The ranking algorithm is very simple to modify, and with a few dependent variables and coefficients slightly competing adjustments, the search ranking results can be very different. Pen % fun % Pavilion www.biquge.info

For example, if you used to search for 'pet', you may be in the top 10 of Zeyue's 'pet bar', and if it's a popular post bar, this ranking is even higher.

But after the revision, the ranking of other search results remains unchanged, but the 'pet bar' is likely to be adjusted to the ninth and tenth places, and in the case of exaggeration, you can't even enter the homepage.

The drop in the ranking by a few places may seem like little change, but the impact on the actual traffic is huge, and even a world of difference.

The user's click is directly related to the ranking order, and the difference in the ranking is one place, and the number of clicks may be different or even several times.

This is also why Zeyue spent a lot of money in the first place, and bought the reason for the bidding ranking of the four words of the 'online novel', the data provided by Baidu shows that the result of ranking first, the number of clicks is 1.8 times that of the second place, and the fifth place, the gap with the first place has exceeded ten times.

Baidu changed the algorithm in this way, and Zeyue Tieba was immediately affected, and the number of newly registered users showed negative growth year-on-year.

At present, the time is too short, and I can't see much harm, but over time, if it has been negative growth, the growth rate has slowed down, and finally it tends not to grow, which means that the scale of Zeyue Tieba has come to an end.

Among the many post bars, there are still a few that can maintain a positive growth in the number of new people, mainly online novel post bars, online novel post bar drainage is currently mainly from the author recommendation of Zeyue Chinese Network, which is not very affected by the ranking.

In addition, the growth momentum is still strong, and there is only 'herbal tea sister'. Herbal tea sister and physical products are linked, the promotion method and network products are not on the same channel, through TV advertising, and Zhu Gege 3 is still pretending to be crazy and stupid for the national audience every day, and the advertisements of Bao Zhilin herbal tea continue to bombard the audience's audition, and more and more people know Bao Zhilin and herbal tea sister.

On the first page of the herbal tea sister post bar, there is a top post 'Herbal Tea Sister Voice: Bamboo Forest Wind Original Singing', after clicking on it, the full version of the song Bamboo Forest Wind will be automatically played, and Zhou Na sings.

This post is the highest number of clicks among all Tieba posts, and the number of clicks far exceeds the posts of the next few posts by an order of magnitude.

This is the only one that can hear the full version on the whole network, and it is still sung by Sister Herbal Tea herself, because there is no piracy for the time being.

The second piece of software that Zhao Zejun asked Li Mingran to develop in his lab is an encrypted music player that is embedded in the browser and the audio is encrypted, which must be used to open the ......

In short, you have to click through to this post in order to listen to this bamboo forest wind normally.

Therefore, it is common to see such a scene: people who surf the Internet open a separate web page to play songs, play games or browse other web pages.

But the problem of piracy cannot be solved once and for all, Li Mingran also specially reminded Zhao Zejun when delivering the software: "You have to be psychologically prepared, encryption and cracking are a pair of natural twins, can be encrypted, can be cracked, and then the encryption technology is constantly improved, and the cracking party will carry out a new round of cracking accordingly, and there is no end to technical research." Don't look at it now, it doesn't seem to be able to crack it now, it won't take a few months, and a cracked version will appear on the Internet. ”

"Leave it alone for now. ”

Zhao Zejun also opened the webpage in front of him, and a bamboo forest wind was repeated over and over again on the computer, he frowned, and said: "Just a song seems to be too monotonous, even if it is sung by a fairy, it will be annoying to listen to it for a long time." ”

"That's right. We played this song in the lab for two or three days, and I was going to vomit when I listened to this song from morning to night. Li Mingran said with a smile.

"An ordinary mp3, can it be encrypted and encoded in the way of this player, and then added to this player to listen?" Zhao Zejun asked.

"Absolutely. Li Mingran nodded.

"That's it. Zhao Zejun took out a piece of paper casually, took a pen and drew a few non-standard large and small frames on it, and said: "Make a functional interface for this player, according to Hong Kong and Taiwan singers, mainland singers, European and American singers, Japanese and Korean singers, and then make a search bar, you can follow the song name, Singer name for search,Oh,This box is a list of users,You can add search results to your personal list,This list is directly linked to the personal information of the sticker,Each user of the sticker,You can have a personal film and television list,That's right,This function is the leaderboard......"

Seeing that Zhao Zejun casually drew a lot of player function requirements, Li Mingran was very surprised.

The problem of this post bar is not over yet, seeing that Baidu is about to kill, Zhao Zejun has started to make music players again, is the idea too scattered?

"You are the boss, as long as you give enough funds, you can develop whatever you like. Li Mingran pondered and said, "But I must remind you from a professional point of view. At present, although there is no particularly good music player in China, the awareness of copyright protection is too poor, even if you do the largest, I am afraid that it will be difficult to have market prospects within a few years, and you will not be able to find a good profit model, so I suggest that you do not scatter too much energy. ”

"I'm not going to take out the player to operate it alone.,It's just a supporting service software for the sticker.,Or for the sticker service......"

Speaking of this, Zhao Zejun was obviously stunned for a moment, staring at the paper with the demand drawn, and his brows furrowed a little.

"What do you think?" asked Li Mingran.

Zhao Zejun waved his hand in a rare and impolite way, signaling Li Mingran not to interrupt him first.

From what he said just now, Zhao Zejun suddenly saw a super mode:

If you use Tieba's personal center as the portal entrance, each user will be provided with their own music, videos, novels, games, social networks, shopping, and even future ordering and ticket booking...... and other services, to establish a one-stop all-round network service, in the future, users only need to have a post bar account, can complete all network activities, then post bar will become a kind of terrifying existence?!

No, no!

Zhao Zejun pressed his temples.

This idea of mine is too 'big' to be realized.

To provide each service, it requires a relatively mature online and offline network. For example, the novel service, there must be a large-scale novel website, which is satisfied, and there is a Chinese reading network; what about the video service, there must be a website similar to Youku in the future, games, and a large-scale game platform......

And every website that provides services must be at least among the first-class in its industry, otherwise why should users choose the service of Tieba instead of other better and more professional website services?

In short, if you want to realize the 'grand blueprint' that you just had a flash of inspiration, you are almost equivalent to yourself alone, covering all the Internet industry markets in the future to be online and offline, and you must do your best in each one.

This is obviously impossible.

As for cooperating with other industries and opening interfaces between each other, it is a shortcut, the problem is that it is a shortcut for yourself, but for users, it has to take an extra procedure, which is meaningless.

"It's okay, I just thought of a big plan that was grandiose but never going to happen. ”

Zhao Zejun laughed at himself, he was too anxious, he still had to come step by step steadily, don't make the most common mistake for entrepreneurs, be carried away by the previous victory, and expand blindly.