advertise at this level, bloggers can directly recommend products, or they can secretly promote them in articles by writing articles that seem to be non-advertising. I call this kind of article a soft advertisement, or an advertorial. The benefits at this level are mainly owned by the blogger personally, and we take a small percentage and charge management fees. ”

Gianna muttered, "Advertorial...... A very vivid word. ”

Zhao Zejun thought proudly, there is finally a Chinese you don't understand.

"What about the fourth level?" Gianna asked.

"That's more insidious. Use blogs to guide public opinion, give users psychological hints, and achieve the effect of guiding purchases. For example, if for a period of time, many famous blogs are talking about a certain shopping mall, and you don't even need to talk about this shopping mall, just post some photos of shopping and playing in the mall, and the products you buy ......"

"It's not insidious, it's the most common suggestion in psychology, and it works very well." Gianna nodded.

"In addition to this, financing is also a way, or you can learn from Tencent's methods, sell blog skins, personal cosmetics and so on. In addition, I have reserved music, video, and game interfaces for my blog, so that I can cooperate with related companies in the future and make a profit. In short, I am confident that my blog China will soon become a profitable project after it goes online, instead of gritting my teeth and insisting on waiting until spring, as you said. ”

After speaking, Zhao Zejun stretched out his hand: "Miss Gianna, are you still satisfied with my answer?" ”

Gianna shrugged: "It's hard to be more satisfied." Happy to work with. Boss. ”

"It's that simple?"

"There is a proverb in the West that one demon can easily find another demon among thousands of people. The same goes for genius, and I think you deserve to be my boss. What's more, you're still handsome. Gianna said.

"Well, I appreciate your aesthetic." Zhao Zejun said: "What are the requirements in terms of treatment, you see, I am a small company." ”

"The annual salary system, the per capita income of enterprises and institutions in Jianwu City in the previous year is multiplied by 3, and the bonus at the end of the year is your power of the boss, of course, if you are unfair, I will give an opinion, or change jobs. In addition, if the company goes public in the future, my internal equity should be of the first grade. I guess you have the ambition to go public, right? ”

"You really know the word per capita income of enterprises and institutions...... Zhao Zejun was speechless, "Just do as you say!" Happy working together! ”

"Boss, I think you should find an office location as soon as possible, so that your employees have a sense of belonging and the company is formalized." Gianna made her first suggestion.

"There's no rush." Zhao Zejun suddenly laughed very weirdly, "I'll give you a task, I want to dig up a blogger to blog China, but the other party refused." ”

After speaking, he handed Mu Zimei's information to Gianna from the drawer.

"Wow, skinny beauty!" After Gianna saw Mu Zimei's big mouth photo, she whistled very lightly.

Zhao Zejun was stunned for a moment, and immediately wavered about Gianna's aesthetics.

This is also a beauty, so she just praised herself for being handsome...... What's this...... Forget it, don't worry about the details.

"I hope you get off to a successful start!" Zhao Zejun said.

"Don't worry, boss, I'm very good at dealing with such a beauty!" Gianna shook Mu Zimei's information in her hand, and said confidently: "Look at me to convince her!" ”

Zhao Zejun was stunned, did he hear it wrong, or did he think wrong?

Sleep...... Wear...... She?