Regarding the acquisition of Qiyi Company, many domestic peers have been paying attention to the actions of Qiyi.com. After learning that Qiyi.com was acquired, many video companies also felt that Qiyi.com seemed to have found a good financier.

It's just that the first project to be launched turned out to be an online video collection competition, and he expressed his willingness to sign an agreement with the video provider for advertising sharing. When this news came out, many Internet companies felt that Qiyi was digging its own grave.

But with the start of this competition, the traffic and new videos of Qiyi.com are increasing. Even if a lot of the videos don't seem to have any special value. However, it is an indisputable fact that the number of registered users has increased.

Without waiting for other companies to react, Qiyi.com announced that it would launch the online drama division and invest in the filming of online dramas broadcast under the company. This project sounds like another loser's act.

After all, many people know that no matter how cheap it is to shoot a TV series, it will cost millions. Without stars and funds, how can the self-made drama filmed get the recognition of users?

If you have the money to invest in filming, it is better to use this money to buy a hit drama, so the return should be a little safer. But with the broadcast of the first episode of "Never Expected", the news of breaking one million hits in ten minutes came out, and the industry was shocked.

A miniseries with an episode of less than ten minutes can get such a high hit-through rate, many people don't believe it. Even after Qiyi.com announced the news, information soon came from the Internet, and Qiyi.com clicked on the digital fraud.

For a while, many online media quickly forwarded this news, which caught the senior management of Qiyi.com off guard.

When the news was reported to Lu Wenbin, Lu Wenbin said very calmly: "Technical statistics department, have you verified it clearly?" Our number of clicks, really broke one million in ten minutes? I'm referring to a valid click IP? ”

"Mr. Lu, how can we fake this? That's a big taboo! ”

"Since you didn't fake it, what are you worried about? Seal the click data of the first ten minutes, and hire the Pearl Notary Office to notarize. Gather the media that have criticized us on the Internet, and officially issue a warning three days later.

If they don't apologize, then we will sue the media for defamation. There are three days, I believe that the news about click fraud should be almost fermented, so many media to do publicity, why not? ”

Hype!

For Lu Wenbin, he naturally knows that click and ratings fraud is a very fatal thing for a TV station and an online video company. This often means that the company's image will be hit hard.

But in Lu Wenbin's view, this is a crisis, not an opportunity? With the help of this opportunity, what a rare opportunity to give Qiyi.com and 'never expected' a wave of free publicity!

After listening to Lu Wenbin's instructions, these managers also looked stunned. In their opinion, they have never tried this kind of crisis public relations method before. But I have to say, this method is indeed a bit dark!

Seeing that Qiyi.com didn't make any explanation, some media on the Internet increased publicity. Some video network companies have even lashed out at Qiyi.com for deceiving consumers and promoting their works by fake means.

Three days later, Qiyi.com, which had completed the notarization, officially announced the holding of a media conference. Even large cable media such as Pearl TV were invited to participate, which made all the media very concerned.

To the puzzlement of many people, Qiyi.com even opened a live broadcast room for the press conference. The reason for opening the live broadcast room is to allow all registered users of Qiyi.com to receive the content of this press conference as soon as possible.

Zhao Xin, the general manager of Qiyi.com, was really surprised to see that the company had attracted so much attention from domestic media for the first time. As the general manager, Zhao Xin knows very well that with this wave of publicity, the popularity of Qiyi.com will also increase greatly.

When reporters from all walks of life gathered in the press conference hall of Qiyi.com, facing the reporters with long guns and short guns, Zhao Xin, who finally came out, said calmly for the interviews of many reporters: "Please be quiet, media friends, it's not yet the interview session!" ”

After saying this, looking at the media reporters who had quieted down, Zhao Xin continued: "Before the press conference begins, please allow me to ask Director Lin of the Mingzhu Mansion Notary Office to announce a message to you. ”

As a director wearing a notary office costume calmly walked in front of reporters from all walks of life, Director Lin also said in a timely manner: "At the invitation of Qiyi.com, my notary office received a notarization application from Qiyi.com three days ago.

In the past three days, the media of all parties have paid attention to the fraud of Qiyi.com's video clicks. After the analysis of our technical personnel, it was confirmed that the effective click number of the first ten minutes of the online drama broadcast by Qiyi Network was 1,086,576.

Therefore, the click figures released by Qiyi.com are not suspected of fraud. If you add the number of second clicks in ten minutes, this number should reach more than 1.2 million.

This time, we notarized this data, all valid IP addresses, and not duplicate IP addresses. Therefore, my notary office has made the following notarization to confirm that the publicity of Qiyi.com is not fake, and it is true and effective.

If the media still disagree with this matter, you can apply to our office for a second notarization. If there is an error in the verification, we are willing to bear the corresponding legal responsibility. This is a notarial certificate issued by our office, please forgive Mr. Zhao for the delay of three days! ”

"Thank you, Director Lin! Thank you very much! ”

"It's okay! This is also the responsibility of our notary unit! ”

With Director Lin of the Pearl Notary Office, on behalf of the notary office, he made a decision on this matter and said that he was willing to bear the corresponding legal responsibility. Everyone knows that this cannot be faked. And Qiyi.com doesn't have such a powerful public relations ability.

After all, the notary offices set up by various governments rarely dare to make fraudulent notarizations. Once it is confirmed that the notarial certificate issued by them is fake, then this notary office will bear the corresponding legal responsibility!

As Director Lin left after completing the notarization, Zhao Xin spoke again: "For the notarial certificate presented by Director Lin, I believe you will no longer doubt its authenticity, right?" Then I will also talk about the company's decision.

In the past three days, many media have maliciously slandered our company, and without any investigation, they have slandered our company's works for the falsification of click data that I never expected, and I am very indignant about this, on behalf of the company.

If you don't investigate, you don't have the right to speak, and some media only want to fight for attention, but ignore how much damage such news will cause to a company, and how much damage it will cause to the cast and crew who have worked hard.

In view of this situation, our company has hired Mingzhu Akihito Law Firm to file a civil lawsuit against the media and the company that have recently defamed and slandered our company. Within three days, a public apology for the matter was issued.

If, three days later, our company does not see the apology announcement from the media and the company, then I will hire Akihito Law Firm to file a public prosecution with the Pearl Court. Investigate these media and companies for all kinds of losses caused to our company! ”

As soon as these words came out, the media who came to interview also felt that this was the rhythm of something big. Think about it in the past three days, some media and video companies have slandered Qiyi, which has indeed had a great impact on Qiyi.

But there are still senior reporters who quickly realized that this was a crisis public relations of Qiyi Company. Even this crisis has deterred many competing companies and hostile media. This hype method is really powerful!

If you don't apologize, you will be prosecuted, and the evidence has been collected and a notarial certificate has been issued. Such a lawsuit, as long as the discerning person knows, those media and companies that are prosecuted will lose, and they will inevitably lose money at that time.

Many netizens who watched the live broadcast of the press conference also breathed a sigh of relief when they saw that Qiyi's click data was really not fake. After watching four episodes of 'Never Expected' in a row, many netizens have already fallen in love with this mini-web series.

Even if there are media judgments on the Internet, this is an online drama with no connotation. But many netizens feel that as long as it brings them joy, it will be fine. There are also many curious netizens who are gradually attracted to this web drama.

After the press conference, the live video of the press conference was also released on the homepage of Qiyi.com. After the news spread, many media also began to speak for Qiyi.com.

Criticize those media, without any factual basis, indiscriminately criticize the propaganda of Qiyi Company. The war of words between the media has undoubtedly attracted a huge wave of attention and traffic to Qiyi Company.

The next day, several online media posted an apology. For these online media, once they are really sued, the consequences are not as simple as compensation.

The Information Bureau of the Yanhuang Empire is likely to revoke the business licenses of media outlets that often report falsely. Once faced with such a consequence, it is really a big loss. If you apologize, you don't have to lose money!

After the online drama "never expected" began to form a hit effect, many advertisers heard the wind and began to plan to cast advertisements in this drama. What these advertisers didn't expect was that Qiyi.com seemed to be prepared.

In addition to the opening advertisement, there are also so-called sponsored advertisements. The income from two kinds of advertising is enough for Qiyi.com to make a lot of money. After the advertisers paid the deposits, the head of the company's advertising department was also very happy.

said with a smile: "Mr. Lu, the opening advertisement charged a deposit of three million, and they are the company's two old customers. The cost of sponsored advertising is also more than one million, and this is still the advertising revenue of the first phase! ”

"Now relieved, right? As I said, self-made web dramas are a very good project. As long as the script is good and the actors are good, making money is also a simple thing. Okay, advertisers, too, must maintain a good relationship, understand? ”

Seeing the money coming in through this kind of real work, Qiyi Company also felt very excited. As for the actors who participated in the online drama, they were naturally overjoyed when they learned that after the filming of the first season, the company would give red envelopes to the cast and crew of the crew.

After all, who would have a lot of money? With such stimulation, it undoubtedly made the crew work harder to shoot this drama. But for other video companies, they have suffered a loss, and they are also envious and jealous of Qiyi Company!