Chapter 35 The dilemma of variety show innovation

When Lu Wenbin was busy writing proposals and plans at night, Chu Xuan, who returned home from the party, saw his father who had not yet rested as soon as he entered the door. What surprised Chu Xuan even more was the sad look on his father's face.

Looking at his son who entered the door, Chu's father was also a little dissatisfied and said, "Why did you come back so late? I heard that you asked for leave again?"

Facing his father's dissatisfied questioning, Chu Xuan also said cautiously: "Dad, didn't I tell you about this in the Taiwan earlier? I have a classmate who just arrived in Mingzhu today, and I went to meet him on purpose! Dad, what's wrong?"

From his father's sad face, Chu Xuan could tell that his father was very unhappy. Otherwise, he had obviously greeted his father and agreed, why did he suddenly change his hexagram now?

Perhaps seeing the concern on his son's face, Chu's father also remembered that his son had indeed greeted him during the day. It was only before getting off work that a department meeting was held, which made Chu's father feel very unhappy, and he forgot that his son had indeed greeted him.

"It's okay! You should rest early! Since it's a classmate, you should accompany me for the next two days." If you have time, call your classmates home for a light meal. By the way, what are you doing when you come to Mingzhu this time?'

Regarding his son's study in Diying, Chu's father didn't ask too much. Compared with other people's children, Chu Xuan's personality is small and a little introverted. In addition, when they were young, the couple were busy with work, so Chu Xuan's courage seemed to be relatively small.

After four years of studying in the imperial capital, there were some changes in personality. Chu Xuan, who rarely made friends in the past, got along well with those classmates in the dormitory. Now that I have entered the TV station, I am still very conscientious in my work.

It's just that as a TV station, there are not many related households like Chu Xuan. The son of a department director is also nothing in the TV station. After all, the director of the department can only be regarded as a middle-level leader in the TV station!

In response to his father's inquiry, Chu Xuan sat down before he smiled and said, "In fact, before he came to Mingzhu, I thought he was here to travel!

talked about Lu Wenbin being the author of 'Ghost Blowing the Lamp', and also said that Liu Bixue of Haohan.com invited Lu Wenbin to join. Father Chu was also surprised and said, "Your classmate refused?"

However, he is very optimistic about the development of Haohan.com, and wants to bring capital into the shares, and he wants to buy at least 20 percent of the shares. With an investment of 16 million, he is really bold!'

Seeing that his son seemed to respect this 'fifth brother' very much, Father Chu said with some curiosity: "What does your classmate do at home? If you can really buy 20% of the shares of Haohan.com, you can still earn 16 million!"

Regarding some of the situation of the vast literature network, Chu's father, who has dealt with Liu Bixue several times, knows very well that the current development situation of the vast network is good. The market valuation should exceed 80 million.

But Chu's father also knows that for a graduate who has just walked out of school, 16 million is not a small number. If you dare to invest, it should not be easy to think about this student's family background.

What surprised Chu's father even more was that Chu Xuan said very directly: "Dad, if you really want to talk about family background, my fifth brother is only afraid that his family background is the most ordinary among the six people in the dormitory, and his parents are both employees of the military reclamation farm."

He wants to invest in Haohan.com, and he uses his two books as collateral. I also asked earlier, and the novel "Ghost Blows the Lamp" brought him nearly 3 million income last month. And this month's income, I'm afraid it will be higher.

According to his own estimates, the book "Ghost Blowing the Lamp" alone can bring him nearly 10 million income. Coupled with the fact that he is going to write a new book next month, his income should not be too low by then. The investment of 16 million is all earned by himself!"

'Is it so profitable to write a book online?'

Seeing that his father was so surprised to hear that writing a book was so lucrative for the first time, Chu Xuan shook his head and said, "That's not the case! These days, there are many people who write novels on the Internet, but there are few who become famous with a book like him."

By the way, during dinner today, I heard Mr. Liu from Haohan.com say that the broadcasting department of our station also plans to apply for the radio adaptation rights of my classmate's book. I heard that this time, there are quite a few radio stations that want to buy radio adaptations of radio dramas!"

The adaptation of a novel into a radio drama is also very common for many Yanhuang radio stations at present. Although the price is not high, it has a wide audience. If it can be recognized by the audience, the ratings are guaranteed for a long time.

And the popularity of "Ghost Blowing the Lamp" on the Internet is enough to prove the excellence of this novel. A million-word novel, if adapted into a radio drama, is believed to be enough for a radio station's novel channel to broadcast well for a while.

In addition, "Ghost Blowing the Lamp" is a supernatural adventure novel, as long as the radio host is a little level and can attract listeners, I believe that the radio listening rate should not be too bad. If there is a steady listening rate, then there will be advertisers to invest in.

After chatting about Lu Wenbin, Chu Xuan asked again: "By the way, Dad, you haven't said it, what is it that makes you worry like this? You don't usually smoke much, but you should smoke a lot tonight, right?"

Hearing Chu Xuan ask why he was worried again, Father Chu still sighed and said, "Okay, you just do your job well." It's useless to tell you about that little thing in the station! Forget it, let's go and rest!"

"Dad, I'm also a member of the station, why can't you tell me something? Is it possible, this matter is still confidential? What's more, you haven't said anything, do you know it's useless to tell me?"

'Bunny, how long have you been in class, and your tone is quite crazy. Then let me tell you, the station has given a death order, so that our variety show department must come up with a plan for a new variety show before the year. You can do it?'

As soon as he heard this, Chu Xuan immediately said like a fire: "Dad, happy family, really can't hold on?"

In the past, it could maintain seven or eight ratings, but recently the ratings have dropped dramatically. The reason is that there are fewer stars who are willing to come to our variety show now, and there is nothing new, and it is normal for ratings to decline.

It's just that in such a short period of time, it is not easy to plan and start filming a new variety show. If the new variety show doesn't work well, I guess our entire department won't be able to think about it this year!'

Ratings are the magic weapon of every TV station. The ratings are high, and the benefits of the TV station are good. Correspondingly, if the ratings are too low, advertisers will abandon them. In short, ratings are a magic weapon to measure the level of TV stations.

"Years ago, there weren't a few months left!, but is it really so difficult to start a new variety show?"

For Chu Xuan, engaging in a new variety show is nothing more than needing a good plan. As for the executive team, the variety show department of Pearl Channel is also an experienced variety show team in China.

As long as you can find a good plan, if you rush to shoot it before the year, it shouldn't be a problem!

Faced with his son's somewhat disapproving attitude, Chu's father also said directly: "If the new variety show is really so easy to do, we won't be entangled until now." Do you think other TV stations shoot such a variety show every year?

Tell you, silly boy, it's not that the station hasn't done new variety shows, but the results are not very good, and most of them were stopped after only one or two episodes. Who would dare to launch a variety show with bad results? Isn't that a shame?

What's more, nowadays, major TV stations attach importance to variety shows, and if there is an ace variety show, it can drive the brand value and influence of the entire TV station. But how can a really good program planning plan be so easy to come up with?"

Perhaps with the change of the times, the audience chooses to watch the platform more. Some viewers who don't like to watch TV series are more and more fond of watching variety shows on major TV stations. Especially on Saturdays and Sundays, it is the world of variety shows.

Whoever can seize the golden ratings of these two days will be able to get more support and recognition from the people. But the problem is that most of the variety shows of many TV stations stay at the stage of fried cold rice, which makes the audience feel that there is nothing new.

Trying a new variety show often has to take huge risks. Once a variety show is recorded, it cannot be recognized by the audience. Then this variety show is likely to be cut in half before it is broadcast, and all the previous efforts have been in vain.

As the director of the variety show department of Mingzhu Channel, Father Chu will feel pressure, which is naturally normal. After all, the situation of the variety show department is not as good as people, and it is they who are the management leaders who want to play the board!

There are some things that are difficult for those who will not, but not for those who will know. seems to be just a variety show planning, but for many people engaged in variety show planning, it is indeed not easy to break the routine and be creative.

Even if Chu Xuan wanted to help his father with this, he also knew that his ability was limited. It's just that for some reason, he suddenly thought of what he had chatted with Lu Wenbin before, and Chu Xuan felt that if he asked Lu Wenbin for advice, he might have some unexpected gains!