Chapter 410: The Idea of Buying a TV Station
Zhu Zi quickly calmed down and pondered the feasibility of acquiring Nippon TV, whose fixed capital was more than 3 billion yen, less than $200 million. Pen fun and pavilion www.biquge.info
But with annual profits of more than a billion dollars, it is not easy to acquire such a large company.
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Nippon Television is the first private broadcaster in Japan to engage in the television business, and is also an affiliate of the Yomiuri Shimbun, a major newspaper in Japan.
The Yomiuri Shimbun Group has always been the largest shareholder of Nippon Television, and with the introduction of the holding company system and business separation in 2012, Nippon Television became a wholly-owned subsidiary of Nippon Television Holdings, and the Yomiuri Shimbun Group became the largest shareholder of Nippon Television Holdings.
Nippon Television is also the only television station in Japan that uses the word "broadcasting network" in its full name, and when Nippon Television was founded, it planned to establish a national television network centered on Tokyo and broadcast programs to all parts of Japan, but in the end, the Ministry of Posts, the competent authority for broadcasting at the time, did not approve it, so that its broadcasting scope was limited to Tokyo and the surrounding areas.
However, in 1966, Nippon Television began to organize Nippon News Network (NNN) with other regional television stations to support news program resources, and later organized the Japan Television Network Council (NNS) in 1972 to gradually build a nationwide simulcast network.
Today, Nippon Television programs can be watched by radio and video channels throughout the country, and some programs of Nippon Television are also broadcast by Ryukyu Broadcasting Corporation and Okinawa Television in Okinawa Prefecture.
Nippon Television has the word "broadcasting network" in its full name, because it was originally founded with the goal of building a nationwide television network across Japan. Originally, it was planned that the TV station would establish a central broadcasting channel in Tokyo, set up major studios and broadcasting equipment, and set up branches in other major cities in the country, such as Osaka, Nagoya, Sapporo, Fukuoka, etc., to receive central signals from Tokyo. In addition, each base has its own communication network, which is connected to microwave signals, and is used for telecommunications rental purposes and even for news fax purposes in areas where television is not available. The company is not limited to the development of the broadcasting business, but also hopes to get involved in the telecommunications business and implement the privatization of the telecommunications business. Unfortunately, this concept (known as the Zhengli Concept) was overturned by the Ministry of Posts and Posts in charge at the time, and as a result, Nippon Television was able to become a television station limited to broadcasting in the Kanto region when it was launched. If the idea had been realized, the current structure and mix of private broadcasters in Japan would have been very different.
In the early days of broadcasting, the number of households with television sets was very small, and in order to attract advertisers to buy advertising time, Nippon TV set up street television sets in major areas of the Tokyo metropolitan area.
Later, television sets began to become more and more popular. In addition, Nippon Television also opened the TV Tower next to the Kojimachi Headquarters for sightseeing purposes on weekdays, and the Nippon TV Tower was a tourist attraction until the completion of Tokyo Tower.
Nippon Television was able to perform better than KR (now TBS Television) because it broadcast many sports programs, including professional baseball and boxing matches, and had many popular variety shows, such as "Anything is Good to Try to Do" (δ½γ§γγγγΎγ·γ§γΌ).
In particular, Nippon TV has the exclusive right to broadcast the Yomiuri Giant's home games, which makes its performance even more favorable.
Nippon Television did not belong to the Japan Private Broadcasting Federation, a private broadcasting organization. At that time, Nippon Television did not use Tokyo Tower as a signal distribution location like NHK and other private television stations, but continued to use the TV Tower next to the Kojimachi headquarters. Nippon Television continued to use its own TV tower, which was lower than Tokyo Tower, with the pride of being a leader in the television industry, and as more and more high-rise buildings were built next to the TV tower, it became more and more difficult to receive TV signals. Even so, Nippon Television plans to build a new TV tower in Higashiokubo, Shinjuku Ward, which is twice as tall as Tokyo Tower. Unfortunately, this plan was not implemented, and the original site later became the Nippon Television Golf Garden.
Since Nippon Television President Masaytaro Matsutaro is also the owner of the Yomiuri Shimbun, and the number of distributions of the Osaka Yomiuri Shimbun has increased significantly since the launch of the Yomiuri TV series, many local channels that have seen this situation have become more wary of this "Yomiuri color" and avoid being controlled by the Yomiuri forces. For this reason, even though Nippon TV has many high-quality programs, many local channels do not dare to purchase broadcasts, and the composition of the simulcast network is gradually moving closer to TBS TV. Without the support of local channels, the production of news programmes has been affected and the sales of programmes have become unsatisfactory. In addition to the above-mentioned problems, the increasing difficulties in receiving television signals, as well as the sluggish ratings of its all-important home-produced programmes, led to a decline in the performance of Nippon television in the late 1960s.
In order to whitewash the declining performance after Mariki's death, Nippon TV announced a number of reforms, including moving the signal distribution location to Tokyo Tower, simplifying the series channels in the Nagoya area, and becoming a complete member of the Yomiuri Shimbun series. The implementation of these reforms was carried out by Masato Matsutaro's son-in-law, Kobayashi Yozo, who was promoted by Nippon Radio. However, even after improving the ratings of a series of variety shows, Nippon Television's programming still focused on live broadcasting of the Yomiuri Giants professional baseball game, and it was still inferior to TBS Television, which was known as the "Hero of the Minfang World" at the time. After that, Nippon TV began to broadcast the intelligence program "ZoomIn !! Toward! and to intensify the evening news program. After a series of efforts, the ratings of the program finally began to pick up, but it was still behind Fuji TV, which managed to find an easy route and win the ratings triple crown at that time. At that time, Nippon Television's program production sites were often studying how to win Fuji TV.
However, regardless of the environment, Nippon Television's programming content continues to target content that is of interest to viewers, and the efforts of the production team have enabled the programs to maintain high ratings.
Zhu Zi himself has a good relationship with the top management of Nippon TV, and Nippon TV also attaches great importance to Zhu Zi as a partner, so Zhu Zi himself is also willing to spend a lot of money to acquire Nippon TV.